EA says free-to-play Battlefield not coming to to console anytime soon

"When I pay $60 for Battlefield, I know what I am getting. And I think there are players that prefer that," Patrick Söderlund says.

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A free-to-play version of EA's Battlefield series is not coming to consoles anytime soon, EA Studios executive vice president Patrick Söderlund has said.

"Will console games be free-to-play going forward? There will be some games that will be free-to-play but I also think that they will be different in nature to full games," he told MCV. "I think a lot of people prefer to pay for the full game and get access to everything. And I wouldn't use the word free-to-play; they are not free."

Both the Xbox One and PlayStation currently host free-to-play games, just like their predecessors did. Free-to-play games and $60 boxed products can live peacefully alongside one another on the new consoles because not every gamer wants the same thing, Söderlund said.

“I think all these business models will co-exist," he said. "Some prefer to pay $60 and get the full experience. Sometimes when I play freemium games on mobile I feel ‘these guys just want more money.’ When I pay $60 for Battlefield, I know what I am getting. And I think there are players that prefer that. And it’s not a case of one or another, they can both exist and there may be hybrids too.”

EA released a free-to-play version of Battlefield called Battlefield Play4Free in April 2011.

Also in the interview, Söderlund addressed the proliferation of free-to-play mobile games. Just because the free-to-play business model largely replaced the paid model for mobile games, it does not necessarily mean the same transition will occur for console games, Söderlund said. This rise of one business model does not always signal the end of another, he argued.

"I still think the console market is different to the mobile market," Söderlund said. "Mobile games are much cheaper. It’s like film. YouTube is free, but to see Gravity at the cinema, it will cost you money. One does not remove the other one."

“Only 18 months ago, most mobile games were full game [paid] downloads. Now I’d say 90 percent are freemium,” he added. “That change happened very quickly. Whether that will happen on the consoles I don't know."

Christofer Sundberg, founder and creative director of Just Cause and Mad Max developer Avalanche Studios, recently said that microtransactions, subscriptions, and other business models will define the next generation of gaming.

Discussion

68 comments
jdlr64
jdlr64

EA...Why is it so annoying to join with friends now on BF4?  The BF3 set up worked ok.

Fine_TableLamp
Fine_TableLamp

Well EA, when I pay $60 on a game I expect one that works.

franky111
franky111

Yeah, why have a free to play title when you can charge people $60 for retail AND have game-breaking microtransactions?

Grenadeh
Grenadeh

Oh all the silly ignorant noobs in here that don't know what Battlefield Play 4 Free is. I love it. Learn to Google, for your own sake. Welcome to 2011.


They aren't talking about making Battlefield F2P. They're talking about a game they released years ago, and saying they aren't going to port it to console. There would be absolutely no reason to, it wouldn't be profitable. No one even plays it on PC anymore, it's 2 years old, and it was a re-release of Battlefield 2.

Grenadeh
Grenadeh

That's a shame considering not only is the F2P Web browser Battlefield better than BF4, it's also more stable and less buggy. Pretty pathetic imo.

megatronx2
megatronx2

"EA says free-to-play Battlefield not coming to to console anytime soon" So it's coming to the pc then?

callsignalpha
callsignalpha

has anyone noticed that this gen ( 8th Gen ) has WAAAAAY toooooo much focus on f2p as compared to the previous gen....i mean the only f2p i heard of on ps3 was  Dust 514 ...

ricardo-sene
ricardo-sene

And I wouldn't use the word free-to-play; they are not free." Thanks God at last someone told that

Mr_BillGates
Mr_BillGates

Basically, that game and most F2P filth from the PC doesn't pass the higher standards in consoles. So keeping those crap on lowly PC makes 100% sense.

warriors30
warriors30

I don't even want a f2p Battlefield. I'd rather spend my $60 on the "real deal" and that's it... this just sounds like more microtransactions and unbalanced player economy.

Cpt_Cosmonaut
Cpt_Cosmonaut

What are some of the FREE games for the PS4? I havent checked it out.

YukoAsho
YukoAsho

I cannot even begin to believe that someone from EA of all places said something intelligent.

Allow me to add my own two cents.  When saying that free-to-play replacing premium games on iOS/Android, advocates for that model fail to take into account differences in demographics. People who primarily play on phones aren't exactly looking for deep experiences, but for something to kill a couple minutes in a grocery line or on a very short bus trip or what have you.  This is easily done with free-to-play, be it a freemium/micro-transaction or advertising-based model.  By contrast, those who buy a console (or a dedicated gaming handheld; the 3DS proves that the market is still great for those) are buying it for deeper, more fulfilling experiences, especially this early in the console lifecycle.  The Youtube/Cinema comparison is spot on.  If the logic of free-to-play completely replacing traditional business models held, Youtube and SoundCloud would have annihilated cinema, television, DVD/Blu-Ray/Netflix and purchased CD/MP3.

Those who expect gaming to go all free-to-play are much like those who expect gaming to go all digital - they're viewing it not with a mind to markets, but only based on what they themselves favor.

CaveManCobb
CaveManCobb

People seem to forget that EA released every Mass Effect 3 multiplayer dlc for free.  

LS-Chaos
LS-Chaos

Port BF3 to next gen consoles and make it free to play, would be a great business decision but EA (and I guess DICE too) are much to greedy to do that!

angelofbeast198
angelofbeast198

i dont get this free to play?do you have to pay extra so you can play this game online after you buy it?

SoreBastard
SoreBastard

Am I the only one who noticed all the typos. That's pretty pathetic considering I'm drunk and it's a Wednesday. HUMPDAAAAAAY!

Barighm
Barighm

I didn't think we were at the point where we had to think of Battlefield as F2P. My word, what a start to the next gen.

TzarStefan
TzarStefan

This Swedish prick drives a Carrera S.

T-Bo-_-
T-Bo-_-

I feel "free-to-play" means less quality and more money.

Horndawgie
Horndawgie

As broken as BF4 may be, it still seems to be the most popular online game ATM. Geek Squad nerds at  Best Buy yesterday were talking about which PS4 game was better online and they all agreed that BF4 was more fun than Killzone, regardless of tech issues. Don't get mad, fanboys........... RAGE!!!!!!!!!

zaboon_
zaboon_

Good. I'm having a blast with BF4, and I can't want for China Rising :)

berzerk0912
berzerk0912

"When I pay $60 for Battlefield, I know what I am getting." One broken ass game. 

Hurvl
Hurvl

"I wouldn't use the word free-to-play; they are not free" Well, of course, you shouldn't use it. The name was probably made up a by PR firm to give you a positive association to this business model. That it doesn't reflect reality is oh so very calculated and known from the start. The bad thing is that a name can't get away from the associations you attach to it. Youd eventually say "Oh, it's another one of those Super Awesome game crap fests!" even though Super Awesome is made to sound good.

wickedsc300
wickedsc300

"When I pay $60 for Battlefield, I know what I am getting. And I think there are players that prefer that," Patrick Söderlund says

Yea we are getting a busted ass game!!

aajep
aajep

"Sometimes when I play freemium games on mobile I feel ‘these guys just want more money.’ When I pay $60 for Battlefield, I know what I am getting." Oh the hypocrisy!

Mr_Mark_Legion
Mr_Mark_Legion

as floyd would say from dumb and dumber....so ur saying theres a chance...

Blazeingdragin
Blazeingdragin

@megatronx2 Sarcasm? because it clearly stated in the article that BFP4F launched in April of 2011 or did you just read the headline and comment?

Blazeingdragin
Blazeingdragin

@callsignalpha DCUO, Uncharted Multiplayer, Tekken Revolution, and I think some form of DOA, I'm not sure bout Xbox and wii though.

gamingnerd121
gamingnerd121

@ricardo-sene That's only because people have told them again and again. Now they're changing the tune to please people.

Grenadeh
Grenadeh

@warriors30 Except the "real deal" is actually worse than the F2p game. BFP4F is basically Battlefield 2 but in your web browser, and still better than 3 and 4 combined.

Blazeingdragin
Blazeingdragin

@warriors30 I played it heavily last year and you're right for the most part I don't know about the player driven economy though.

Grenadeh
Grenadeh

@Cpt_Cosmonaut Planetside 2, Warframe, Warthunder, DC Universe Online, Blacklight Retribution, 4 of which are on PC, the real free platform.

YukoAsho
YukoAsho

@Cpt_Cosmonaut F2P you mean?  Warframe, Blacklight Retribution and DC Universe Online are available.  I'm not sure if War Thunder is there now, but if not, it WILL be by the time PS4 launches on Europe this Friday.

gamingnerd121
gamingnerd121

@CaveManCobb They only released it free as a sort of damage control, because of the backlash from the community. Guranteed they would have you pay for that DLC.

YukoAsho
YukoAsho

@CaveManCobb People want EA to be the devil.  To be fair, they were when Riccitello was around, but they've done a good job turning around the most controversial parts of their business practices, and even their delving into micro-transactions is nowhere near as gross as what MS did with Forza 5 and Crimson Dragon.

Grenadeh
Grenadeh

@angelofbeast198 No. BFP4F is literally a 100% free game that you sign up for and install - it's a browser based release of Battlefield 2.

rbok6
rbok6

@angelofbeast198 Battefield 4 isn't F2P if that's what you're thinking. As for your first question, Free-to-play means that You can download a full game without any costs and You have access to all or most of its features and You can buy in-game items or boosters via an in-game shop  to help you progress, level up faster or give You a little advantage in-game.

rbok6
rbok6

@T-Bo-_- Less quality? You probably haven't tried Planet Side 2, Blacklight Retribution, Warframe, Star Wars The Old Republic. And the list keeps growing more and more each day. Even Battlefield Play4Free is a combination of BF Bad Company and BF Heroes, are you gonna tell me that's not quality?

zaboon_
zaboon_

@wickedsc300 It may have some bugs, but it still is TONS better than Play4Free. BF4 is one of the best Battlefield games ever made, there's no point denying that.

Hurvl
Hurvl

@wickedsc300 Considering how successful BF is I'd say that there are plenty of players who prefer a busted ass game, heh. Just like even more people like to pay for the same game every year.

Grenadeh
Grenadeh

@YukoAsho @CaveManCobb You must not be familiar with SimCity, BF3, BF4, Dead Space 3, or especially what is happening in the past 4 weeks with BF4.

And, no. All the cars in Forza are literally half off right now. There's nothing remotely shady about that nor the standard DLC model for 5 cars per DLC for Forza. Crimson Dragon has no microtrans.

wickedsc300
wickedsc300

@zaboon_ @wickedsc300 I did not deny that.  I simply said that I payed $60.00 and got a fucking broken game, not just glitches but a broken game.  And this guys comment about what we get for $60.00 pissed me off.