God of War: Ascension Super Bowl ad teased

[UPDATE] Sony reportedly set to air trailer for upcoming action game during this weekend's momentous football game; ad to air online and not on TV.

[UPDATE] Following the publication of this story, Sony confirmed the God of War: Ascension Super Bowl ad. It will air online and not on TV during the game on Sunday evening. It was produced by Imaginary Forces and will feature a special rendition of Ellie Goulding's "Hanging On."

The original story follows below

Kratos may be at the Super Bowl this weekend. Sony has released a live-action teaser for a God of War: Ascension Super Bowl XLVII advertisement that will reportedly run during Sunday's big game. This follows a previous teaser from earlier this week, which includes the same imagery.

According to a Bloomberg report, the price for a 30-second advertisement during Super Bowl XLVII is a record $3.8 million, up 7.1 percent from last year. More than 110 million viewers are expected to tune in to Super Bowl XLVII, which airs Sunday night on GameSpot parent company CBS and online.

If Sony is indeed planning a Super Bowl ad, it will not be the first game company to shell out big bucks for the big game. In 2010, Electronic Arts purchased a 30-second ad for Dante's Inferno. Ad rates that year ranged from $2.5 million to $2.8 million.

God of War: Ascension is a prequel to the original trilogy that will tell Kratos' origin story. It is due out March 12, 2013 exclusively for PlayStation 3, and includes a series-first multiplayer mode. For more on God of War: Ascension, check out GameSpot's previous coverage.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

68 comments
ladydragon44
ladydragon44

Why not use the original  EPIC " Hanging On " by Active Child ? Goulding's cover can't compare. Makes no sense

V3rciS
V3rciS

why don't they release it for next gen... omg stupid


Legend002
Legend002

Only online? That's a bummer.

hyksiu
hyksiu

They showed a teaser trailer for a teaser trailer for a trailer.

bongsyas_23
bongsyas_23

they should show teaser trailers for the next gen systems!

tgwolf
tgwolf

The irony of associating this game or this caliber of game with the Super Bowl audience is just too good...I mean, it's almost classic.

aryanbrar
aryanbrar

before hating on the multiplayer you really have to play it. i used to hate it, until i played the beta. mind blown, its sick. 

burrito_tester
burrito_tester

The Dead Space 3 launch trailer needs to be in the Super Bowl

moleyUK
moleyUK

Well Imaginary Forces are pretty darn good at what they do when it comes to titles, motion graphics and the like.  

So it promises to at least be a decent trailer worth watching.

mattcake
mattcake

Sony really taking their recent losses seriously then :)

Grovilis
Grovilis

I wonder why they made a teaser trailer now considering how much of the gameplay has been shown already.

iagbas
iagbas

commercial of commercial

gatsbythepig
gatsbythepig

Seriously, who is the girl in the image?

DerSchwarzMann
DerSchwarzMann

Lame. I'm sure all the sheepies watching the super bowl will react poorly to it as well what with all this violence in video games hype bullshit.

alenth
alenth

Get rid of multiplayer in this game please? :)

DreamsofGreen
DreamsofGreen

They should donate the money or have some kind of a giveaway, now that's advertising and way better than that commercial! ; )

raweewat
raweewat

With expensive shit like this they'd need even more sales to break even. Then moderately good sales won't satisfy the publisher who will see the franchise as being no longer profitable. Then they would pull the plug and the franchise is dead.

...why does it have to end like this?

93ChevyNut
93ChevyNut

What happens on February 1st?  The Super Bowl's not until the 3rd.

Ragnarok1051
Ragnarok1051

Can people not read? This is not the ad.

ArataWata
ArataWata

So.... They released a teaser trailer for a teaser trailer?

EH?

Redley911
Redley911

I'm a fan of GOW and I'm not impress at all with this commercial.

daBrokenFace
daBrokenFace

They should instead spend the $3.8 million on improving the game, which = better reviews, which = more sales for them

xxBenblasterxx
xxBenblasterxx

I understand that a lot of people are going to see these add, but without stereotyping to harshly i imagine a large majority of the SuperBowls audience is going to need a little more than a teaser to sell them on a new God of War game, it doesn't really have CoD status in the public eye  

bledsoe45sbc
bledsoe45sbc

why the hell would Sony waste that much money on a god of war commercial

megadeth1117
megadeth1117

These live-action ads for video games are usually awful, and this will be no different. 

Not going to stop me from getting GOW: Ascension. The Multiplayer beta was very enjoyable.

bluefox755
bluefox755

Well, at the very least, we can count on seeing some of the best visuals on a console game to date...if nothing else, GoW is always pretty.

Marcusraitor
Marcusraitor

Im A Fan of God Of War, but this new God of War i dont like it. Next Gen Consoles are going to be released in november. Sony could do a masterpiece showing all the amount of content that can be done with a Bluray. This God Of War Ascension has to be minimum 40 hours of gameplay. But No, they put Multiplayer, so the single player campaign lasts 6 hours and the rest Multiplayer. Very bad Move by Sony. And this is going to kill the Franchise.

Aria1368
Aria1368

I'm not interested in this kinda genre ... but man God of War !!! It's simply hard to ignore.

yeah_28
yeah_28

so all of this people that say the trailer is terrible actually saw the trailer, instead of just the teaser?

could anyone give me a link to it?

In any case 3.8 million could make a game, so i dont agree about spending so much mony on just one trailer.

PapaRocks
PapaRocks

@gatsbythepig 

If you're talking about the image in the report then that should be the wife of Kratos.

chingchow48
chingchow48

@alenth Why? It looks like so much fun! Have you seen any of the previews, stop whining! 

Grovilis
Grovilis

@daBrokenFace From a gameplay perspective, sure. However, many companies have gone down due to poor advertising. It's much more likely that the average person would see the trailer rather than come across a review. 

alenth
alenth

@daBrokenFace but you can find good games with good reviews and good gameplay that doesnt' have good sales sometimes :/

93ChevyNut
93ChevyNut

Agreed.  As if the game won't sell itself. 

It may be that they're trying to attract a "new" audience..... the multiplaying audience.  Any game that caters to those people has a risk of the CoD effect.

Cyberjin
Cyberjin

@Marcusraitor

"..this new God of War i dont like it"

".. so the single player campaign lasts 6 hours and the rest Multiplayer. Very bad Move by Sony. And this is going to kill the Franchise."

How do you know? the game isnt even out yet and
you are already pointing fingers at Sony.. jeez

DarkNeoBahamut
DarkNeoBahamut

@Marcusraitor 40 hours gameplay? None of previows God of War games have been that long, I've beat them in less than 12 hours, we still don't know how many hours the single player last. When Uncharted 2 was released with MP it didn't affect the SP, and the SP was even greater than Uncharted 1, so we can't say anything just yet.

johnners2981
johnners2981

@Marcusraitor Let's not jump to conclusions before the game has been released. 

You may be right but only time will tell.

Grovilis
Grovilis

Also, throwing money into a project doesn't magically make the game better unless the studio is actually going through financial troubles. 

Marcusraitor
Marcusraitor

@DarkNeoBahamut @Marcusraitor Yes i know. I was exagerating but what i mean is. PS3 is on their last days Ps4 is coming, so what i mean is that sony should do something extreme with a god of war game, like 20 hours of gameplay, (they can do that, they have blu ray)  i dont know, and with a lot of environments, puzzles, Story,etc. This is the perfect moment. They could do something epic. And really i dont like the multiplayer, There are games that are single player only you cant and never touch that look Mass Effect 3 multiplayer was very bad, Or Bioshock 2 the single player campaign suffers because they put some resources in multiplayer. Thats my opinion, and as i said earlier i Hope Im Wrong.