Strauss Zelnick, CEO of Grand Theft Auto parent publisher Take-Two Interactive, will sleep outdoors in New York City on November 21 to support child homelessness charity Covenant House. Temperatures are expected to be in the 30s overnight. The city saw snowfall earlier in the week.
"I am sleeping out on November 21 so that homeless youth don't have to. It will be dark. It will be tough. But for one night, I can give up the comforts of home knowing it can bring warmth and hope to young people who need it most," reads a statement on Zelnick's page.
Zelnick is one of many executives and celebrities who are taking part in the Sleep Out: Executive Edition to raise money to support Covenant House. Joining him will be New York Yankees general manager Brian Cashman and New York Red Bulls general manager Jerome de Bontin, among others.
All participants must raise at least $5,000. Zelnick has raised over $8,000. The entire New York City campaign, however, remains short of its $1,234,000 goal, with $733,000 raised so far.
Covenant House provides help for homeless children, giving food, shelter, crisis care, and other essential services to homeless and runaway children. The charity also strives to assist these children achieve an independent adulthood. The group helped over 60,000 young people in 2012 alone.
Zelnick's own Zelnick Media is a sponsor of the 2013 Sleep Out.