EA says it must 'push creative boundaries'

Patrick Soderlund says Battlefield and FIFA publisher has six to eight new IPs in the works, declares "the day we stop making new IP is when we go onto life support."

Battlefield and FIFA publisher Electronic Arts has brushed aside assertions that it does not create enough all-new franchises.

Speaking with MCV, EA Games executive vice president Patrick Soderlund said the company is not risk averse and is in fact working on multiple new IPs at the moment.

"We are working on a new Mirror's Edge game, and although that's not a new IP, it is a revival done in a new way. We are developing Star Wars: Battlefront, which to us is a new IP, even though it isn't technically," Soderlund said.

"We have six to eight completely new IPs in the works. The day we stop making new IP is when we go onto life support," he added. "We need to incubate new ideas and push creative boundaries."

EA's pipeline of announced and upcoming titles includes sequels to the Need for Speed, Battlefield, Sims, Mass Effect, and FIFA franchises, with Titanfall one of its only major all-new franchises.

EA Labels president Frank Gibeau offered a similar sentiment last June, when he said the company had three to five new IPs for next-generation consoles in the works. He said then that EA has a responsibility to at least attempt to expand and diversify its software portfolio.

"It's an entertainment business. You have to surprise people and you have to take risks. If you don't, you die," Gibeau said at the time. "So constantly trying to stay fresh from an entertainment standpoint is a difficult challenge. But it's something we try to do at EA, and I think we have a better track record than most in being able to innovate and build franchises over time and introduce new ideas."

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Discussion

373 comments
meatz666
meatz666

I'm not lifting my embargo on EA. They lost me with SimCity. Again, another buggy game on release, just like BF4. Customers have to learn and speak with their wallets

jpestonio
jpestonio

They must, but unfortunately they can't... :(

imfamousholigan
imfamousholigan

holy shit!! after more the 27 years of being the polar opposite of creative they're going to change? call me skeptical but I have my doubts.

Maize84
Maize84

EA needs to clean house.  Starting with Peter Moore.  They are betting too much on the xbox one because he's a former microsoft exec.   You won't get much creative change from a guy whose entire plan was Halo Halo Halo Halo Halo Halo Halo.  

jophy
jophy

creative and EA are two very different thing that cannot complement each other

asjflask
asjflask

Push creative boundaries?  Oh you mean like giving three different colored endings to games?  That was pretty creative!  However, it was also a major gaming "WTF" moment.

One minute you're defeating an enemy that seems invincible, the next minute you're shown some ghostly kid that makes all the reapers look like schoolgirls.

Anyone else hope that the government busts EA up (anti-monopoly policy)?

Atombomb1981
Atombomb1981

Yeah, right. Boundaries are exactly what stops EA to be even more profitable...cough, cough...creative.

edinko
edinko

Yeah Star wars is very risky and creative

jehnubis
jehnubis

The real question is " when was the last time you played a good Battlefield or Madden game?"

SauhlGood
SauhlGood

I don't think there is a gamer with a pulse in the world, who would buy into this press headline 

jubdeidamasta
jubdeidamasta

EA was doing good publishing smaller indie stuff until they shut it down.

cws3e
cws3e

When it comes to recycling ideas both EA and Activision are guilty.

John Dettman Jr.
John Dettman Jr.

I think you got EA and Activision confused there good sir. Then again the devil does wear many disguises.

Grenadeh
Grenadeh

I think what they meant is push the boundaries of creativity in new ways to milk money without actually doing work.

Alon Lessel
Alon Lessel

I think we've all seen what happens when EA tries to be... "creative". No thanks.

Carl Toolan
Carl Toolan

yep, dead space = dead, mass effect = dead, Need for speed = dead, fifa = same game as fifa 09, battlefield to be fair is still going strong but thats only because it has only had ONE numbered entry since EA took over

Carl Toolan
Carl Toolan

well EA, nickle and diming your customer base is not pushing creative boundaries

anybodykilla15
anybodykilla15

they mean push the creative boundries to the side, so they can release shit like army of two 4

nait2k4
nait2k4

Someone needs to tell EA that reboots won't actually count as new IP.

Although, I am hanging out for The Sims 1 HD Remake.

bloody-hell
bloody-hell

Following his Star Wars example, these other "new" IPs can just as well simply be new version of their existing titles too.
Paiting an existing wall in a different color doesn't count as building a new wall.

How about pushing DRM free boundaries ?
Playable offline boundaries ?
Mod support boundaries ?
...

When I hear EA and creativity, all I can do is laugh.

D3dr0_0
D3dr0_0

Like using a tablet like controller to play the game.

soulfulDAGGER
soulfulDAGGER

Mr. Soderlund,

Here's how to help push creative boundaries. Release the map editor and mod tools for Battlefield 3, 4, and Mirrors Edge 2. Let the players make and share their creations. Creativity cannot thrive in selfishness. Have a nice day.

IanNottinghamX
IanNottinghamX

BWAAAHAHAHAHAHAHA wait....stop EA ...your doing Stand up now huh?

Reza Armstrong
Reza Armstrong

Creative boundaries of how unethical a company can act.

DrowNoble
DrowNoble

EA how about you start pushing the boundaries of IP's you already own?  Dungeon Keeper 3?  A single player Ultima rpg?  They have said before they'd "love" to explore possiblities in IP's they own, yet they don't do it.  They buy up all these companies (Westwood, Bioware, Bullfrog, etc) to get the rights to their games then most of the time don't DO anything with said games.

Then they wonder why so many people have a negative view of EA....

DeViLzzz
DeViLzzz

EA delivered today with Madden 25 + DirecTV NFL pack .... not ...

How about get simple things done right before looking to push creative boundaries right now ?

straightcur
straightcur

they are right, they do need to push creative boundaries.  But sadly, they don't do it.....

sugi-pula
sugi-pula

EA said that ? Really ????? Fme!!!!!!

DeViLzzz
DeViLzzz

EA .. push creative boundaries ... LOLOLOLOLOL NHL 14

Revl8n
Revl8n

LOL. The only time EA sees new IP is when it buys an established developer and churns out an inferior sequel. Bugger off and die.

Dradeeus
Dradeeus

Prooooobably should've came prepared with an example of a game that's not a sequel if you wanted to make a statement about how you're being innovative and creative. Crazy, I know.

ZoTrAcK
ZoTrAcK

wow, that was some crazy article right there!

fillup0
fillup0

The only one they listed that's a true new IP is Titanfall. Titanfall isn't exactly a risky IP either, it's a multiplayer FPS and they are known for making cash. EA needs to stop twisting definitions to suit them. Mirrors Edge and Star Wars: Battlefront are not new IPs, okay?

Eric Ed K
Eric Ed K

MOH reboot after 2 games already needs another reboot

spike6958
spike6958

I have every faith that EA can and will make some amazing new IP's next gen, just like they did this gen with Mirror's Edge and Dead Space. The real question is how will they treat them after the initial release, will they get stuck in limbo for the rest of the gen like Mirror's Edge, or be watered down and changed completely from what the original idea was like with Dead Space.

snova9308
snova9308

why are they spamming these things? are they trying to get a good image all of the sudden? I doubt that's going to happen

RT-XD
RT-XD

creative....maybe. I'm sure they'll make a new game which is completely creative and out of the ordinary kind of good. My worry is what they'll do after that...they have a nack to continue series just to squeeze money out of customers and not actually putting enough effort into an overpriced game. The Crysis, Dragon Age and Mass Effect series come to mind....

Colby Jay Bryan Bull
Colby Jay Bryan Bull

They must NOT break away from their current stretch of franchises, they MUST NOT DO ANYTHING WITH WIIU CAUSE ITS NOT MICROSOFT ENDORSED ALONG SIDE PLAYSTATION, bahahaha your board of dictators is too funny though Wiiu could have potential if serious developers gave it the second breath *directors*

Iver Neset
Iver Neset

If you wanna push creative boundaries, EA, what better way is there than to let Maxis develop a sequel to Spore!

lazzdamian666
lazzdamian666

fight night champion is awesome but next year we need a new one for ps3 and 360.

spikepigeo
spikepigeo

@jehnubis yeah. ummm. let's see. BF3 was pretty good. BF2 was great. BF 2142 was also awesome. Oh. I guess all of the Battlefield games have been good. So, what was your point, again?

sugi-pula
sugi-pula

@Eric Ed K I honestly think that MoH games should be set only on WW2.

Neo_Sarevok
Neo_Sarevok

@spikepigeo @jehnubis  All the Battlefield games are good because EA recognizes they have competition in that genre so they invest additional time and resources into it. Madden, however, has no competition so no, I haven't played a good Madden game, but I have played several good Battlefield games.

EA will only develop decent/good games when they have competition within a genre. Once they win against the competition, the quality of the games suffer.