Fraction of gamers aware of Move, Natal - Nielsen

Sony's, Microsoft's respective motion-sensing add-ons known about by only 23 percent, 21 percent of all gamers, according to stat-tracking service.

Motion-sensing gaming will invariably factor heavily into Microsoft's and Sony's respective press conferences at next week's 2010 Electronic Entertainment Expo. For Microsoft's part, the publisher has already announced a "world premiere" event for Project Natal that will feature the acrobatic stylings of Cirque du Soleil. And while Sony had its big coming-out party for the PlayStation Move in March, the publisher still has a release date, pricing, and games to highlight.

The Move has a higher profile…

With E3 sure to raise the profile of both motion-sensing add-ons prior to their respective fall launches, stat-tracking service The Nielsen Company has measured gamers' awareness of Project Natal and Move in the here and now. And according to a survey of some 2,400 active gamers, that awareness is not particularly high.

Among total gamers surveyed, only 21 percent were aware of Project Natal, though that figure rose to 43 percent among those who owned an Xbox 360. The PlayStation Move had a slightly higher profile, with 23 percent of all surveyed gamers having some knowledge of the PlayStation Eye-compatible Move and its accompanying navigation controller. Of those who own the PS3, 42 percent are aware of its existence.

…but Natal has got more committed buyers.

Though the Move enjoys a slim margin of recognition, Microsoft's Natal has gained more interest from potential buyers. Fully 35 percent of gamers who are aware of Natal intend to buy it, while only 28 percent of those aware of Move plan to make a purchase. Microsoft also holds a slight edge among system owners who are aware of the devices, as 42 percent of those with a 360 plan on picking up Natal, while 41 percent of PS3 gamers plan on purchasing the Move.

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127 comments
Bortson
Bortson

Give me that old classic controller feel. So far only RE4 on Wii made me wish for the same combined with the high def of RE5

amaan4ever
amaan4ever

no need for these extras i already have a wii, and a ps3 so im covered on the motion sensing part and graphics

DontEatCream
DontEatCream

A fraction of gamers are aware of Move and Natal. Even less of us care.

DontEatCream
DontEatCream

A fraction of gamers are aware of Move and Natal. Even less of us care.

djwood84
djwood84

I think the interactivity of Natal will be a feature of the entertainment center for the forseeable future. Imagine, never having to look for the remote, being able to hold a voice chat from the comfort of your sofa... all good things. Do I think Natal (now called Kinect) will be a good platform for gaming? Hell no, motion sensing games require feedback to create a feeling of connection. So this technology good, this particular peripheral, bad.

okassar
okassar

"Sony had its big coming-out party" LAWL! Did you have to use that wording? and ya motion sensing is only a gimmick when you don't do it right, like...erm...a certain company that starts with a N. I think Sony and Microsoft are doing a perfect job, at least from what I've seen so far. I'm especially psyched for the 3D controllerless motion sensing on the Natal. It BETTER not be over 100 dollars.

green_dominator
green_dominator

How can people call themselves gamers and not know even a small hint of what is coming up? I'm not sticking up for motion control games because I see it as a gimmick but do these people expect me to believe that in the information age gamers don't know about motion controls??? How can you miss it, the evidence is right in front of you every time you go into your Wal-Mart or Gamestop or whatever, huge add campaigns on TV show Nintendo's Wii-Mote and gaming magazines all show the Move and Natal and those pics in ad form are on Gamespot.......How are people so ignorant, How??

Flint247
Flint247

I don't think Microsoft will just release "party-like" games for Natal; they are probably doing that first to demonstrate what Natal is capable of doing. Then I can expect them to crank up their Natal games. If not, who cares? Games are games, regardless if you shooting someone, driving a car, or playing tennis. Natal is an option for people who want to expand their gaming experience.

Nakor
Nakor

Natal is a step in the right direction. In my opinion, buying it increases the chance that a company like Microsoft will pump money into virtual reality research. Technology advances generally require previous technology advances. Personally I'm going to buy it just because I like this sort of stuff. If it's not the end all of gaming I won't really care, it will still be somewhat cool.

TTDog
TTDog

I don't think it's a case of only a fraction of gamers being AWARE about Move or Natal... I would say that only a fraction CARE about them.

gamerpipe
gamerpipe

Let me guess, they surveyed the wrong gamers. you shouldn't survey dead gamers, of course they don't know. You shouldn't survey Mac Gamers, because final cut pro is not a game.

Flint247
Flint247

@TheTrueMagusX1 Agreed. I don't want Motion gaming to replace Classic controllers, but I don't want to be limited to one option of gaming (which is, in this case, the classic style of gaming with a controller) Sometimes it's good to mix things up. And it's not like you are required to buy the Natal or Move; It's your choice whether you want that option or not. I disagree with people who think "motion controls will destroy gaming for good".

Flint247
Flint247

Motion Gaming is not a gimmick, it's just that some of the companies and developers are not taking it seriously, though.

TheTrueMagusX1
TheTrueMagusX1

@Norrie91 I think your overexaggerating. First and foremost I doubt there are going to be games where you have to literally do a back flip or people are going to imitate it in the first place. Second of all, I think there is going to be a market for the Motion Sensing games and then there is going to be another market for those of us who like the old fashioned controller. I donot think Motion senseing is going to completely take over games, its just going to be a different option for gaming and thats that. I prefer the controller, but at times motion sensing games can be fun...And thats what they will be good for, quick hits of fun. Simple as that, I donot think we have anything to worry about in terms of losing old fashioned controls.

Norrie91
Norrie91

Ugh. Well for me thats good news, cause I personally think all this motion senseing (yeah spelt it wrong blah blah) "Gaming" if thats what they call, is gonna kill REAL gaming! I mean seriusly I'm in good enough shape and got tired playing the F**king Wii after an hour, and only play it when familys around now, I wanna play my console for at least 4hours and usually play it alot longer than that. I mean sure "Ohhh I made that character move with my body! ok now lets do a backflip" oh wait broken neck, yeah lets see how many injurys get reported from people trying to recreated half the things that made us love these games in the 1st place!

TheCyborgNinja
TheCyborgNinja

@PandaBear86 - Yeah, but those add-ons don't really change anything. They can still be used while you do anything else. The Dual Shock was the same controller with vibration and analog sticks, it essentially just added a minor touch of quality. The Wii Motion Plus is packed in with several games for next to nothing, saying it has sold well is like saying Wii Sports has sold well. It's hard not to when it comes with something else people already want, and it's inexpensive. Again, it just adds an improved experience, not a different one. Both of those also have a lot of games that utilize them. So, we'll see. IMO, neither one of those is a gimmick. Natal and Move are both huge gimmicks.

monson21502
monson21502

im buying both of them. was thinking about rebuying a wii. but thanks to move i wont have too :) ill just play the games i missed from wii next gen when they get back to nintendo power

leeko_link
leeko_link

I am not surprise most gamers don't give a f*** about these things but still Microsoft and Sony will give it to them anyways.

Ravenlore_basic
Ravenlore_basic

Wii had promice and it was new people bought it up like myself, BUT it has not fufilled that PROMICE by a long shot. Do not get me wrong there are plenty of good games and some great games but it has not been able to accomplish what its promice showed. .-, _ . - , .,_ .,_ .,_ .,_ .,_ .,_ i .,_ i ,_. ,._ i _ . , _., _., i ,._ ,_. ,_. ,_. i _,. . i .,_ ._, i ._, ._, Will Sony be able to accomplish what Nintendo has not? I do not know but it looks like they had enough time to get some games out and I will be watchful. HINT TO SONY. Games like : God of War, Samari Showdown, Grand Theft Auto, Prince of Persia, SW the force Unleashed, Ninja Gaiden, ... ANY Action, Fighting or to a lesser extent shooting game that uses weapons that work with Move!! also if they make a split controler like FragFX or FragNstein.

shkar
shkar

Seriously !!!! How stupid can these 75-80 % of gamers can be !!!! They don't know that such a thing like NATAL or MOVE exists !!!

Darth_Tyrranus
Darth_Tyrranus

Regarding Natal: In my opinion, part of the fun of playing motion sensitive games is the idea that you are actually doing the activity in the game in real life. Unfortunately, I believe Natal to fail in this respect. For example, when driving, it's nice to be able to actually hold a steering wheel, instead of clutching an invisible wheel. Or when playing a baseball game, I think people would rather grasp some sort of handle instead of grasping nothing but air. Let's just face it, most activities that we do involve interaction with an object. To remove all interactive objects from a video game detracts from it's realism.

PandaBear86
PandaBear86

@andrew_dueck - So you have never heard of MotionPlus for the Wii? That was an add-on, and it sells like crazy. What about DualShock controllers for PS1? Those were never standard either, but look how that turned out. The only reason why some add-ons fail is because they are crap, not because they arrived late.

LethalEu4ia
LethalEu4ia

Gotta wonder though, will the "planning to buy" stats change when the prices are released?

KrazzyDJ
KrazzyDJ

I'm aware of both of these technologies for a long while - and I own neither of the consoles. Guess that does make me a gamer (or at least gives me a vague satisfaction that I can consider myself to be one) !!!

killing_spree20
killing_spree20

I wish they'd just bring new consoles out all ready.

wahyudil
wahyudil

Althought PS move is more applicable, but Natal is more interesting ...

TJORLY
TJORLY

I just hope this motion sensing rubbish doesn't end up dominating E3. Show stuff that real gamers will be interested in.

chrispicard
chrispicard

Their sucess will depend on the casual market... the "gimmick lovers"... will this be fun on christmas day? will it bring the family together and entertain at parties?... i can answer for most people and say yes in Natals case, but not for PS Move. Natal is something new... games with NO controller!... this will charm casual gamers old and young alike. PS move however, is too much like the Wii's controls, just more precise, it would be the better choice for the "True gamer" but won't interest enough of them... plus my nan will hate it. Based on this, i give Natal the higher chance of sucess.

lister82
lister82

@ Fayt1986 "wii motion controls have allrdy anoyed me just like some other people i know and we all agree this has a high chance of being unwanted by 99.9% of real gamers. if i wanna play a game for a couple hours i really dont wanna be jumping and waveing my arms around alot." "we all agree" doesn't mean everyone has the same opinion as you and people you know. I thoroughly enjoyed playing the Wii, it was a different experience compared to the usual. Fair to say it wasn't for everyone, but it appealed to alot of people. I dunno whether your talking about PS3 Move or Natal, or both but motion controls add a more interactive option to a game, okey you will not want to use it for all games of course. I personally know Natal is not going to interest me at all, mostly from promo/stage footage of people using it, and well the motion detection looked horrible and Microsoft only wish that it worked as well as their trailer's portray. One thing i'm personally looking forward to with Playstation Move is Little Big Planet multiplayer, where one player uses the wand to arrange the environment and lift the other player to get through a level Playstation's Move looks like it actually does what it's supposed to do, even in early footage. Sony have the edge with their extensive experience with motion technology compared to Microsoft. Natal will sell because like the Apple ipad it's something new, but nothing really to get fussed about, in my opinion.

atopp399
atopp399

These addons will not really take off. The only reason it works for Nintendo is because it is required. Having motion control as an option will not catch on in my opinion. If motion control was an option for Nintendo games like Zelda I bet most people would stick with good old fashion reliable controls. Nintendo forced it upon us this generation and in order to play games like Zelda or Mario you have to use Nintendo's control scheme since they don't give a waggle free option. I am guessing a lot of people would rather play Nintendo games without motion control.

TheCyborgNinja
TheCyborgNinja

How many add-ons have ever succeeded in the console arena? "None" is coming to mind right now.

monson21502
monson21502

wow, i didnt know this about move :? What makes up the controller? In one hand, you'll hold a wand with a light-up bulb on the end of it (this is called the PlayStation Move), and then there's a slightly smaller, bulb-less wand called the "sub-controller." Both controllers have the traditional PlayStation buttons as certain games will only require the wand, but the sub-controller also has a joystick and D-Pad on it. Although technically not part of the controller, you're going to need a PlayStation Eye to make the PlayStation Move function. Some games will require just the Move, some will need the Move and the sub-controller, and others will use two Move wands. not only will this be pricey to own but it will be hard for the nongamers to get used too. with all the buttons

rocketpunchgo
rocketpunchgo

Um... duh? Why would normal, NON gamers/ CASUAL gamers know about those gimmicks? Hell, appearently even hardcore gamers don't give too much of a care for Move and Natal (which MS will most likely finally give a proper name in a few days).

monson21502
monson21502

im really shocked ms hasnt showed natal more on tv so people could see it. but im betting when word of mouth hit the street. i think natal will sell well

solidmatt1
solidmatt1

Thats a large fraction man.... I rate Tom Magrino's diction a fractional 1/10

Fayt1986
Fayt1986

wii motion controls have allrdy anoyed me just like some other people i know and we all agree this has a high chance of being unwanted by 99.9% of real gamers. if i wanna play a game for a couple hours i really dont wanna be jumping and waveing my arms around alot.

nas6192003
nas6192003

Proof that Nielsen Ratings are outdated and meaningless. Lets face it 2,400 people is a very tiny slice of gamers to base any meaningful results around. At the end of the day it doesn't matter the final price will determine the success, I once again refuse to spend $100 on something if it has Wii-like games only. Hopefully, they bring some innovation to this market. I highly doubt it and say as an expert analysts Natal fails before Move does.

blackace
blackace

Of the 2400 gamers they surveys, how many were hardcore gamers? These motion-sensor devices will sell more to casual gamers then anyone else. ********************************************************************************** enoslives7 Natal and Move will both fail. Serious gamers don't want crappy gimmick toys......leave that for the wii. *************************************************************************** You do realize that thousands of gamers said this exact same thing before the Wii launched. Everyone said the Wii would be a total failure. I'm sure Sony and Microsoft were laughing out loud when it was revealed as well. Now some 4yrs later, the only one laughing and making huge, huge profits is Nintendo. They've outsold the PS3 2:1 for 3+ yrs. Even after the PS3 Slim got released, the Wii (even with poor sales) still crushed the PS3 during the holidays. So, lets not bash something just yet. Let these device get released and see how they do first.

ZeerusX
ZeerusX

Ok, seriously, why is this surprising to ANYONE? There freaking motion controllers...did they really expect the entire hardcore gaming community to just go "Oh yeah, precise controllers we've been using for DECADES, screw that, lets go try this new gimmick"?

nevryn
nevryn

Everyone seems to think that only weak shovelware can be made for motion controllers just because that is what seems to show up the most for the Wii. But that's really not true. The problem with the Wii is it does not have the development power to make very many hardcore games, and it doesn't have the purchasing power to draw in big developers. The big boys like Activision and EA don't tend to want to spend much effort into Wii games that can only be played on the Wii. It is not easy to port them (just look at some of the REALLY horrid EA sports games for the Wii). However, now you have Sony and MS with a motion controller. Sony's is similar to the Wii one so cross platforming may be possible, and they have the purchasing power to convince companies to make big games solely for their platform. MS has this purchasing power, plus several internal development studies that are basically required to only make games for them. As a result, we may actually start seeing some REAL games come out on the 2 new controllers. However, it may take awhile for some really cool stuff. I think it is going to take one of the technologies becoming the standard first. My bet is on the Natal... not because it's better or worse, but because MS has more money to throw into R&D. Plus they're probably still pissed about Blue-ray (and Sony) winning the HD-DVD race. And no, I'm not a X-box groupie... don't even own one, and bought my PS3 mainly for the BR player.

Death_Knight9
Death_Knight9

lol im not getting this because its gonna be like the wii sensor thing i dont like that either it moves so easily so yea

sykalob
sykalob

not really interested will i become able to fight in MARVEL VS CAPCOM USING NATAL I DON'T THINK SO

Dark_Infinite
Dark_Infinite

first year fail second year? hmm maybe, maybe not..

Flint247
Flint247

Give them a chance and then complain. :)

BatrozX
BatrozX

I think that the only way the PS Move can be successful is if it manages to grab all great games that have been released for the Wii and failed for lack of support for the genre. For example, MadWorld was an incredible game, very fun, and hardly sold units, it sold less than 300k, even if it caught reviews of 9/10. I would personally buy the PS Move with no second though if I hear many good Wii games being ported with better graphics to the PS3. Still...what will make everyone buy either one will be the number of games each one will give us. The one with the most balance of game genres will win.

sleepychicken
sleepychicken

The problem I have with this type of tech is that it's limited in what it can do. yeah, it looks neat and might be fun to play with these tech demos they'll call "games", but how much can you really do? You can't make a "serious" game based on this type of stuff in it's current state. Just mini games and sports games and simple shooters. I realize it's probably just MS and Sony trying to capture some of the Wii type market, but as an old school gamer, this stuff holds no interest. I might buy it when my kid gets a little older. Even my wife, who's not a gamer, got tired of the Wii after about 2 weeks. Even she realized there just isn't much to it.