Gearbox confirms 'War Hero' IP

After trademarking "World War II Hero," "Brother In Arms War Hero," and "Modern War Hero," Texan studio confirms new project could arrive post-Borderlands and Colonial Marines.

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Currently, most game titles ending in the word "hero" concern playing a plastic instrument. However, that may soon change, as Gearbox Software has trademarked a series of "Hero"-suffixed titles, which in all likelihood won't involve big rock finishes or five-finger hammer-downs.

The game-info amalgamator blog Superannuation has uncovered not one, but four titles Gearbox has registered with the US Trademark and Patent office: "World War II Hero," "War Hero," "Brothers In Arms War Hero," and "Modern War Hero." The quartet of titles were all filed on June 18, and cover use of the names in "computer game programs and computer game software."

Gearbox is already plenty busy putting the finishing touches on its sci-fi action role-playing game Borderlands (seen below) and still developing Aliens: Colonial Marines. However, the Texan studio's CEO, Randy Pitchford, took the time to plug the new project to GameSpot.

"The news of the Gearbox Software 'War Hero' related trademarks exposes a bit about our interests in the development of another original intellectual property. As people following gaming news know, Gearbox is really motivated right now to take some bold risks and do exciting new things that no one has ever seen before, such as Borderlands. War Hero is something down the road for us-- it's not signed with a publishing partner yet as we haven't even talked to any potential partners about it. So we’re certainly not ready to talk about it publicly at the moment."

Discussion

55 comments
panzergrandier
panzergrandier

You said "To be continued", but i think you could do something about the german Fallschirmjagers. That would be original! (is there any game at all with "personality" where you play as german infantry?)

LtReviews
LtReviews

WHERE IS THE BROTHERS AND ARMS SEQUEL?! You can't end a game with "To be continued" and then leave us hanging!!!

tattooedpain29
tattooedpain29

Come on Brothers in arms Bastogne!!!!!!!!!!!!!!!

Norseking
Norseking

Well I'm no trademark expert but maybe they are reserving these names to stop another idiot studio from releasing another WW2 game. I mean looking at the titles I think they covered all possible angles :-) or it's just a publicity stunt so people can start talking about Gearbox.

BlackBaldwin
BlackBaldwin

Another world war two ip... Gearbox I love you I think you guys are the bees knees and everything but WHY another ww2 game... Oh well good luck guys I'll be watching...

drumbreak1
drumbreak1

lol it seems like you have to go completely out of your way to come with an original title these days lol

wswedin
wswedin

To all those saying it sounds like a rip-off you have to think about it, there are a lot of games out there and the good names have mostly been used... "Commander, general..." etc. So of course it has to be re-used, same things happen with movies.

nhatnheo
nhatnheo

Hey! What about "can you take the snow" from BIA:HH ?? I thought that there is going to be BIA: Bastonge !! But it's ok! But it seems that Everybody are leaving the WW2 era!

necronaux
necronaux

Saw the title to this article "War Hero" and thought it was another addition to the Guitar Hero series. Imagine, instead of a FPS, you just have a M16-type perepheral with colored buttons, watch a video of someone else play'n/killin, and press the corresponding colored buttons (ala GH) for points. Whew.

Mr_Versipellis
Mr_Versipellis

Terrible names! And they sound like total CoD ripoffs... I reckon budged-priced Wii games designed to cash in on CoD...

Kristophski
Kristophski

Seems I'm not the only one who noticed these names aren't exactly original. "Brothers in Arms War Hero" in particular sounds like its been done before, not that long ago, by another famous company. Hopefully the game content won't be exactly the same as the names suggest - pressing multicoloured buttons down the side of a WWII rifle to rhythmically kill the Nazis who pop up on screen in the new, oh-so-unique, gearbox production.

OverlordEX
OverlordEX

@Chrysus There'll a lawsuit if it's a light gun shooter. xD

Chrysus
Chrysus

'Modern War'? 'Hero'? I can smell an Activision law suit being brewed up.

XanderKage
XanderKage

War Hero? It's like Guitar Hero, only with plastic guns?

Malaphisis
Malaphisis

HEY GAMESPOT, THE MUSIC IS A LITTLE TOO LOUD IN THIS VIDEO! Anyway, the game looks fabulous and becuase of this interview I am going to put this game on reserve the next time I visit the gamestore. Nice clip

SlashDementia3
SlashDementia3

War Hero: Bolt Thrower I like that title. I'd buy it if it were a music game. I usually hate music games.

mrklorox
mrklorox

"War Hero"? Isn't that essentially Call of Duty?

Tr5978
Tr5978

I wonder if they'll get accidental sales from people who think "War Hero" is a music rhythm game featuring the band War.

Gabriel5000
Gabriel5000

Wonder if they are gonna rename this game as Borderland of Heroes

allotheabove123
allotheabove123

Looks like they have potential. in the mean time i will be playing Borderlands on day 1. Oh yeah and to everyone that calls them bad titles, just think how long it will be untill they are realeased so they will probobly be name changes. So wait "Modern War Hero" will be modern times. WW2 Hero and BIA Hero will be WW2 games. So what will War Hero be?

KillErmarinE15
KillErmarinE15

Wow, Borderlands is looking amazing. Haven't really looked into it that much since the graphics change. It is looking awesome!

biggest_loser
biggest_loser

First Michael Jackson and now a new BIA :( Hello Gearbox? Randy Pitchfork? Are you listening? We've moved on from the flanking maneuver/cover stuff! Leave Fritz alone! 3 games and they couldn't get it right! No more!

okassar
okassar

Lol,just don't try to trademark Guitar Hero,that's taken x)

jrabbit99
jrabbit99

And this comes just days after saying they want to see Activision drop CoD in favor of originality.

Dante2710
Dante2710

so many games......quality will be bad

faceman420
faceman420

woo hoo.. the first hasn't even come out yet and I'm already lookin forward to War Hero: Van Halen

paullywog
paullywog

does it use a corpse peripheral?

pigman239
pigman239

can you play it with the guitar hero peripherals? melt nazis' faces off with epic solos plz?

borgmaster
borgmaster

how about ya'll just make another brothers in arms game instead, it would just be better for everyone involved....and I want to play the next BIA game, but that's not the point.

D4NZEL-709
D4NZEL-709

What next Macs Pain or Platinum Gear Solid or Minor Theft Auto Sam and Rea.

ZeerusX
ZeerusX

@ Robfield Except that those are just placeholder names. Do you really think Gearbox is going to release a game with the title Modern War Hero? lol Talk about reading into an article a little to much lol

robfield
robfield

"War Hero" and "Modern War Hero" sound like blatant attempts to tap the "Hero" and "Modern Warfare" franchises. Didn't a Gearbox rep just the other day complain that CoD and Halo developers were not innovating? And Gearbox follows up with another war game?

gnbfd
gnbfd

I could totally see Activision doing a War Hero A mix of GH and CoD. Oh **** I just gave them an idea :(

Ashmasaki
Ashmasaki

Hero Heroes 3: The Hero of Heroes

KerryKing34
KerryKing34

If they release a game called Brothers in Arms Hero I'm going to be very upset. Come on Gearbox, show some imagination.

ellez
ellez

war hero? i honestly thought this was activision's new ip, maybe a battle axe controller?

bschroth
bschroth

seriously?? so when does tony hawk's hero or world of warheroes come out?? or maybe diablo hero?

Cicatraz_ESP
Cicatraz_ESP

Dumb names, hopefully knowing gearbox the games will be good.

Sins-of-Mosin
Sins-of-Mosin

Eh, I have faith and should everyone else once their two upcoming games come out.

MajinDante
MajinDante

is that whats hot right now? adding HERO to titles?

Suicide-Panda
Suicide-Panda

@taylormadederek, play Brothers In Arms Hells Highway, that was an amazing WW2 Game Made By Gearbox

Superdude475
Superdude475

Oh wow, from the title I assumed there would be a gun controller with colored buttons that we have to push at the right times to destroy tanks.