Epic Games marketing chief leaves for Microsoft

Kendall Boyd leaves Gears of War studio after three years to manage marketing for Halo.

Gears of War and Unreal Engine studio Epic Games will move forward without its top marketing person. Kendall Boyd has left the company after three years and will take on a similar role at Microsoft, where he will head up marketing efforts for the Halo brand.

"We can confirm that Kendall Boyd has joined Microsoft Studios as Director of Halo Global Marketing," A Microsoft spokesperson told Games Industry International. "We're thrilled to welcome him into the Halo fold, but have no other details to share at this time."

Boyd's exact title at Epic Games was director of marketing for worldwide studios. In the role, he oversaw the marketing of top-line franchises like Infinity Blade and Gears of War, as well as the Unreal Engine. Boyd was also responsible for establishing and maintaining marketing relationships with clients like Microsoft, Electronic Arts, and Apple.

An Epic Games representative acknowledged Boyd's departure in a statement to Games Industry International, but did not detail its plans for the position moving forward.

Numerous high-profile personnel have left Epic Games in the past year, including design director Cliff Bleszinski, president Mike Capps, Gears of War executive producer Rod Fergusson, and People Can Fly co-owner and creative director Adrian Chmielarz.

Chinese Internet company revealed last month that it paid $330 million for 40 percent ownership of Epic Games and had appointed to representatives to the company's board.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

51 comments
steelmouth
steelmouth

This would have been great news had MS hired some great developer or writter atleast then we would have some new games to look forward to not new marketing no look forward to :(

steelmouth
steelmouth

Just whats going on at Epic games

obsequies
obsequies

maybe I missed it but the chinese owning almost half of epic is crazy. 

MurderMode
MurderMode

Seriously why is this news? The problem with the industry these days is that marketing is more important than the product itself... don't give these guys any credit as if they are a necessary part of games production, their only role is to sell something as being more than it actually is.

sheikweight
sheikweight

Microsoft makes more than "just" Video Games.

KeenoControl
KeenoControl

They've still got Tim Sweeney. They'll stay alive with the awesome new Unreal Engine 4 and hopefully a kickass new IP like Gears of War in the works (...no not Fortnite).

bongsyas_23
bongsyas_23

this company should change its name to Epic Fail

Rattlesnake_8
Rattlesnake_8

Epic studios seems to be the studio people love to leave.

ender707
ender707

Manage marketing for Halo? I want that job:


Create press release specifying release date, press send, put feet on desk, take nap.

Hurvl
Hurvl

"Boyd was also responsible for establishing and maintaining marketing relationships with clients like Microsoft, Electronic Arts, and Apple." I guess Boyd's (marketing) relationship with Microsoft grew into something more serious and then decided to leave Epic for Microsoft. I wonder if Epic knew that something was going on before Boyd spilled the beans and said "I've met another".

Zeeksie
Zeeksie

Man... Epic really must suck now if people are leaving to work for MS instead.

ChiefFreeman
ChiefFreeman

China sucks. Stay out of our game biz, commies. I won't buy any Unreal engine 4 powered games.

FULGOREY2K
FULGOREY2K

even MS workers are leaving the MS........got to have you thinking why.

oh MS, your future in gaming doesn't looks so good.

DEAL WITH IT

Deingerous
Deingerous

I believe its the recently found "co-owners" that are turning the studio heads away, epic will be fine i think though as UE4 looks strong and running well hopefully this doesn't change the nature of their games.. anyway... way off topic (back on now) good luck at Microsoft.

Solid_Chub
Solid_Chub

And the difference between Gears and halo?  One is a FPS and one is a TPS, other than that, they are EXACTLY the same game.  This guy should fit right in.

2bitSmOkEy
2bitSmOkEy

Can't blame him after chinese internet company Tencent essentially bought out Epic.  For MURIKA!

dussan2
dussan2

LOL, Good luck Boyd, you are gonna need it.  The Microsoft Durago is crashing and burning already, Halo 3 while fun was clearly inferior to it's predecessors, the creators of Halo are launching a new game multiplatform that is riding a hype machine so fuckin powerful that their trailers made  out of concept artwork and out of shape middle aged white guys is getting millions of hits because the game looks that freakin epic.  

No hate, but good luck.

Dogborn
Dogborn

More and more people seem to be "growing" away from Gears, which is too bad because the series is a solid one. Just so many people have left Epic, arguably its a different company, even with the recent release of Judgment.  


Good luck to those who remain at Epic.  Best of luck churning out another "Epic" series. 

jinzo9988
jinzo9988

I'd leave too if my company were all of a sudden 40% owned by people who probably have no business even being in the gaming industry.  I've worked for people that fit that exact description and it's the absolute pits. 

CrimsonCorp
CrimsonCorp

@MurderMode It still is news though. Marketing is important for all businesses across all industries. Marketing is about communicating with people about the value or their products and services. 

It sounds like you were misled about a certain game. If so, than you are right to be angry, and I'd suggest not buying a product from said developer/company again. But to generalize and say all marketing is bad? It's part of the world we live in. Your description of it is far too simplistic. 

ender707
ender707

Almost forgot: collect bonus.

BJCentral
BJCentral

@Zeeksie  Hey, It's better then working for Sony. Four words All Stars Battle Royale, Remember those Layoffs

ProgRocker
ProgRocker

I bet they decorate it during Christmas time.

dlCHIEF58
dlCHIEF58

@Solid_Chub 

If those are the only differences you can see between the two franchises, you should just give up gaming - or at least stop posting anything gaming related just in case your stupid rubs off. 

H4num4n
H4num4n

@dussan2  

Halo 3? LOL

Solid_Chub
Solid_Chub

@dussan2 As an out of shape middle aged white guy, I approve this message.

4r0d0
4r0d0

@Dogborn 


Just goes to show you that you can't keep turning out the same game over and over again. People will eventually get fatigued. I think especially now with the next gen coming, new experiences are wanted. Be happy Gears had such a good run but, let them move on.

Ad-verse
Ad-verse

@4r0d0 @Dogborn Nintendo seems to succeed at this...

Maybe they actually put effort into their development?... I don't know...