GameStop's Simplified Trade-In Process Starts August 18 -- What Do You Think of the Move?

"What we're doing is we're ripping out a lot of that complexity," GameStop says.

GameStop's simplified trade-in process, which the company confirmed yesterday after internal documents found their way online earlier this week, will indeed begin on August 18. GameStop senior vice president for pre-owned business, Jason Cochran, not only confirmed the start-date for the initiative in an interview with GameSpot today, but also explained how he thinks it will benefit the consumer.

"What we're doing is we're ripping out a lot of that complexity and being able to show or convey a more straightforward way for customers to understand the true buyback price," Cochran said. He explained that GameStop heard from its customers that they want a better way to understand the value of what they sell to the retailer, and this new initiative is a way to deliver on that feedback.

GameStop's current trade-in system has been criticized for being somewhat cumbersome and difficult to understand. Currently, to get the maximum trade value, you often have to apply your credit toward a preorder or another promotion. But come August 18, this will no longer be the case. You'll still see bonus trade-in credit if you're a Powerup Rewards Pro member or if you take credit over cash, but you can soon expect greater visibility for the true value of your games.

"What we're doing is we're ripping out a lot of that complexity" -- Jason Cochran

The introduction of the new initiative comes in the lead-up to the all-important holiday season. GameStop stores are likely to be flooded with shoppers heading into Christmas, but the simplified trade-in structure is only one component of GameStop's new strategy for secondhand games. Cochran also reiterated than fewer than 50 percent of GameStop shoppers even know that the retailer accepts trade-ins.

This is a surprising statistic, given how dependent GameStop is on the secondhand market. But it also shows how much room GameStop still has to grow beyond the $1.2 billion in trade credits the company posted last year. If GameStop can get even more shoppers to trade in their wares, the company could grow its secondhand business to new heights. To help GameStop get there, Cochran said the retailer will ramp up its marketing efforts through its email lists and by communicating directly with customers in-store.

Looking ahead to the August 18 launch of the new trade-in system, Cochran teased that GameStop has some compelling offers in store that gamers won't want to miss.

"We've got a lot of great things lined up on what we look to expose and put out there on the 18th," Cochran said. "Our customers, the gaming community, the publishers, the developers, and the core gamer is really going to appreciate what we're doing to help them buy more products and keep them in the game."

Are you more likely to shop at GameStop when the new trade-in program rolls out this month? Let us know in the comments!

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com
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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
133 comments
Scream_AimxFire
Scream_AimxFire

Gamestop really isn't that bad as a lot of people like to make them out to be. People expect to trade in a used game and get basically full price back because they are fucking morons. Gamestop isn't greedy it's a business they can't give you a ton of money for a game because they have to resell that game it isn't like when you trade it in they instantly resell it, sometimes those games sit there for a while before someone picks them up and they aren't making money if they can't sell it that's why they can't give you a ton of money for a used game. The people complaining in the comments should really try to run a business that involves buying and reselling used goods such as Gamestop or any pawnshop in the world it's like this with every business that buys used goods.

hoyholyhoy
hoyholyhoy

Last game I ever bought from gs is/was Destiny, only because I did it while picking up a game like 5 months ago. Never buying from that terrible place again, it's all about PSN, Glyde and Amazon Prime!

DebutWest
DebutWest

This Gen I'm going all digital... And I stopped doing business with game stop long a time ago... Especially when I know more about the games then the employees do.

roman4545
roman4545

Shopping there is somewhat acceptable only when sometimes those promotion is on sale... but trade in games ? No thanks... your trade in credits is ridiculously low compare to other retailer used market and hey pawn shop gives you money ! And so is selling your game online....

joshua6775
joshua6775

"What we're doing is ripping out a lot of complexity"


What we're doing is ripping off every gamer who has ever traded in games through us. F Gamestop. Next media retailer to fold under due to digital streaming.

crujoness
crujoness

Sell your games online if you want more money than what Gamestop will pay. Otherwise, use their convenient system and stop complaining. 

irishrizo
irishrizo

The best trade system for Newer games is Wall Mart...

As long as it's in the shelf , tell them it was a gift or you lost receipt.. they always give you the Full Value Just Store Credit but they have everything lol

greaseman1985
greaseman1985

Apparently people don't understand how this business works. Gamestop doesn't sell every game they buy from you, some of them stay on the shelf for a long time, forcing them to drop the price, and keep dropping them, until they reach a point where they can't sell it at all. So no, they can't give you 50% of the price they will list it for.
The price they give you is based on current demand, as well as future demand.

blackothh
blackothh

Screw gamestop. I will never step foot into one.

sonypony4eva
sonypony4eva

Gamestop is only good for brand new game releases, but horrible with trade-ins. For the same price of a used game, you could get the same exact game on Amazon brand new with/without free shipping, and still save $5-10 dollars.  If I were to randomly go to Gamestop and trade-in Infamous Second Son for store credit, they would probably offer me $15 measly dollars...........RIP OFF

the13stuff
the13stuff

This doesn't make a lot of sense... Simplifying the trade in for the customer... Just give more credit, stop forcing employees to hawk everything in the store to every customer (warranty, membership, pre-orders, etc), and cut prices across the board.

homey_d_clown
homey_d_clown

I personally will not support Gamestop until both finger printing and finger banging of its customer stops.

We deserve 50% of any profits made, so if you are selling a used game for $55 give me $27.50!!!

No finger printing for used games anywhere, my ID should be enough for a game.

Fingerprints are for guns!

allanirvine
allanirvine

I bought Bayonetta on PS3 many moons ago from my local GAME. They had it brand new for £37.95. I checked the pre-owned section out of curiosity, and there was a copy there with a sticker that said £42. A quick zap of the smartphone on the barcode revealed a trade-in price of £18.

It isn't rocket science that stores have overheads etc, but the system is set up to minimize outgoings while maximizing profit. The only person out of pocket is the gamer. It's up to that gamer how they approach selling on used games, and if you are happy with this setup then that's up to you. It's not forced, it's just convenient.

Do or don't. It's up to you, but there is no denying the system has a familiar stench.

jimmyCCFC
jimmyCCFC

People trade in and buy pre-owned games because the price of new games is expensive and digital copies through XBL/PSN are absurdly expensive. If developers and console makers were to enforce a cheaper digital option then pre-owned games would all but disappear.


Also 'powerup rewards pro member' - Who came up with that horrendous name?

Pewbert
Pewbert

Daily Gamestop article. Cool.

thermalmotion
thermalmotion

Never shopped at Gamestop, nor will I ever.

Lame ass store trying to help developers "carve out main chunks of games from the core experience and make them exclusive to its stores".

MAL1C3_Inc
MAL1C3_Inc

Can anyone weigh in on this for me? Every time I go to gamestop to get a brand NEW game, it's not in the plastic wrapping. The disc is in the drawer behind the counter. They put it in the box (which does look new and unused), then they put a clear sticker on the side to "seal" it. Dufuq?? I always ask them why they do this, and they alway say some bs about SOP and blah blah lips moving, bs coming out because I feel like they don't even know the reason themselves. I feel like they are lying about their revenue reports concerning the sales of used games, like trying to pass off new game sales as used game sales or something like that? After I blow my 97,000 power up rewards points load on something, I'm done buying new games there unless they change this, which really upsets me because I like buying at this particular location because of the employees being fun to talk to, actual gamers, and I have about a seven year history with them. You wouldn't buy milk that's got a broken seal on it would you? Same principle for me. I'm very particular about my boxes. Generic used game boxes with no art make my skin crawl. Somebody got paid to make that cool art on the cover and I wanna see it!

Tamarisk_green
Tamarisk_green

This has me wish I hadn't moved to the UK in March. I miss both the exclusive offers, and the great owner and employees of the local GameStop I left. :(

immortaltech6
immortaltech6

In other news, shrink wrap manufacturer stocks are UP.

jurk182
jurk182

Maybe more of their customers would know they bought and sold used games if they didn't go so far out of their way to hide the fact they are pawning off used games as new  with 80% markups on them.

rawkstar007
rawkstar007

"Cochran also reiterated than fewer than 50 percent of GameStop shoppers even know that the retailer accepts trade-ins."

That's probably because the other 50% interpreted your "trade-in program" as something different such as "highway robbery" or perhaps even "gang r a p e."

bjvill
bjvill

"What we're doing is we're ripping out a lot of that complexity and being able to show or convey a more straightforward way f or customers to understand the true buyback price," 

Keaze_
Keaze_

"To help GameStop get there, Cochran said the retailer will ramp up its marketing efforts through its email lists and by communicating directly with customers in-store."


That -communication- practice is the number one thing that turns me off a store.  "today we have a promotion of bla bla.  Do you want a warranty of bla bla?  Be advised that if bla bla".  That's why I don't go to Gamestop.


I go to stores where it's -take my money and shut up, bye-. 

hoyholyhoy
hoyholyhoy

And I'm only talking about console purchases.

SDMF_TrueBlue
SDMF_TrueBlue

@joshua6775 I stopped doing business with them after they dicked over customers with the Injustice "Power Hour" sale.  It was an online-only sale where for one hour you could buy a new copy of Injustice for $10.  Of course the website IMMEDIATELY crashed and very few got the deal.  Most were never able to complete the checkout process.  Funny thing is they ran out of $10 copies, but still had plenty available for $50.  The next day they issued an apology, but nothing else.  That's like standing in a checkout line with the game, only to have an employee walk up to you and take it out and mark the price back up.  You don't do that to customers.


They have another dirty trick.  Back when the 360S first launched one of the local stores received 3 units.  Customers were told they can't reserve the units, so they would be sold on a first-come, first-serve basis.  All 3 were sold to employees.  They were held in the back until either the employee clocked out or one that was off that day came in to pay for it.  Yes, the employees lied to customers so they could get dibs.


I switched to Amazon.  With free same-day delivery and no taxes, it's cheaper and more convenient than going to GameStop.  Granted, there are times GS gets better pre-order incentives, but oh well.

bigrod69
bigrod69

@crujoness I guess they think they the employees at Gamestop shouldn't be paid, the building should be free and the power, telephones and internet cost nothing - not to mention advertising. Of course at the same time if they're old enough to have a job they'll then complain about how they don't get paid enough, their workplace is crappy and the temperature is too hot/cold.

count_polygon
count_polygon

@crujoness What I think a lot of people don't realize is that selling games online, paying say ebay fees + paypal, then shipping the game, isn't free. You end up MAYBE ahead a couple bucks tops.

jmiles1234
jmiles1234

@irishrizo  that is not trade in that is fraud, because you are not tell them the truth, why you are return them .you are not tell them that it as been more that 30 days . plus I know for fact that with Walmart if a game as been open you cannot return it .so get you facts right.

Zee1027
Zee1027

@greaseman1985 I don't know much about the economic model, but answer me this: $60 game, traded in for $30, and then sold for $55. Really?

ExtremePhobia
ExtremePhobia

@greaseman1985 I think people are well aware of how it works. While that's true, GameStop's own numbers have indicted that the average game traded in ends up coming back through GameStop... I think it was 5+ times?


So they sell it new the first time and get $3 but then, after that, they will eventually get the game back, and sell it four more times at probably $10-$20 profit each time before it reaches the level you're referring to. So that last time, they buy it for $10 and it never sells again - they are looking at about $60-$90 worth of profit off of a single copy of a game? They are making more off of that copy than the publisher and developer combined!


GameStop hasn't really had competition for the longest time and it abused that to make huge profits. If you want to offer a single virtue that GameStop has (consistently. I know there are a few good stores out there but most are crap), then maybe I'll feel sympathetic towards GameStop. But right now, I have no reason to.

spyd3r108
spyd3r108

@homey_d_clown I dont know what state you live in buy I dont even get fingerprinted when I buy guns

Dannystaples14
Dannystaples14

@allanirvine That is actually why I stopped trading in games. Sure there are plenty of games on my shelves that I wouldn't mind trading in but I know I will get £1 for it in CEX or something and it be on sale for £4 a day later. I think I'd rather just brunt the cost of the new games and keep the old ones.

Even opened games could be worth a decent price in the future for collectors.

Suaron_x
Suaron_x

@rawkstar007 Gamestop never published the parameters of the survey...for all we know they could've been 10 meth-addicts, 10 elderly people (who haven't heard of color TV), or 10 infants who can't talk.

DaRkL3AD3R
DaRkL3AD3R

@rawkstar007 Bingo. $0.25 for a classic game (Red Dead Redemption) = I would rather hold onto that game for eternity before giving it up to them for that little.

irishrizo
irishrizo

@jmiles1234 uhmm its not talking with facts. im talking with experience ive done it plenty...so relax brah. its cool if you love to protect your Gamestop addiction and if you really feel Guilty they have an actual Trading in service... they're a greedy corporation so i could care less to commit fraud against them.

bigrod69
bigrod69

@Zee1027 @greaseman1985 That's called doing business. You see they have to pay for the employees, the building, the electricity, advertising, so on and so forth.

Iamshmee
Iamshmee

@Zee1027 @greaseman1985 When do you get $30 for a $60 game at Gamestop? They always give me like $2 and don't tell me about it till the sale has gone through...

Black_Hand_313
Black_Hand_313

@spyd3r108 @homey_d_clown I read that Gamestop started fingerprinting people for trading-in games in Philadelphia at the request of the local police department. It was supposed to be a crimefighting measure (yeah....) but I read they stopped it recently. They do it in some other parts of the US depending on local laws

snacky_smorez
snacky_smorez

@irishrizo Sounds like you have no integrity and fine with being a shitty person. He was just pointing out the fact that you are a liar. Mkay bro.

jmiles1234
jmiles1234

@irishrizo  I am not protect game stop in any way .I am just point out that the fact  is here any way you cannot return a game that as been open, Walmart will not take back any game that has been open, and  that will not work with any one on there policy, that is the way it is here any way

roman4545
roman4545

@bigrod69 you do realize Gamespot get sponsored by alot of other marketing right ? Not just their used games for their profit... Even without selling their used games they are still in profits of making and enough to pay their employee, building etc...

Zee1027
Zee1027

@Iamshmee @Zee1027 @greaseman1985 haha I must've gotten lucky. the employee must have meant to type in "$3" and accidentally gave me an extra zero. I used to work at gamestop in high school and once I saw what was REALLY going on, I went to work at the movies lol

irishrizo
irishrizo

No integrity? And you do making fun of someone in a video game article? Shitty person why? Because wal mart treats there employees like shit. Buys everything from China to give you the cheapest price.. they Give more money to them than to my own country ?

I could care less what damage I do to them. I wouldn't do that to costco... u know wal mart throws so much food away because they get more money from the insurance than to donate it?

I'm sorry if exploit their return policy . I don't feel any remorse . And I'm not your Brother.

irishrizo
irishrizo

Oh yes you can Idk where you're from I live in LA. I have 3 Walmarts near me. Just a week ago I returned a vacuum I had for 3 weeks it stopped working I had no receipt. No box they gave me full credit. My roommate returned a 5 year old TV. And got full credit at Sams club .. same company. That's fine if you don't believe me I'm not here to argue with you.