The effectiveness of advertising and marketing within games is yet to be decided, but one franchise that will likely find out sooner than others is Burger King. The fast-food chain has pushed itself onto Xbox 360 owners with a trio of BK-themed games, an unlockable character in Fight Night Round 3, and now, free gamerpics featuring icons from "The Home of the Whopper." Gamers in Canada and the US can log onto Xbox Live and download the Burger King Games Picture Pack, which contains seven gamerpics adorned with images of The King, Subservient Chicken, and Whopper Jr. Other nongame properties, such as Battlestar Galactica and Entourage, have branded content available on Xbox Live Marketplace, but Burger King is the first nonentertainment property to do so.
New Idea for game: Fast Food Fight A Super Smash Bros. type game with the characters being from fast food places: -Ronald McDonald (Team McDonald) -The Hamburgler (Team Golden Arches [Team McDonald split into two after Ronald's Rehab]) -The King (Team Burger King) -Dane Cook (Team BK Lounge) -Wendy (Team Wendy's) -Col. Sanders (Team KFC) -Chiwhawha (Team Taco Bell) -Carlos Mencia (Team Taco Bell of the Beaner Burritos Division) -Dave Chapelle (Team KFC) -Saidu Momoh (Team Church's Chicken [see past Wikipedias]). -The New Orleans Saints (Team Popeye's) -Harold & Kumar (Team White Castle) -Sonic the Hedgehog (Team Sonic) -Mario & Luigi (Team Pizza Hut) -50 Cent (Team 7-11)
Ronald McDonald rocks. Here's why -- He has backup. Seriously, Mayor McCheese and Grimace are his strong arms, while Hamburgler will get you when you're not looking. And if you're not willing to talk, those Fry Guys are amazing with interrigation and torture! He's always smiling, no matter what. Because he gets what he wants. That nice guy thing is just a facade -- it gets him publicity, without being 'suspect'. And if it comes down to it, he's got his own moves. Just think about the fact that he can create arches of light from his hands. ....i wouldn't want to see what else he could do!
subservient chicken pisses me off in pocketbike but at the same time i show my respek towards him. now i need to go get free pics
Its cool that burger king is pimpin out there characters like this, know we could only wish McDonnalds would put Ronnald in the next fight night.... I wana give him a few punches in the face for fun haha. The 3 bk games are very interesting and fun. Not the best but still worth checking out if you have an extra 4 bucks, after your value meal.
This is the very reason why it can sometimes be GOOD that they are cancelling Import accounts!!! lol Seriously tho, it is good that this stuff is Free rather than everything costing points and another great way of making XboxLive look better than ever!! I just hope it doesnt go too far and we end up with free add on packs for Oblivion where we can download Ye Olde Walmart store, or Starbucks Coffee Emporium.
this is great. you can never had enough content for the xbox. Personally, i plan on getting PocketBike Racer. I play on racing The King all around a BK parking lot on a pocketbike. And I will be downloading these pictures, mainly because their FREEEEEEE! I say the next best thing would be a faceplate promotion at Burger King for a similiar price, I know I would buy one (if the price was right, like $3.99 or something)
You should be able to import any pic you like. I dont know whats worse, that they brag about FREE PIX or that there have the nerve to charge you for them in the first place.
if i eat a carrot i will say to myself i will not eat another carrot in my life. and this is an alright game bring it on.
While BK (fast food) is being promoted on XBOX, people starts complaining of physical pain with the Wii.
With so much advertising in games nowadays, you would think that games should be cheaper. Unless they lowered the price tag, I want ads to be completely out of my games.
I actually checked the calendar to make sure it wasn't april first....no such luck....sigh. Faceplate eh? Hmmm.
"Ooh, be still my beating heart. I can't wait to have a BURGER KING GAMERTAG! /sarcasm " Rondalescott, you have a picture of Kutaragi for your Icon here.
Burger King's games and promos are awesome. The food does alck a bit, unless that's just my BK making crappy food....
How can we deal with the obesity epidemic? I know, lets release advertisement s for fatty food to people who sit on their sofa all day playing xbox!! How about some pictures of a salad or perhaps a carrot! :-)
I bought one of the games...and liked it for what it was. There are no other $4 games that I know of that are actually playable, if only a minute. Besides, there is something fun about people seeing the king on my profile. I agree with Flat Line about the pics though. There is no excuse for no other free content like themes and gamer pics given that I own the game...
i'd love to see a MP map where Jack from Jack in the Box, the King, and Ronald McDonald slugged it out. Brilliant
"Are you people really so desperate for something free? If you can spend $400 on an Xbox 360, $49 on Live, and who knows how much on games and accessories, why are you so excited that some ridiculous cross-promotional picture is "free" to download. Next thing you know, you'll be chowing down a Whopper. Sheesh, sometimes I wish I didn't live in America. " You know, a silly freebie can still be fun :) "Oh well of COURSE this crap would be free ....... I think that every game that comes out should have at least ONE free gamer pic AND theme since we have already invested the 60$ just to play the game ya know? But no we get free pics of "the king" lol figures gee thanks.... " Think of the people who will see more of the 360 this way, and possibly be enticed into trying it... All from a bit of cross-promotion... I dont see it as that bad myself. And further, I love the games... Well mainly, Big Bumpin... It actually turned out to be a pretty fun multiplayer game with a decent amount of variety to keep it fun... Yes, its not a top of the line game, but for 3.99 I didnt expect much, and in exchange got something that I was rather impressed with and find fun :)
Javier Advertising in games is like flies on a picnic. Whats next? Downloading the King as a multiplayer character for Gears of War? the king as a playable characther in gears of war... fu***** awesome, i actually like that idea.
BK' King is creepy. Doenst it makes you wonder about the food? Seems like BK doesnt try to hide the fact that it's crap.
The whole Burger King and Subservient Chicken wording make it sound like some kinky S&M innuendo, doesn't it?
Are you people really so desperate for something free? If you can spend $400 on an Xbox 360, $49 on Live, and who knows how much on games and accessories, why are you so excited that some ridiculous cross-promotional picture is "free" to download. Next thing you know, you'll be chowing down a Whopper. Sheesh, sometimes I wish I didn't live in America.
Please, please, don't download this! Xbox live is a great service right now. I would hate for it to deteriorate into a marketing machine.
Oh well of COURSE this crap would be free ....... I think that every game that comes out should have at least ONE free gamer pic AND theme since we have already invested the 60$ just to play the game ya know? But no we get free pics of "the king" lol figures gee thanks....