EA pledges it won't make same mistakes with next-gen

Head of labels at publisher acknowledges rough start to current generation, claims firm is better equipped to handle upcoming next-gen transition because of Frostbite engine.

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Frank Gibeau, who heads up EA Labels, has admitted the publisher got off to a tough start with the current generation. In an interview with Bloomberg, the executive pinned the struggle down to technology, saying EA did not have a powerful enough engine to build games at the time. This problem, he claims, has been remedied for the upcoming generation of hardware, thanks to its proprietary Frostbite engine.

EA is better suited for the upcoming console transition, Gibeau says.

"Frankly, we made a couple of mistakes in how we built our technology that was going to build all these games," Gibeau said. "Fortunately, we have a very different approach to technology now with an engine called Frostbite...that's tailor-made for next-gen hardware. So we're in really good shape from a technology standpoint, which is where we had our misstep last time."

Gibeau went on to note that EA has a "much richer and broader" set of franchises that it plans to launch with the upcoming generation, another thing that was missing during the previous transition. Gibeau also revealed that EA has three to five new intellectual properties that will launch during the first 24 months of the next generation. None of these were revealed.

As for when next-generation consoles from Microsoft and Sony will arrive, Gibeau said these new platforms will debut in about a year's time. This estimate falls in line with analysts' belief that new consoles from these companies will arrive in 2013.

Discussion

0 comments
faizan_faizan
faizan_faizan

Does this mean EA will support Consoles more? BF is all about PC WELL FUCK YOU EA

jenovaschilld
jenovaschilld

Didn't EA have access and used Unreal engine, Dead engine, ego engine- alot of their publishers share engines and toolsets constantly. You can tell just by looking at the credits how much talent and property ea either used or had access to. 

 

The developers they leaved alone flourished - I think EA is whining about their sports, and movie tie in divisions that cost for game engines were to high and not used or that they did not have a simple, cheap enough, engine to push out cheap crappy games fast enough. 

 

I am sure all of it is alot more complicated then buying unreal engine and toolsets, paying developers for a good game, then publishing that game.  But EA seems to find ways to spoil the recipe with a group or corporate 'business' executives who know games better then any developer, and wants the gaming community to buy the way EA tells them to. Because all of them seem to wish they were part of the newest hedge fund then having to wallow in the 'kid' gaming industry. 

 

I just wish EA would realize gamers are not just kids, the gaming industry has continued to grow while others withered,  and billions of dollars are still at stake- though this is one industry that you have to earn those dollars with good games, not gimmicks. Oh you may luck out and make a high profit with a harry potter game - but even mainstream game buyers get sick and wary of crap.  Coke soda is still the best selling while diet coke lime cherry xxxxxxtreme goes away. 

Granpire
Granpire

I thought for a minute that EA would talk about an actual mistake, rather than some stupid tech-related "mistake".

 

Your tech was fine, EA. It's your fear of risk and your greed that are your mistakes...

CaptWaffle
CaptWaffle

Serious question: Why does everyone hate EA?  I've never really paid attention to the publisher of a given game, only the developer.  I know EA owns Bioware but aside from that I can't really name too many IPs that EA has a piece of.  Details, anyone?  (i'm not defending EA I'm just wondering why there is such a level of hate towards them.  I'll grab my pitchfork if it makes sense, just don't have enough info currently)

Crush_Project
Crush_Project

dont care if they make the best game that ever was, doesnt make up for the hundreds and hundreds of dollars ive wasted, and the dozens of times ive said never again, just to turn around and break my old mantra, and end up saying never again again!

onixevil
onixevil

I knew there is no labor day for EA company .

onixevil
onixevil

Future games with new IP doesn't means fire all the trusted developers and hire a new  team developers .

onixevil
onixevil

I prefer to RENDER WARE Team rather than Frostbite .Cause They made the games very well . Cause they know when they announce the release date of a game ,They means a hole game design  from ground up get finished 100% without any crappy unfinished work .

quantumtheo
quantumtheo

And I still won't give you guys a PENNY.   EA, you are crap mongers.  You make bad games that appeal to the lowest common denominator.  You are sociopaths.

Lost-to-Apathy
Lost-to-Apathy

As if there's a real difference between EA and Dice at this point. Same with Bioware. EA has consumed them. They are EA.

91210user
91210user

Didn't Criterion Entertainment handle Need for Speed Hot Pursuit well enough to? Where the thank to that? Also Need for Speed World is alive and kicking after 2 years. They're going to be releasing Drag races in a few months time. Where's the thank in that? 

 

Oh right, EA is trolling again, making me post all this good stuff like a good fan!

Hrodwulf666
Hrodwulf666

SO if it wasn't for the work of DICE... EA would be making the same mistake???

Hrodwulf666
Hrodwulf666

WOW... EA claiming credit for DICE's work.... This isn't typically underhanded at all is it EA? 

OGKNav
OGKNav

Shut up. Shut up, EA. Just shut up.

Morphine_OD
Morphine_OD

RED/GREEN/BLUE endings? It's because ME3 engine doesn't support more!

Leitchy117
Leitchy117

Saw title, thought for a second that maybe EA really have learned the error of their ways. Nope, "IT'S THE ENGINE'S FAULT". This is why I don't buy your games EA.

DarkSaber2k
DarkSaber2k

He forgot to mention that Pay-Ton-Win is the future and the sooner we get brainwashed into accepting it the better!

DrKill09
DrKill09

Yeah, NFS Most Wanted and Burnout Revenge were just XBox1 ports with better textures.

hockeybub89
hockeybub89

All the stuff we're blaming on EA would have happened anyway. They were just the first to do some of it.  They make and/or publish a lot of good games and that's all that matters to me. Until they commit moral atrocities, I am just going to treat them like I do any other business.

zinoalex
zinoalex

In retrospect. I so wish nintendo would have shut down or put a stop to EA when they had the chance. I wo't get into the hows and whys they could have done that. But it concerns the NES. Google time.

kingrico2004
kingrico2004

Oh noes they found the secret to making more mistakes!!

Axe_Armor
Axe_Armor

A game engine is the least of the atrocities you have committed, EA.

crushbrain
crushbrain

Wait a second? EA's problem was a mere game engine? And I thought it was all that ruining of classic franchises, poor customer service, and consumer strong-arming through digital tyranny they involved themselves with. Silly silly me. I'm glad Gibeau has cleared this up for me now.

marvelx3
marvelx3

why LIE. we all hate EA but we love their games.

WCK619
WCK619

why is "EA won't make same mistakes" the headline? Isn't his estimate of next gen launch time much more important than his company's game line up?

LandauTST
LandauTST

"Oh no, no, no....we won't be making the same mistakes...We'll be making alll kinds of new ones."

sknight175216
sknight175216

Really? They think their mistake was dealing with an engine? SMH.

tgwolf
tgwolf

Nice, they nailed themselves down with a pledge and we all have it documented!

godzillavskong
godzillavskong

Can't wait for the next wave of consoles to arrive. 

jchristenberry
jchristenberry

Aw and here I was thinking based on the title EA was referring to their mistake of releasing the same game every year.  Oh well.  I guess now it will be the same game over and over with the Frostbite engine this time (which will be old news by the time the next gen comes out.)

Agelu
Agelu

Everyone always makes mistakes at some point. So much more with new tech. So, what a mouthful.

jayjay444
jayjay444

The problem isnt the game engine the problem is buying a game and needing to type in a online pass to play the game. (u have to buy a pass if u buy the game preowned) And then to have other problems like shit customer service, and servers that are full of bugs and gliches as well as lag even though im on a 100meg Connection. not only that the rent a sever shit is full of people that kick u for owning them and full of bs restrictions, and then on top of all that u have the cheek to ask for a subscription? I have 3 words for u ea, GO FUCK YOURSELF.   

kazumashadow
kazumashadow

Wait, an announcement by EA and they didn't mention how F2P is the bee's knees? I'm confused.

uncleTACO8873
uncleTACO8873

I don't recall the engine ever being a problem. What I do recall being a problem is the display driver error, account flexability, PUNKBUSTER, and uneccessary subscriptions. How about adressing Those problems for the next generation?

BuBsay
BuBsay

So, they think their problems come from poor game engines? Rather than their terrible terrible business practices?

 

They truly are oblivious to the outside world aren't they.

burrito_tester
burrito_tester

They should not make the same mistake with online passes!

Birth00
Birth00

I had to laugh at the richer and broader part.

RedWave247
RedWave247

Ahahahahahah! This is hilarious.

 

Wait. It's not April 1st. He's actually serious?

 

AHAHAHAHAHAH!

The-Neon-Seal
The-Neon-Seal

Oh the sarchastic potential... must... resist...... so many... puns...

demonic_85
demonic_85

BS! They will keep forcing devs to make cut down games that are locked down to Origin and loaded with overpriced DLC.

berserker66666
berserker66666

Reminds me of that Robocop 1 line where it says, "I had to kill Bob because he was a mistake. Now it's time to erase that mistake."

Lamesy
Lamesy

Straw man argument/distraction tactics

1. Create a fake problem.

2. Solve it.

3. Act like it's important progress even though it's one step forward, two steps back.

jenovaschilld
jenovaschilld

 @CaptWaffle I really do not have a problem with EA- they have taken over alot of IP and franchises we hold dear and gutted the shit out of them, but they also have publised alot of nice games that may have not made it to consumers otherwise. 

They do have a corporate mindset -as evidenced by their business decisions- but like movies that went from silent films, to sound, to color, to summer blockbusters- the video game media is still growing and business changes are the norm. 

 

But EA Frank Gibeau must give the worlds best BJs because he says and backs the dumbest things that hurt video games and it shows by EA decreasing presence in game publishing. (all titles will have a multiplayer online component or not get green lighted) is but one of FG brilliant statements.  

Problem is I think EA would rather see gaming itself tank then to have their business decisions be proven wrong. 

shadowkiller11
shadowkiller11

 @CaptWaffle I think the amount of hate they get is over exaggerated compared to some other game companies which are just worse. But there is the issue of DLC which is popular with EA and so people moan about "on disc DLC" or "having to pay for something that should of been included in game"

 

Also online passes which other companies have also incorporated but it's something people can still blame them for. Also they are heavily franchise based so new IPs are rare. Although usually they'll stick to sequels and then a year or 2 announce 3-5 new IPs and repeat. And because it's EA they cater to the console market and so people blame EA due to Bioware and DICE conforming to consoles to get a bigger market.

jenovaschilld
jenovaschilld

 @Crush_Project I used to buy games just by reading the back of the box - after being burnt by crappy developers and publishers now I check for publishers (EA) and read reviews before I buy. Miss the old days. 

bschroth
bschroth

 @marvelx3 I don't hate EA. There are plenty things worse out there to hate than a video game publisher. People should just stop buying their games if they truly don't agree with EA's way of doing things since that is the only way to have any impact on them.

I buy EA games because I like them and don't really care if they're the publisher or not. The same goes for Activision, I don't really like them, but if they put out a game I can't stand to not buy them I'm gonna buy it. Although I haven't bought any Activision games since MW2 that come to mind.

Ravenlore_basic
Ravenlore_basic

 @godzillavskong wow you have played all the games, or is your list of games very small.  I wish I had time to play everything I wanted. I have a Huge back log to go through before I even think about next gen.  I am in NO hurry, and would prefer to have them wait and make NEXT GEN better than hurry and have a somewhat better game with mostly better visuals. 

Orgil220
Orgil220

@BuBsay Hahaha well said

FallenOneX
FallenOneX

 @Lamesy 

"We come together cause I'm dressed like a cat!"

Soory, couldn't resist, Family Guy was on last night and I still haven't slept......