Elder Scrolls Online Incentivises Players to Keep Paid Subscription With New Loyalty Program

What will convince you to pay a monthly subscription fee?

Developer ZeniMax Online Studios has announced a new Loyalty Program for its massively multiplayer role-playing game The Elder Scrolls Online.

Starting in September, players who have paid the game's subscription fee for three months, excluding the free game time included with a purchase of ESO, will receive a High Hrothgar Wraith vanity pet that they can parade around Tamriel. ZeniMax said that it will soon reveal the next reward, given to players who've been subscribed for six months. If you haven't been subscribed for the required period of time, you'll still be able to get the rewards once you've met the requirements. ZeniMax added that the loyalty program will continue to expand over time.

In its latest Road Ahead update, ZeniMax also shared some details about additions coming in Update 4. It will feature the final region of Craglorn that will complete the story of the the first Adventure Zone, and the Serpent Trial, the final Trial in the constellation storyline. Like the original Trials, it's designed for a group of 12 players. Finally, the last major content addition in Update 4 is the Fragonstar Arena, a PvE event where a group of four players will face progressively more difficult waves of enemies to earn prizes.

According to a recent report from SuperData Research, World of Warcraft earned more revenue than any other subscription-based MMO in the world during 2013. ESO, not surprisingly, hasn't been around long enough to crack the top 10. Traditionally, subscription-based MMOs lose a portion of their user base after the initial month when people decide not to renew their subscriptions. ESO, though, has held on to 772,374 of its subscribers as of June, according to SuperData.

The Elder Scrolls Online was released on PC in April and earned a 6.0 in GameSpot's review. It was supposed hit PlayStation 4 and Xbox One in June, but has since been delayed.

What incentive will convince you to pay a monthly subscription fee? Let us know in the comments below.

Emanuel Maiberg is a freelance writer. You can follow him on Twitter @emanuelmaiberg and Google+.

For all of GameSpot's news coverage, check out our hub. Got a news tip or want to contact us directly? Email news@gamespot.com

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Emanuel Maiberg is a freelance writer in search of the Citizen Kane of burritos.

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Discussion

191 comments
deez_knutts
deez_knutts

 Easy - want me to sub to ESO? lose the $60 to buy. Want me to shell out $60 for ESO? lose the sub. I have no issue paying EITHER of those, but not both. I will never buy AND subscribe to play ANY game, especially when almost every game release on any platform has both online and offline play - without having to pay for a subscription for a game I already purchased at full price. 

AzatiS
AzatiS

That game was a crap when i played it in beta...


How the hell they want to sell a bad game because of a heavy name and keep subs up ? SW:TOR was the same , now Elders , Warhammer Online before them etc ...


I just want SOLID , NEW , AWESOME mmorpg that will destroy wow in every aspect. PVP/PVE/GAMEPLAY/LOOKS.


Its its another wow ( wildstar speaking ) or its another one of the same craps with different settings... Theres no one in a million to pay sub fees for it. Maybe ill play for few days or a month if its free 2 play and thats it.

fabs1
fabs1

It's dead. Let it die in peace.

bsheets84
bsheets84

wasn't impressed in the beta, or a few months after launch. MMORPGs are getting old. "go here, kill this, come back. take this item there, escort this NPC, kill this boss, visit this person someplace else" half the time i can't stand to read the dialogue because the formula is so dead. I'll pay for a $13 a month subscription (for about 3-4 months till i get bored, then a year later play for a few months, etc) or pay $60 bucks for a game and no subscription.. but never both. there are plenty of decent free MMORPGS out there that sure, you can buy extras but most don't cripple the game if you don't.

oskuuu
oskuuu

i thought loyalty programs were only on f2p games...

KealGSeo
KealGSeo

Subscription based games are dying. Get over it. You already make millions off the $60 launch cost and $60 bucks off every expansion....why are you trying to squeeze another $180 a year out of everyone? That is the only reason I haven't bought this game. It looks cool and fun but after I pay $60 bucks I'm not paying just to have access to something I already paid for. Then again F2P isn't any better either, gotta spend money 99% of the time anyway. DLC sucks too, you just broke the game into pieces so you could charge upwards of $100 bucks for 1 game.

mbounce88
mbounce88

I actually bought FF for PS4 and liked it quite a bit.. But then the subscription fee month after month came to mind.. Maybe I just wanted to play it for a couple hours? Maybe that would have made me get back into it, instead I stick with all the other games in my arsenal. I just can't justify buying a game and paying a SUB with it while I pay for Gamefly, PS Plus, and life.. I will be skipping this game sad to say and FF will probably rot while I play Diablo, Last Of US, and MAdden....

Gelugon_baat
Gelugon_baat

*Pffft*. Cosmetic sh*t.

Really, ZeniMax, give more value to the subscribing player.

Heck, just lower your subscription prices - that would help a lot more.

kutulu1
kutulu1

I thought this died with Titianfall 3 months ago...playing Skyrim is just like playing ESO, only free.

dolchi21
dolchi21

"Loyalty" pff. i find this really annoying

the game is the one that must stay loyal to its player, not the other way round

fuuuuuuuu

dc19
dc19

I would have loved a sandbox Elder Scrolls Online.

travis1987
travis1987

what will convince me you say?.....ALL THE ELVEN WOMEN IN ALL OF TAMRIEL!!!!! MWHAHAHAHAHA!!!!

hitomo
hitomo

offline elder scrolls sucks, but this is a great MMO ...

firedrakes
firedrakes

its need to be a shared elder scroll game. where its both single player and mmo. go into town for a raid and then go single player

Gbullet
Gbullet

Pay once.

Play forever.

Guild Wars 2 showed us it is possible to have a great game with that. Bought it day one and still play it today.


jako998
jako998

im still waiting for the Xbox one version to come out already...

vackillers
vackillers

TESO was never going to do well for the fact that no one really wants to playing an online only elder scrolls game. The days of paid subscriptions on a monthly basis are coming to an end.

magusat999
magusat999

One of the main reasons I liked The Elder Scrolls games was you pay for a game, same amounts as any other on the market, but you get a massive world, and hundreds of hours of play out of it. NOW - if they knew thier audience better they should know we aren't the type looking to continually drip cash to play a game. This online crap is a complete 180 to what the series has always been about.

EdAl2112
EdAl2112

No TES 6 until all of you have payed TESO for five months straight and liked it! How's that for an incentive?

Fursnake
Fursnake

Me thinks Zenimax doth needs try harder. This first loyalty perk is crap and the game is not worth a monthly sub.

Jew1
Jew1

Ooh wow a pet. You know why I played WoW and was fine paying for it? Because it was actually a fuun game to play that wasn't dead and it was fun actually leveling up and earning a mount you could ride or fly. It served as both a privilege and a mark for reaching whatever level, not for paying 3 months straight. Yes they had toy pets which were a little fun to go find and unlock but they don't do anything are just for show for when you're in a city. I am not going to get this game because I don't want to have to pay a subscription on top of paying a subscription to xbox live. I'm fine playing on the computer and paying one subscription fee but sorry not paying more than one on consoles. I think the idea of an MMORPG in Elder Scrolls was interesting, but those games pride themselves on single player, not 500 people raids pvp or waiting for loot or quest items in the world to reset so you can get it. At most I would like to see a co-op elders scrolls game because I there are times where I think it would be fun to play with a friend and do quests together or see how that would affect battles if he was more of a mage while I was straight tank with archery. But I can see that idea failing too because most games that utilize co-op now make them completely separate from the main game ruining their value to the game and the desire to keep doing co-op.

eze_sl89
eze_sl89

Just make a good singleplayer Elder Scrolls for the ps4. No mmo crap. Elder Scrolls just isnt meant to be played in multiplayer. period.

blackbetty1974
blackbetty1974

Imo, the reason that ESO isn't doing well, is that there was really no demand for it. The key is to find a demand, and then fill it. Most fans of the Elder Scrolls that I've spoken to, seem to enjoy the single player experience, and have no desire to play an MMORPG. On the other side of that, those that DO enjoy online games already have that demand filled by Wow and other games like it. In short, the SP crowd feels abandoned, and the MP crowd doesn't have a need for it.

straightcur
straightcur

Has there been monthly content added to justify the subscription?    Never played, curious how it's going....

BigBadBanther
BigBadBanther

LOL a free pet??? When i play MMORPG's these things just get in the way. I can not wait for this to come out on console, Just to see it flop. Console players have not had  the pleasure of a subscription based game yet and i bet it will not go down very well at all. Mediocre reviews, £50 price tag and 200 shades of brown on screen are not going to help either. 


Karmazyn
Karmazyn

wow....paying 45 dollars for three months plus dishing out 60 dollars on the game and you will get virtual pet. nice.

nitolpe
nitolpe

I would only pay 15$/month if at each month you make new uptade,quest or character ... Otherwise 60$ is enough ...

ZERO_X02
ZERO_X02

Nothing will convince me to pay a fee for ESO. I can get a better version of ESO with no online fee by playing Skyrim. Is janky, broken co-op that frequently breaks up your party and doesn't distribute loot amongst the whole group worth $15 a month? No.

dcmoutinho
dcmoutinho

Sometimes f2p MMO's can be more expensive than subs mode.


The problem with the ESO it's simple, the game it's not so good to worth a sub. Lack of endgame, the leveling it's too boring, do quest in group it's just terrible.

I think it's a matter of time to ESO do the same decisions as SWTOR did to survive. A limited f2p mode with a option of full game with subs and selling ingame exclusive itens.

Zelda187
Zelda187

I guess I'm in the minority, but I actually prefer the old-school combat systems that MMO's like WoW and FF: A Realm Reborn employ.

ESO's combat system is awful IMO.

It's also a total chore to find quests, at least if you're aligned with the Ebonheart Pact.

shinrae5
shinrae5

I won't pay 15 a month for the right to play what I paid 60 bucks for.

Either give me a game I can play for 60 OR give me a game I need to pay monthly in order to dive into the world.

I won't pay both.

johnlewis107
johnlewis107

"What will convince you to pay a monthly subscription fee?"

A game that is fun for over a month. :)

vadagar1
vadagar1

well hope it becomes free to play soon, I can totally try a new class if that happens, not a huge fan of monthly subs tried it fro 2 months and i don't see the point of paying to play this game

mbloof
mbloof

Give me seemless Nvidia 3DVision or Tridef3D support.


Put simply: If I can't play your game in Stereoscopic 3D I won't purchase it.

Too-DementeD
Too-DementeD

As much as I dislike free to play, I still think it's better than paying for a game AND subscription to play said game.
I've never understood why you would need to pay for the game itself to begin with if you can't play it without a subscription... 

katerinafm
katerinafm

Regardless of how good a game is (even though I hear that it's actually not that great), I don't really feel like there's anything that would make it worth paying monthly for one. If I didn't play said game every second of my free time I would feel like I was wasting money, and it'd end up being a forced activity just to get my money's worth. But that's just me speaking from a limited budget perspective.

hitomo
hitomo

15 Million per month, minimum ... now imagine how much money those rip off free to play games drain from the real world economy



sugram22
sugram22

@KealGSeo i agree, seem like u prefer Buy To Play Games, well i support Buy To Play to (so far i have only 1 buy to play game), more then F2P, But I'm against Sub if its a P2P or P2W game, item shop, OK they can do it, if its not P2W, why i don't like Sub, well cause for example, u pay for a month & u can play only 2 times per week, in weekends, then 5 day's of money goes down from the Toilet, well i personally can play a bit more then 2 times per week, but still, I'm not the type to waste my money like that, plus like u said, sub plus awry expansion, if they have sub system like this then they should make expansions free, that's why i say, ESO is for Rich people & for kids who parents pay for it, also people need to count that the situation in all countries is not the same, what is is pocket money to commoner in US mite be a lot more to some1 in one of EU countrysides or in asia



GraveUypo
GraveUypo

@blackbetty1974 all i wanted was 4-player multiplayer on a regular elder scrolls game. or even something as simple as what dark souls does with it's invasion thing. this massive mmo bullshit that ruins all the core mechanics that make elders scrolls elder scrolls was nothing more than a mistake.

hitomo
hitomo

@Too-DementeD buying and subscription is actually much cheaper then playing free to play games and u get a fully developed game not a big online grind that mimmicks the look of a traditionel video game ... dont know what u dont undestand about this

hitomo
hitomo

@katerinafm  well, having played all Major and minior free to Play mmo s outthere, I can only respect a game as a game if they running a subscriction only model ...


if not its just an online Casino without age restrictins, thats a fact u cant deny anymore

megatronx2
megatronx2

@hitomo Yeah. And imagine also how much money google and fb, and other services make money from selling data extracted from content you post online. 

gamingnerd121
gamingnerd121

@hitomo @Too-DementeD I disagree, you still get games like Grindstar. :P

But yeah, the subscription model is better for consumers, and the developer has a steady income. It does require the developer to provide a significant chunk of content, though. Not only that, but content that isn't irrelevant after launch.

katerinafm
katerinafm

@hitomo @katerinafm What about Guild Wars 2? You pay once and can play forever like most other games. It's the only MMO I've paid for personally, due to the reasons I mentioned above.

Too-DementeD
Too-DementeD

@gamingnerd121 @hitomo @Too-DementeD No no. you guys are misunderstanding what I'm saying.
I don't have a problem with the subscription model itself, but why would you pay for the game when you can't play it without the subscription? If you don't pay for the subscription, then the money you spent on the game itself has gone to waste. Keep the subscription, remove the fact you have to pay beforehand. 

I know you get a month included when you buy it, but still doesn't make any sense since even with the month included it's more to buy the game than it is for a month's subscription. It feels like an insurance policy to make sure if people buy it and don't like it, they've still got that 'deposit' of your initial purchase. You'll also feel the need to play it more since you paid for it and it wouldn't work if you didn't have a subscription.

In short, if the game is $60 and it's $15 for the smallest subscription, that essentially means you pay $45 up front for the game itself and nothing else... but you can't play that $45 game without paying the $15 per month.
To me, the $45 shouldn't exist, or at least should be a lot less.