EA touts Sports Active accreditation

University of Wisconsin study finds the EA Sports Active series meets US guidelines for exercise.

EA Sports Active meets the minimum requirements for exercise recommended by the American College of Sports Medicine (ACSM), EA revealed today. The publisher commissioned researchers at the University of Wisconsin to test 16 physically active adults between the ages of 25 and 45 with two preset workouts from EA Sports Active. The group determined that the intensity caused by the exercises fell within the guidelines set by the ACSM, an international sports medicine organisation.

In a rare twist, it's revealed that not all games make you fat.

ACSM guidelines recommend that individuals exercise five days a week, burning a minimum of 200-300 calories per session and at an intensity of between 64 per cent and 94 per cent of their maximum heart rate.

Fitness is big business. EA's calorie-burning Active series made $125 million in revenue during the 09/10 fiscal year. Speaking at the Morgan Stanley Technology, Media, and Telecom Conference in March, president of EA Sports Peter Moore declared fitness games a "billion-dollar industry."

The publisher's next installment in the series, EA Sports Active 2.0, is set to be released this year and features a heart-rate monitor alongside the original's resistance bands. It will be available on the Wii, PlayStation 3, and iPhone.

The current games in EA's series--EA Sports Active and EA Sports Active More Workouts--are two of the higher-profile entries in the increasingly saturated fitness game market, with many publishers chomping at the bit to get a piece of the fitness-game pie. Nintendo's competing product, Wii Fit, was declared the fifth-best-selling non-PC game in the US by the NPD group at the start of the year.

The study also follows a similar attempt by Nintendo to attach serious health credentials to its flagship exercise titles, with the company announcing a partnership with the American Heart Association in May. The study was conducted by the La Crosse Exercise and Health Program at the University of Wisconsin.

For more information, check out GameSpot's previous coverage of EA Sports Active.

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Discussion

35 comments
spoonybard-hahs
spoonybard-hahs

@ MW2GhoST I try to be as civil as possible. It's when I see blatant ignorance and mind-numbing stupidity that I get all foamy at the mouth. People say if you have nothing nice to say, don't say anything at all. I say, if you have nothing resembling human level intelligence to say, keep your damn trap shut and don't cry when people crawl up your @$$ about it.

spoonybard-hahs
spoonybard-hahs

@ nevryn I didn't mention the participants because that was not the point of discussion. The point was the ethics behind Company A paying Company B to do a study on Company A's product. However, that is still a valid point. The researchers use control groups and actual test groups to ensure true data is found in support of the hypothesis of the study. All subjects knew was that they were getting compensated for their time in some fashion (which is actually where a portion or EA's money went besides salary and equipment).

nevryn
nevryn

@MW2GhoST and @Gelugon_baat Sorry about the insulting part, it actually wasn't entirely meant to be. I had just finished reading a similar post where the person called research a waste of time and part of a liberal agenda, so I guess you got part of my ire from that. Here is the post w/o the insult this time. spoonybard-hahs was correct, though was also missing one part about the research. A lot of the time, the majority of the participant runners are actually not only blind to who is funding the research, they're blind to the hypothesis (at least at any good research facility). This ensures the removal of any potential biases on the part of the actual experiment. Given the world renown of ACSM, it's almost guaranteed they have such procedures in place. I run a legal research lab myself, and we get paid all the time to do jury research. My assistants never know who is paying us or what they're really even looking for, it's part of being a good ethical researcher. Money to do research has to come from somewhere and the 2 biggest contributors are the government and corporations. Also, a lot of the time, stronger research groups like this one will have policies against NDAs and would still be able to report negative data if they chose. Course it would end up in a scholarly journal rather than the news and no one would see it then. But this is a bias in the reporting, not the experiment itself.

MW2GhoST
MW2GhoST

@spoonybard-hahs Thanks for the info, its nice to see that some people will actualy respond to others without insulting them.

MW2GhoST
MW2GhoST

@nevyrn no point in getting all pissed off dude, if you look at my comment it was a question, so before you go off calling ignorant at least take into consideration that people have the right to ask a QUESTION regarding something they do not know about themselves.

spoonybard-hahs
spoonybard-hahs

@ junor69 Besides the threat of being mugged or raped, there's also the fact that some people have anxiety about their body image. Being able to workout at home alleviates that, plus it's safer. Plus, these games are being used in physical rehabs, as well as retirement homes and homes for the mentally disabled. I have no idea wtf your deal is. You seem to like the idea of exercise, but if it doesn't bow to your (mis)conceptions about what constitutes "real" exercise, it's ridiculous. Exercise is exercise, and no matter how you slice it, you're gonna pay for SOMETHING on your way to working out. Shoes, clothes, water bottle(s), whatever. You say you laugh at people who buy something to work out with, but you previously offered that people should buy a dog to have an excuse to walk. But that's OK. Some people need a game to help them get fit. Others need one to help them learn how to read and write.

junor69
junor69

I just love how people say it cost less then gym how about 10 min walk or go runing going to park is free. I always lol at people that pay for treadmill when they walk or run for free all they have to do is go out side. but no they must buy a game that will make it easy for them.

Flint247
Flint247

I don't see what the fuss is about. If you don't care to exercise in your home with video games, then don't do it. Let people who want to do so. As long as you are staying healthy and exercising period, that's all that matters. It doesn't matter if you run 100 miles outside or do 100 push-ups inside your house. And if you are going to get mad at "indoor exercising", you might as well sue the 1000s of exercise DVDs and video tapes while you are at it. :P

delcidanddarth
delcidanddarth

Although it's always suspicious when a company "commissions" scientists to prove something about their product, at least in this case that "something" is a set of standard guidelines set forth by the ACSM. Nobody was going to do this for free, so EA had to pay someone. On the other hand, I am certainly not looking forward to any EA infomercials incorporating their game as a complete exercise regimen. Unless Chuck Norris approves.

joey97
joey97

Man i wish EA could make baseball games.ANY BODY AGREE???

nonfanboygamer1
nonfanboygamer1

Fitness games are STILL games, if you want to get fit get a real exercise program like p90x

mutley89
mutley89

As someone who has always done excersise and mountain biked daily ea active is as valid as any form of excersise, of course you won't loose weight if you do it for 5 minutes then have some cake but that's the case with all excerise. Personally both active and Wii fit have there merits, wii fit is excellent simply for it's accurate readings of weight/cog alone.

nevryn
nevryn

[This message was deleted at the request of a moderator or administrator]

spoonybard-hahs
spoonybard-hahs

@ MW2GhoST No. Companies pay analysts all the time to prove whether or not their product/service works. It helps them to identify where they need to improve. Analysts are free to report their findings to the company regardless if it's negative or positive. However, if it was negative, odds are the agreement would have contained a nondisclosure agreement to keep it from getting out to the public. Having tried both Wii Fit and EA Active, Active is indeed the better of the two (and from what I've read/heard, the best out of all of them). From not needing the Balance board, to it's trainer-driven routines, Active gives you more sweat for your buck and actually works. @junor69 So wait, people getting off the couch and exercising - in their own home - are lazy? That's insane troll logic. That's like saying people who own home gyms or a treadmill are lazy. What about products like P90X? Are people lazy because they bought a set of workout DVDS?

MW2GhoST
MW2GhoST

Wait, EA paid them to do the study... doesn't that make this a bit biased?

caityful
caityful

Welcome to the future. It's a great idea for those who don't have the money/time to go to the gym.

grasshopper6
grasshopper6

2 of my friends lost some pounds playing active

Franzkill
Franzkill

What people have to understand is we don't all have time to go to the gym or afford the monthly memberships for that matter. I do overtime at work PLUS Uni not to mention I'm saving up money to move out and get my own bedsit. :) Wii Fit is very convienient for someone like me and it actually does help you lose weight, just depends on which activites you do and how much time your willing to invest. IMO a better, cheaper alternative than going to the gym. Also a word to haters, of course doing an excercise for 3 mins every day won't make you lose weight either lol.

junor69
junor69

Grate one more exercise game, how about people play real sports or for the change try to go out side and walk. Buy a dog and walk 4-5 KS a day and you want have to act like an idiot in front of TV. People are just lazy if you to lazy to go outside and walk you think excise video game will help you haahahah what a joke. i bet wii sales well because every fat person owns one and yet they still fat.

wahyudil
wahyudil

wii fit is more fun from EA active, but active give more sweat than wii fit ...

wiidsduelpack
wiidsduelpack

"Go outside and play/exercise..." Best idea but how many people realistically do it. Not many and that's why you see many people with diabetes, cholesterol, or stress. How can someone exercise with the iPhone?

g1rldraco7
g1rldraco7

major error here. Oh well I'm happy with wii fit plus helping me exercise :)

L_i_o_n
L_i_o_n

"billion-dollar industry" with only $125 million revenue? Somebody made a serious calculation error.

spudster007
spudster007

Or you could do something called "go outside." It results in more interaction with people and unlike using video games to "exercise", you don't look like a complete loser when you do it outside.

OldStupidGeezer
OldStupidGeezer

anyone bashinf wii fit, have you even played it? its quite fun to play when drunk. i know 2 people who bought a wii just for wii fit.

Diablo-B
Diablo-B

Damn. Now we will never get our girlfriends away from our video game consoles.

Flint247
Flint247

"Go outside and play/exercise..." Suppose it rains or you have allergies and you can't leave the house? :P I thought so.

thetravman
thetravman

Alot of people underestimate this game. It really works you know. Nothing wrong with getting fit this way.

green_dominator
green_dominator

Take up Martial Arts or boxing, Skatebording or something..... Anything beats playing cheesy games with a built in gimmick.....