Former Microsoft creative director to speak about toxic online behavior at GDC 2014

Adam Orth will discuss the backlash to his comments last year, when he told people who complained about Xbox One being always-online to "deal with it."

Adam Orth will lecture about the destructive power of opinion and online community at the Game Developers Conference 2014. His talk will focus on the backlash to comments he made last year, when he told people who complained about the (now canceled) plan to have Xbox One be always-online to "deal with it."

"When Adam Orth shared his opinions about Xbox One on Twitter the backlash was so caustic he had to quit his job and move his family to avoid harassment," a post on GDC's website explains. "The experience gave him a unique perspective on the power online communities hold, and he'll share that perspective at GDC 2014 in his talk Mob Rules: The Destructive Power of Opinion and Online Community."

Orth's GDC 2014 talk is an expanded version of a lecture he first gave at GDC Next. He will discuss how to deter negative mob mentalities in the game industry and what developers can do to create more positive communities.

Since the controversy, Orth joined the newly founded independent development studio Three One Zero, located in Santa Monica California

GDC 2014 will take place March 17-21 at the Moscone Center in San Francisco.

Written By

Discussion

622 comments
ghost59
ghost59

cool, 12 year olds playing  rated m games

cellblock1138
cellblock1138

This guy stepped in it himself for being down right rude, and he was the one being toxic. That is not how you act like a professional. It serves him right for losing his job. I would not want one of my employees talking and treating customers like he did. 

DarthLod
DarthLod

"online communities" which translates to "online thugs". There is no community, just a bunch of people hiding behind keyboards ruining lives.

Ultramarinus
Ultramarinus

What baffles me is that how the organizers think it's a good idea to have this guy on the stage.

nbf4548
nbf4548

Yeah, I don't like Microsoft's original policies either but you shouldn't have to quit your job and move your family because you say something people don't like on Twitter.  

mr_nee
mr_nee

This is perfect MS style trolling. Console will require constant internet connection, no used games and army gudes can play 360! The they smile, conratulate Sony on launch and of all the sudden they are nice and victims of misunderstanding!

Aaronp2k
Aaronp2k

lol, I hope he gets bottled off the stage. he deserves no less, the way he tried to defend microsoft's poor treatment of their consumers. I am so glad I went with ps4 this gen (and ps3 last gen). Makes me feel so good knowing my money is going to the right game company.

isshiah
isshiah

The hypocrisy...it's all too much. Hrrrrrnnngg!!!


He treated people badly, now he lectures on how to deal with the backlash of stupid comments as if his behaviour in no way deserved at least some of it.

telaros
telaros

They just don't like being called out on their abusive obsessive need to control more and more of what we pay to own. They literally are working all together to create and support a system that will eventually spawn an age where everything we pay for is not owned by us and we are easily removable from the picture and have what we paid for sold to someone else with more money to continue paying them with.


When a big company feels they have a monopoly on the things you use and enjoy most, they will abuse it, they will use you and they will above all continue to test how far they can get away with things with you by spacing out the frequency in which they change policies to accommodate their growing plans to lure a complacent consumer into giving up more bits of their privacy, sense of ownership to anything with their brand.


Hell, Microsoft even made Windows 8 to attempt to force you into their vision for the future because you have no choice but to comply with their demands since they are Microsoft and the only OS that lets you play all mainstream games.


F you Microtwats. F you EA, Activion+Blizzard, F U Google+, and F U again to Microsoft's Window's 8 update that forces you to use your windows live account to even log in to your PC. Offline. YOUR FREAKING PC.


F U Corporate scumbags and hidden agenda scum who continue their attrition on our rights of ownership and privacy.

Figsarefatal
Figsarefatal

There are only a handful of things that cause that kind of reaction from the gaming community. Forcing people to play a historically offline game online, having day one dlc, having poorly implemented micro-transactions in full price games or f2p multiplayer games, releasing a really buggy game, and forcing people to use a silly gimmick for their game. Easy solution is to stop doing that stuff.


Online/Offline:

If you want to add online components to your game that's fine. Give me the option though, I love to have choices. Don't force me to play your single player game or single player campaign online and try to tell me it's a feature and for my own good.

DLC:

Stop with the day one BS, don't release a map pack followed by a weapon pack a few months later. Save it all up and release it all in one big DLC pack, this makes me feel like I'm not being milked for everything I have.

Micro-transactions:

These are here to stay, but they don't have to be a bad thing if done right. If your game is F2P and is single player then feel free to put in pay to win transactions. If your F2P game is multiplayer then your transactions should not be pay to win. Full priced games + micro transactions are a bit harder to stomach though. If you put micro transactions in your full priced game, it better not be a pain in the ass to complete that game, and it shouldn't remind me every time I do something that I can spend money on the Iwin button.

Very buggy games:

Just stop releasing these please. I know games can't be 100% bug free but some releases recently have just been embarrassing. Delay the game until it works.

Gimmicks:

Personally I don't care for motion controls, cameras, waving my arms around at my game or talking to my tv. That's just me though, and some people love that stuff, and that's a great thing. For the most part this hasn't been a problem, all of these things have been optional and options are great, but recently with the xbox one requiring the kinect to be plugged up, it's getting shady. If I don't want to use your gimmick, I shouldn't even have to take it out of the box, let alone be forced to purchase it. 

 


genesarereal
genesarereal

HUH !Hes going to lecture people about what not to do? I don't understand..my head hurts.

Orgil220
Orgil220

This ignorant arse is the victim now

SavoyPrime
SavoyPrime

I guess if anyone could speak about toxic online behavior, it would certainly be this ass.

Lost_Omega
Lost_Omega

Destructive?  Negative?  You treat your customers like crap and tell them to deal with something they don't want and act like a victim when you catch sh*t for it.

pboontap
pboontap

aside from his opening #dealwithit tweet, does anyone remember the follow up tweets he sent out? those were the real reason for the boom that got laid on him

Karchy
Karchy

DESTRUCTIVE POWER?!  The shitstorm saved Microsofts fat arse

meatz666
meatz666

Q: How to avoid toxic online behavior?

A: Don't make toxic online comments.

ry0uz
ry0uz

How to avoid "caustic" online behavior? Simple: 1. Don't be an arrogant ass****. 2. Listen to and respect your customer, they are your lifeblood. 3. Bolster positive community by handling constructive criticism in kind, openly discuss what can and can't be done as well as the advantages and disadvantages of doing things one way (your way?) vs. another.

In summary, don't just do stuff and expect the community to "deal with it", the community will TELL you what they'd like, listen to them. Consider the feedback you get and if it's something that can't be done or that works against your strategy then sell them on the advantages of what you're proposing. If you can't properly sell your own ideas then that means they're probably not that great.

P.S. - I am available for lectures at GDC and other conventions if need be.

meatz666
meatz666

The only toxic online behavior I saw was his comment. Why doesn't he deals with it, and stfu?

TheWatcher000
TheWatcher000

Adam Orth.  


The joke that keeps on writing itself.

Unholy123
Unholy123

Oh lucky me once again a deleted my comment cause of my name thanks gamespot.


Sigh to reiterate. (god I hate gamespots lazy automod system it flags my name and deletes cause of the 'Unholy' what a joy)


This guy basically poisoned MS Xbox One launch with his arrogant comments to people who were against the always online idea and online check in for games because that they couldn't play then because where they were had no online ability so his response was dealwithit and asking why anyone would live somewhere without any online ability (just a general smug out of touch response)


And the idea that he 'quit' is simply that MS let him fall on his own sword to try and save some face not because the online communty buillied him into it.

While yes there are toxic communities online in this case their spite and hate was right on the mark when it was directed at his smug ass.


So hopefully GS automod system doesnt delete this comment too.

O

cboye18
cboye18

Oh, here we go again!!

slainta
slainta

That guy said bullshit and in the worst possible way.


#dealwithit ^_^

edwardsjnr04
edwardsjnr04

The problem is too many people with too many opinions, does if even matter? If you didn't like what he said then the way to hit them where it hurts is don't buy an xboxone. Simples

sunbeam4
sunbeam4

"adam orth" still a bitch a year later :\

Kunasha
Kunasha

Online communities are toxic says the guy who advocated trying to rob them of the ability to use the products they purchased due to an incredible sense of paranoia.


Online communities can be toxic, sure, but nobody is more toxic than big-name publishers like Microsoft. This is the #1 reason to use an open and/or free platform, and that unfortunately means right now that there is a very good reason to avoid consoles. Hopefully the SteamBox will change this.

Henninger
Henninger

Who would hire this guy? He obviously can't keep his mouth shut. I would say he's a liability. The gaming community spoke. M$ changed their minds. You were wrong. "Deal with it."

mr_nee
mr_nee

He could also give an insight lecture on toxic behaviour of MS creative directors who's mind got corrupted with illusion of power. I'd love to hear that lecture

Stepn2myworld
Stepn2myworld

While he does have point about some online communities being toxic, in his particular position, he said something amazingly idiotic. If I was his boss at the time he said, "...deal it," I would have fired him on the spot because that is bad for business.  Lesser employees in customer service roles are handed pink sheets for mistreating the customer. He basically said screw you to millions planning on buying and Xbox One.

HonorOfGod
HonorOfGod

Will be sure to avoid anything from Three One Zero they cant even count to three right and people talk about Gaben lol.

Monsterkillah
Monsterkillah

Thats why I never use headset when playing BF or COD

Knew theres always people with bad manner /attitude everywhere

UnrealPro
UnrealPro

Adam Orth: Waaah...people on the internet are mean to me.


Me: Using your own words, I say, 'deal with it'.

Rayzakk
Rayzakk

So he wanted everyone else to deal with it, but he himself could not deal with the consequences of his actions.  Dealing with it is something only others should have to do I guess. 

madsnakehhh
madsnakehhh

And yet, MS removed most of that ricidulous DRM crap so in the end we didn't have to "deal with it" i hope he points that message too in his conference.

XNEXUS666X
XNEXUS666X

Surely this has made him appreciate the option of being able to disconnect from the internet now.

Gunmaster51
Gunmaster51

lol can't believe this guy is being portrayed as a victim. It's not like he was attacked for just stating his opinion. He literally told everyone who disagreed with him to "deal with it". Someone who acts that arrogant while in a high profile position is basically just asking for it and deserving of the backlash they get.

rubbageman
rubbageman

That should be a great panel! It is sad that people feed the need to hide behind an online persona and threaten others. I find how comical some of these people are as they will never say anything like they do to a person in front of them.

I woild have said the same thing to all the people complaining about it as well. Wish I could be at the panel.

kovaras1984
kovaras1984

@isshiah no one at xbox treated people badly, they made a couple of arrogant remarks sure. but nothing so evil people should both loose their jobs and be forced to move because of harassment. The xbox launch back lash was so O.T.T its untrue. if you dont like a product dont buy it, but why sit online like people did attacking them as they did. jobs was lost over this sort of childish behavior and thats wrong. Good for him for making a stand against this sort of thing before it happens to more people who are just doing their jobs. 


Theres no other way of looking at it, online mob rule lost people their jobs and turned lives upside down, and why because people did not like what was been said?? fantastic reason for ruining peoples lives.

kovaras1984
kovaras1984

@telaros this is the kind of online behavior that should not be accepted, you Sir are a morron and should not be allowed any sort of forum to voice your opinion and ideals on

xxmavr1kxx
xxmavr1kxx

@Stepn2myworld He said screw you to the ones buying the Xbox one that dont have internet technically.

Stepn2myworld
Stepn2myworld

@rubbageman it is true that some people hide behind their online personas. On the other hand, this guy just said something stupid. When you do that, toxic is what you get. In his position, he needed know better. His speech at the GDC will tell us if he has learned anything at all.

isshiah
isshiah

@kovaras1984 @isshiah  I didn't say I supported the reactions, merely that what he said was badly chosen and he shouldn't be rewarded with fame. 

mr_nee
mr_nee

@kovaras1984 it's because xbots are unhealthy fanboys. Don't mess with them!


His life isn't ruined. He didn't hang himself and his wife didn't become a prostitute. He gained popularity and now makes money on loosers who think he was victim here

Unholy123
Unholy123

@Kristan1711 No, why should I have to change because they introduced a stupid system AFTER I had made this account 

Stepn2myworld
Stepn2myworld

@xxmavr1kxx True AND I still would have fired him. If a company is choosing to go a route that separates them from the pack, i.e., an always online console, it cannot be represented by anyone in the manner Adam Orth chose to handle it.