Gears 2 bonus maps leading antiresale DLC wave

New copies of Epic's anticipated Xbox 360 shooter will come with token for five reworked maps from 2006 original, Rock Band AC/DC track pack, Dead Space, and NBA Live offering similar incentives to first-time buyers.

Specialty gaming retailer GameStop is on an impressive run, stringing together quarter after quarter of massive revenues and company-best profits. The retailer has attributed a large part of that success to the booming second-hand market, where gamers can purchase preowned copies of games at a discount rate over new copies of the same title.

The practice has drawn withering criticism from within the industry, however. Many gamemakers have expressed outrage at GameStop's practice of aggressively pushing used game sales, the proceeds of which go entirely to GameStop. Sales of new games also benefit GameStop, but also remunerate the people who actually developed and published the game.

Escalating beyond hollow saber-rattling, Electronic Arts has begun to take a stand against the resale market. Last week, the publishing giant took one of its boldest steps toward cutting out the brick-and-mortar middlemen, releasing Criterion Games' well-received racer Burnout Paradise as a digital download through Sony's online PlayStation Network store at a budget $29.99 price point.

EA Publishing partner Epic Games has plans of its own to counteract the resale market. Speaking at an event promoting Gears of War 2 yesterday, Epic design director Cliff Bleszinski said that all new copies of the upcoming Xbox 360-exclusive shooter will include a free voucher to download the Flashback Map Pack. The map pack includes five online battlegrounds from the 2006 original Gears of War: Canals, Gridlock, Mansion, Subway, and the Tyro railway station.

Epic also plans on awarding those who pick up a new version of the game during midnight launch events at participating retailers. Those who pick up the game in the wee hours of November 7 will receive a redeemable token for a special-edition in-game gold-plated Hammerburst assault rifle, which can be used in the online portion of Gears 2. The eminent designer noted that both the map pack and the gold-plated Hammerburst assault rifle will not be available for download as DLC at a later time through Xbox Live.

Epic's move is just one more example of EA's push back against the resale retail sector. Shacknews noted the publisher launched a similar initiative with NBA Live, where gamers can redeem a code for free access to the 365 real-time update (otherwise available as a $19.99 download). The EA-distributed Rock Band 2 sports a one-use code found on the game's manual for 20 free downloadable tracks, and the newly announced Rock Band AC/DC Track Pack comes with single-use code to transfer its 18 songs into Rock Band and its sequel. Then there's Dead Space, which EA will upgrade with a free downloadable space suit with in-game benefits to those who purchase the sci-fi horror game within two weeks of its October 14 release.

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Discussion

378 comments
Kuruption84
Kuruption84

This isn't going to stop Gamestop who makes about a 5% profit on new games versus a 100% profit on used, and it's most certainly not going to stop people from selling their games on Ebay.

fainTster
fainTster

So, I guess no more garage sales. The developers might want a portion of what I make.

SkeletalKnight
SkeletalKnight

Possibly a stupid question: are the bonus maps in the voucher redone versions of the originals, or are they taken straight out of Gears 1? Either way it'll be nice to have, but I'd much rather see redone versions.

Carrion6
Carrion6

any store offers the gold-plated lancer with the limited edition, it's not just gamestop

Sub_Bionic
Sub_Bionic

*There aren't going to be very many people playing on those maps then are there?* are you kidding? those are the most popular maps from the original. I'm sure there will be more than enough people on them. And they say they wont release them at a later date now but I'm sure we will see them available later.If they can make money off of it they will release it, that seems to be the way it goes. they should just be included with the game tho imo

eggmcmuff
eggmcmuff

Gamestop does a billion dollar business because they have an excellent system. I'm not crazy about them and their trade-in offers are a joke, but one can't argue with their success at making money. Developers should quit whining and create a better system for resale if their feelings are hurt by the money I'm spending on secondhand merch. Gamestop didn't STEAL the original copies from EA or Activision... Somebody BOUGHT them at retail! It blows my mind that they are so entitled as to feel they deserve a piece of the action beyond the original sale. This Perry guy at Acc-lame needs to get a grip.

prdeiro
prdeiro

because you get the gold plated lancer for the Collectors edition

CDeathParrot
CDeathParrot

It's a gold-plated... hammerburst. Why a hammerburst? Why not a golden lancer? Can't we just agree that we would much rather have a gold lancer than a hammerburst? Seriously, I don't think that's much of an incentive.

CATERBIRD
CATERBIRD

i just got a look at these maps, AWESOME.

GRNET-Rocky
GRNET-Rocky

Perry says "In reality, every game that goes "digital" will drop in price for the consumer ... and removing fees for GameStop, Packaging Design, Packaging Materials, Manuals, Shipping, Insurance, Manufacturing, Distribution, In-Store Promotions, Co-Op Advertising, RETURNS etc. will help consumers see attractive price drops." Sure, suuuuure. I mean, that's what happened with e-books, right? All those retail costs went out the window with digital e-book downloads, and what happened? They are still the same price as the shelf version!

EclipseStorm
EclipseStorm

@ Carrion6 actually the limited editions come with a code for a gold plated lancer, not the hammerburst.

Carrion6
Carrion6

the truth is that you will get those maps and the gold hammerburst no matter what as far as I know, as long as its the limited edition one. I work at best buy and I've checked the website and the pre-order box, the limited edition comes with the golden hammerburst, plus this is saying that every copy is coming with a code for those maps.

-E-N-E-M-Y-
-E-N-E-M-Y-

Why does everybody keep saying that? What do you mean there aren't going to be very many people. I guarantee that there will be at least over 1 million people who will be playing on those maps. I'm pretty sure that a million is a lot. So enough with the "well not many people are going to play those maps anyway".

zgreenwell
zgreenwell

There aren't going to be very many people playing on those maps then are there?

iron_zealot7531
iron_zealot7531

I understand the industry's hatred of gamestop, think about how hard Gamestop pushes used games on you. For example, here is my average gamestop experience: Me: Can I get MGS4 please? GS: Oh, we have that used. you want a used copy? it's a whopping 14 cents less and its only mildly scratched to hell Me: no thanks, I'd rather support the developer and get a new copy GS: YOU SON OF A B***H!!!! ok here's your "NEW" copy. *proceeds to hand me gutted game, that was shoddily rewrapped, by the employee, right in front of me* GS: thank you for shopping at GameRape, would you like a cleaning kit and a subscription to GameInformer with that? Me: *runs from store, never to return to so unholy a place*

rooftopsniper
rooftopsniper

I feel bad now for working at an EB Games store. (in Australia) Although despite what some people seem to think about the employees of these companies I'm going to have to say they aren't all terrible. As Hvac0120 said "I really really really really really hate people who work at GameStop. I can't stand them. They always assume that I don't know anything about the games/accessories I'm buying, talk like everything they say is accurate in correct when most of the time they are not, encourage uninformed parents to buy products that would not sell had the customer been informed". I just have to say that I NEVER try to make people buy preowned unless they ask me for it. If someone comes to me with trade and I feel they are getting ripped off I'll tell them to sell it to a friend or sell it on ebay because they will make much more. I used to shop there and hated their way of business and despite me working there now, I still hate their way of business. I'm also a collector so I too find it hard letting go of my stuff. I have all the next gen consoles and at least 150 games to accompany them, 90% of which I do buy brand new. I would much rather pay a bit more to help the developers out then a company. It's the same reason I spend $60 on each anime boxset I buy when I could get pretty much the same thing in a bootlegged copy off of ebay for $15. I like to think I always try to help the customer out as well. When it comes down to it I don't get paid extra because I sold heaps of preowned games and made them more money so screw them, at the end of the day I get the same pay check regardless so I'm going to help the customer out, whether you believe me or not is another matter.

Get_Shorty
Get_Shorty

Well what about the Lancer replica? If I order it on amazon then I can't get the midnight redeemable token of the gold-plated hammerburst assault rifle... what the hell!

Eldramesha
Eldramesha

They could also pay their employees a little more, poor guys.

gimlifn
gimlifn

gamestop give u $25 on a game u bought new for $60 a few days ago and then puts it on the shelf and sells it used for $54.99. come on guys u can give a little better on the trade in values.

ozzdog123
ozzdog123

so wait.....i have to bebuy Gears 1 to get the maps? or just buy gears 2 used? im confused

someguy3
someguy3

In a free country people can buy things and sell them if they want without having to answer to someone else. If you own it then you can do whatever you want with it. Adding free bonuses to new games is a great idea and consumers win here. I don't think many realize this, but the whole idea that used game sales are "taking" money away from pubs/devs is socialist. This makes about is much sense as: every time you cook your own food at home or encourage others to cook at home, you're "taking" money away from restaurants and gas stations. I'm sorry but "taking" is not the same as "not giving to". Also, "loosing" is not the same as "not getting". You have to HAVE something first before you can loose it. Game makers are not "loosing" money when less people choose to give it to them. They are just making LESS money. Too bad socialism is popular these days... Vote 3rd party this election please.

Big_To
Big_To

It seems like a lot of people don't understand that Gamestop's tactics hurt the develepors that make the game by actually pushing sales on the used version of the game rather than buying the new version, which the developer sells to Gamestop. I like paying less for a game as much as the next guy, but you've got to understand that game publishers and developers are losing money every time you buy a used game, rather than a new one.

Kibosh23
Kibosh23

I don't understand why they're having a fit about not making money on second hand games? Do car manufacturers make money on 2nd hand car sales? Does the contractor of a house make money on a house that is sold to another party over and over? no. What other product does the original seller make money off of the 2nd time its sold? That's the way it is with everything isn't? You don't make money off of the 2nd time its sold. Just the first.

Hedfix
Hedfix

Personally I don't want to be picked out of the crowd because I have a gold plated weapon, I'd rather blend-in and use the anonimity to my advantage - just like in Gears 1.

lacedelli
lacedelli

I personally find it quite unfair for non US residents, simply because most of the games have a delay of two to four weeks to make it to other countries, for instance, for games like dead space that wont even make it within the two weeks of it's release to other countries, people there won't be able to get that content no matter how soon they buy it, besides, people will still buy second-handed games simple because the games cost is kind of high, no matter the work they did, sometimes you just cannot afford brand-new games

MatzeEdend
MatzeEdend

If you look at my collection, I have an obscenely large number of games, and I can honestly say that less than ten of them are pre-owned... (not counting NFL 2K4 for PS2, which I didn't add to the list because A) I don't play it, and B) it was in the drive of the used PS2 I got, so its used, but I didn't actually buy it :P) however my PS2 is used, but I got that just before the PS3 came out so I could play all the Final Fantasy games I missed for not having a PS2.

EclipseStorm
EclipseStorm

love the idea of giving people something extra for coming out to the midnight launch.

flackstone
flackstone

AtrumRegina Posted Oct 6, 2008 3:11 am PT ok if these guys complain that we buy used games all I have to say is don't freakin price it at 60 bucks. they deserve to have their game pirated. (thinking like that is what ****ed the economy to start with :))

TooQuickStix
TooQuickStix

Personally I dont see what the problem is, I have to believe that a large portion of game resales go to purchasing new games. Personally I don't resell or buy my used games at gamestop because they have the worst pricing, but they are convenient. A number of times I went to buy a newly released game and they were the only place to have it in stock. Most games I buy used are older titles I didnt want to pay full price for. Then again, I just don't BUY games I'm going to be done with in a week, which is why I am on this site and others, doing my reserach before I hand over $65, making sure Im not buying 6 hours of boredom.

cooldude03
cooldude03

This is good for game makers. Publishers and Developers don't make a single dime off used game sales which makes it hard to turn a profit. This won't stop used sales but it will help convince people to purchase new.

GamesMaster08
GamesMaster08

wow so many huge walls of text from comments cant be bothered reading them...

decoy1978
decoy1978

While that is a valid point krease1, a lot of us do KEEP our games. If all we want to do is keep a game for 1 month, then why not just rent the game, it would be cheaper! Whats the point of even buying a game then if you will just trade it in a month later. Why not just rent games... Companies do make money off DLC, but they would be making a lot more if it just all went via download service. Games would cost less since they would take out the middle-man retail store.

aikao
aikao

If any developer wants to have an effect on the resale of videogames, they're going to have to come up with something that has more of an impact than exclusive preorder DLC for those titles. Digital downloads are the biggest step (not that I would ever want to see my tin collector's edition packaging and goodies dissappear, if I don't want the game at 59.99 then I am going to wait a couple of months for the price to drop buy as much as $.50 per week, if not faster, down to $19.99. Gamestop's prices are horrible for used games, Gamestop's used games are great in that I am gauranteed a good game, or I return it within a week. If developers want to create sales, and prevent resale, then they need to make a better game. Stop shoveling games that are underdeveloped.

krease1
krease1

if you trade in as you play you will get alot more for your games i always trade/sell my games within a month to get the most money back i do keep a few games but only if it as multi player mode and is good otherwise i will buy the day it comes out then complete and sell/trade asap i always get between £24-34. i think alot of people do this and if they dont why not???? no point in keeping games for months and not playing them as when the time comes to sell/trade you will only get a small price. also when buying second hand the companies that made the game still makes money from them in the way of DLC!!!!!!!! SO DONT FEEL TO SORRY FOR THEM COUGH EA COUGH ACTIVISION COUGH

krease1
krease1

i used to work for a company in the uk that used to distribute to indie stores,play.com and amazon most new games would cost the indie stores around £20-30 each sometimes a little bit more then sell for £39.99 most of the time now what happens when they buy 10 of one game but cant sell it quick enough? they drop the price and if it dont sell then drops again but it soon can get to the point where they lose money on them so now look at the used games if they offer you £20 for a game and price it at £35-40 but have say 20-30 copies of that game they could be sitting there for months if its not AAA game which means over the months they will drop the price to the point where after a few months it might be on sale for £15-20 so there will lose money on it. so what im trying to say is if a company buys its new games for £20-30 each then why would they offer you any more then that for a second hand game??? they wont!!!! also not everyone is able to sell on ebay as you need a debit or credit card which people under 16 in the ok dont have i think trade ins are great i sell most of my games on ebay but if i buy a game the week it comes out and it turns out to be crap i trade it in for £20-30(for ps3 games)which is more then you will get on ebay example tna wrestling on ps3 £39.99 i bought this the day it came out thinking it would be good turned out to be **** so i checked on ebay and seems to be hard going on there with them selling for around £15-20 so i went to gamestation ang got £24 because they price matched cex and gave me £1 on top so now ive used that towards littlebigplanet in that store.wich is great now i only need another £16 for that game. the problem is if we cant trade/sell are games then alot of people wouldnt be able to afford brand new games all the time which then means for me anyway i will only buy the big games and the games that just look ok but not sure about i wont buy just in case its **** as i wont be able to trade it or sell it. looks to me if this happened alot of the average games wont sell which will mean companies going out of business and alot less games coming out only AAA

YukoAsho
YukoAsho

This is definitely better than trying to force a hardware registration scheme on people. As long as the games work without the online stuff, that's cool.

mrsksteph
mrsksteph

Ask yourselves this question. Do you want to support a retail store (gamestop) or do you want to support the brilliant minds who create the games we love to play? If you buy new you support both. If you buy used you only support the store. Look at the normal price of a console game compared to the same game on PC. Usually $60 for console, $50 for PC. In my opinion this is an obvious result of the problem at hand. The publisher has to charge more for the console games because they sell fewer copies due to reselling.

VenomRitual
VenomRitual

maybe we wouldn't have to buy used games if new ones weren't $60 + tax, when they used to be $50. not to mention the fact that within a year, a lot of these games go down in price.

PuhJesus
PuhJesus

While i'm all for the anti-resale business... The fact that I have to buy these games either at launch of within 2 weeks is what I don't agree with at all. I'm a working college student, by no means do I have the time or the money to buy every single title that comes out at launch... ESPECIALLY around the next few months.

Count_Hesley
Count_Hesley

I like these "buy new" incentives. I sell all my old games to GameStop and put that towards my new games. It's better than letting them collect dust on my shelf. That just means there are enough people out there willing to buy them used for $40. You can't blame publishers for incenting new games over used ones. They are profit-making enterprises and their shareholders expect them to make their retail product as appealing to buyers as possible. Epic makes a whopping $0 on a used copy of GoW sold at GameStop (who pockets the entire $30-40 revenue). And of course GameStop is going to guarantee a used game to work. That's just good business. The game publishers and GameStop have different points-of-view on the same issues, but they make too much money together to do anything too drastic (if they're smart). I think they need to watch their egos a bit, and not let the CEO verbal sparring get out of hand.

Hvac0120
Hvac0120

[quote="The_Fell_One"]I think if Gamestop kicked some of the used game revenue back to the developers, people would have less of a problem with it.[/quote] Agreed. I refuse to trade in my games for a few reasons. Reason #1 is that I collect my games and systems, so it's extremely difficult for me to let them go. Reason #2 is because Gamestop resells these games at nearly 50% over what they purchase the games for from customers. Reason #3 is because GameStop forces customers who are trading in to take in-store credits with no cash out option. Reason #4 is because there is no kick-back to the developers. Granted, I have enjoyed having the option to purchase EA games used lately. I have not been happy with EA in the past and refuse to buy anything new from that company. GameStop let's me enjoy the games while continuing my boycott. I like being able to buy used games for cheap. I'm really happy that so many people are willing to trade in their games. A lot of people beat their games quick enough that they pretty much pay the price of a rental, but they get the benefits of owning the game. The system really works for some people. I really don't like that you can buy a $60 game and bring it back 2 weeks later and be offered $10-20 for it. Then when you look at the re-used games prices, they are selling the game for $54. I know that's how they make their money, but it just doesn't seem right. I think the entire reseller market needs to be reinvented to work better for both the company and the customers evenly. Right now it seems GameStop enjoys most of the benefits. Oh yeah...as a final statement...I really really really really really hate people who work at GameStop. I can't stand them. They always assume that I don't know anything about the games/accessories I'm buying, talk like everything they say is accurate in correct when most of the time they are not, encourage uninformed parents to buy products that would not sell had the customer been informed. I could go on, but I know a lot of people feel like me when it comes to the service at these places.

Hedfix
Hedfix

this won't stop me buying it for the maps then trading it in a week or two later for 5 notes less than I paid for it.

The_Fell_One
The_Fell_One

BigC43: People who complain about it probably aren't taking advantage of it. They're frustrated with people who do so and don't understand the implications for game development. I think if Gamestop kicked some of the used game revenue back to the developers, people would have less of a problem with it.

kaziechameleon
kaziechameleon

don't take it out on us, gamestop fre@kin rips off the trade in people any way i never take my games there to sell them anyway.

BigC43
BigC43

Seriously guys, what is with all of the negativity towards Gamestop? I do agree than many of the trade in prices are completely unfair, but unfortunately besides selling a game on your own or a pawn shop, there isn't another alternative. There are many times, especially with big trade in promotions like the extra $5 for 2 or more next gen games deal that really boost your values and stack with your edge card. All I'm saying is why should you bash something that you're not required to partisipate in. If you don't like buying used games, then don't. Used games are meant to save people money, yet they still get the same game they would new. Why bash something that million's of people take advantage of if it is at no cost to you?

BigC43
BigC43

[This message was deleted at the request of the original poster]

Anziano32
Anziano32

Wow...lots of whiners in this forum. Trading in your used games is an OPTION, folks. You can trade it for SOMETHING (no, not as much as you paid for it...would that really make any sense for a business at ALL?), or you can hang on to it for NOTHING. Newsflash: Walmart, Target, Circuit City, Best Buy - they ALL pay less for their games than they sell them for. That's how you make a profit (for all of the math-challenged out there). Whether you're buying new or used, YOU are paying more for the product than the company you're buying it from. Would you rather shell out the full $60 for the next game on your wishlist? Or would you rather go to GameStop or Gamecrazy and get $20-$30 for a game you're done playing and pay less for your next new game? It's a choice. No need to whine about it.

BigDaddy973
BigDaddy973

They screw people on the preowned!!!!!!!!! So no one buy that crap, get the real deal!!!

sophospeare
sophospeare

Here's what I don't get, Epic doesn't want you to buy used because they don't make money. So they offer something that may entice some to buy new, but the they will still lose money on the rest. Why not make the extra maps free for new buyers, but make the used buyers pay for the DLC? You'll never stop the used game sales so you might as well find a way to continue to make money on them. DLC seems the way to do this. While we're at it, how about dropping the retail price a little sooner Epic. Why would I want to pay a new price on a game that's been out for a year and a half? Granted, I bought Gears 1 and will get Gears 2 on their first day, but if Epic really wants people to buy new games, they need to make the more afforable sooner. Just my $.02!

mrkame16
mrkame16

i dont like gamestop bc there trades are straight R***ing people. if they made the trades fare, i bet they can still pull a profit and make new customers. the prob with them and any other company for that matter is greed and ignorance walk hand and hand.