GameStop aiming to improve your shopping experience

Retailer announces GameStop Technology Institute with the hope of removing the "complexity" of shopping and improving customer service.

by

GameStop wants to improve your shopping experience, and to that end, the company today announced a new business unit that aims to discover and implement technology solutions that "better address the needs of today's empowered consumer."

The GameStop Technology Institute (GTI) is a division of GameStop that will focus on creating affiliations with leading technology corporations as well as academic institutions. Founding partners are IBM and the Center for Retailing Studies at Texas A&M University's Mays Business School.

Together with these organizations, GameStop says it will be able to explore new research and development processes as a means to create and implement "new, innovative business applications" at its retail locations around the world.

Specifically, GameStop will make use of IBM's open cloud development platform, BlueMix, to build new mobile and cloud applications that tap into GameStop's existing networks. This will create a "hybrid cloud environment" that will link a customer's online and in-store experiences as a means to improve your overall shopping experience.

GameStop says its new system will allow it to "remove the complexity" of shopping at GameStop and to "improve the level of service" that the retailer can offer customers. All of this is nebulous at the moment, as GameStop only offered a high-level description of what its plans are.

"Now more than ever, GameStop's internal rate of change must continue to exceed the rate of change occurring within the retail environments in which we compete," GameStop CEO Paul Raines said in a statement. "The launch of GTI represents GameStop's commitment to cultivate innovation within the retail industry, as well as lead the charge in discovering new technology advancements to drive positive customer experiences."

GameStop's Jeff Donaldson will head up GTI, serving as its president.

"As we begin our partnership with IBM and Texas A&M University, GTI's initial focus will be on the digitization of the physical retail space which would allow customers to interact with the brick-and-mortar store environment in ways that mimic interaction with digital platforms," he said.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Discussion

115 comments
Gamer_4_Fun
Gamer_4_Fun

The only complexity I found from GameStop was reading this press release to address the complexity.... O_O

Nepti
Nepti

This was a really bizarre read. I had no idea how confused I was.

Boddicker
Boddicker

Complexity?


What the fuck is complex about buying a used game for $5 less than full retail?  Everyone knows Gamestop is slowly killing devs with a big smile on their face.

ZeroFallout1
ZeroFallout1

What they really meant was how can we screw you while making it look like a great deal.

DeFiLeDTitan
DeFiLeDTitan

i didn't know picking an item up off the shelf and saying "me want buy this" was that hard. I must be doing it all wrong.

ECH71
ECH71

Request from a customer: STOP SHIPPING MY GAMES IN A HUGE A** BOX WITH NO PACKING MATERIALS YOU CHEAP-SKATE F***ERS.


Seriously... a collector's edition game ruined because some genius put it in an empty box three-four times the size of the game.

xtraflossy
xtraflossy

"Were not sure what we are doing, but we are surely building as cloud based app that will capture all your shopping data to.. ?make a better shopping experience?

heartindarkness
heartindarkness

last time i got a game from gamestop, oh wait can't even remember when since i always find the deals i want on ebay soo much easier !!

PSYCHOV3N0M
PSYCHOV3N0M

"remove the complexity"

WHAT damn complexity??? You walk in, pay for a game &/or accesory, & walk out.

*MIND BLOWN*

Kinguard73
Kinguard73

They gotta do something with Wal Mart looming over their heads.


DVONvX
DVONvX

you go in...you buy a game..you walk out. I'm failing to see the "complexity" here. Then again, I work with the general public and I'm certain at least 25% of the population can be declared legally retarded. 

dogman7
dogman7

Stop asking me if I want to buy insurance and stop ripping people off for their trade-ins, then we'll talk.

Dakey87
Dakey87

wow i didn't kno gamestop had such a bad rep other than there ridiculous trade in deals. although  the constant can i sell u this on top of the $63.95 u already spent is really annoying. plus Im a powerup pro member and have recently acquired enough points to get a ps4 camera for free ironically sony is running out. 

Mariofan15
Mariofan15

Honestly,Gamestop get's a lot of crap from people for no reason. Not all of them a re bad.

nurnberg
nurnberg

GameStop aiming to improve your shopping experience, a map with the directions to the nearest Wal-Mart was posted in the entrance.

2tonjunk
2tonjunk

How hard is it to go into a store and buy something? I think they need to look at how much they give on trade and buying from customers. Last time I traded a game they would only give me $1.50 only to see the same game used for 45 bucks. 

phudabulah
phudabulah

"GameStop says its new system will allow it to "remove the complexity" of shopping at GameStop"


Shopping at GameStop is complex?  What does this even mean?

SerJohnnyMenace
SerJohnnyMenace

This wouldn't have anything to do with WalMart entering the video game trading business, wouldnt it, Gamestop !

rawkstar007
rawkstar007

Me: I Would like to purchase this game, please.

GS: Sure! Let me get that for you! *puts disc in case.*

Me: What are you doing? I'm buying a new one.

GS: Oh, this is new!

Me: No it's not. It's not sealed. Did you just try to resell me a used copy as new?

GS: Of course not! *runs to back to grab new copy*

GS: Would you like to add Gamestop game protection for your purchase today?

Me: No.

GS: Are you sure? In case you get scratches on the game or anything?

Me: No. 

GS: May I have your PowerUp rewards card please?

Me: I don't have one.

GS: Would you like to purchase one? They offer all sorts of great benefits that you could put towards future purchases.

Me: No thank you.

GS: Would you like to put any money down on future purchases such as X, Y, or Z?

Me: I'll think about it.

GS: Okay that will be $68 please.

Me: Wait. That total is not correct.

GS: Oh I'm sorry! I accidentally put the protection plan on there. Are you sure you don't want it? Otherwise, I need to go get my manager to take it off.


Walked out. Bought Amazon Prime. Never went back. True Story. 

The_Dragon_Born
The_Dragon_Born

Start by telling your employees to hurry **** up! And quit trying to sell me your ****! I will tell you what I want and ask if I need something bitch! Get out of my face.

hardeman
hardeman

"gamestop to improve shopping experience" HAHAHAHAHAHAHAHAHAHAHAHAHAAHHAAHHAAHA!!!!!!!!!!!!!

rawkstar007
rawkstar007

""...remove the complexity" of shopping at GameStop..."

THAT is complex?! We really are gonna end up like those people in WALL-E at this rate.

xbox_owns_slavestation4
xbox_owns_slavestation4

They don't have to worry about my experience because I don't waste my time shopping there.

JRHT
JRHT

Why is this filed under Grand Theft Auto V?


Did someone confused GTA with GTI?

zeekybookydoog
zeekybookydoog

Am I seriously the one person on earth who has never had a real issue with Gamestop? Maybe I'm just lucky and the stores in my area are actually well run.

dogman12602
dogman12602

So they're trying to get into the digital download retail space? I think they're a little late for that, unless they can offer better prices than sony and ms. I guess it couldn't hurt at this point.

OuroborosChoked
OuroborosChoked

If Gamestop wants to improve the shopping experience, they should stop chucking cases for used games and selling opened games as "new".


You know, actually provide a decent shopping experience?

---Cipher---
---Cipher---

I just really hope th{would you like to pre-order the new CoD today?]...no thanks...that the[how about preordering madden 2k15? preorder now and get the limeted edition for free!]...no, and isn't the limited edition the same price anyway?...anyway, as I was saying, I just really hope tha[how about our powerup rewards? Pre-order the next Battlefield and get double points you won't use because you always forget your powerup card!]..no....nothing, I want to pre-order nothing, ever. NOW, as I was sayi[Buy 2 pre-owned games today and get a free pre-order of something you don't care about!]....seriously gamestop....f*** off....

the13stuff
the13stuff

All I read was "remove the complexity of shopping"... Really?...

Try just NOT having every employee be "required" to push every subscription/warranty/money snatcher to everyone that walks in the store? It's one of the reasons I don't buy there... It's like buying a car when I just want a game... So pushy and quota oriented.

FretsOfDeath
FretsOfDeath

a shitty 'ol Game Stop. So glad they started switching back to EB Games in Canada. Most EB Games stores I';ve been to keep copies of new games behind the counter, fully sealed in plastic, or in the back room, and keep only the empty cases on the shelf for display. Bring the case up to the counter and they will give you a fresh newly sealed game.

gamestoreguy
gamestoreguy

@Boddicker  Anyone who believes the drivel coming from you is as big of an idiot that you are.  Devs get paid from publishers, not retailers.  Gamestop doesn't cut a check at the end of the week to Infinity Ward for each copy of Ghosts it sells.  Publishers get paid when retailers buy their games from them.  Gamestop could choose to sell all of their copies of Ghosts for $10 each and Activision wouldn't care at all because they already got their money.  Gamestop also has the biggest marketshare of new software and hardware out of any retailer so they can hardly be blamed for anything let alone developer woes.  If you don't like the company, fine.  Don't look like a moron for stating things that simply aren't true.

WolfgarTheQuiet
WolfgarTheQuiet

@dogman7  Its their job to ask, guess your job requires you to do something others dont like and of course trade in is a rip off, its designed for that, its money.

WolfgarTheQuiet
WolfgarTheQuiet

@FULGOREY2K  Why, so disc based games die off and so people lose their jobs. Can shove all digital up your asses for all i care

Kinguard73
Kinguard73

@Mariofan15 I like the people at my gamestop.. but the company is another matter all together....

natalieyan
natalieyan

@2tonjunk lol that was probably because they got plenty of stock of that game already, so your pre-owned copy was not worth a lot to them.

the EBgames in Australia (owned by GameStop) would usually buy your old games at 1/3 of the price they charge for a pre-owned copy of the same game. you'll also get up to 15 or 20% bonus cash/credit depends on your membership level, and they accept imported games as well.

i actually like to trade my old games to EBgames, then do a price match to the new games I want to buy from them.

Infinite_713
Infinite_713

@rawkstar007 OMG THANK YOU! I never forget when they charged me NEW price for MK Deception on PS2. It was disc only. It was the last one and i was thirsty to play the game. I spent 1 hour on the bus to go all the way out to gamestop.

I remember buying another game(maybe San Andreas) and I asked dude "how come you're going to charge me the NEW price for a game that's not even shrink wrapped?" He had to take it out a sleeve and put it in a case. I said "so when I touch the disc, it's used, but when you touch the disc, it's still new" and he was not hesitant to say "YUP That's how it works."

-____-

Gynthaeres
Gynthaeres

@rawkstar007  To be fair, I can kind of see it when it comes to older shoppers / parents / grandparents. Shopping at GameStop definitely would be a complex and intimidating experience, if you know nothing about games.

dogman12602
dogman12602

@zeekybookydoog  I've never had a problem with Gamestop. Only place you can buy a newer release used and bring it back in 7 days! I have beaten many games this way and will continue to do so. 

toddx77
toddx77

@---Cipher---  3 years ago I was buying a game and my power up rewards pro needing to be renewed soon.  The guy asked me if I wanted to renew it and I told it I would later since I had a month left.  The employee is trying to scan my game and he is like "the computer won't let me ring up the game, it keeps asking me to renew your membership"  I only renewed since I was going to do it in a few weeks anyway and the line was kind of long and he probably would have kept pestering me to renew while holding up the line.

mbounce88
mbounce88

@---Cipher---  I have never had a Powerup CARD , I just give them my phone number. Since being a member I have saved over 375 dollars. Power up membership if your a serious gamer who shops there is pretty freaking awesome. It does get annoying when they ask you constantly this or that, but they need to make money. As for the rewards, there pretty sweet. I have gotten free 3 month gold, $25 off item, and the other day 10 off ANY item in store. I wanted the BF DLC and they told me it wouldnt count! I wrote this on my survey, had a supervisor call me and give me a free 10 bucks towards my pre-order of MLB The SHow.. Don't hate the Rewards card lol! I for one am glad there service is getting better.

realdawn
realdawn

@gamestoreguy @boddicker did you even read his comment? it's about used games vs new games. used games totally cut publishers out of the transaction. thats his point. that's a sale by gamestop without a corresponding purchase from Activision. if they hurt, then Infinity Ward follows. don't look like a moron for stating things that simply aren't relevant.

dogman7
dogman7

@WolfgarTheQuiet @dogman7  It's their job because Gamestop makes them. They could easily use a sign that says "Insure your games for only an additional $3." And you say that "of course trade-in is a rip off" as if it has to be that way... It doesn't.

mbounce88
mbounce88

@---Cipher---  Not to mention you get a year subscription to Game Informer. I do not work at Gamestop and I still hate the fact they gip on trade ins!