Epic targets Gears of War 3 to sell over 6M - Report

Series design director Cliff Bleszinski says he wants third-person shooter to go sextuple platinum; "would die" if game reaches 10 million mark.

The Gears of War franchise is no stranger to success at retail. Combined sales of the original Gears of War and its sequel have reached 12 million units. Now, series shop Epic Games is stating its desire that the third entry in the shooter series--due out worldwide September 20--will keep up with the pace set by its predecessors.

Gears of War 3 design director Cliff Bleszinksi recently sketched out sales targets for the third game in the cover-based third-person shooter series for IndustryGamers.

Epic Games is gunning for Gears of War 3 sales of at least 6 million.

When asked what the target for Gears of War 3 retail sales was, Bleszinski said, "Definitely over 6 million, obviously."

However, he hopes that it will actually be an even bigger hit than that.

"But deep down, just to be perfectly candid and honest, I would die if we hit [10 million units]; that would be phenomenal." he said. "But I can only pray and hope. It's up to the gamers to vote with their wallets."

While 6 million is a large tally to reach, the pre-release hype surrounding the game is palpable. Last month Epic Games said 1.29 million gamers from 145 countries tried out the beta for the game, which ran from April 18 to May 15. Further, Gears of War 3 reached 1 million preorders faster than any other Xbox 360-exclusive ever, beating out high-profile games Halo: Reach and Halo 3.

As for the title itself, Gears of War 3--originally pegged to debut in April--begins with the last human city having been obliterated and series hero Marcus Fenix trying to protect the remaining humans from the Locust horde and from newer, deadlier foes, the mutating Lambent.

Gears of War 3 will be available in three versions this September: standard ($60), Limited ($80), and Epic ($150). The centerpiece of this year's $150 Gears of War 3 Epic Edition will be a limited-run Marcus Fenix statue.

[CLARIFICATION]: This article originally characterized Bleszinski's sales target as a sales expectation. The developer has since claimed on his Twitter account that he was not claiming sales targets, but rather his hopes.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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132 comments
Rammone-X
Rammone-X

@ironmonk36: While I share the same concern that I will probably go broke from buying aall the epic games coming out this holiday including "Building a new powerful PC just to play Skyrim - The greatest game ever made" and I repeat, "The greatest game ever made" :D, I have to say there is NO WAY I will go without getting this game. Gears of War 3 could arguably be the best game this year (it contends with games like the Witcher 2 - which to me is so epic its insane). Infact, I didnt even trade in Gears 2 just to show how epic the series is. I implore you to reconsider (if you haven't already). And this is coming from someone who actually doesnt play shooters that much compared to RPGs

021-Vincent
021-Vincent

I'll buy 20 copies of this game to make sure that it sells more than Uncharted 3 OR MW3 !! Oh and by the way now I'm thinking about it Gears 3 has all of the support of Xbox360 gamers and I'll bet on it that it will be the best seller than any game was in 2011 !! FOR US XBOX360 PLAYERS GEARS 3 IS LIKE GOD OF WAR 3 FOR PS3 PLAYERS AND IT WILL HAVE OUR SUPPORT !!

darkwolf1459
darkwolf1459

I'm buying it for the multiplayer, the story is good as well but i like the replay value of multiplayer. I have seen Beast Mode and Horde Mode 2.0, and that's what sold it to me, first day buy for me, along with my friends and brothers. I know they are gonna reach the 10mil. mark in about a month.

AiGeeEn1
AiGeeEn1

parrot_of_adun :: Yeah that's right, i have no knowledge of PC's that's why I mentioned the things that I said. Better yet..look up the cost of the Top of the Range CPU as an example..the i7990x .. Now, you can take it how ever you want it..don't forget to smile. LOL.

LoveSack
LoveSack

I might buy 10 copies just so it can slap MW3 right in its cash-milking face

parrot_of_adun
parrot_of_adun

@AiGeeEn1 I take it you have absolutely no knowledge of PC components. @KaBo0m According to whom was the game pirated so? Also, stop acting like every PC user is invariably a pirate (no better or more appropriate than if I were to treat you as a child for using a console). If epic is so afraid of piracy (which makes little sense), they could simply release it only through steam or something. The fact is, by retreating from PC's solely because of exaggerated piracy, he's made it clear he doesn't care about his fans, just their money.

parrot_of_adun
parrot_of_adun

[This message was deleted at the request of the original poster]

MERGATROYDER
MERGATROYDER

Six million doesn't seem impossible. The game had a great beta and I hope they sell well over ten million units.

RHSLacrosse48
RHSLacrosse48

This has to be the least professional interview I have seen on any website... Only 1 mic, horrible interviews, just a bunch of random rambling on... Great job!!!!1!1

IAPrino
IAPrino

I already have it pre-ordered. I love the franchise, and really enjoyed the beta. Can't wait for this! Also looking forward to Rage.

Jipset
Jipset

Hey everyone, buy the game so that Cliff dies. *troll face*

ironmonk36
ironmonk36

I probably won't get it. I have to worry about buying Skyrim, Batman Arkham City, Uncharted 3, Saints Row 3, AC Revelations, Rage, Dark Souls, and Rayman Revolution. GoW3 just isn't a must buy for me.

Harrymanhunter1
Harrymanhunter1

Guys please don't bash on me for this but I'm 100% sure GOW 3 will sell 10 million copies.But Uncharted 3 will sell a tad bit more or will get better reviews.But I'm gonna get both games :)

y3ivan
y3ivan

i read from epic forums. gears 3 has about 12hrs total SP and roughly about 90 mins of total cutscene runtime in SP. Its definitely a good change from what we get from the shooter industry lately that generally dont give a f*** about SP. 3-4 hrs longer than gears 2. Epic wants it to be a best game ever for this last chapter of the trilogy. Hopefully it dont disappoint me.

Skargamer
Skargamer

As long as they deliver with that campaign, I'll contribute to that 6 mil. :)

y3ivan
y3ivan

@devrindare Not sure where did u get the info from. by right MW2 pirates are more than Blops. i found huge amount of server tools for MW2 than blops Anyway COD:blops arent the most to be pirate. Not sure now, but i read that crysis1 was the most roughly about 3 mil that was 1 yr after released, and crytek was making a big fuzz about it. Pirates claim to use it for 'showing off' their rig, however there are hundreds of private servers with pirate copies.

devrindare
devrindare

@y3ivan agreed to you, mostly pirated copies used by them who don't want to use online multiplayer and lan multiplayer, but want to play single mission & split-screen multiplayer. Like Call of duty: black ops is one of the most pirated games especially in PC & XBOX360

y3ivan
y3ivan

@devrindare apparently developers love to blame piracy for poor sales, eventhough their game scored poorly.. amrite? Not sure how does piracy came about in this thread. Anyway, Epic games decided to leave PC gamers due to overwhelming support on xbox community and some ties with MS to make it a reason to love ur xbox and it is not because of piracy. i actually doubt piracy for gears was high. Regarding to piracy on gear of war 3, i will doubt there will be any for the next 1yr or so. MS just blew millions on counter piracy using xgd3 and dashboard update.

devrindare
devrindare

@y3ivan As you my friend got all the statistics how piracy on the rise. everybody know that a game launches today whether for any port or consoles, tomorrow you can found a pirated copy of it. I am not blaming to you my friend, only speaking in general. I want to say that it is pointless to blame PC platform for piracy. Now this game Gears of War 3 exclusive for Xbox360, I will guaranty everybody that from the day of its launch, next day you find a pirated copy of it in the internet. Sorry for my words, I don't want to disrespect anyone's feeling. I only wrote what I found out actually

Kingjames11
Kingjames11

I loved Gears 1 and 2 and played the hell out of horde mode, but honestly, I'm kinda tired of hearing about the Gears 3. Seems like every time I turn around they're ramming Gears or "Cliffy B." down our throats.

jsvalmont
jsvalmont

"I can only pray and hope [that we sell 10 million units]." Cliff, that really sounds douchey when you invoke prayer in some kind of pathetic attempt at more excessive wealth. Don't worry big boy, you'll be getting plenty of cash to spend regardless.

y3ivan
y3ivan

@devrindare PS3 JB games are on the rise, in case for killzone 3. torrent sites report there has been about 1.5mil pirate copies were distributed before launch. So much so as Alan wake with 1.5mil Anyway PC platform are the easiest to pirate compare to console, while console has lots of restriction.

devrindare
devrindare

I don't understand why people continually saying that PC platform gives loss to the developers if they make PC platform games. I again and again saying that to those, go and check the internet where you find pirated console games especially the XBOX360 games cause PS3 games are not easy to crack.

devrindare
devrindare

[This message was deleted at the request of the original poster]

CTR360
CTR360

GEARS 3 easily sell 6-8 millioms worldwide

y3ivan
y3ivan

@Drakkengoth MS is not that stupid to give gears to pc, it will just spoilt the fanbase. The case of the first gears of war which was on xbox360 and pc, the gears community was split into 2, EPIC had to control 2 platforms, that in MS's rulebook, is waste of resources.

robayeit
robayeit

Not a big GOW fan, but sounds like other formats want this game desperatly, specially PS3 owners if they want it on their console. PC owners maybe even worse cause u know it can be on there, xbox exclusives dont include PC, but u all know the piracy issue is y they dont put it on the PC too much to do with money, yes it would be nice but they dont. So stop moaning like little girls, and PS3 owners stop dribbling over an XBOX 360 exclusive, just cause the GT was a half finished load of BS!!!!

Irondan21
Irondan21

Close friend is buying this the moment it comes out. I'm not touching it. Games to clunky and slow for me. Go fps!

Drakkengoth
Drakkengoth

If he's being so "hopeful" with sale numbers, why not release on pc? The more ppl enjoying this game the better

AiGeeEn1
AiGeeEn1

Konviktion :: Well think of it this way..if you can afford a 1000 dollar CPU or a 500 Dollar GPU..then u can EAZILY spend 300 dollars on a XBOX 360.

y3ivan
y3ivan

its kinda obvious it could reach 6mil, or more. MS just killed all the other core exclusives this year, and core gamers only had gears or forza for the year

COLDFIRE25
COLDFIRE25

@KaBo0m Poor fanboy....You wont see it on your console. Period. Gears wouldnt be where it is if it wasnt for 360, for you to say "its being held back" clearly shows that you know nothing of the Xbox or the Gears series itself.

021-Vincent
021-Vincent

Oh And Back Then When I Said It Didn't Released For PC I Meant Gears 2 And Now Gears 3 And Only The First Part Was Released For PC !!

021-Vincent
021-Vincent

@LeoLex_ And That Must Say Someone Like You That Don't Like Gears Of War !! Heh !! I Don't Care If You Have A Copy Or Not !! My Point Is That Gears Of War 3 Will Be Never Released On PS3 Platform !!

bandtnt
bandtnt

Damn for the exclusive word.

nixno6
nixno6

I seriously cannot wait for this, christmas will come 3 months early :-)

DarkReaper123
DarkReaper123

If the fist two combined to 12 mill, then he's right about Gears 3 obviously reaching 6 mill. Will it reach 10 mill? Only time will tell.

darkcomedian
darkcomedian

Is it just me or does Cliff Bleszinksi sound a bit like an overly confident douche? Especially when he says in response to how many retail sales there would be- "Definitely over 6 million, obviously".

steelmouth
steelmouth

10mil sound about right,how about we all chip in to help Gears do that

Giga_Surfer
Giga_Surfer

I'm pretty sure this game will sell over 6M, if you look at highly expected games, GT5 for the PS3 for example sold 5.5 million in less then 2 weeks, you can expect Gears 3 to do something similar.

NoodleFighter
NoodleFighter

@KaBo0m We all pirated it and none one supported?? That piracy card excuse they used to keep it exclusive on Xbox 360. Not our fault that it was released only as retail and a GFWL c'mon GFWL!!??? Do you really expect a lot of PC Gamers to use that!? If I recall 1/3 of Gears of War players on Xbox 360 were using used copies. Microsoft learned better since they released Fable 3 on steam and other digital stores cause they know that know one wants to use their service.

RonTorque
RonTorque

The game looks awesome, i just can't wait for more. Epic story and a great multiplayer with dedicated server. It couldn't wish for more.This is gonna be the best September ever.

LeoLex_
LeoLex_

@021-Vincent it was released on the PC i have a copy here infront of me are you mad!

kokwey41
kokwey41

i don't think so, MW3 BF3 Dark Soul..bla bla bla'

021-Vincent
021-Vincent

Well I saw the comments and I Saw PS3 players that theysaid things that they don't know !!! FOR PS3 PLAYERS >>>> Please guys this Gears game is a special one for us xbox360 players and don't say stupid things like Yeahh They should release it on PS3 and you all know that THIS WILL NEVER HAPPEN And it will Happen When They release God of war For XBOX360 And You Know This Won't Happen Either SO KEEP IT IN YOURE MINDS AND STAY OUT OF OUR GEARS GAME AND PAGE COMMENTS !!! GEARS OF WAR IS AND WILL BE FOREVER XBOX360 EXCLUSIVE AND NO ONE AND NO COMPANY CAN CHANGE THAT SPECIALLY SONY !!

021-Vincent
021-Vincent

@scorpgul YEAH RIGHT MAYBE IN YOURE DREAMS !!! HAH !! Oh And One More Thing Gears Is Xbox Exclusive They Didn't Release It For PC Why Should They Release This For PS3 ? It's Like We All Xbox Players Say Yeah They Will Release God Of War On Xbox360 Platform And They Nevr Will Do That !! Gears Is Xbox Exclusive Like Halo Series !! Keep That In Youre Mind !!

Mekkino
Mekkino

my fav games of all time

scorpgul
scorpgul

They will release Gears of War 3 on PS3 XDXDXDXDXDXDXD

moonkill3
moonkill3

[This message was deleted at the request of the original poster]

LeoLex_
LeoLex_

no dout gears is an awesome franchise but i dont know, the game bores me fast. maybe because all the fighting starts with the same cover mechanic and ends with it, all the fighting is carried out this way, you popping ur head up firing a 1000 bullets into an enemy before they go down then you pop back down to recover. But the idea, the darkness, and story i really like. shame....