EA Origin installs hit 3.9 million

EA CFO Eric Brown says online distribution service is growing steadily; freemium brand extensions bringing in new customers.

Earlier this week, Electronic Arts CFO Eric Brown traveled to the Citi 2011 Tech Conference, dishing on Battlefield 3's preorder sales figures and Star Wars: The Old Republic release status. Today, Brown took another turn on the investor conference speakers circuit, offering up new information on its Origin store and freemium success stories as part of UBS's Best of Americas 2011 event.

The freemium Battlefield Heroes isn't cannibalizing franchise sales.

According to Brown, the Origin client has been installed by 3.9 million users. A full-on replacement for the EA Store, Origin serves as a hub and infrastructure for downloading and playing PC games, as well as ordering boxed products for other platforms. Though it currently only offers games published by EA, Brown reaffirmed the company's intent to begin selling other third-party software through the service.

Brown also addressed EA's strategy of extending many of its popular franchises with freemium online versions, saying that results have varied from mildly to wildly positive. Specifically, Brown said Battlefield Play4Free has brought 1.4 million players to the franchise, while Dragon Age Legends has introduced 600,000 gamers to the series.

Those numbers spiked dramatically for Need for Speed World and Battlefield Heroes. EA's freemium racing game has been played by 7 million players who have not played a high-def version of Need for Speed. Similarly, 7.2 million Battlefield Heroes gamers have never played an installment in the franchise on high-definition platforms.

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103 comments
Gladestone1
Gladestone1

If ea would actually do madden right on the pc and not dumb it down..Maybe ill buy it instead of the xbox version..Its a shame they tend to water down football games an other games on the pc..No reason to do this..Why hurt the consumer when they no what the real madden or tiger woods golf looks like..If 2k can do this with basketball an sell millions..Why cant ea..It really is sad as a poster said how they treat us pc gamers..

gmoney41
gmoney41

EA's Madden 12 need to invest back to servicing there servers that keeps shutting me down from day 1 of it release, Don't let the money mongers justify getting rich without rending service for there wealth households.

brain20035
brain20035

if Origin means EA will put more support on the PC, then it's a good thing. They have almost forsaken PC gamers! Specially EA Sports. FIFA players cried for 4 years before they got the "next-gen" treatment on their PCs. Recently, some people bought Tiger Woods PGA Tour 2012, only to find out it's almost the same game as Tiger Woods Online and not even comparable to Xbox360 and PS3 versions!! I've even read somewhere that some of them have got refunds for the game!

AuronAXE
AuronAXE

3.9 million...all for Battlefield? I don't understand why else would someone sign up. Hell, even just for Battlefield I still would be too scared to signup. I don't trust EA.

EtherUnion
EtherUnion

Good thing. I'm not 1 of the 3.9M :p

L_i_o_n
L_i_o_n

So almost 4 million computers have been infected with malware? Tho that is just my opinion after trying this program. I was playing an old game and Origins maxed out my cpu in the background. After that, quick un-install fixed that problem. However since this is a new program, I am willing to give it a second shot in a half a year or so.

Gears_0f_L0ve
Gears_0f_L0ve

@fattass21 EA didn't pull this off, BF3 did. I'm all for competition but if EA isn't going to bring innovation to the table, and just hijack exclusives, then this isn't competition, its bullying.

fattass21
fattass21

congrats EA. i may not agree with them on many things, but to be able to pull something off like this, kudos.

mercutio665
mercutio665

I'm truly sick of seeing this argument on every forum ever. You people bore me. The world can not be controlled and manipulated like the games we play. Things change and we have to roll with the punches. Origin is here whether you like it or not. Deal with it. Or don't. But for the love of god stop talking about it.

Hvac0120
Hvac0120

EA vs Valve is going to turn into a console war on the PC, only the platform is the storefront from which to purchase software. Then there's the Mac App Store and the upcoming Windows App Store that may also be potential competitors for digitally distributed and boxed PC content. It's going to be interesting seeing how all of this plays out and to see how many companies try their hands at this. OnLive is competing too, they just have a completely different approach at the delivery of the content.

jollybest1
jollybest1

@decoy1978 shhhht i think EA is spying on us , don't give them more ideeas.............Although i've wished origin Never was released and that we weren't obligated to install it to play BF3 i just can not pass BF3 ...and yes i will buy it on retail no download for me that's why i have steam ....they can have millions of users but if the users install origin just to play an EA game they aren't true Origin users they are just there for the game and they have only 2 choices don't install Origin don't buy the game don't play it legally :D second install origin buy the game and play it legally but with some isues, EA is watching you >:)......choose wisely

toddx77
toddx77

On the positive side I guess you could say Battlefield 3 has already sold atleast 3.9 million copies lol.

Roger_Smith
Roger_Smith

Proud not to be part of the 3.9 million.

Shadow_Fire41
Shadow_Fire41

and yet another reason why i like consoles more, none of these client required bull****. hope The Old Republic doesn't require it (might not buy if it does)

Shin_Gallon
Shin_Gallon

@TBear7130 Steam is amazing. It's what Xbox Live and Origin wish they were.

Mkherkzen
Mkherkzen

@ decoy1978 BF3 is still in the works - what about that? You think people install it before the game to be ready for the launch or what? That's silly. Imagine that not everyone is a Steam user and Origin hater. Some people actually install and use it, instead of believing the likes of you, who probably didn't even bother to try Origin out.

decoy1978
decoy1978

I am quite sure no one installs Origin because they wanted Origins. A good solid majority will do it because your forcing them through BF 3. If given a choice, I guarantee you people would NOT install Origins...

Richardthe3rd
Richardthe3rd

"Freemium?" Seriously? I like how these executives think of all these cute names that don't actually exist for services that no-one actually wants and/or used to be given outright with their product.

MEDzZ3RO
MEDzZ3RO

EA giving us yet another reason not to be a PC gamer.

G1Ga-B1T3
G1Ga-B1T3

Keep feeding the machine people...and when there is no one left to compete with EA we can go back to playing Jacks, Checkers, Chess, and Sorry. EA needs more competitors b/c if they become a monopoly like they did with Madden, they will price gauge just like they did with Madden. When NFL 2k5 came out like magic Madden 05 went from $50 to $30, because EA knew it had to compete.

vadicta
vadicta

Buying boxed products directly through the publisher? That could become interesting.

firehawk998
firehawk998

With Steam when you buy a game you buy a game, The client has its offline mode, help with patches and unless you delete the game the stuff stays on your computer. Check the EULA for Origins apparently they can get rid of your "Purchase" games without permission after 2 years. Basically you rent a game from there and that too for full price.

il0x0li
il0x0li

I want my games in a box with a paper manual.

FallenOneX
FallenOneX

"while Dragon Age Legends has introduced 600,000 gamers to the series." While I don't want to steal their sunshine on this..... did they really introduce 600,000 gamers to the series, or are many of that number just fans of the series that wanted another go at the game in a different way? I may be nitpicking, but there is a difference.

Valen_Ca
Valen_Ca

@kweeni Why would it matter, they have sunk their claws into the people forced to download it just as much as they have for those that downloaded it just to check out the service. In saying that though, if they want to brag about success then maybe they should say how many accounts have actually purchased games through it, that would be a better number to talk about.

kweeni
kweeni

It would be a lot easier to count those that weren't forced to download it instead.

guitarist1980
guitarist1980

Origin is good for business guys.. I love Steam but the more competition out there the better. Steam is the big boy on the block and rightfully so but I would like to see better deals more consistently... I will agree though that I only installed origin because I want 2 games. BF3 and SWTOR.

zoladex
zoladex

Humm, Need for speed on Origins, £35. Need for speed on Steam £3.75! Sorry, but i have yet to see any sort of deal on Origins. Till then AVOID.

VlVlsectVl
VlVlsectVl

@GrimJackal It looks like lfebaggins posted the link you requested. I obviously don't work for Valve, but everything I said about Origin is 100% true. Sure I have Steam installed, but I don't see where that makes me a fanboy. Also, I downrated your post because you're spreading lies.

KoLd_ChiLLz
KoLd_ChiLLz

I'm sorry but SCREW Origin. The only two games I have ever attempted to install and play I have had issues with. The files wouldn't unpack or it wouldn't patch right. Not to mention EA's poor customer service. Then out of the 7 different gentlemen I spoke with only one of them seem to know their jobs and how to help me. I'll stick with Steam. If that means I don't get to enjoy BF3 like I want to then so be it. Their loss.

chitownjedi
chitownjedi

Seriously, they acting like if it was not a hostage situation I would have installed that damn program. That program can rott until I absolutely need it to play the titles that will have me "Forced" to have it installed. Get real, EA.

vicsrealms
vicsrealms

Just because I installed it, doesn't mean I'm going to purchase anything through it. Even then, my next build will be for gaming only so i don't have to worry too much about your program.

jedediahpelland
jedediahpelland

The ONLY reason I installed Origin was for BF3. I really dont want to use another service like Steam, but I guess I didnt have much of a choice, oh well....... oh wait I could get it on PS3.... nah, PC for BF3 for sure!!

TBear7130
TBear7130

The NUMBER 1 reason for the vast number of installs is for SWTOR. If not for that I would not touch the install myself. Looks like they are pretty much doing a monopoly distribution for SWTOR forcing purchase through Origin/EA and thus the shell. But I am sure the FORCED installation and the monitoring of our habits is not spyware.. Now they get our data and habit data for free and yet the price of their games still go up. Add it to the list of shells I can think of just off the top of my head. Uplay - sucks. Windows Live - always disappoints. Steam - are you serious. and now Origin - wants to monitor their customers recording play habits. Way to "improve" DRM.

Guster730
Guster730

Everyone hated steam when it first came out. You guys will get over it.

sirtoggle
sirtoggle

Virtual computer with only origin installed. Gotta do something I want the new star wars when it comes out.

ADDADAC
ADDADAC

None of those numbers are mine, makes me feel good

beuneus12
beuneus12

@raahsnavj I wonder how many of these downloads are reinstalls. Like you said you removed it after DL, maybe people just do like you and install it whenever they need something, then delete it lol

raahsnavj
raahsnavj

I'm sure they are including mine, which was required to get 'free' stuff for my EA software I bought last year and finally got around to installing. Once I got it I quickly removed it. I have no desire to buy from EA if this is their only way to access their games in full.

beuneus12
beuneus12

EA wants their own little monopoly again, good thing Steam is to big to buy for them

svaubel
svaubel

3.9 million cases of spyware/malware forced installation.

Rocker6
Rocker6

@demonic_85 Well,I thought of that,but Im not sure if it would help anything.

demondogx
demondogx

now give us the figure of how many ppl installed it on free will oh right 0 doesent really count as a figure

demonic_85
demonic_85

3.9 million people letting EA comb through their files unless they were smart enough to install it on a separate partition. :(