Game developers aren't the only ones who have taken notice of Electronic Arts' expansive global reach. The game publisher has announced that it is further exploring the music business through a joint venture with Nettwerk One Music to start up the Artwerk music label. The deal expands EA's partnership with the Canadian label, which includes the 2005 launch of EA Recordings.
EA describes Los Angeles-based Artwerk as a "full-service music company" that will help signed artists publish and distribute their work globally (both in retail and digitally).
The first artist allied with Artwerk is electronic musician Junkie XL, who has appeared on several soundtracks to EA games such as Madden NFL 07 and Need for Speed Carbon. Artwerk is now accepting submissions through EA's Web site.