First US PS3 TV ad rolls out?

Eerie 70-second-spot shows children awaiting giant airborne object shaped like the number "3."

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Brian Eno's song "Ending (An Ascent)" was used in two films--Traffic (2000) and 28 Days Later (2003)--to convey an eerie-but-hopeful ambience. Now, the track has apparently been appropriated by Sony for use in what appears to be the first official television ad for the PlayStation 3. (Fan-made PS3 ads have bounced around the Web for months.)

Though it had not been officially confirmed as authentic by Sony, the professionally produced 70-second spot, shows a young boy packing his bags and then running onto the rooftop of his apartment building. After exchanging looks with another, similarly excited youngster, the boy looks skyward, where a giant object is casting a huge shadow shaped like the number "3."

The ad then fades to a black screen with the white tagline "The Wait is Over" and the PS3 logo. Although the clip appears to be from a Russian source, it is for the US market because it touts the North American launch date of November 17. It is viewable on YouTube or below.

Discussion

435 comments
Lunar52
Lunar52

I remember seeing this at the movies last year

Sauron2
Sauron2

iacisnesol is right, i think the message is to sell ur clothes to get the PS3...or myabe they just plan on sittin up there a long time...and 8 yr olds dont need $500 or $600 ! They have parents!

cycoivan
cycoivan

I don't hate the PS3, but that commercial sucked. However, I think 95% of commercials suck, so Sony has some pretty good company there. All this commercial says to me is that Sony doesn't have to show you a damn thing about the PS3, you'll buy one no matter what. That's a dangerous idea that they are trying to push. I think their commercial should try to convince people why they should drop $600 on their console. Show us some gameplay, or features, or the console running for more than 6 hours without overheating. The potential overheating is my big worry, and definitely why I will be waiting for the 2nd iteration of the PS3 to come out

dekomania
dekomania

almost everybody that says the add is bad must hate sony. did microsoft ever created a good xbox add. NO!!! sony still hold the best console add. made in 1997, I think. for the ps1. and this is more of a good teaser than an actual add. we'll see what comes next. sony and nintendo rule!!! I just don't like microsoft. they buy everyones soul with money those f***s..

iacisnesol
iacisnesol

are those boys going to sell theirs clothes to buy a ps3?

Moe_81
Moe_81

We all know 8 year olds can afford a $600 system!

nicotut
nicotut

Still not going to buy one.

shehabfawzy
shehabfawzy

i didnt like it why is the kid packing and going up the roof its pointless

weeman19_89
weeman19_89

at least u lookin sods are getting in us europeans have 2 wait to march y the hell do i have to leave here we always get everythin months lata then u lot that was a gr8 advert it was showin its takin ova the world (which it will) if it went PLAYSTATION 3 ALL THE GAMES BLAH BLAH i b like so wot seen it b4 (E3) well done u dont need a advert wot cost thousands what could cost u less and still points it across that the PLAYSTATION 3 will TAKE OVA THE WORLD!

saragat
saragat

I always liked the subtle sony advertising, it's clever.

assfault88
assfault88

This was a cool commercial. Just seeing that gigantic 3 gave me chills, it's like the PS3 is coming to invade or take-over the earth... actually, it is! I can't wait for November 17. (I agree with RaiKageRyu, that PS9 commercial was something special!)

Sparda590
Sparda590

Everyone seems to hate the commercial for "not having anything to do with the PS3". It's called a teaser, people. If the commercial just screamed "BUY A PLAYSTATION 3 NOW!" then it might lose the effect a bit...

RaiKageRyu
RaiKageRyu

This still can't beat that PS9 ad. :)

riandavis
riandavis

All of you need a life, and most likely, a girlfriend. Sony are one of the top ten companies in the world in terms of money spent on advertisments. This ad is great marketing as it leaves the audience wanting more, it is also designed to create conversation, which, congratulations, makes this a good ad because its got all you idiots talking!

Winner555
Winner555

That's scary. :D No, I mean, cool, but not detailing enough - only the users on the net MIGHT know about it, that means, the users on the net that like PS3.

lulu52
lulu52

That was one of the crappiest commercials I have ever seen.

rickaoKON
rickaoKON

IF no one knew what is play station 3 it would be like ohter stupid ad, but since everyone does it's cool, of course it doesn't show the console because it would be like the other ad, haven't we all seen them.

nakke-
nakke-

For those whining at the ad not telling anything about the console itself. Gee, haven't you seen any ads lately? Almost none of them tell directly about the product they're advertizing.

david6555
david6555

that was... weard just plane weard and made no sens it didn't even show the PS3. All i got out of it was some kids getting up walking out side a realy big shadow and then the date thats it. if didn't know what the ps3 was i would of thought that was some stupid advertisement

Kevin_Yin
Kevin_Yin

i think this is pretty stupid

fallsview
fallsview

Did you notice the time on the clock in the kitchen......11:17 ?

Bilman
Bilman

jeez ... interesting , but doesnt get tell anything about the console itself.!!

_Sam_
_Sam_

I think this is better than the 360 commercials, and those were pointless IMO

HenduKnight
HenduKnight

They could've done better with the continuity of the commercial. Notice how the clock in little billys room clicked to 3 o'clock, but as little billy strolls through the hall to go climb to the roof , the clock in the kitchen looks to be on, what might be 11:17? I fault the people in charge of editing. In a rush to get the commercial out just like Sony is rushed to get the PS3 out. (of course I have no proof of this) Did you see the symbolism of '3' in little billys eye and in the shadowy formation of the clouds? cute. I am guessing that the only purpose of this commercial is to let everyone know that the PS3 is coming. Cause it doesn't get me excited enough to want to go and buy one.

XxKnightHawkxX
XxKnightHawkxX

That was the stupidest game commercial i have ever seen.

BenTorn
BenTorn

Wow, this was the stupidiest commercial i have ever seen in my life, kids going on their house's roofs and looking up has nothing to do with PS3. I really think that sony is able to come with a better comercial, espicialy for a product that no one can afford, espicially that kids that live in this old stinking houeses. Once again, WOW!

MegaMAN1121
MegaMAN1121

Well it better then the "What could this be" from Nintendo

Chirico_Cuvie
Chirico_Cuvie

Shaggy hair. Check. Un-tied Converse All Stars. Check. Blank stare of gen Z apathy. Check. Stupid Commercial. Check. The best commercial for a launch was Nintendo and the house blasting off.

Druid619
Druid619

PS3 scares me more and more every single day.

Messiah925
Messiah925

I dont like that...they make the ps3 look god-like. Im jesus, the thing should be about me!!!

Knighty
Knighty

Don't get me wrong, I'm a sony fan till the end, but that commercial blows. Show me the system, not what looks like a kid running away from home.

Jair_Mejia
Jair_Mejia

Hey guys, guess what. Nobody cares what system your going to buy.

colin8703
colin8703

hi gaiakiari. just a quick note to say that my point about games not appealing was down to the launch titles. there are good titles on the way but none that say "spend

EJO
EJO

That was pretty terrible. I'd like to know how those kids got the money to buy a PS3.

Ghosthunter_x4
Ghosthunter_x4

I know That is an official PS3 ad because ive seen the ad played at the movie theaters (jackass 2 to be exact) i also overheard people complaining about the commercial being on to much so..yea

edhc44
edhc44

sonicninja1 were was the PS3? I wanted to see the games, the graphics or anything . What was that all about.It looked more like an alien invasion than a PS3 add. ------------------------------------------------------------------------------------------------------ Which is exatly what they meant... ¬¬

Metal_Dave_666
Metal_Dave_666

Have to W8 till march...still dont understand how a huge company like that screwed up so bad...

katodenstra
katodenstra

the wait for me isn't over, it wont make it to mexico until march and it'll be SOOO overpriced, however the wii will be here nov 19th, that answers which i will buy first even though im a sony die hard fan

vamroc
vamroc

Yeah thats it PS3's are gonna just fall from the freakin sky. The wait is over? Tell that to the over five hundered million Europeans who won't get one until march. Join the dark side buy 360.

sonicninja1
sonicninja1

were was the PS3? I wanted to see the games, the graphics or anything . What was that all about.It looked more like an alien invasion than a PS3 add.

Linda_vinn
Linda_vinn

I have to wait all to MARCH next year and maybe mooore because it's so expensive!!!! :@ ='( snuffs... from LINDA.. and I live in