Game Dev Bets Big With This Super Bowl Ad

As it turns out, Bud Light's Pac-Man commercial won't be the only video game-related ad shown during this weekend's Super Bowl XLIX between the New England Patriots and Seattle Seahawks.

Boutique game developer uCool has announced that it will air a 15-second commercial for its mobile card game Heroes Charge during the big game. You can watch the ad above.

The Heroes Charge commercial will air during the fourth quarter of the Super Bowl.

This year's Super Bowl is expected to draw more than 100 million views. uCool's marketing officer Tony Cerrato said the opportunity to showcase the game on such a wide scale was too big a chance to pass up, even if ad rates are $4.5 million for 30 seconds.

"Players seem to love our game," Cerrato told AdWeek. "We're getting good responses from that, and we figured that by going on to a bigger venue like the Super Bowl, it should be successful."

Following the Super Bow, uCool will broadcast the Heroes Charge spot on The Tonight Show Starring Jimmy Fallon and then across other ABC and NBC channels, among others.

uCool's other properties include PC games such as Tynon, Evony, and Commanders of Evony. Heroes Charge, released in October 2014, is the company's first mobile game.

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