First Strike DLC sells 1.4 million in 24 hours

First content pack for Treyarch's Call of Duty title outpaced Modern Warfare 2's Stimulus Package download tally by 25% on Microsoft's console.

Activision's Call of Duty: Black Ops outpaced its predecessor Call of Duty: Modern Warfare 2 in the sales department, racking up $650 million in sales in its first five days compared to Modern Warfare 2's $550 million. Now, the new shooter has stolen another record from its predecessor.

Even the zombies are excited.

Black Ops' First Strike add-on pack--which debuted on the Xbox 360 on February 1--was downloaded 1.4 million times over the span of its first 24 hours of availability. That rate bests Modern Warfare 2's Stimulus Package content--which moved about 1 million units in its first day--by a hefty 25 percent.

As for the content, the First Strike map pack includes four new multiplayer environments ranging in locale from the Berlin Wall in Germany to a North American hockey rink. The add-on also bundles one environment for the game's zombie mode dubbed Ascension. It is scheduled to arrive on the PlayStation 3 on March 3 and on the PC at a later date.

For more on the maps within the content, check out GameSpot's video preview of the First Strike downloadable content embedded below.

Got a news tip or want to contact us directly? Email news@gamespot.com

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
Call of Duty: Black Ops

Call of Duty: Black Ops

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80 comments
yoda101280
yoda101280

Damn they're selling DLC already?

oUndauntedo
oUndauntedo

@grillokion They support them because while Black Ops is a mediocre Call of Duty game, the Call of Duty franchise consistently puts out excellent shooter games. This game is not horrible in any aspect. There are some areas where it is surpassed by older Call of Duty games, namely sounds and graphics, it surpasses all but COD4 with it's campaign storyline. Although I will agree with you on your last point, map packs are almost never worth the cost unless you're restricted from playing most playlists without them. I've always admired DICE's free map pack policy for their Battlefield series.

grillokion
grillokion

I don't know why people still supported those mediocres games. This game in particular is horrible in all aspects (gameplay, sounds and graphics). This game is no a 9 game at least is 6 or less. This DLC never worth your money so plase people don't be dumb and buy it.

TheBest88
TheBest88

black ops beat mw2 for most sales.... and also in most trade-ins and returns lol

amaan4ever
amaan4ever

haha i never bought any cod game in my life. i played the first 5 games on pc pirated version for less than 5 dollars and borrowed mw2 from my friend. I skipped black ops even though like almost every one of my friends has a copy. I feel sad for the parents who's whining kids force them to buy this useless junk and their rehashed map packs

COPMAN221
COPMAN221

@ metalkid9 Let me try to better explain it so you can understand what I am getting at, Coke and Pepsi are both soft drinks correct? Now if Pepsi sold a 6 pack of bottled Soda for $5.00 and Coke sold a single bottle for the same price, What fool in their right mind would but 1 bottle when they could get 6 for the same price..

COPMAN221
COPMAN221

@ metalkid9, If you feel that you're not being ripped off then hey enjoy yourself.And for someone to make the rubbish statement you did to me, Youseem to do alot of posting here as well defending said crappy map packs. Sorry dude but I for one know the value of a dollar and will not waste it on crappy map packs. there are other $15.00 map packs that are well worth the money just not the Modern Warfare and Black Ops ones..

metalkid9
metalkid9

The 1.5 million+ people who bought these are the ones who bought a console just to play call of duty just because their friends have the game so they obviously will buy these DLC's too if COD is their favourite game. THat's just the sad reality. I know it sucks for us harcore gamers who spend the time and research everything before buying, but in the casual market wins and now every company wants a piece of the cake, e.g. PS Move and Kinect.

metalkid9
metalkid9

@COPMAN221, I'm sure the 1.5 million+ who bought it aren't the ones in the gamespot comments section complaining about the sales.

metalkid9
metalkid9

@AlexFili, you clearly never heard of jtagging

SocialAnXieTy
SocialAnXieTy

Why buy the map pack anyway? You can still play online without them. Besides, all the try-hards and super serious CoD fans buy the new maps, and if you don't have the pack you don't get matched up against them.. I've been getting Gunship's every other game since First Strike launched.

Flint247
Flint247

Well, it won't be long until the $20 map packs arrive...

Enterprise-E
Enterprise-E

Once again people complain about the high price of DLC yet turn around and buy it. Extactly 1.3m people bought the $15 DLC. Until the consumer decides not to buy it Activision will continue to sell DLC at this price. Rather you like it or not the consumer is dictating how much DLC cost.

AlexFili
AlexFili

The biggest benefit of DLC is that even pirates will have to buy this if they want to play. Therefore guaranteeing the company money.

severe_009
severe_009

@ Gelugon_baat Well, I think your not seeing the bigger picture :D

steelmouth
steelmouth

I know you hate COD i hate it too but we got to come back to reality and face the truth "The end or fall of COD is no where near sight, There is no stopping the success and high sales of COD any time soon not in this generation maybe just maybe it will happen on the xbox3" You know the saying if you cant beat them join them or just shut the "sex" up.crying ant gonna help

Henninger
Henninger

1.4 million sheeple bought this map pack in 24hrs. U ppl r making very bad decisions. Just wait in 5 years they'll charge 20 bucks cuz they know u'll buy it. Wake up!!! Cant u c that DLC is ruining gaming???

nini200
nini200

@sleepnsurf Yeah 360 tools, Ps3 Puppets & Wii Sheep. I'm not a ps3 fan nor am I a 360 fan. You however sound like you were one on the people that bought the Activision Crutch. Are you one that spent $85 on one game? Are you one that let Activision know that they can rip off the gaming community by offering very little for very much? Sounds like you are, hopefully I'm wrong but it sounds like I'm not.

COPMAN221
COPMAN221

@ Nick_2266 and Dynamo11, I agree 100% with you two. I gladly paid my $15.00 for the BBC2 vietnam map pack as I feel with all they give you, it could have clearly sold for $20.00 on a seperate disc and I still would've bought it and not felt ripped off. Unfortunately 1.4 million "children" do not know the value of a dollar and continue to buy this blatant consumer ripoff. I guess to each is own :)

Dynamo11
Dynamo11

Genuinely a high majority of these sales are for 13 year old children who's mommy bought it them... it's the only way I can explain such high sales

Dynamo11
Dynamo11

Really does make me sad that moronic people are willing to pay so much for so little. I bought BFBC2: Vietnam with my $15 and it feels a helluva lot more worth it than a few crummy maps.

Nick_2266
Nick_2266

i'd stick with BBC2 vietnam map pack, i dont know how they can even compare

PayneKiller
PayneKiller

@haloreachftw please.... dont use Modern Warfare 2 as the reference point. Other good shooters you pay $5 and get 5 maps. Or $3 for 2 at worst.

haloreachftw
haloreachftw

i you think about it its actaully a great deal 3 bucks for each map is worth it cause they are great map unlike mw2 where there was only one good map per pack also zombies is amazing as much as it hurts to give money to activison its still a great pack

COPMAN221
COPMAN221

To everyone who rants on the $15.00 for 5 maps blame yourselves because as long as you keep paying for it, they will keep charging for it. Don't kid yourself if you don't think that they already toyed around with the idea of charging $20.00. I'm sure 1.4 million will buy it on day one for that price :(

SoNin360
SoNin360

This pretty much means we should expect them to do the same exact thing for the same exact price again. To everyone not getting it- good for you. But it's not going to have an impact on the millions of people who will in total.

mardinn
mardinn

I love how people are insulting Activision about these DLCs.. while millions of people are still buying them haha.. Funny

PayneKiller
PayneKiller

$3 per map or more is just crap. I've never bought a Call of Duty map pack, never will at those prices. These only get cycled once ever 10 games or so unless you play DLC only games, and to add to that the service remains poor from Activision/Treyarch because despite them overcharging for these they still refuse to give anyone dedicated servers.

Fajonkel
Fajonkel

$10 is too much for a DLC. $15? You're joking. this is just a horrible rip off. At least BC2 gives me free map packs and then Vietnam which compared to this gave me a good deal of content. So glad I gave up on Call of Duty the other year.

PayneKiller
PayneKiller

@sleepnsurf Wow! 1 month! I bet a lot of PS3 Black Ops fans waiting on this will die in that time! Available in Q4... LOL Maybe that's when you'll get your next decent exclusive on your xbox.

sleepnsurf
sleepnsurf

@nini200 360 tools? I bet you are a PS3 fanny that is hating on it because you don't even have the option to buy it. You'll be a flip-flopper when it is available for your system in Q4 lol.

BetardxFoosier
BetardxFoosier

@Thralll Well said man. I've never bought a DLC pack, since it should be free. My patience was thin when the first pay-to-play DLC packs were introduced and I've moved my business elsewhere.

Thralll
Thralll

Read this example: I buy Big Mac from Mc Donald`s, and they tell me i have to pay extra for ketchup and mustard as well - link it to the first time when dlcs began. Before that most of that content were free, either by patch or sth else - Since it`s the first time I hear that, i get shocked a little bit. Of course if i pay 10 $ for my meal, I can pay 0.5 $ extra for ketchup and mustard, and i pay. - When you pay 50 , 55 $ for a video game, of course you can pay 5,10,15 $ for dlcs - . Then, after some time, I visit Burger King, their burger is quite similar in taste for me, and they don`t charge extra money for ketchup and mustard- BFBC2 maps are free -. I think about it and say ; ` Hey, Why i am paying for those things when I can find it free ` - why do you pay nearly 3.5 $ per map for COD when BFBC maps come free- . Then you`ll start to question the mentality behind that. Of course,it`s their right to charge you extra money for ketchup and mustard, but WHY, you would ask. And as you mentioned, it is profitable for the company, they would continue to do that. Remember, brand image is more important than extra profits. I don`t care about the shareholders, I am a consumer. And i have a free will to choose. And if you make me pay for the things that were already coming with the product suddenly, one day, i`ll stop buying those, and in the end if you keep on with this attitude, i`ll start hating you as a company and bad mouth about it everywhere else. This is my take about it.

Thralll
Thralll

@raza``Why give something away for free when you know you can charge someone for it? `` = Dice does it. Consumer makes contrast and comparison. Even if they buy it today, it doesn`t make them loyal to you. One day they can fly off. Okay, if they wanna make as much as money as possible, they can. What about the future ? People are less reluctant to buy those DLCS, let me tell you that. And in 2011, word of mouth is more effective than ever. Your perspective is not wrong, it`s true but it is the producer`s perspective, mine is consumer`s perspective, which I am.

razamataz45
razamataz45

Well, wouldn't it still be DLC, even at a lower price? It sounds like you don't like their price point of $15. Personally, I would not pay it, but they have a finance and marketing team devoted to analyzing price points and customer response. Why give something away for free when you know you can charge someone for it? Activision (or just about any other game company) is not in the business of throwing away money. They report to shareholders, and those shareholders are the people to whom the company is held responsible. It seems to have paid off. When you have a hot commodity (eg. CoD), you can charge more. Economic principles at work.

Rocker6
Rocker6

I knew this was going to happen,when this DLC was announced,everybody was saying its an overpriced piece of crap,etc.But now,with these high sales,1,4 million ppl encouraged Activi$ion on making few more overpriced and crappy map packs.So congratulations for helping Activi$ion to destroy innovation and creativity in gaming.

Thralll
Thralll

@razamatz45 I guess Mickey believe it`s overpriced and not worthy. That`s what i think actually. I don`t like the producers selling anything as DLC where they could introduce them as a cheaper price or no price at all. Bottom line is, of course it`s people`s choice, what he means by ``learning `` is his subjective view, which I agree , but you might not

razamataz45
razamataz45

And mickey, what is there to "learn?" Would it be your opinion and how they must agree with it?

Thralll
Thralll

@mickey I can`t believe either. Seems like they don`t learn. I did and didn`t buy. Of course I can`t decide who shall buy it or not, but i don`t suggest it to my friends as I believe it`s overpriced and not worthy. PS: I have an article about DLCs in my blog, If you are interested , PM me for the link, I can`t post here because of rules

feature83
feature83

remember the good ol days of simple consoles and great games? Sega/n64/Nintendo...etc..etc.. This generation we have now is probably the dumbest ever created. I feel sorry for this world.

razamataz45
razamataz45

Wouldn't 1.4 million be a 40% improvement over 1 million, instead of 25%?

svaubel
svaubel

Thats a lot of people getting ripped off. You would think for how many complain about Activision, more would vote with their wallets about higher DLC prices.

zerobeo
zerobeo

how about Guns/ perks/ killstreak DLCs, jeez the only thing they'd make for us is new map

mrzero1982pt2
mrzero1982pt2

and i bet 20 minutes later, those gamers with brains were slapped with reality and said "WTF HAVE I DONE?" yeah, i traded in my copy the day it was released. no more activision games will ever be on my shelf. EVER. @feature83 good point @ferntfactor what you said is true. to this day i still regret buying that game. people, it is your money. you have a choice. either buy the game you want, or buy a bandwagon machine like cod. many of us bought cod bc we were bored with seeing our friends play other games and didnt want to play with us, but now that i have owned it, i regret it. it is shallow, boring, and just uninteresting. so... sorry activision, i am bored with your crap.

acasero44
acasero44

A lot of kids and teens are very dumb these days i would like to know what turns them that way and hell we aint getting out of recession with such generation