FIFA 10 Europe's fastest selling sports game ever

EA's latest sells over 1.7 million copies at retail across continent since launch; analyst says sales tracking up 30 percent year-on-year.

It's no secret that football is big in Europe. This notion was backed up today by EA's early sales figures for FIFA 10. The publisher has proclaimed its latest footie sim the fastest selling sports game ever in Europe, selling 1.7 million copies in its first week on shelves.

We sold 1.7 million! High five!

The game jumped straight into number one spot on the UK all formats chart, though with Pro Evo 10 on the horizon, it remains to be seen how long it can hold the spot. Last year, Pro Evo managed to topple FIFA straight off the number one spot when it debuted several weeks after EA's game.

There might be more good news for EA on the way as Janney Montgomery Scott analyst Shawn Milne told investors that FIFA 10 sales could rise as much as 30 percent year-over-year in Europe. Milne also believes FIFA is now the most profitable EA Sports title, thanks to its global audience and lower license costs compared to Madden.

FIFA 10 features a number of improvements over previous versions, including a new 360-degree dribbling system, a custom set piece creator, and more realistic player movements and behaviours. The title received its share of critical acclaim, earning an Editor's Choice Award from GameSpot.

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Mark Walton

Mark is a senior staff writer based out of the UK, the home of heavy metal and superior chocolate.
FIFA Soccer 10

FIFA Soccer 10

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51 comments
DFen
DFen

I really want to get fifa 10 but after playing the demo it doesnt look much different from the 09 version but heh I might just buy it anyway not a fan of the pes 10 game though

robsta24
robsta24

what is a fifa? and who is EA?

Triton
Triton

Its a global game. If they finally got it right, Kudos.

thenephariouson
thenephariouson

I've got a few 'Fifa' fanatics on Live, and they all agree its the best Fifa yet (By Far)!

NuKkU
NuKkU

no surprise there to be honest

Doolum
Doolum

havent played a fifa game for a long time and i mean a Long time.well,i guess i will be getting this one.

CDudu
CDudu

They need to work with NBA Live as well.

rockutd
rockutd

Nice, but i dun play games that have a new version every yr.

blkstr89
blkstr89

its d best football game i ever played. its even better than pes which always bores me to death. i play it on pc its cool n all but EA needs 2 take d pc seriously man. they should just make games for xbox 360 and ps3. they need 2 remeber dat it was d pc gamers who made them wat they r 2day

joynul
joynul

Looks good, how much did the old one sell in total anyway

brain20035
brain20035

shame the PC version is a load of CRAP!! why don't they just pull it already like NBA or NHL so that we don't get another LAST GEN game on our PCs. Websites like GS are hypocrites. they are certainly under EA's payroll. They put videos and images of the NG FIFA 10 on the FIFA 10 PC page and that is a filthy lie!! the two games cannot be compared!! funny thing is they won't even review the game so that people wouldn't be able to see this pile of crap for what it is!!

Junior_AIN
Junior_AIN

Yeah, the Europeans have good taste, soccer is awesome, the best sport in the world. I, myself, can't wait for this game. I'll get both for Wii and Xbox 360.

dudu2k
dudu2k

yo maverick, learn how to read. the article says fifa is more profitable, because it sells more and has lower license costs. It said nothing about quality. American football only outsells Fifa in the US. You problably dont know that, but Europe alone is bigger than the US, not to mention Central America, South America, Africa and Asia, where soccer is by far more popular.

maverick_76
maverick_76

HAHAHA EA, this game is better than Madden, your so called "flagship" title. Shows how little you guys know about the American version of football, pathetic.

towely62
towely62

i want this game oct 20th hurry up and get here

DEATH775
DEATH775

Yes I'm definitely going to get this one.

scottishboy
scottishboy

remember "fastest selling SPORTS game ever" so san andreas still top i think. PLS DONT QUOTE ME THO ;)

gamepunk86
gamepunk86

and it's not out here in the US yet or what? i want this game man!

simonsworld
simonsworld

football is europes leading sport, and EA one gamings biggest powerhouses, this isnt shocking news, it be more shocking if the game sales poor, but with fifa that never the case.

fps_d0minat0r
fps_d0minat0r

great this is the "fastest selling sports game EVER" and theres not even a video review after a week of its release. i got this game anyways...... sometimes i imagine a gamespot office with people sitting around doing nothing...........i mean they hardly update the site. ive lost all hopes of expecting psp video reviews of most games.

Rikuide_Furame
Rikuide_Furame

I'm actually surprised to see how well PES 2009 did last year. Still, I enjoy both games so I win regardless.

insanitycheck2
insanitycheck2

[This message was deleted at the request of a moderator or administrator]

wiidsduelpack
wiidsduelpack

Fifa 10 is not going to sell in the U.S. In here it is really American football in addition that soccer here is like five times worst than in Europe. Soccer is an awesome sport and in Europe it is way much better.

ukogmickey
ukogmickey

At first glance you think its just 09 with a few improvements, The more you play the more you realise this is just one awesome footie game with lots and lots of improvements. Shame some things are still the same like daft commentary, Same graphics, same animations. Apart from that theres tons of new stuff. Oh and not to mention the bad referee. You only have to touch another player to get it pulled back for a free kick, The A.I get away with it most the time. Plus you should have to head the ball back to the keeper but still he can pick it up at any point. Come on EA sort it out.

omarsh94
omarsh94

I bought it two days ago its great so far, first time i play a FIFA game i was a loyal PES fan but all my friends got it so i got it too lol

R2C25
R2C25

the demo that I played had good graphics. I wanna try it with a better graphic card and a bigger memory, it's gonna be a blast. The game play is already tight.

spy2828
spy2828

It have heard that the PC version has awful graphics. Is that true?

brendanhunt1
brendanhunt1

this game sold faster than san Andreas, wow.

SoutheastSam
SoutheastSam

Why would you push it back for us Americans EA? Why?!?

khai411
khai411

Yea, Enjoy your overhyped tweaked FIFA 09 with its absolutely broken Manager Mode which doesn't even know football rules.

Amz1217
Amz1217

awesome.......nice job EA, picking up my copy of FIFA 10 some time soon

jenguando
jenguando

What Fifa! NOOOOOOOOOOOOOO! Oh ok i admit it.Fifa has officially taken the crown.I played the demos of PES and Fifa over and over again.Yes i am a hardcore PES fan and yes i was shocked at how amazing the dribbling is.Bought Fifa today and the online literally destroys PES. p.s Seabass you should be ashamed of yourself you lazy git.Cant keep repainting the same model and dishing it out.We are not stupid!

jimy1475
jimy1475

il stick with fifa 09 or even 08 was the longest i played

pete_merlin
pete_merlin

Well done Fifa, the game deserves it

shawn_mitchel
shawn_mitchel

If anyone is going to get all the 9.0 coming out from now to september 2010,it's going to be a little hard. i mean,...for me,i'll have to make few financial sacrifices to get them. My point is this:THE PRICES OF GAME DVD/BLU RAY SHOULD DROP!

Liam-1992-2006
Liam-1992-2006

i definitely agree with badman. EA canada group are way better than tiburon. They balance all their modes and provide brilliant gameplay.

badman11226
badman11226

This and NHL Ea Sports can get it right. The DEV team for madden and NCaa football need to take lesson from these guys how to make a decent sport game.

ronaldo831
ronaldo831

"i heard is the worst fifa ever... pc version".... Huh? link? who you here it from? a madden fan i bet? ive played the demo.. and well its better than any FIFA ive played...

ronaldo831
ronaldo831

wow.... has in older FIFA games broken records here in the US? this game got a 9 btw... ima pick it up. :)