GameStop Overhauling Trade-In Program, Plans to Pay More Per Game

Retailer to "simplify" its trade-in pricing structure, will reportedly offer 20 percent more credit per game on average.

Giant video game retailer GameStop has long been criticized for the way in which it handles trade-ins and the money paid per title. Good news, then, as the company confirmed today that it is overhauling its trade-in business--part of its all-important "buy-sell-trade" model--with the aim of simplifying the process and paying more money per title on average.

"GameStop made the decision to simplify the trade-in pricing structure that is part of our buy-sell-trade program based on positive feedback we have received from customers and store managers," GameStop pre-owned business executive Jason Cochran said in a statement sent to GameSpot today. "We anticipate this change to be well-received by our customers as they experience the added value we are now offering them for their pre-owned video game and consumer electronic products."

Cochran pointed out that in 2013, GameStop's pre-owned business was booming, with over $1.2 billion in trade credits during the year. In addition, more than 70 percent of that (about $840,000,000) was applied to the purchase of new products. "We want to provide our customers the best value for their trade and we believe customers will be pleased with this new simplified pricing," he said.

Kotaku first reported on details about GameStop's new trade-in structure last night. While unconfirmed, here are the highlights of that story.

  • New initiative will begin August 18.
  • Aims to reduce complexity; no longer will you need to put money toward a preorder or other promotion to get the maximum value for a game.
  • The in-store credit value will remain larger than the cash value for trade-ins.
  • Average price paid per game will rise by 20 percent.
  • Expect to hear about this in-store; store associates are being informed to ramp up face-to-face messaging about the new initiative, in a bid to get people to trade in more games.

Are you more likely to trade games in at GameStop when the new initiative rolls out? Let us know in the comments below!

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Discussion

140 comments
beerswagger
beerswagger

LOL pls get a new gamestop pic.That ones still has mw3 poster in window.

Shrabsters
Shrabsters

I can buy cheaper and sell for more on numerous online retailers, Gamestop is completely useless.

blackciti
blackciti

I used to trade in a lot of games, systems, accessories etc. Now I regret it. Not because I could've waited and got more credit but because there are some old games I would like to play on those old systems. I owned a sega genesis, ps1, n64, dreamcast, ps2, original xbox, 360 and now a ps3 in that order. All but my 360 and ps3 have been traded smh.

Who remembers funcoland? That commercial with that horrible theme song? My sister used to drive me nuts with that shit song. I have 3 physical copies of games for my 360 and one for my ps3. I have a few downloads too for both systems. I've gotten to the point now if I buy a game I want to keep it. I honestly don't have a problem with GS like some people do. I prefer to buy my systems from them. I get my games from Amazon.

hystavito
hystavito

"Aims to reduce complexity; no longer will you need to put money toward a preorder or other promotion to get the maximum value for a game"

Interesting, that means you could trade things whenever instead of waiting for a promo, such as when the value is higher but there's nothing you want to buy.  Of course, it can also backfire on the consumer because some of those promos are far better than the regular trade-in, and could still be better even after the 20% average boost.


JDWolfie
JDWolfie

Now, does this apply to older games as well or only newer games?: I can imagine people showing up with older games and getting screwed over.

PartyManiac7
PartyManiac7

You guys should all try Play N Trade, its very cheap and there all kinds of classic titles there and alot are under $10 and you can trade to.

Nepti
Nepti

I like window shopping at gamestop. But if there's even one person in line, I for sure won't buy anything as it takes forever for them to process a transaction. They should have learned from the 80s Radio Shack that slow checkouts lead to lost sales. It's been done already, no need to repeat the exercise.

daBrokenFace
daBrokenFace

Anyone else here thinks Gamestop stores still suck?

JoInfo
JoInfo

I'm gonna steal from my mother's purse and go to Gamestop right now!

BigBacon87
BigBacon87

Screw Gamestop and if you one of the cheapskates who chooses to save a measly 5 bucks by buying used(and screwing the devs in the process) then screw you too. 

rockey32
rockey32

And they will charge on average 20% more..

shiss27
shiss27

They must act quickly. The age of the digital evolution is upon us. No matter who agrees or not, WHAT IS CERTAIN, is that the all digital format of electronic entertainment is coming. It's cheaper, easily accessible, stops bitching developers, and reaches a wider audience.

Aleperez75
Aleperez75

You get so much more money for your used games in ebay. And the game goes to a fellow gamer.

Martyr77
Martyr77

I just clicked on this article to see if they would use their stock Gamestop photo. I wasn't disappointed!!

parabol69
parabol69

Instead of getting $5 for a new game, you now get $6!  What a great company!

nazgoroth
nazgoroth

Ah, so the convulsions have started...

rancid36
rancid36

Gamestop is something 'past tense".   Time to move on.  We're watch a slow "train wreck" in action.....pathetic.   They should call me if they need some idea's to stay afloat.

irwin888
irwin888

Ya, sorry no. I do like getting used games FROM them at times, if the price is right, but their trade-in value is abysmal. I'd rather just hang onto my games, even if I only ever play through them one more time down the road. Worth more to me than the fractions of a penny on the dollar they'd rip me off with.

entyme53
entyme53

Keep an eye on the Best Buy ad. They usually do a double trade-in weekend at least once a month. When I traded in my Xbox for a PS3 back in the day, I traded about twelve games and the console for a PS3 and 3 games plus about $15.

littlestreakier
littlestreakier

Well, overall this is good for consumers but overall Gamestop prices are generally not good. The most this 20% bonus will do is bring their prices more current with competitors.

I never trade in games unless there is a promotion going on.

flexappeal
flexappeal

Are you kidding me? That's a joke. 20% would only net you $2 if GameStop is willing to give you 10$ on a used game. But let's face it, you'll be lucky to get that amount anyway. For the most part you'll either get 25 cents to 5$ on average. I don't really understand why people would trade in games unless you're really strapped for cash or just to clear out the old games.

VegasAceVII
VegasAceVII

@Shrabsters I agree; it's only once and a blue moon I will purchase something from them-- normally it has to be one hell of a sale.

PartyManiac7
PartyManiac7

You guys should look into them for more info and really give them a chance.

blackothh
blackothh

@Nepti Yea my gamestop also had that problem up until I stopped shopping at gamestop years ago, it was fun to watch the impatient parents of ill behaved kids waiting in line to get a game they know nothing about for them. it would take like 10 minutes to process anybody. But when I would finally get to the counter, im done in about 30 seconds. I never understood why it took people so long to buy there.

PSYCHOV3N0M
PSYCHOV3N0M

@daBrokenFace Now I do. I revently started buying my games exclusively at Best Buy cuz with my Gamer Unlocked membership I get 20% off ANY NEW game no matter what edition it is.

noladem504
noladem504

@BigBacon87 Must be nice to be able to buy your games with mommy's money and criticize others for being responsible. This generation is doomed and you are why. 

RedWave247
RedWave247

@BigBacon87 Maybe the devs should make games that are worth the price they're selling it at. Because there haven't been many worth paying the brand spanking new price.

shiss27
shiss27

@irwin888 You know, they don't have to offer you any money/trade value at all. They provide a very, very important platform and it's understood that we have grown into a certain level of entitlement but even still, doesn't mean that they have to do anything for the many many who trade in games. 

Selindrile
Selindrile

@flexappeal My gamestop offered me 1.50$ for GTA4 on 360. It was in perfect condition.


csward
csward

@flexappeal I'm not sure what games you trade in, but I usually can get $30 for a $60 game. I don't hang onto them very long though.

Nepti
Nepti

@blackothh @Nepti  I've seen slow checkouts at every gamestop I've been to in California and Oregon. They're all slow. It's a cultural issue at gamestop. Many gamestop employees are way too chatty when they have customers in line. You can still be friendly with the customer you're checking out, but if you have people in line, being quick becomes the priority. But that rationale isn't being taught to gamestop employees. As a result, I rarely buy anything at gamestop. I'm sure you and I aren't the only ones who don't shop there because of that.

noladem504
noladem504

@shiss27 @irwin888 agreed...the complaints are ridiculous. Before gamestop i didnt have the option of trading old games / buying used. I have saved SOO much money due to this store over the past few years. They do a great service for the gaming community. 

flexappeal
flexappeal

@csward that's the thing you need to trade in a fairly brand new game to get them to pay you 30$. Anything older than a year or games that are made yearly such as sports games can never fetch you that price. In my opinion unless your trading in a fairly new high demand game, it's not worth trading it in.

noladem504
noladem504

@Nepti I am a loyal gamestop customer. By taking advantage of their policy/promos i have been able to play nearly 200 games between 360 and one, most of which i played for free or payed next to nothing for. 

However, wait time is a severe draw to their service and as you noted is consistent amongst all gamestops i've ever been to. I agree that is must be a cultural issue and have noticed the backwards priority of chatting with a customer at the register when there is a line behind them. Nothing i hate more that waiting in line to hear the cashier not only chatting with the customer, but trying to get him to buy 'x' and sign up for 'y'. 

flexappeal
flexappeal

@suppaphly42 yeah for sure it's not a bad deal. My problem is that your practically trading in a game you had recently purchased to be able to sell it back for that price. Games older than a year typically fetch next to nothing. So no thanks. I'd rather keep my games.

Nepti
Nepti

@noladem504 I have nothing against Gamestop really. I'd probably buy stuff there frequently if there checkout was faster. But I can buy the same games for around the same price so much easier and more quickly just about anywhere else from online to other retail outlets. I think of gamestop the same way I think about going to some other retail place that has a terrible parking lot... why go through the hassle of a crowded terrible parking lot when with the same amount of effort I can go somewhere that has great easy parking. That's how I think of gamestop. I certainly don't think ill that you like to shop there for the deals you get... the discounts and deals are certainly worth waiting for sometimes. Wish gamestop would just improve its checkout - I believe it's one of those things where you can't fix the problem until you recognize you have the problem... I think gamestop doesn't even realize it has this problem...