Game raises forecast again

Buoyed by strong Christmas game sales, the UK retailer bolsters its profit expectations once again.

Game, the UK's biggest specialty gaming retailer, had a happy, happy holiday, according to the company's latest financials.

The total sales for the Game group, which include the recently acquired Gamestation, were up 76.3 percent over the same six-week period to January 12 last year. Excluding Gamestation stores, sales were up 31.9 percent.

It wasn't just the Christmas period that was more successful, either--over the 50 weeks ending January 12, 2008, the company's total sales were up 86.7 percent, with like-for-like sales up 41.7 percent.

Game chairman Peter Lewis put the strong results down to a changing customer demographic, with women and mature gamers now spending more on games alongside the more typical gaming market.

On the back of these results, the company raised its profit forecast for the financial year ending January 31 to not less than £73 million (about $143 million). As a comparison, profits for 2007 were £29.5 million (about $58 million).

Game also named its top-selling games of 2007 as FIFA 08, Call of Duty 4: Modern Warfare, Pro Evolution Soccer 2008, The Simpsons Game, and Assassin's Creed. It also confirmed that demand for both Nintendo's DS and Wii machines continued to exceed supply.

Game wasn't the only specialty gaming retailer benefiting from this year's lineup of titles. Last week, GameStop reported holiday sales up nearly 35 percent, and similarly bumped its earnings-per-share guidance from between $1.61 and $1.63 to $1.75 and $1.76.

Written By

Want the latest news about Assassin's Creed?

Assassin's Creed

Assassin's Creed

Discussion

30 comments
nhatnheo
nhatnheo

Assassin's Creed is cool but i only have a PC d the delay too long why? why? any body tell me why??. I've been waiting for this one since COD 4 was release. I have to admit that COD 4 IS great

FlashCharge
FlashCharge

Strong sales will continue to produce leading game formats.

diablobasher
diablobasher

Grimbee: I KNOW why games are removed from boxes im not disputing that, i've worked in GAME and other Games stores myself. But i'm of the viewpoint that onces it's opened, it's second hand. No bones about it, i want it cheaper, or brand new, like i'm paying for. Admittedly, lately they've been a lot better about it in store, when i got my PSP the other day, 4 games were second hand, and the 2 new ones, were sealed. Which was great. I know it's more efficient and all that rubbish, and that's why i get new stuff online, and preowned in stores. The thing im more agitated about is the stickers. They are POINTLESS for anyone but moron parents who can't tell the difference between "Monster Battles Godzilla" and "Monster Hunter" or whatever. Honestly, who buys a game to play it, keeps the sticker on and 27 days later decides they dont want it anymore... Seriously, you decide that stuff in the store before you purchase. I begrungingly buy so called 'new' games because i understand the reasons behind it and accept them. But these stickers were the final straw, the month they were introduced was when i switched to their online store.

IHeartCloud
IHeartCloud

It's unbelievale DS's are still in short supply when they've been out for how long, now?

Daaku_Joyki
Daaku_Joyki

I don't mind the stickers too much as the people on the till usually are quite good at getting the right disc. Though one time i got DMC3 in the DMC2 box, and i took it back- I Know i was young and naive, you can hardly blame me.

membernametaken
membernametaken

I thought this was going to be an article about game prices being raised. *phew*

kavadias1981
kavadias1981

I still cant understand how people are so thick as to use this rip off store. They charge at least 25% more for games compared to online stores.

Nicktay26
Nicktay26

I personally think game are a good company, their sale prices were cheaper than anywhere else for this January and they don't take advantage of the customer. Very good results for Game, shows the industry is stronger than ever.

raverrozza
raverrozza

mrkame16 well to be honest the game employees while decently friendly on the most part are in general completely lacking in any knowledge of the industry and whats going on. im a little worried about game taking over gamestation cos now we could end up with the over powerful one company dictateing the lot. that said i but most of my games at either HMV or zavvi cos i can get 10% student discount.

okassar
okassar

I hope the rise of the gaming industry creates more competition,leading to better systems and better games for both the short and long term.As we all do...

mrkame16
mrkame16

I wish there were gamestation stores located in the U.S. so they can compete with exagerrated, overated bad serviced Gamestop stores.

zeus_gb
zeus_gb

I was a very loyal GAME customer for years until I found the joys of PLAY.com. Much cheaper!

DonutTrooper
DonutTrooper

Of course they had high sales, their takeover of Gamestation easily gave them access to more market areas as well as less for the competition.

zeus_gb
zeus_gb

I was a very loyal GAME customer for years until I found the joys of PLAY.com. Much cheaper!

Jokul
Jokul

Good for Game and Gamestation, I've always liked these stores and bought pretty much every game from these stores.

Dico_basic
Dico_basic

[This message was deleted at the request of a moderator or administrator]

AllanBorison
AllanBorison

I agree diablobasher I prefer thier online service by far.. :) Its cheaper and comes Factory Sealed. Which is a big PLUS for a collector like me xD :D

KingKoop
KingKoop

I've started shopping at GAME again, which I never used to do. Congratz to GAME for the great sales considering there's so much other on-line companies in competition.

Strike_Zer0
Strike_Zer0

GAME has been getting better over the last few years in my opinion. Better prices, better service etc. I've used them for most of my pre-orders for the last few years or so and they've never screwed up my order on me. Still, I don't know if I like the idea of them owning Gamestation considering how little game shops there are as it is. Competition is healthy for the market.

magic_dragon
magic_dragon

Well how about that. Now that I think about it, GAME has been doing alot more offers and bargains than it used to...

londonrider
londonrider

xatman911 Prices at ebay are very similar to eshops' offers. Just you never know what you'll get from ebay :] Try going through few major eshops and often you'll find some sweet deals at least on one of them :)

xatman911
xatman911

Games are so expensive there. I prefer ebay, even for trade-ins. The only reason I go in game shop is to buy a console.

aafreund91
aafreund91

I guess oil company's are not effecting this market. It should though.

GrimBee
GrimBee

diablobasher - "I stopped going into the stores often when they started using those stupid stickers, they are a pain, and often lead to idiot clerks giving you the wrong disc and you not finding out until you get home". I know what you mean, because I am one of those which unpack the game, put them into drawers and stick stickers on the box (don't hate me!). But as for putting the game into the wrong case - if the staff who served you looks rushed, or the store is real busy-like just check the contents before you leave :) Its a pain, but it helps (even staff are human, and alot of staff are new from christmas or whatever). Games are so expensive (more than dvd's etc) and because of where the stores are situated (in the centre of towns etc)- its a likely target for thieves or people looking for an easy cash earn. And games are hot property. Who ISN'T interested in buying a cheap game! If someone nicked, say, a copy of burnout paradise (on release) on ps3 because it was right there on the shelf - they could easily sell it to anyone on the street for like £30 or something... they may find it difficult to find someone who OWNS a ps3 (lol) but still.. The whole point of taking the games out of their boxes is to remove temptation and conflict from a shopping environment. Now I don't have to worry about the security guard having to chase people, customers feeling uncomfortable because the staff are watching them closely like they are thieves. And alot of young kids come into the store with their parents - having a disc on the shop floor - would you rather it be in a drawer or some kid holding the disc in their hands...? Removing temptation is a good way to keep a good karma in a store. If there is nothing there except the box - then there is nothing to worry about. But MAINLY - checking the drawer for a game is far easier than checking an entire fleet of games on a shelf. Its more efficient to serve the customer this way. So games not being in boxes does have its percs. But I agree about the stickers - I reckon that a new material should be used instead which peels off easy (kinda like a window sticker or something)... So - thats why the games are taken out of the boxes.

agustbestur
agustbestur

Damn, i havent even heared of this company and the are super rich

diablobasher
diablobasher

Well, i hate their stores. But their online store is about as hassle free as it gets, free postage, retail or below prices, never above retail like some stores, and it arrives quickly and factory sealed. I stopped going into the stores often when they started using those stupid stickers, they are a pain, and often lead to idiot clerks giving you the wrong disc and you not finding out until you get home. But yeah, i contrinbuted to this, i must've spent nearly £400 on there since november. Online that is no in store.