EA management changes detailed - Report

[UPDATE] Week after Andrew Wilson named CEO, company reportedly appoints Patrick Soderlund to head of EA Sports, while Frank Gibeau will run mobile division and Origin; internal memo confirms changes.

[UPDATE] Following the publication of this story, Polygon obtained an internal memo that confirms the executive appointments. It also indicated that Maxis general manager Lucy Bradshaw has joined Wilson's management team as head of the SimCity studio, while COO Peter Moore "continues to lead our Global Publishing and Marketing organizations, as well as EA's Worldwide Customer Experience and Global Media Solutions teams."

Other direct reports for Wilson include Rajat Taneja (CTO), Blake Jorgensen (CFO), Joel Linzner (EVP of business and legal affairs), and Gabrielle Toledano (EVP and chief talent officer), who will continue in their existing roles.

"These are exciting times for all of us here at EA," Wilson said in the memo. "Games like FIFA 14, launching this week around the world, are at the very pinnacle of quality for the current-gen consoles and an example of what great can look like across platforms, business models and geographies. We have more amazing games launching over the coming months, including our robust slate of titles for the next-gen consoles from Sony and Microsoft. Meanwhile, Mobile continues its amazing trajectory, and we're exploring new opportunities in digital gaming every day."

The original story is below.

A week after EA Sports executive Andrew Wilson was promoted to the role of EA CEO, the Battlefield and Mass Effect publisher has shifted its leadership structure, according to multiple sources speaking with Polygon.

EA Games Label executive vice president Patrick Soderlund will now see his responsibilities expanded, as he will take over as head of EA Sports, according to the report. Meanwhile, EA Labels president Frank Gibeau will reportedly henceforth run EA's mobile group.

In addition to leading EA's mobile business, Gibeau will take over as head of EA Origin, the position Wilson held--along with his post at EA Sports--prior to his promotion.

The information was leaked out of a company-wide "town hall" meeting today at EA. The company has not confirmed the reported leadership changes.

Wilson replaced John Riccitiello as EA's top executive last week, after the position was vacant for a period of six months. Wilson will receive an annual salary of $800,000 in his new post, while executive chairman Larry Probst will remain onboard during the transition and continue to receive a $1.03 million compensation package.

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Discussion

62 comments
Ghosthunter54
Ghosthunter54

Well except for FIFA I don't think EA sports could make any less progressing games than they already do.  A new head over there could only make things better. Unless he just cancels the games entirely I guess.

Wrathesoul
Wrathesoul

It dosent matter what EA does anymore as far as changing one tool to another wont fix what has made this company so terrible. Only hope EA has is relearn what they did right in the past, dump all the crap they are trying to force on players now and fire all the management who makes these very poor choices that are making them so bad OR sell all the good game titles to companies who actually give a damn about their gamers and send them the developers who made them great.

xsonicchaos
xsonicchaos

Uhm, thank you Eddie for confirming the unconfirmed.... well, news. After several horrifying EA management nightmares, I stayed up all night asking myself what is happening at EA headquarters, thinking those were just a bunch of sleazy rumors. I can now sleep better, knowing it's all confirmed.

Xx_DemonSoul_xX
Xx_DemonSoul_xX

One dummy appointing another dummy... this is not news.

BIazen702
BIazen702

EA and Microsoft share the title of "Sleaziest Company".

spector000
spector000

Wait what, they have $1 Million in salaries and then they go out and say their company is not doing so well?

"Well there's your problem".

unreal101
unreal101

More importantly, is anything actually going to change? Because if EA's going to keep up business as usual, I'm just gonna assume that they're using the Don Mattrick cloning tank to pump out new CEO's.

blackothh
blackothh

I think its hilarious that the temp got more then the replacement.

highlanderjimd
highlanderjimd

that EA logo looks scary like its inside one of the VALVE ANNOUNCEMENT PICTURES! could the announcement in 4hrs time be that Valve have purchased EA?

HonorOfGod
HonorOfGod

I dont give a f$ck about EA and their sh$t games full of DRM and DLC.

Nergathh
Nergathh

Typical

This is the way of the company saying welcome to a new EA when really all is going to be the same.

Triton
Triton

I always like how folks hate the #1 folks in business.  Walmart, EA, Sony, Apple,MS... Guess when your the best you have a target on your back. If it wasn't them it would be someone else. Guess being the best and on top is bad these days.

TheWatcher000
TheWatcher000

Eddie Will Probably Be On Suicide Watch once he has to Write The Headline "EA Files For Chapter 7: Liquidation Imminent"


Whatever Will he Use For Click-Bait Once They Are Gone?

RenegadeGR
RenegadeGR

is this a gd thing or is it still the same type of greedy shitty none-gaming people?

Sav117
Sav117

With so much hate for EA, how are they still alive? people really need to stop buying their stuff....we can start a group.

Hi, my name is Sav, I havnt touched anything by EA in a year, i just received my 1 year EA sober badge.

This is a safe place, feel free to share. 

coldfusion25
coldfusion25

First article about EA that didn't piss me off in a while. 

bloody-hell
bloody-hell

With the "I wash your back, you wash mine" mentality going on in management everywhere don't even consider this will change anything for the better of gaming or gamers.

Change in management doesn't mean anything, they're just puppets of their investors and shareholders anyways.

Everything will stay as it currently is, most likely get worse with even more online-only nonsense, even quicker full game release rotations with no noticable changes and more microtransaction and DLC nonsense.

It's best to just stay far, far away from EA.
Let them do their "thing" and watch them fail from a distance while you're buying games somewhere else to "own" them, to play them whenever you feel like it, free of DRM and forced online nonsense.

GAMERALL
GAMERALL

Frank Gibeau is now right where he belongs.

lazycomplife
lazycomplife

I have a plan for origin that they could use!! Just get rid of it entirely, and put all of the games on steam!! I should work for EA.

Thanatos2k
Thanatos2k

The inevitable re-org.  Not really news.

blackothh
blackothh

Well thats a shame. Its just the same idiots doing different jobs.

YukoAsho
YukoAsho

So, Peter Moore got passed up for the promotion?  Interesting, that.

cirugo
cirugo

get back to me when the management changes mean they are ALL looking for new jobs.

Adavanter
Adavanter

I try to dismiss EA but they hold so many things I love hostage. I'll end up paying the $60 random each time they give me a piece of them.

Mass Effect, Dragon Age, Mirror's Edge, Star Wars, Titanfall.... sigh.

immortality20
immortality20

Looks like Moore is bumped from head of EA Sports? 

bubu11
bubu11

@BIazen702 That's why the EA president was present at the XBone reveal in May.

Tzardok
Tzardok

@unreal101 I am not too optimistic about Frank Gibeau, he is old school, a Riccitiello creature. Not much will change on that front.

cirugo
cirugo

@Triton  

yeah, we all hate them just because they're number 1...of course it has nothing to do with ANYTHING they do right?

blackothh
blackothh

@Triton 

 With the exception of Sony, the one thing they are the best at is high profit to low quality ratio.

gamingnerd121
gamingnerd121

@Sav117 Because there's a bunch of people that just can't say no to their schemes.

Gosha14
Gosha14

@Adavanter Don't negotiate with greedy ass terrorists.pirate EA games,buy steam games

thorn3000
thorn3000

@Gosha14 @Adavanter honestly can't see how Steam is any better...is it the sales? you know, they can only do that since they were first and so have a larger user database, nothing else

ThePope2k6
ThePope2k6

@Gosha14 @Adavanter Seriously?

I can understand disliking a company, but comparing them to terrorists?  And then advocating stealing to boot?

If you don't like EA, then don't buy their games, don't pirate their games, don't play their games.

You're not doing anyone any favors by advocating piracy.

blackothh
blackothh

@Bugermeister @blackothh @Triton I dont have the experience to form an opinion about FIFA because I dont play sports games.

but battlefield 2 played better then 3 , and mass effect 1 was less dumb the 2 which were both less dumb then 3, so following the pattern lack of innovation/dumbing down as a series goes on, one can assume that sports games are just yearly rehash milkers as well. Dragonage 1 was stellar as well, but they swiftly destroyed that too and I have little hope that 3 will be any better since bioware is now just a name on a building.

Gosha14
Gosha14

@thorn3000 @Gosha14 @Adavanter buying sleeping dogs on 90% sale for 2$.How low do you want to pay to buy an official game?They give away coupons,trading cards,it has item selling.And what does origin have?Banning their users,euro value in every region and not the cheap kind of games,loads of DLCs in their fuckin games

Gosha14
Gosha14

@ThePope2k6 @Gosha14 @Adavanter I need to respect the company in order to buy their games.For EA I wish them cancer and pirate their games,because they don't deserve a penny people throw at them