Gears of War Creator Cliff Bleszinski's New Studio Revealed: Boss Key

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The countdown clock is still running on Cliff Bleszinski's upcoming reveal, but it looks like the name of his studio may have leaked early: Boss Key Productions.

Veteran game designer Cliff Bleszinski announced earlier this week that he would be coming out of retirement and that he wanted to "redefine his legacy." But details on what he's working on, which could be the previously rumored PC arena-based shooter, will have to wait until Monday.

The website for his new studio is live now at BossKey.com. Though it's currently just the static logo pictured above, it previously had links to Blezinski's twitter account as well as an empty BlueStreak Twitter account. Polygon reports that they uncovered documents linking the founding of the Boss Key studio to both Bleszinski as CEO and Arjan Brussee as COO. Brussee is currently listed as executive producer at EA "working on Battlefield Hardline" according to his LinkedIn profile; he previously partnered with Blezinski on the Jazz Jackrabbit games.

In response to the Polygon documents, Bleszinski wrote, "I do not comment on rumors and speculation on the birthday of the nation that could allow a game designer to have a fantastic 20 year run at his first studio and then take nearly two years off only to seek out funding and start his new lean, agile, fun startup in Raleigh, N.C."

Bleszinski posted a follow Friday hashtag to a Boss Key Twitter account, which currently only has one cryptic message posted back on June 20: "soon." We'll follow up with more details as they become available.

Got a news tip or want to contact us directly? Email news@gamespot.com

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justinhaywald

Justin Haywald

Senior Editor, Earthbound fan, and snazzy dresser.
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81 comments
PixelAddict
PixelAddict

I'm always looking for another game worthy of playing. He's done fine before, so I'm optimistic for the next attempt.

Bring it!

ZellyPoof
ZellyPoof

I thought the name would be, "I'm not as important as i think i am productions."

chronoschris
chronoschris

If he plans on going into other genres outside more generic shooters.  Call me interested. 

quakke
quakke

@chronoschris There is a very good possibility that he is going for an Unreal Tournament style truly fastpaced PC arena shooter.

charlieholmes
charlieholmes

This guy has over inflated himself. He needs to stay retired.

kuda001
kuda001

GoW was okay but let's not get carried away Jeff.


Good luck and all but chill dude, Boss Key.... really?

Samslayer
Samslayer

I'm not understanding all the "I hope he fails" comments.  I hope he does really well and makes incredibly fun games.  You know why?  Because the only thing I really care about with video games is getting more great games.  If Cliff can do that, I hope he is a tremendous success!

Keaze_
Keaze_

"Boss Key"?  He will make basically multiplayer-only arena shooters.   What does that have to do with boss keys?

Johny_47
Johny_47

I must not be 'with the times' in game news because all this hate and chatter about cliffy b going down, I just don't get it.


The only thing I don't like is how he took something he was really good at and loved - the first Gears of War - and turned it into a god awful s*^tty mess to appeal to the masses. Gears of War will be remembered easily, the 2nd game and so on I doubt anyone'll remember those, they didn't play right, look right or sound right to me.


I hope he's learnt his lesson with making games. To stick to his guns, pun intended, and not to sell out and make a crap game.

Pupchu
Pupchu

Massive Ego Productions would be a better company name.

krisk7
krisk7

@Pupchu  Well ... "Boss Key" sounds the same as a word: "godly" in Polish :)

funkerazmain
funkerazmain

BOOOoooooooo!!!!!!!!!!He's probably gonna make more xbone exclusive titles and make the pc community suck eggs 

Azghouls
Azghouls

All I can say you left the PC scene - Gabe didn't. 

frozenuxx
frozenuxx

Wait the same guy who was labeling all PC gamers of pirates is coming back to us? lol

xbox360kb
xbox360kb

For me Gears of War is easily the best console game Ive played in the last 6 years so Im glad he is back and I hope he will bring fresh ideas and titles to the boring reality of AC, COD, BF and so on.

ecurl143
ecurl143

Can't take away from Cliffy B (yes I still call him that so eat it) his massive influence on the Unreal franchise - he was a prime mover and also an awesome level designer back in the day, so give the guy his dues, he really made a massive impact on the games industry as a whole.

He is a bit larger than life but he does know what he's talking about and at the end of the day, he was Epics mouthpiece for all things marketing, so you expect someone in that position to be a little extrovert.

He was also very pro-active in getting people started up in the industry, recommending them for jobs and supported a massive Unreal Tournament community when it was hugely popular. He even reviewed community content on his own Cliffy B Ownage website if anyone remembers that.

Can't say that about many developers these days but whatever happens, I reckon Cliff will inject some serious awesomeness into a rather stale and static genre.

Let me put it this way, if he manages to bring back some of the magic that Unreal Tournament had, I'll be all over this.


Vodoo
Vodoo

I hope he fails miserably. He's a cocky, arrogant prick that endorses all the corporate greed that's poisoning the industry.

ArabrockermanX
ArabrockermanX

If this guys legacy is Gears of War he doesn't have much of a legacy...

delta5931
delta5931

@ArabrockermanX Gears of War is actually a great franchise, and series. Gears of War 1 was different from other games released at the time, Gears of War 2 had a great story and sub story, and Gears of War 3... Well Gears of War 3 was something.

Senor_Kami
Senor_Kami

One of the best "no comments" I've ever seen.

TimberWolf_CLT
TimberWolf_CLT

Fun and Raleigh, NC seem oxymoronic.  Better fun and Charlotte... :p

Metallicwolf29
Metallicwolf29

Why has gaming gone so mainstream to the point when this crap is news? I didn't know the names of ppl involved in creating a game until after I beat it and was forced to read the credits because I couldn't skip it! I miss 90s gaming :(

BFKZ
BFKZ

@Metallicwolf29 Because its a bigger industry than it was before, and people will exploit anything that makes money. I agree, I don't like it either.

GamerYnoX
GamerYnoX

"Master Key" would sound cooler

mav_destroyer
mav_destroyer

Really? A countdown timer to reveal his studio? How many people get THAT excited over the revelation of a studio? And what's with gaming websites' unhealthy fixation over everything this man does? Stop stroking his ego already!

IncisionX
IncisionX

@mav_destroyer Because Gears of war were fantastic games with him at the helm, plus what he done previously gets honorable mention ^^ Plus he handle interviews etc incredibly well and he's honest.

mav_destroyer
mav_destroyer

@IncisionX @mav_destroyer That's great and all, but there's hundreds of other games that were fantastic with other game designers at their helm and they don't feel the need to advertise every single little thing they do and put count down timers to opening their new studios. They don't get half the attention this man gets from gaming websites nor do they feel the need to go around and show off like some egomaniac.

charlieholmes
charlieholmes

You're absolutely right! How many times does idol worship have to be shown to be bad until people get the message to stop doing it. They're just human like everyone else. Don't give me the BS that they're great etc. cuz there's always a team of talent behind any success story in gaming.

YukoAsho
YukoAsho

Least I can look at that horrible logo and know, on sight, what games not to buy.

eternal_napalm
eternal_napalm

It'd be hilarious if this arrogant POS's studio tanks.


You know what to do, PC gamers.

R4gn4r0k
R4gn4r0k

Since he has left Epic, they have gone back to PC gaming with the great looking Fortnite and an all new UT.


Goodbye Cliffy B

doubtless1
doubtless1

Where is the respect? Seriously people do some research before you run your mouths like most ignorant gamers. Without this man we wouldn't have had the unreal tournaments of back in the day. Or the many clones that spawned from it. Shooters wouldn't be the same. UT changed so much for the genre but i guess i shouldn't expect a bunch of kids to know this.. Shame really, everyone acts like a gamer yet barely anyone knows anything about them other than "OMG TEH GRAPHICS!". Here's an idea, let's start respecting devs for making this beautiful art we enjoy so much shall we?

xcollector
xcollector

@Auriken @doubtless1 I never knew Cliffy before I seen his face on gears. If what you say is true and he called all PC gamers pirates than he deserves to have his start up PC game pirated.

zyxahn
zyxahn

@doubtless1 Wondering the same thing.  He basically grew up doing this so people hating on him are jealous of him.  PC gamers get butt hurt over everything anymore.  Unreal and Gears huh, not bad...so far.  Before anyone says anything about other games of his that aren't popular or good, Bungi and Rockstar together made Oni.

Auriken
Auriken

@doubtless1 Oh this is hilarious! Maybe YOU should do some research. Cliffy was a BIG reason why Epic Games pulled away from the PC and started focusing on the consoles. Those UT games? Yeah they were popularized ON THE PC, but then Cliffy turns around, calls every PC gamer a pirate and a thief, comes up with a ton of stupid reasons to excuse why he's doing it, and then acts like he did nothing wrong.


Let me put this in the simplest way I can: The people who are angry with him are the people who helped make him so popular in the first place. He became so popular because of his PC games, and then blatantly insulted the PC gaming community and turned into a console cheerleader.


It's really not more difficult than that. He screwed over the people who helped make his career, and those people are angry. PC gamers hold long lasting grudges against developers who treat them like crap, and few have treated PC gamers like crap more than Cliff. He built his career on the PC gaming community, and then told them to go to hell when doing console exclusives looked more lucrative.

Auriken
Auriken

Cliffy, keep your games off the PC. You can't insult us one moment and then try to profit from us the next. The one thing that you can always count on about PC gamers is that we vote with our wallets way more than console gamers, and you lost your access to them when you treated us all like crap.

hXcShock
hXcShock

I'm usually optimistic and supportive of anyone choosing to make a career in the gaming industry... but this guy... I would absolutely love to see him go down in flames. The ego and arrogance has killed any desire to buy anything he creates.

DarkSaber2k
DarkSaber2k

What was he famous for? Just Gears of Wars? Nothing since then? Why is he a Thing still then?

jack00
jack00

Fk that big whiny baby. 

pelvist
pelvist

Havent seen you dumping on PC gamers for a while Cliffy, whats up?

AzureBonds76
AzureBonds76

His legacy of having his head stuck in the toilet bowl in HS and flushed repeatedly? Or of leaving the community and trying to stay in the news by making ludicrous statements that gamers generally don't agree with ?


Legacy hits Cliffbert for 7331 damage, Cliffbert has been slain by Legacy.