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EA Sports to sponsor Maui basketball tournament

The sports game division of Electronic Arts will be the title sponsor for the upcoming Maui Invitational Basketball Tournament.

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Electronic Arts has announced a three-year agreement with KemperLesnik to sponsor the Maui Invitational Basketball Tournament hosted by Chaminade University. The game company's EA Sports brand will be the title sponsor for the event, which is scheduled for November 19-21 at the Lahaina Civic Center in Maui, Hawaii. The 18th annual tournament will feature a number of NCAA men's basketball teams including Chaminade, Duke, UCLA, Kansas, Ball State, Houston, Seton Hall, and South Carolina. For more information about the tournament, visit the official Maui Invitational Web site

EA Sports has published a number of basketball games, including the 2803116sponsor the upcoming NASCAR Winston Cup race at Talladega Superspeedway in Alabama on October 21.

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