EA Promoting Madden NFL 15 With This Bizarre Ad Starring Kevin Hart and Dave Franco

Publisher launches "Madden Season" ad campaign with video featuring Kevin Hart and Dave Franco, as well as pro football players.

Electronic Arts today launched a funny ad campaign for upcoming professional football game Madden NFL 15, and it might just be the most bizarre video game commercial we've ever seen. Heralding the arrival of "Madden Season," the video stars celebrities Kevin Hart and Dave Franco, giving us a look at their heated and wildly over-the-top rivalry.

The Madden NFL spot also includes cameos from NFL stars like Colin Kaepernick, LeSean McCoy, Dez Bryant, Von Miller, and Damian Lillard. The folks behind Epic Meal Time also make an appearance, because why not? You can expect to see a version of the trailer on broadcast TV in the lead-up to Madden NFL 15's release on August 26 for Xbox 360, Xbox One, PlayStation 3, and PlayStation 4.

If you're looking to upgrade to an Xbox One, Microsoft and EA Sports have teamed up for a special Madden NFL 15 bundle that includes a system and a copy of the game for $399.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

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Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

102 comments
apaulboyd
apaulboyd

Hey Gamespot dudes - this ad is hilarious and makes complete sense if you're a sports gamer.

We, the Sports Gamer, don't give a damn what the latest FPS or TDS is... (engaging sarcasm)....

We don't like to play FPS because they're not real - virtually shooting someone in the face is not the same as virtually tacking someone at all. Getting a ball over a line is much different to getting a hostage to a safe zone.

But seriously, the reviews of the sports games on Gamespot, are always done from a true gamers perspective. (I play all games but I lean to sports games - 70% - so I will concede that perhaps it's not the sports gamers are true gamers). The main issue is a true gamer is like "yeah, it kept me entertained", whereas a sports gamer is more interested in how close to the actual sport it is, because the closer the game is to the sport the more likely we are to be at the actually sport than the person playing across that.

I guess that's what I relate to in the ad - that's how I'm like with my mates when a sports game comes out. I will call them while they're having breakfast and let them know that I'm destroy them, just to rile them up.

No disrespect to Eddie or any of the writers here - but I think to be a good Gamespot writer - you have to be the exact opposite of what kind of person plays sports games.

chiefkeith7
chiefkeith7

whats the name of the original edm song

chiefkeith7
chiefkeith7

whats the name of the original edm song

Bloodklot73
Bloodklot73

blah blah blah blah blaaaaaah... best rap song ever.

garysingh34
garysingh34

Cant believe how S*#that was. I mean....im lost for words. Absolute garbage.

luert
luert

the guy who wrote this was high on drugs and drunk for years haha !!!

bourne2live
bourne2live

That was batshit crazy. Atleast it wasn't James Franco

notorious98
notorious98

It gets extra points for having the Epic Meal Time dude in it.  After that, the commercial was pretty meh.

poeticas
poeticas

Made me smile ... i give it 6/10

troller83
troller83

This Commercial is probably going to be remembered as the worst comercial ever created...


This Looks like one of those old Japanese / Chinese Commercials thay did way back with Arnold Schwarzenegger, Sylvester Stallone etc...


This Video is so sick, that I can imagine jellow People masturbating at it...

SolidGame_basic
SolidGame_basic

if only they put as much production effort into their games

jeffryclause
jeffryclause


"Blah blah blah" ---- Nominated 87485565 times for Best Rap Song of All-Time

codac
codac

I was pretty straight-faced until the football players came in and start rapping.......pretty much lost it.

roman4545
roman4545

blah blah blah  blah blah blah  blah blah bla..... hahahahaa

sasami_adachi
sasami_adachi

Some may appreciate the insanity of this ad, but I think EA should seriously consider hiring someone else to produce their marketing material.


Wait, is this because Madden NFL 15 does not have anything significant to show?

Thathanka
Thathanka

Gloriously insane.  Can't wait for Madden this year.  Oh and fuck XBox though.

sonypony4eva
sonypony4eva

I played Madden 25 on Xbox One and loved the new ignite game engine, and I'll be playing this on my PS4 in 10 days. People that whine about Madden being the same every year in which it isn't, are some of the same people that throw out money for rehashed FPS games with cliche campaign modes and 90 microtransactions for multiplayer.

LeoKRock
LeoKRock

OK I'll try the madden 25 that I got for free in EA Vault...

Maverick6585
Maverick6585

You know this was a commercial because the 49ers scored on the Seahwaks.

imajinn
imajinn

Cool commercial. Now where's the NFL 2k series? Commercials won't save Madden. Only the Madden drones keep that franchise going.

deadpen
deadpen

This was very racist.

JDWolfie
JDWolfie

Someone has definitely been watching Epic Rap Battles of History.

Zloth2
Zloth2

I just watched a commercial so I could watch a commercial.

deth420
deth420

Kevin hart is ok...Im a bigger fan of Corey Hart

dannydopamine8
dannydopamine8

maybe they perceive gamers as psychotic out of their mind lunatics so they made a commercial to match

Setzera
Setzera

I'm not a Madden fan, nor an NFL fan.  I don't even like EA, despite their awesome NHL games.  But this is possibly the best commercial I've ever seen.

STrugglingFool
STrugglingFool

I would love to see what 2k sports could do with Madden.

ohjtbehaaave
ohjtbehaaave

Typical EA… putting 50X the effort and $$$ into the hype machine for the same reheated game every year instead of actually putting some effort and $$$ into improving the games engine and bringing the game up a notch.   Especially for Next Gen.  EA = SLACKERS!!

makryu
makryu

Fantastically nonsensical, to the point where I almost feel compelled to buy the game, even though I hate both american football and EA.

BrantleySalter
BrantleySalter

Okay, so how do we get more people interested in Madden?  I know! Kevin Hart! Ooh, Ooh, Kevin Hart in a rap battle with that guy from that movie! And dance numbers and what the hell, let's throw point guard Damian Lillard failing to ride a motorcycle in there too! And like a...uh...a Miley Cyrus lookalike! Yeah! That's what we want people to think about when they think about Madden!

bubba_1988
bubba_1988

@SolidGame_basic Who are you to say that people did not work hard on the game. It takes  ~2.5 years to release a AAA game. While for the most part sports games are the same every year they have less than 8 months to make their games.

btroof
btroof

@Maverick6585 that what happens when refs not cheating for them

tomservo51
tomservo51

@ohjtbehaaave and unfortunately it's worked for them, year after year, since they're the only game in town!

OldDirtyCR
OldDirtyCR

@BrantleySalter That was supposed to be Lady Gaga. Not sure how you got Miley Cyrus out of that.

Anyways the commercial has tons of views and is being talked about a lot. It worked.

Banyek
Banyek

@tomservo51 @ohjtbehaaave every one of their sportgames have competition on the market. The reason it sells, its becouse its good. Dont get me wrong, I dont like any of the EA sportgames, but people certainly dont buy sh*t for no reason.

ohjtbehaaave
ohjtbehaaave

@Banyek Madden has no competition. EA has the exclusive NFL rights.  NFL fans have no other choice… and get Madden.