Electronic Arts today launched a funny ad campaign for upcoming professional football game Madden NFL 15, and it might just be the most bizarre video game commercial we've ever seen. Heralding the arrival of "Madden Season," the video stars celebrities Kevin Hart and Dave Franco, giving us a look at their heated and wildly over-the-top rivalry.
The Madden NFL spot also includes cameos from NFL stars like Colin Kaepernick, LeSean McCoy, Dez Bryant, Von Miller, and Damian Lillard. The folks behind Epic Meal Time also make an appearance, because why not? You can expect to see a version of the trailer on broadcast TV in the lead-up to Madden NFL 15's release on August 26 for Xbox 360, Xbox One, PlayStation 3, and PlayStation 4.
If you're looking to upgrade to an Xbox One, Microsoft and EA Sports have teamed up for a special Madden NFL 15 bundle that includes a system and a copy of the game for $399.