GameStop opens up on digital plans

Admitting "retail is not going to last forever," GameStop details digital ambitions, including XBLA/PSN sales.

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GameStop has been on a shopping spree of late. The erstwhile brick-and-mortar retailer has recently acquired flash-game provider Jolt and games portal Kongregate for significant sums of money. The firm realised it “needed to get smarter about the gaming industry outside of retail.”

One of these plans is to start selling PlayStation Network and Xbox Live Arcade games through its online stores, according to Chris Petrovic, a senior VP and general manager at the firm with responsibility for digital operations. No timescale for this plan was offered or an indication of if discussions were underway with platform holders.

The firm wants to evolve into “a more technologically savvy company,” Petrovic said. “One of the primary drivers was to enable our company to get smarter about the emerging business models,” he said. Bringing in these entrepreneurs to teach is key to GameStop’s continuing success, with that section of the firm’s business still being “in its infancy.”

Accessing GameStop’s products on any device was also a priority, he said. Physical stores will still have relevance for some time, however. "The communal environment is still important,” he said. Also, leveraging their huge customer base, as well as an environment featuring knowledgeable staff “beyond the boxed product” meant the company would have a future beyond traditional retail.

Discussion

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Prime05
Prime05

Why would I buy an Xbox Live game or a PSN store game from gamestop for what I think $2 or $3 dollars more so that they can make a profit? How does this benefit the consumer (me)? Am I going to be able to trade in my used digital downloaded games toward new ones. I rarely trade in my physical copies for their ripoff rates, I'm not sure I'd use this GameStop Digital - Upload Here Download Here cut and paste your old game here and get 10% off on your new download ummm ok, I don't think I'm ready.

chkdsk1991
chkdsk1991

They think Microsoft would let them sell stuff on xbox live? LOL There's a reason why Gabe Newell said it is a close platform... BTW I think at least Sony would let them have their own store inside their platform but I'm curious about what they can do(even if I think it will be an epic fail)

Richardthe3rd
Richardthe3rd

Just one problem with that model: you'll only be able to sell XBLA and PSN games for as long as Microsoft and Sony allow you to. And believe me, if they see this sort of thing eroding their bottom line, they won't. You can count on that.

Rodrows
Rodrows

Good, But I'm keeping Steam by my side for now.