Facebook seeking game partnership chief

Ubiquitous social-networking platform bolstering developer/publisher outreach with new industry-facing division.

The rise of social-networking juggernaut Facebook has fostered the growth of many a casual game and casual game developer, not the least of which is Zynga and its wildly popular management sim Farmville. Now, it appears as if Facebook is looking to formalize its game-industry outreach, recently listing a job opening for the Head of Game Partnerships position.

Facebook may soon have a new boss looking out for Farmville.

"Facebook is seeking a leader for our Strategic Partner Development team to build and manage a high performance team, develop and enhance successful partnerships and influence internal and external partners and industry stakeholders in the gaming industry," the job listing reads. "You'll be called upon to help both large, incumbent gaming companies as well as venture-backed gaming start-ups develop innovative social gaming experiences building on Facebook Platform."

Facebook's emphasis on its games apps comes after a falling-out with the development community over the past year. The source of the friction arose in late 2009, when Facebook dramatically scaled back the number of notifications sent out from games such as Farmville, a key driver of traffic for the titles.

That issue was reportedly compounded in May, when Facebook adopted a new policy in which it required companies to use its proprietary online payment platform Facebook Credit--of which the social networking platform takes a 30 percent cut. As part of the fallout of that decision, one of its largest collaborators--Zynga--threatened to pull its games from the platform entirely. However, that situation came to a resolution in May, when Zynga entered into a five-year strategic partnership with Facebook.

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Discussion

13 comments
zaphodbblbrox
zaphodbblbrox

Oh! pick me! I know how to make crappy boring games!

sporccoitaliano
sporccoitaliano

farmville more fun than crysis (never actually played it so take that statement with a couple grains of salt)

glennvolio
glennvolio

The double standards on these boards always astound me. It seems that everyone cries about FarmVille not being a real game & Facebook is ruining gaming & blah blah blah, yet it's ok for dozens of shovelware titles to be published on the Wii because it "prints money". ROFL!!! You people are funny.

acasero44
acasero44

People that game on facebook are people that never got a good pc or a console in their whole life.....

Arch-Fanboy
Arch-Fanboy

Whether you care for any of the Facebook games or not (I, personally cannot stomach them) you have to give those developers credit. They might be simple, boring, and ultra repetitive, but there are people out there who love such things-for reason I will never understand. I can't remember the last time I called my parents house and they weren't farming something.

Hazzerz
Hazzerz

Ugh, Gamespot, what are you doing...

sammoth
sammoth

NOT A GAME enough of this crap already.

DanGleeSack
DanGleeSack

what the hell do people like so much about farmville? OMG I JUZ GROWED SOMZ STRAWBERIES BETR CLICK 1000 SQUARS TO MAKE SOM MOAR! people think you can just pull crops out of your @$$ now i guess

AuronAXE
AuronAXE

Companies like Facebook should not take any part in the game industry. All Mark Zuckerberg cares about now is money, hence the recent release of private information of over 100 million facebook users. This all shows that Facebook is no better then Activision and some other companies. What happened to the days when companies made great games so that you may play and enjoy them? Back then they didn't cost a lot, and even if they did people wouldn't buy them. In today's society everything sells.

CptJuancho
CptJuancho

These guys know how to make money; people love farming style-games

Shadow_Dog
Shadow_Dog

farmville is probably the most retarded game ever made

xtremeflem2day
xtremeflem2day

I really love farmville because i like clicking one square after the other 1,000 times. NOT