Grand Theft Auto parent company pleased with Xbox One price cut

"Anything that increases the installed base is a good thing for Take-Two," CEO Strauss Zelnick says.

Earlier this week, Assassin's Creed and Far Cry publisher Ubisoft spoke out to praise Microsoft's decision to cut the price of the Xbox One to $399. Now, another high-profile publisher, Grand Theft Auto parent company Take-Two Interactive, has done the same.

"Anything that increases the installed base is a good thing for Take-Two and other publishers," Take-Two CEO Strauss Zelnick told GamesIndustry International. "We're happy with the way Xbox One has performed. The next generation launch of both platforms has been successful from our point of view."

As a third-party publisher of multiplatform games, it makes sense that Zelnick would want the total Xbox One and PlayStation 4 install base to grow. More systems on the market means more potential customers.

Earlier this week, Take-Two announced that its Rockstar Games subsidiary--responsible for acclaimed games like Max Payne 3 and Grand Theft Auto V--is working on a game for Xbox One and PlayStation 4 that will be released in 2014.

The current Xbox One/PS4 install base is around 10 million units (7 million+ for PS4 and 3 million+ for Xbox One). By comparison, the Xbox 360 and PlayStation 3 have combined to sell more than 160 million units to date. The $399 Xbox One goes on sale June 9--the same day as Microsoft's E3 2014 press conference.

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
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16 comments
sidzero
sidzero

So... you're pleased that Microsoft finally got around to pricing their console competitively? After all the bullshit they've pulled since announcing the XB1, I suppose we're all supposed to be grateful enough to bow and worship them for blessing us with a product that can actually compete without forcing you to pay extra money to put a camera on our TV that so many people (myself included) were complaining about not wanting in the first place?

Oh the narcissism of the capitalists who have conquered the game industry.

Staranime010
Staranime010

Since anything increases the installed base good for Take-Two,"remaster GTA 5 for PS4/XB1/PC

Staranime010
Staranime010

Good, Now bring GTA 5 remaster to PS4 & XBox One/PC

blackace
blackace

PS4 was at 7 million in April 16 and the Xbox One was at 3 million at the end Jan 2013. The XBox One is now at 4.5 million sold through. Over 5.3 million shipped. They will be closure to 6 million worldwide by the end of June. PS4 should be getting close to 9 million by then. 


All the developers are happy with the current hardware sales numbers. Lot more potential customers to by lots of software.

BelaidKL
BelaidKL

And now, Take-Two, please join hands with Rockstar as you reveal your next-gen title.. It would be highly appreciated 

Gallowhand
Gallowhand

I wonder if these CEOs will be quite as happy if the reduced price of entry does not lead to a significant increase in sales.  I'm sure that it will, but it would be amusing to see them backtrack on these statements...

playstationzone
playstationzone

well take two only please because sale more games on xboxone as well ps4 .

berserker66666
berserker66666

Again....it's not a price cut. It's just a Kinect-less bundle which costs $100 less. Someone already pointed that out yesterday. A price cut will be when the X.bone is with Kinect and it's still $400 bucks.

lunchbox2042
lunchbox2042

@Gallowhand  A $399 Xbox One without Kinect is worth less than the $450 Titanfall or Forza bundle they had back in March/Early April.

EasyComeEasyGo
EasyComeEasyGo

That would be me who pointed out that this is not a price cut and MS is not a fan of price cuts, so they just ditch Kinect to look like a price cut.

In my opinion, MS should have just had 2 versions of Xbox One. One with Kinect and the other Kinectless.

SavageEvil
SavageEvil

@lunchbox2042 That's because the Titanfall bundle is a money loser, they are a business and losing money when they don't have to is key.

dussan2
dussan2

@EasyComeEasyGo  

They couldn't.  They were doublind down on the whole control your TV without a remote crap. Hence the "Always On".

berserker66666
berserker66666

@EasyComeEasyGo You sir, had bought the most excellent point in a comment section in a long time yesterday.