Free-to-play Xbox Live game hits 2 million players

Toylogic's Happy Wars up 800,000 users in four months; "major" update released.

Xbox Live's first free-to-play game, Happy Wars, has been downloaded more than 2 million times since launch in October, developer Toylogic announced today. That figure is up from 1.2 million in December.

Though Happy Wars is free to play, gamers can purchase "happy tickets" with real-world money to upgrade their characters' appearance and equipment. This can also be achieved by unlocking "happy stars" through play. Additionally, gamers must hold an Xbox Live Gold subscription ($60 per year) to download Happy Wars.

Toylogic also announced today that a "major" update for Happy Wars has been released. It includes a new Special Match mode, which introduces new multiplayer rules, as well as additional customization slots (from one to three). Lastly, the new Happy Wars update extends the level cap for items from 10 to 15.

The game supports simultaneous play for up to 30 players (15 vs.15), who must attack their opponents' castle while simultaneously defending their own.

Happy Wars may be the first free-to-play game for Xbox Live, but it won't be the last. Signal Studios' third-person role-playing game Ascend: New Gods will also be available through the platform for free when it launches in "several months."

Written By

Eddie Makuch is a news editor at GameSpot, and is a big UCONN athletics fan.

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Discussion

54 comments
warhawk-geeby
warhawk-geeby

Free... if you pay to access the network. *slaps forehead*

Still, nice to see a big company embracing F2P :)

obsequies
obsequies

does someone have a list of the f2p games on live?

furrynic
furrynic

I have the game, and i don't know what;s so good about it?

Gen007
Gen007

consoles should have been embracing f2p games i mean just imagine if a game like lol was an exclusive to a console it would be devastating to the competition maybe even single handedly win a generation more so than exclusives like MGS or Halo. Of take a percentage of the money made from transactions within the game so there is money to be made for them.

69ingChimpmunks
69ingChimpmunks

I have to admit the new MoH game as well as DS3 were huge disappointments for me. I really enjoyed the first MoH remake and was looking forward to the new one but due to poor reviews, I probably won't pick it up until I get it incredibly cheap. Same goes for DS3. I hate the fact that they added multiplayer to the campaign. It should have remained a single player experience.

rob_dAmAgE
rob_dAmAgE

"Free".... hahahahahahahahahaa!!!! Nothing from Micro$oft is EVER free!!!

jorge69696
jorge69696

Meanwhile on the PC, people play Planetside 2 with hundreds of players in both land and air.

Hellhound30x
Hellhound30x

free yet you need to have x box live gold... BLEH!

CraZkid37
CraZkid37

Sure hope this update fixes the still present connection problems. It really is so fun to play but a lot of people keep getting kicked from almost every single game losing all progress.

Landsharkk
Landsharkk

Happy Wars is actually a lot of fun.  It's fairly simple, but competitive. You don't need to spend any money to be one of the top players of a match either. I've never spent a dime and felt the character/level progression was pretty quick, a lot quicker than expected.

It took them a long while, but the matchmaking actually works now too.

ddrfreak62
ddrfreak62

Oh wow microsoft is actually giving for once instead of taking. I stopped paying for xbox live a long time ago when i relized...i can play online, use netflix, hulu, vudu, and play various free to play games that are actually good (see dust 514 and dc universe online) without having to pay for ad's


TrueGB
TrueGB

It's an okay game. Fun to run around and blast people with the mage, but ultimately a group of mages spamming super attacks can completely own a map without fail. Matches devolved into nothing but mages playing tug'o'war until someone (always me) got the bright idea to get behind the other team's mages and blast them while they're trying to set up their super attacks. This isn't possible on some maps though.

That's how it was when I played it. Maybe they've balanced it since then, but for the most part it just felt like "wait for your best attack to charge up, kill everything, advance and hope the other guy doesn't use his best attack on you".

sunyatanada76
sunyatanada76

This is utter scuttlebutt, nothing is ever truly free.

FAIL_TR0LL
FAIL_TR0LL

I tried Happy Wars and had a hard time getting into it, but I am really looking forward to Ascend. 

Bangerman15
Bangerman15

I don't mind when little arcade games and what not are f2p.  Good for them, but please keep this type of ripoff and unfair scheme out of triple-A titles.  I'm curious to see which major publisher will attempt to try f2p out on a major title first though.  Part of me thinks it will be EA.

m4a5
m4a5

Oh internets! Xbox is mentioned and the ps3 fanbois flock!

TheSkilledOne06
TheSkilledOne06

The game is boring anyway soooo it really doesn't matter.I prefer fat princess

gatsbythepig
gatsbythepig

With all the time and effort that was put in to make this game, I couldn't believe it was free, until I played it.  I put in about 3 hours, more than necessary, and this game was not fun.  Isn't that what it really comes down to... fun?

zzamaro
zzamaro

It's not free, you still have to pay to play.

Ad-verse
Ad-verse

This is probably the new identity of the next Xbox.

I can't say that I am looking forward to it...

mikemaj82
mikemaj82

This is news? PS3 has free-to-play games released almost every other week.

felonycarclub
felonycarclub

So how is this free to play if you have to pay for Xbox live?

MaverickHunter8
MaverickHunter8

@warhawk-geeby It is nice but the game is still buggy and if you don't get Happy Tickets to get the best items you'll be frustrated with the game after a short while.

Salt_AU
Salt_AU

@jorge69696 I played that for 15 minutes before I ran out of ammo and uninstalled.  Very average game my friend.

CraZkid37
CraZkid37

and the verdict is... NOPE. Still can't play one game without getting kicking out.

TrueGB
TrueGB

@sunyatanada76 Actually, it really is. Playing without paying is slow, and I can only imagine what it's like now with so many geared up players, but for the most part you can get by on random loot until you can build a nice collection. You don't ever need to buy anything...well, unless you actually care about how your avatar looks, but the basic options are just fine.

gatsbythepig
gatsbythepig

@zzamaro Really?  I played for 3 hours for free and I could have continued for as long as I wanted.  What did you have to pay for?  

WingChopMasta
WingChopMasta

@Ad-verse This will be the identity of all consoles in the future. F2P is the next big thing and can be good for the consumer if it is done right. The model is still clunky and shrouded in confusion but there are developers out there that have hammered down the right formula. The only problem is, is that it is a model that can device and does a lot, especially on the mobile platform. 

This sort of model is driven by the community so it is up to us to fund the right games doing the right things instead of just mindlessly jumping on every city building coin clicker or we will never see a change. If you fund their bad business models they will continue to multiply because why make quality when people will still pay for shit.


dlCHIEF58
dlCHIEF58

@mikemaj82 

I think you meant to say that the PS3 has rentals that are included with your $50 a year PSN plus membership. 

sladakrobot
sladakrobot

@felonycarclub Well,you payed for xbox-live,got multiplayer matches,i-explorer,youtube,crosschat,secure creditcard informations,deal of the week,reward programm for gold members,superfast patches etc etc.
And then you get the oportunity to play a free-to-play-game...what is wrong with that?

Solace427
Solace427

@felonycarclub In the sense that the game it self is free to download for no additional cost. I know its ass backwards and really doesn't make sense but with their online model....yeah...-shrugs-

TrueGB
TrueGB

@gatsbythepig @zzamaro Seconded. You never have to buy anything and I actually got lucky enough to find a couple very high end pieces.

Ad-verse
Ad-verse

@WingChopMasta @Ad-verse Thanks for the well constructed reply. I am glad that you didn't write a moronic response. I hear what you are saying and I do agree. I just do not like this business model. I have been playing video games for about 20+ years now and I loved how things used to be (before F2P and mediocre DLC started plaguing the industry). I think that there is a chance for 'Free-to-Play' to become more than just a boring pay-to-win monstrosity. I just have low expectations, because most free-to-play games have become pay-to-win/half baked attempts...

I will not sit here and be blinded by nostalgia either. I think that the industry has progressed and I have enjoyed games that would have never been possible on consoles/technology of the past. I am willing to suffer a little, as long as we keep getting games like Bioshock, Ni No Kuni, Batman: Arkham City, etc. 

felonycarclub
felonycarclub

N@Salt_AU @felonycarclub so why would you want to pay extra, since you already pay for an ISP?

felonycarclub
felonycarclub

@sladakrobot @felonycarclub Xbox live is what kept me from buying an Xbox, I don't care about all the crap it offers blah blah blah, on my ps3/ wii-wii u/pc I can play online for free with my friends and I can access alot of the stuff that Xbox live supposedly offers like Netflix etc, I already pay for Internet why do I have to pay extra just too access the Internet, why do I have to pay extra to see my Netflix, etc etc etc

pound-u
pound-u

@Salt_AU @RiKanKiDD @Hellhound30x The best? LOL, nice try, but no. It's not better than PC, and online gaming on that is free. Not to mention, you don't need to buy a subscription for a free-to-play game.

WingChopMasta
WingChopMasta

@Ad-verse @WingChopMasta You took the words right out of my mouth. I too am an old school gamer. I guess technology is just moving to fast for us old farts to the poinr that it is still just to hard to grasp. I too feel the exact same way about having to deal with how things have changed since the good ol days. I just hope the change is good for gaming and consumers because what I have been seeing more and more in the industry is all business talk rather than game making.

I still remember calling the Nintendo hotline for game walkthroughs...man those were the days.  

sladakrobot
sladakrobot

@felonycarclub I understand your point but Sony cant loose money forever...you will start to pay in order to access stuff like netflix etc when PSN changes with the launch of PS4.