Epic Games co-founder and vice president Mark Rein is a supporter of Nintendo's Wii U. Speaking to Eurogamer recently, Rein said he would be "shocked" if the system isn't well received at retail when it launches worldwide this holiday season.
"I like the Wii U," he said. "I think E3 will be a big eye-opener for people."
Nintendo will bring final Wii U hardware to the 2012 Electronic Entertainment Expo, which runs June 5-7, 2012.
As for why Rein believes the Wii U will resonate with consumers, he cited the Zelda demo Nintendo showed at the 2011 Electronic Entertainment Expo.
"Do you remember the Zelda demo they had on it? Would you not buy a Wii U just to play that? Of course you would," he said. "That's what Nintendo is all about. Their hardware is the software delivery service for their great content."
Rein said Nintendo's stable of popular franchises will help the system move units. He did, however, say an earlier launch would have been preferable.
"I'd love it if they'd done it last year, but I'm excited for them to do it this year," he said. "I'd be shocked if it doesn't do well."
Epic's Unreal Engine technology will appear on the Wii U, powering Batman: Arkham City, but Rein said Epic has no plans to develop a new game for the system.
"If I had 10 development teams I'd make a game for every single platform and make that the special game for that platform," Rein said. "But we don't have 10 development teams, so it's just a matter of picking and choosing what we do and doing the best thing we can for the idea that we have."
While Rein may believe in the Wii U, industry analyst Michael Pachter is of a much different mind-set. Last month, the Wedbush Securities analyst claimed Nintendo was in "disarray," with the company "dead" if it does not launch the Wii U at $250.