EA teams up for music label

Game publisher joins hands with Nettwerk One Music to start "full-service music company" Artwerk; Junkie XL signs on as first artist.

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Game developers aren't the only ones who have taken notice of Electronic Arts' expansive global reach. The game publisher has announced that it is further exploring the music business through a joint venture with Nettwerk One Music to start up the Artwerk music label. The deal expands EA's partnership with the Canadian label, which includes the 2005 launch of EA Recordings.

EA describes Los Angeles-based Artwerk as a "full-service music company" that will help signed artists publish and distribute their work globally (both in retail and digitally).

The first artist allied with Artwerk is electronic musician Junkie XL, who has appeared on several soundtracks to EA games such as Madden NFL 07 and Need for Speed Carbon. Artwerk is now accepting submissions through EA's Web site.

Discussion

55 comments
pearlpunx85
pearlpunx85

Junkie XL is whack........................

zsc4
zsc4

Wow, EA definitely does good music :roll:

kappareign
kappareign

"We all know how good EA trax is." lmao, that was a joke right? because im laughing. i read the article and i thought 'wow, they put music into video games, now they think they can be a record label. bad idea.'

enoslives7
enoslives7

EA is a bunch of greedy blood-suckers.....they are trying to monopolize sports games. Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!! Boycott EA !!!!!!!!!

asmodeus_z
asmodeus_z

This is a win-win situation. Less well known artists will have their works published to the world and EA will save on all the royalties paid to the record companies.

CMakaCreative
CMakaCreative

Sounds like an opportunity, where do I sign up.

theKSMM
theKSMM

I think it would be great to have a lower-profile label that has the distribution channels that EA has. That would allow indie musicians a lower barrier to entry while still giving them a chance to be heard nationwide or even worldwide.

GameDestroyer88
GameDestroyer88

Um, EA really needs to quit while it's ahead. Seriously the Ubisoft takeover didn't fly the last couple of years, so what does EA do? EXPAND. Like I'm really gonna listen to a musician named Junkie XL. Well guys....I smell failure.

Somini
Somini

Noooooo!!! EA shouldn't get bigger, they should be smaller. They're a scourge of the video-game industry.

JephirDromulus
JephirDromulus

I wonder if all the music releases will be as rushed as EA's games are.

Generic_Dude
Generic_Dude

No harm no foul... all the creativity has already been sapped out of that industry by the fiscal interests of even larger corporations.

Romanticide
Romanticide

EA lol EA, the music industry is already ruined! Your work is done!

Areola54
Areola54

Guess RIAA and EA have something in common. they both are scum

Da_Bee
Da_Bee

EA will become a tobacco company before you know it. Then it'll sell mac and cheese.

oo769er
oo769er

Yeah, main stream music is just sad...

killerchurro
killerchurro

well said ghsacidman. I totally agree. Just bought some Hybrid, Fratellis, and Celldweller.

ghsacidman
ghsacidman

Bottom line, main stream music sucks... And if your not listening to underground and indie artist... I pitty you. Enjoy Junkie XL and his generic crap. Enjoy Gwen Steffani and her bannanna raps. I'm waiting on the wagons with the Juggalos.

GAMECAMILLER
GAMECAMILLER

Hmm, I dunno what to say - I don't know exactly if this is a good thing or a bad thing.

QualityJeverage
QualityJeverage

"wow people , last i heard EA is an business, and i thought they were supposed to make money, so stop all the bashing, if you don't like their games( and i don't most of the time as i don't really play sports videogames, since i can just play sports outside with real people) then don't buy them. But what the 12 year old here need to realize, is that if their daddies were the ones running EA , they would still seek ways to make money. EA is big business and obviously they want their products to reach as many people as possible, they are a mainstream company and because of that they alianate the "harcore gamer", but i'm thinking there's more cash to be had with the mainstream crowd so EA won't change because of your crying, and last i checked gamespot doesn't have the power to trun your childish cries into corporate power so STFU. Too much wining going on about every single bit of info. Shouldn't most of you be learning your abc's instead of playing with yourselves while watching free porn in the computer lab. Sheesh , kids now adays." I have no problem with game companies being businesses and seeking money. That's fine, that's what they're SUPPOSED to do. But EA's money-grabbing knows no bounds. It's reached the point where their ads can actually diminish the immersion (Sometimes even the quality) of their games. I alluded to it in my earlier post. The post-apocalyptic world of Battlefield 2142 should not be telling me to buy Burger King. A passing billboard in a racing game is just fine. But the King does not belong in a warzone, that's when the immersion dies.

jdbthexboxgamr
jdbthexboxgamr

"Who the Heck is Junkie XL ? and why should I give a cr ap " LOL,you must not play that many games huh?,they have been in videogame soundtracks ever since the old test Drive racing games on the PSone.

QualityJeverage
QualityJeverage

The empire of evil grows. [sarcasm] Can't wait to see ads for the next Album while I'm trying to fight in a post-apocalyptic wasteland. [/sarcasm]

evil_tormentor
evil_tormentor

OOO Junkie XL. He makes great music, especially in SSX Blur. Way to go Junkie XL. Hopefully EA will update its EA Big soundtracks, and get some more music into its games.

ogretroll123
ogretroll123

What's next? EA movie studios? EA resturants? EA VIDEO GAMES?! Oh... wait...

SCARFACELP
SCARFACELP

wow people , last i heard EA is an business, and i thought they were supposed to make money, so stop all the bashing, if you don't like their games( and i don't most of the time as i don't really play sports videogames, since i can just play sports outside with real people) then don't buy them. But what the 12 year old here need to realize, is that if their daddies were the ones running EA , they would still seek ways to make money. EA is big business and obviously they want their products to reach as many people as possible, they are a mainstream company and because of that they alianate the "harcore gamer", but i'm thinking there's more cash to be had with the mainstream crowd so EA won't change because of your crying, and last i checked gamespot doesn't have the power to trun your childish cries into corporate power so STFU. Too much wining going on about every single bit of info. Shouldn't most of you be learning your abc's instead of playing with yourselves while watching free porn in the computer lab. Sheesh , kids now adays.

StrikerGold
StrikerGold

Next month EA teams up with Martha Stewart, and the Reckoning begins...

willripyouanew1
willripyouanew1

Who the Heck is Junkie XL ? and why should I give a cr ap

racerx737
racerx737

OfficialBed "oh man...next....they are going to start making cars...just wait" hahahaha nice

rowletteagle09
rowletteagle09

Awesome more crappy songs that no one likes on Madden 08.

finalcross
finalcross

What can I say, this is really weird

apwc
apwc

The EA bashing is getting OLD. They are the biggest publisher for a reason, they have to be doing something right. I think it's cool that they're venturing out, it's a great way to bring games more into the mainstream.

biowulf
biowulf

I don't think they'll destroy anything.

ArkansasBoy91
ArkansasBoy91

they make crappy games, now they are gonna make crappy albums

kungfuj0
kungfuj0

Oh great. This probably means more garbage EA Traxx for us to look forward to.... ...I'll pass.

OfficialBed
OfficialBed

oh man...next....they are going to start making cars...just wait

cgrumler
cgrumler

Oh wow...... Nettwork is a HUGE electronic music label..... I'm excited!

DirkVDV01
DirkVDV01

Odd turn of events for EA, they aren't good at producing games, now they will try on music. I think the crippled music industry can take this weak competitor, nevertheless... it's and odd move. @ pj-panther: great, what genres can we expect? I've heard enough Industrial and post-funk punk rock to take a bulldozer and drive into some self-called "bands"

Lungz5
Lungz5

JXL is good at least

pj-panther
pj-panther

Dude, the music industry is already destroyed. I've been working in it for years. Its just going to get worse and worse.