EA to donate 80 percent of new SimCity DLC to Red Cross

New Red Cross DLC for SimCity provides in-game Red Cross relief tents and vehicles.

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EA has pledged to give at least 80 percent of the proceeds it makes off SimCity's new Red Cross DLC to the humanitarian group, the company has said.

The DLC, which costs $9.99/£7.99, provides in-game Red Cross relief tents that pop up when a city finds itself hit by a tornado, meteor, or earthquake. These tents will provide aid to citizens while the natural disaster is occurring. Afterwards, the tents will disappear, each releasing 10 healthy Sims back into the city.

The Red Cross relief tents work in tandem with ambulances, fire trucks, and police cars, EA adds.

Also included in the pack are Red Cross vehicles which roam around a city to promote disaster relief.

The DLC will be available for one year, starting yesterday. EA says it will donate a minimum of $100,000 to the Red Cross.

SimCity, which has sold over 2 million copies, was released for the Mac at the end of August.

Discussion

180 comments
dannyknowles
dannyknowles

just shows how much they're ripping us off when they can send 80% somewhere else..... how about lower your prices by 80% and let us decide whether or not we want to donate to charitys etc.....

holtrocks
holtrocks

Wow you guys will hate on them even when the give to charity, pathetic.

Martyr77
Martyr77

Donate directly to Red Cross and don't support DLC/EA poor practices instead.

apack321
apack321

Good job EA, donating to charity +1 to reputation, now just give us bigger maps shesh

OldKye
OldKye

Thanks EA but sorry uninstalled the game ^_^ so just going to donate $20 straight to the charity instead hope you don't mind.

tuzem2
tuzem2

Will buy it just for that! :)

shreddyz
shreddyz

I wish I could understand why people here are complaining about a company donating a large portion of proceeds to the Red Cross. 

tightwad34
tightwad34

Good start to a change in image, I hope.

jark888
jark888

Another admirable act from EA. Less to none DLC and micro-transaction charges would be appreciated.

Aelfredus
Aelfredus

Shouldn't they begin by being good to their customers before doing charity?

Expopower
Expopower

I'm not sure why people are assuming EA is making a profit off of this DLC. They're giving 80% of the player's payment, which is revenue, to the Red Cross - that means the money they keep will still need to go to covering development and distribution costs before any profit can actually be gained. And this percentage to the Red Cross could end up being higher, in light of their self-set minimum donation of $100 000.

Even charitable organizations (of which EA certainly is not one) need to cover costs for their administrative expenses before they can use their available funds for humanitarian projects.

I'm not a huge fan of EA myself, and you can complain about their business practices, their distribution platform, their management of developers - but there seems to be little reason in complaining about this.

hystavito
hystavito

Not sure if it's still going, but Walmart Canada has SimCity on sale (physical copy but of course it works with Origin anyway) for only $15, and you can go to other retailer and pricebeat it down to about $12.

I didn't like the direction SimCity went, and after playing the beta I decided I wasn't going to get it, at least not at launch.  But for $12 I figured I would grab it maybe mess with it sometime.

Wrathesoul
Wrathesoul

Nice gesture if the game didn't flop so hard and probably don't make much of anything from the game itself or dlc. EA empty as always. They could have at least done that with a actually popular game.

Smosh150
Smosh150

Why are people complaining about ea taking 20%? Who the hell cares, at least they are donating money in the first place, hell humble bumble allows people to donate however they wish, yet they are setting 80% which imo is great.

spector000
spector000

I wonder if the PR managers that are doing this will be fired and made to pay EA back all that money once EA is voted the Worst Company again next year. 

TheGreatPhoenix
TheGreatPhoenix

They forgot to bloody mention that a lot of people cannot even get this, I live a 30 minute drive away from a country where they can get it..... Apparently I'm not good enough to care about charity

Butt_Chunx
Butt_Chunx

EA is just too greedy to let all of the proceeds from the Red Cross DLC actually go to the Red Cross, what a surprise.

Bowser05
Bowser05

Leave it to EA...one of the few companies who tries to seem charitable yet STILL tries to ween out profit. This is pitiful. Remember when Blizzard tried to take profit from that mount sale? Oh wait...they didn't. 100% was donated. I've seen other companies that did 100% as well I just can't think of them at the moment. Point being...EA is rich, and they have all sorts of DLC to nickel and dime us with...they seriously can't give 100% of this Red Cross DLC to Red Cross for the year. Pitiful. I'd rather just donate $10 straight to Red Cross than support this garbage company as the middle-man.

jflkdjs
jflkdjs

I guess they don't have any room left in their pockets for extra money that they robbed from gamers selling them SimCity the first time around, so they decided to do a little marketing with the extra cash!

93ChevyNut
93ChevyNut

If EA is serious about doing some PR damage control, they should donate 100% of the $9.99.  Saying they'll pocket 20% is just furthering the greedy image they have.

You can say it's to cover the cost of distribution, but it won't be taken that way.  They ought to know this by now.

CaptWaffle
CaptWaffle

It can be used for a tax write-off anyways.  I think..... I believe some commie pieces of crap tried to eliminate the Charitable Deduction write-off so I'm not sure if it's still accurate. 

frylock1987
frylock1987

Why not 100%?


Oh yeah, Because EA loves to make money, even through charities.

Whiskey3romeo
Whiskey3romeo

They should donate all DLC to the players for what an utter disaster that game has been.

jessie82
jessie82

pfft only because no one will buy it

mucking_foron
mucking_foron

Only on this site do scumbags lowlifes criticize a company form donating money to the Red Cross. Stay classy gs! There's a reason you retards are the minority.

TheGreatPhoenix
TheGreatPhoenix

@holtrocks Yes! praise the businessman who earns millions over the backs of others, He gives a couple of grand to charity sometimes!

Varasalvi2
Varasalvi2

@shreddyz 

People hate EA, for a good reason. However, they should recognize a good act, even when it comes from something they don't like. 

EA is doing a good thing here, don't try to pass it off as a bad thing just because it's EA.


PS: I know this is 6 days old and no one will ever see.

tightwad34
tightwad34

@Expopower  It's hard to argue against what they are doing here, but maybe they should have said we will donate 100k and then the 80% on top of that. Still a nice thing to do and a positive step.

allever
allever

@Expopower If this is all about charity then there should be no problem giving it all away. 

Covering development and distribution costs is a non-issue.  This is supposed to be about EA's kindness.  Feeling good about oneself.  Volunteering your time for a good cause.  When they say they will take 20% it just reeks still making a profit out of it.. Just a slap to the cause.

ShimmeringSword
ShimmeringSword

@Smosh150 Because at the end of the day EA is only doing this to make money for them self and to get people to play their game. If you want to donate to Red Cross, just directly donate to them. Downloading this DLC is supporting EA and Maxis for making a terrible game.

mucking_foron
mucking_foron

@Butt_Chunx when was the last time you donated anything to charity? I'm going to guess never.The homeless person on the street doesn't count. 

so many of you just want to find fault in a corporation you're unhappy with because it's the hipster thing to do. Last month ea donated a portion of 10 million to charity and you whined about it. they donate money to the red cross and you ppl complain that they should have donated 100% of it. shame on you fools. 

ghostface24
ghostface24

@CaptWaffle Totally sounds like communist to me...

gufberg
gufberg

@CaptWaffle TIL you're a "commie piece of crap" if you dont want government to subsidise large corporations by letting them off easy in taxes. 

PartyGavinParty
PartyGavinParty

@frylock1987 They're a company man, even they need to make money. Geezus Christ, people try to find any reason to hate EA. 

gufberg
gufberg

@Whiskey3romeo They should shove that piece of gimmicky shovelware DLC up their asses and just donate money to charity if thats what they want to do. 

Selling a glorified minor unit/building pack for 10 dollars is not justifiable just because they're giving 80% of the money away. They're still raking in money hand over fist due to the miniscule amount of work they've had to put into a DLC that small. 

They're essentially exploiting people's goodwill towards charity in order to get a 'get out of jail free' card for this kind of business practice. They're safe in the knowledge that no one will dare question them when a portion of profit goes to altruistic purposes. Meanwhile, the content of their DLC still doesn't justify the asking price. 

gufberg
gufberg

@mucking_foron Thats an astoundingly ignorant statement. You're playing right into their hand. 

They're essentially relying on the consumer to not question their overpriced miniscule DLC packs as long as they can say "But.. But we give some of it to charity!" 

They're still not providing a proper product for the asking price. Thats is the end. There is, literally, nothing else to consider. They're a GAME publisher not a subsidiser of non-profit charity. And no, i'm not a dickhead. I collect money for my local charity organization yearly. But then my local charity isn't trying to sell me games too, right? 

Expopower
Expopower

@alleverCertainly, I would agree that donating all revenue acquired from the DLC sales to the Red Cross would be better than what EA is currently doing, praiseworthy even.

However, I don't see it as unreasonable (as in, complaint-worthy) for EA to attempt to recoup their development costs. At the very least, their action is an ethically neutral one - they are effectively selling the buyer DLC for $2, and requiring a donation of $8 to the Red Cross.

(And just as a note, EA did indicate on their SimCity site that the 20% is to go towards "recouping our development costs", which means that they're performing a zero-profit operation here; the revenue they retain is being used to pay for costs incurred by the DLC production.)

Smosh150
Smosh150

@ShimmeringSword @Smosh150 I can understand donating to red cross directly, but hate on ea for doing this, sure they did it to make money, but they are still donating quite a bit and in many people's opinion this is a fun game. For me I like it and think that many parts of the game are an improvement. The funny thing is, out of the gamers who play simcity as a whole, they will prob donate more if they buy this than they actually donate IRL.

MHzBurglar
MHzBurglar

@mucking_foron @Butt_Chunx

It's true that most people aren't charitable and don't donate.  Can you honestly say you have donated anything recently?  I suppose you could simply reply and say you have, and due to internet anonymity I would have no way of discrediting your claim...

But the point is that while EA is donating to charity (a good thing), they're not doing it because they legitimately want to to help the Red Cross.  They're doing to drive sales of their $2 DLC by charging $10 for it and donating $8 of it to charity. 

For the Red Cross, that's better than EA charging $2 and donating nothing, I suppose, but most people are taking issue with the "look at me, I'm a freaking saint" grandstanding that EA is tacking onto what is essentially another DLC cash-grab.

The Red Cross is helped through this effort, but it's not EA's primary concern with this venture.  Their heart isn't in the right place but they're pretending it is.  That's where people are taking issue

They don't suck because they want to make money and get tax-breaks.  They're a for-profit company; that's kind of their thing.  They suck because they're trying to spin the money-making as if they're all about helping the Red Cross.

MHzBurglar
MHzBurglar

@PartyGavinParty @frylock1987

There is indeed a lot of EA hating, but it's mostly because they're making a public grandstand about being charitable while at the same time helping themselves to part of the donations.  That doesn't sit well with most people, and they're less likely to let it slide when it's EA doing it.

They already made their money on the base sale of the game.  This is an effort to gain a one-two-jab combo of profits from A) profit on a low-dev-cost/high-yield DLC, B) Collecting tax credits at the end of the year for donating (extra profit), and C) they hope for a public image boost from "donating" to the Red Cross.

All around this is about the money and makes business sense.  It's just a morally bankrupt way of doing business when you're shaking down your customers under the guise of being charitable.

The saving grace in this is that money is indeed going to the Red Cross.  But this venture was not started with them first in mind.

ShimmeringSword
ShimmeringSword

@Expopower Developemnt costs include employee paychecks, which also includes that of the EA CEO's. Actual company "profit" is what money is left after everyone is paid. So no it's not truly charitable. What they are really trying to do is to get people playing their game, and not playing a competitors games, all while covering the bills.

Game devs are perfectly capable of giving 100% to charity without going under. Compared to real game development these little DLC packs come at little cost.

allever
allever

@Expopower tbh, the development cost is just an excuse.  I doubt it took then many man-hours to develop this DLC.   If there was some sincerity in them, they would have done the right thing and give it all to charity.  Heck, most celebs, regular people, etc volunteer their time for free all the time.. why not EA?  It just seems tacky, imo. 

Vozlov
Vozlov

@MHzBurglar @mucking_foron @Butt_Chunx I'm still to see all of these EA quotations going on about how awesomely saintly they are for donating this money.

It all seems extremely modest and generally decent to me.

Can someone post some quotations that scream "look how awesome we are for donating money", I'd really like to see them.

Malama83
Malama83

@tomservo51 

If you give your 10$ to charity you donate. If you buy a DLC you are just buying stuff. NOT the same thing