EA Sports and Premier League ink stats deal

England's top domestic league signs deal with megapublisher; will include integration of real-life data into FIFA and use of EA technology and branding for match-day broadcasts.

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EA Sports will be the official technology partner for the FA Premier league from next season, both organisations announced today. The deal will see EA Sports branding on all video broadcasts of Premier League football next season and EA Sports "will work with broadcasters to develop enhancements for match day broadcast analysis and increased fan interaction."

Advanced player-creation tools are also on their way this year.

EA Sports football games will also gain access to the Premier League's team of the week, containing those players whose performance was most highly rated in the previous round of matches. Additionally, the player performance index on which these rankings are based is being expanded to include data, such as ball speed, shot force, and jump height through new technology that will be implemented at all Premier League grounds this season.

The deal will also allow EA access to all the match and performance data from league games, which will then be integrated into future iterations of the FIFA franchise to increase realism, according to the megapublisher. Broadcasters will be able to use EA Sports "graphics, animations and interactive technology combined with real-time, real-world data feeds." EA has said it will work with broadcasters to allow them to showcase statistics and help broadcast analysis using this technology and the data available.

This echoes work that EA has been doing in the USA for some time. Recent features, such as ESPN's virtual playbook, launched in 2008, followed up activity using EA sports technology to showcase real-world sporting events as early as 2003. Madden 2004 was first used as a visual aid for sports analysts to explain strategy and examine on-field matchups.

It was also announced that a deal had been reached to extend the official gaming license for the Premier League, though the length of the agreement was not made public. FIFA 11, the next iteration in the series, is due out this autumn and is being developed by EA Canada. It is not yet rated by either PEGI or the ESRB.

Discussion

19 comments
benz1980i
benz1980i

Bet they make you pay for weekly updates

Coolyfett
Coolyfett

interesting...I think the PSP is a really great handheld..glad to see it getting more games. Soccer and Comic con make it a good day.

blakeney
blakeney

NICE! what more could i say?:D

tomcrole
tomcrole

see this is why i like fifa the new and inovative stuff they do is just great (like ultimate team and the new web stuff) alough i agree its more about the core game and stuff this helps.

LittleScitzoBoy
LittleScitzoBoy

While its probably too late to get most of this tech and info gained from this into fifa11 -which im sure will be great. It does make me intreagued to see how fifa12 is gonna be. Its a positive sight though, that EA are already confident enough to be thinking about the next game. Hopefully this is reflection of the level pollish in fifa 11 rather than thinking how they can milk money outta fifa 12. My only worry is my beloved Bolton Wanderers wont be the european tour de force ive made them in fifa 10 :P

suberbard
suberbard

nah pes 11 is better it has the champions league and libertadores championship

fabz_95
fabz_95

That is awesome since I live in England.

Dan21278
Dan21278

[This message was deleted at the request of the original poster]

lightwarrior179
lightwarrior179

Being a Premier League and FIFA fan, this is great news for me. Can't wait for 11 NOW. :D

lightwarrior179
lightwarrior179

Being a Premier League and FIFA fan, this is great news for me. Can't wait for 11 NOW. :D

vigoureuxEVIL5
vigoureuxEVIL5

I like how they assume a high skilled player is always relatively close to the target.

DanC1989
DanC1989

Still playing Fifa 10 'till this day, can't wait for 11!

Zeller--
Zeller--

woop! highly anticipating FIFA 11 :)

Flex1
Flex1

YES! FIFA 11 is gonna rock the house!!! I'm afraid my PS3 or Xbox might not live up to my excitement.

Yathoom
Yathoom

Looking at fifa 10 and World Cup Africa Fifa, this game looks so real that my friends (who don't play games what so ever) just like to set and watch us play it. so realistic and enjoyable, I still hope for more improvement in the response of the player. Go FIFA 11.