EA looking at more DLC subscription deals

Battlefield 3 Premium-like services could integrate into other company properties, EA Labels president says.

More subscription services like Battlefield 3 Premium sound like a good deal to EA Labels president Frank Gibeau, according to a GamesIndustry International interview. Gibeau said the onetime purchase subscription for current and upcoming Battlefield 3 downloadable content could lead to similar deals for other Electronic Arts properties.

EA wants to sell you more stuff for your preexisting stuff.

"We actually think our Premium service exceeds what Elite does--from a value standpoint, from a content standpoint, and longer term we think that we can bring more properties into that offering, and that'll be great for the business," Gibeau said.

While EA had considered the service before the game's launch, it took additional time to prepare, he said.

"This is an industry where people have a lot of one-upsmanship, and if somebody innovates, you match it or you exceed it."

Battlefield 3 Premium, which topped 800,000 subscribers paying a onetime fee of $50 within its first two weeks of availability, followed last year's EA Sports Season Ticket. By comparison, Activision's $50 Call of Duty: Elite annual subscription for Call of Duty: Modern Warfare 3 has attracted 2 million paying members since its launch in November. Like Battlefield 3 Premium, Call of Duty: Elite grants users access to a stream of map packs and other perks.

Got a news tip or want to contact us directly? Email news@gamespot.com

Did you enjoy this article?

Sign In to Upvote

435 comments
kelmarorion
kelmarorion

EA eat dirt You can take your subscription deals and shove em.

AceMarine45
AceMarine45

I see more and more gamers screaming "boycot EA!" Im happy to see this, but people have to remember, EA isnt the first company to be boycotted. If a boycot is successful, there are strategies to fight off such a protest. EA will most likely go dark for a year then change their name. Also, if they are as big as alot of people say they are, EA will pay to hide their image. Dont be surprise if one day articles like these are hard to find. Just be aware, if you want to boycot a company, make sure thoroughly do your research. You might be surprise as how many products EA has influence on. They might be listed as "third-party investors or beneficiary."  

WillyChong
WillyChong

They fix the server and several android games on Google Play, so "great" now, still EA is SHIT XD

yellosnolvr
yellosnolvr

sweet! i love paying over $100 and still not getting a full game!

Kewl_guy
Kewl_guy

I miss those days when devs made games cause they loved (microprose) them and wanted to give people the best experience possible. I am all for them paying the bills and even making sweet cash but DLC is getting more and more ridiculous each year. And EA knows how to milk it man. Sims 3 has what 30,000 "expansions"? and they just keep releasing more lame games and killing more classic franchises. Most of their games are extremly shallow and you can tell that if they gave their devs the time to actually make games better they could be so much more.

BelaidKL
BelaidKL

I can see it already with the game FIFA... buy the game for £60, each team cost £1 and each player cost 50p.... that is the future of that game

hishamramzan
hishamramzan

EA may have gone greedy but i is still one of my favorite gaming company, they can come with as many DLC subscription as they want, but that doesnt mean that we always have to get it, beside Battlefield 3 is EA most popular game right now and i dont think that any other game's DLC subscription can top Battlefield 3 Premium

KingOfTheNubeis
KingOfTheNubeis

Subscription Deals only work if you are offering MORE.

I.E All the new map packs for less when added up.

I judge it by the content/value,if they don't come up to scratch,NO SALE.

samantha_sneez
samantha_sneez

Um.... wow. EA is openly greedy for the customers money now. Well, I'll tell you one thing; after that debacle called "Mass Effect 3" neither EA nor BioWare will ever get their grubby hands into my purse again.

 

Wasn't EA voted worst company of the year last year?

TruSake
TruSake

So Frank needs a new Ferrari? The one he bought last year is getting too old.

Sonic4545
Sonic4545

They are basically saying if you pay double what the game is worth, you can download all their patches free.

 

Screw you EA.

jthotty
jthotty

Moooooooooooooooooo .... Thats a herd Im hearing.

momunoy
momunoy

c'mon make more dlc and get my money

BlackWaltz_No_3
BlackWaltz_No_3

Why not give us free game content? Like Valve, who just updated their almost 5 year old game (TF2) with a 3GB patch last month. 

Techn1c4l
Techn1c4l

I thought that there can be nothing worse left for EA than sucking babies blood . Turns out there is.

skeleme
skeleme

Wait... EA Games hasn't been shut down yet? wtf?

RanY2J
RanY2J

Greed, greed everywhere.

halBU
halBU

Are there other industries in which the chief players openly talk about ways to nickel and dime their customers to death?

 

Because I can't think of any.

XIntoTheBlue
XIntoTheBlue

"More subscription services like Battlefield 3 Premium sound like a good deal to EA Labels president Frank Gibeau."

 

Oh yeah? Sounds like a good deal to EA, but is it a good deal for the customer?

KC_CheeseKing
KC_CheeseKing

Glad I don't play this trash. Assume the position, fools.

CY4N1D3_625
CY4N1D3_625

In a related note, I received an email from Origin on my birthday congratulating me and giving me a 25% off coupon for some content on the store. So, me strongly considering taking the bait, I roam the Origin store to see what I could use it on and noticed SimCity (I like that stuff). However, this is EA so I had to read the terms of service at the bottom of the email for the lulz. And boy, did I lol.

 

The following provision had me going:

 

"...Excludes Star Wars® the Old Republic™, pre-orders, games released within 30 days of your purchase, Valve games, partner titles distributed by Origin, virtual currency and game time codes."

 

In other words, EA:  "Don't buy anything from other makers and give us all your money, we don't feel like sharing profits."

 

And they sell Valve games. That's Gabe Newell not so subtly telling EA that he's blowing them up.

redness19
redness19

Gotta love EA. Atleast they have the nutts to outright tell the customer that they'll gouge their wallets every chance they possible can. Don't like their philosophy? Don't buy the games they publish. Anything else falls means zip to them. They know they can't salvage their reputation, all they have left is making as much money as legally possible.

SmokeTWOJays
SmokeTWOJays

"You already bought the game; now buy it again for the rest of the content"... reason i sold my shit. fuck it.

BF3PLAYER
BF3PLAYER

Who´s going to fix the damn game after we all pay 50 more to EA ?

starmenofbiorr
starmenofbiorr

Well, EA was awarded with the "worst company of the year" award not because of what they did (some banks did a lot worse), but because of their obvious philosophy towards the customers, which is basically looking from the top and patting them on the heads saying "there, there, give us your money and shut up".

Caldrin
Caldrin

I hate EAs cash shop for B3 i mean unlock all the weapons for some real money..

 

I have not played the game since they did that..

 

 

Saying that their premium service thing is not a bad deal $50 or whatever and you get all the exp packs when they are released. They have said how many exp packs there will be so its just like pre-ordering them all... I think if they had just called it an exp pack pre-order then everyone would have been ok about it lol..

Trickymaster
Trickymaster

EA is trying really hard to keep the title as the worst company in America.

WillyChong
WillyChong

Sigh, fuck EA, fuck EA FUCK EA, now I don't think I will be buying any more Battlefield series. Since they only know how to fuck up the game, suck our money and don't even have the decency to fix the bloody game, its been 3months since my last game session and they still don't fucking fix the server, why we can't just be left alone with a clean game but added with additional bullshit content that occupy my pc hardrive space while doesn't do any good to me? Why the fuck they don't just made the content a separate thing and made it an optional downloadable content only if you buy it?!? I wanted for a phantom 3GB update only to realized the fucking game is not playable after patch!

gamingfrendly
gamingfrendly

i felt bad about buying bf3 the long ago EA is very good at fucking things up if the next battle field game will use origin and browser serch bull crap EA can burn in hell i will never ever buy a game on that piece of shit origin again leave alone this new crap they are pushing

stoposto
stoposto

 I agree with you to some extent.

But  - "I can't think of anything else they make I want to play and would skip mass effect 3 if I hadn't played through the first two."  - Whaat?

 

ME3 was a good game and worth the buck in my opinion, whats not is the endless DLC's to multiplayer games while they don't host the servers. Screwing up balance between buyer and not-buyer. 

 

I don't mind more maps, where those with the DLC can play with fancy new weapons, but when they can then enter old maps with those weapons, and no official servers are stopping this. If everyone else have the DLC in a multiplayer game, you are peer pressured into buying it too, or so you think. If you keep dieing to pricks with weapons you haven't seen before, I recon, you are gonna look up how to get those cause they got to be more powerful than yours.

 

Another thing is us. We are the ones paying 2 bucks every other week for a new Hat to wear on TF2 or another Hero in LoL. Buying a game is not just buying a game anymore, after you buy it, its f2p wether you like it or not, they are going to ask you for more money, ofc they are. Why, cause 10% will get mad, 40% wont mind and 50% will buy that stupid Hat, Map, Weapon or anything else they can hang on the wall called "IPwnU". 

(Like all other statistics on the Web, those are made up :)

 

100proofsoco
100proofsoco

tl;dr

 

Since Mr. Gamer only buys a map pack or two for $10-30 then quits playing, let's just charge the lil fuckers $50 to be leet. We'll even give him a gay hat for his avatar!"

TERMINATOR-SSD
TERMINATOR-SSD

Battlefield CQ maps SUCK ASS on PC, they where blatantly made for console owners  

Stan920
Stan920

I say ban premium buyers from non premium servers. They have better weapons and have an advantage over non premium members.

kenken2g
kenken2g

People can hate companies like this all they want but the problem are the consumers. They sold 800,000 of BF Premium in the first week. Why wouldn't they want to bring things like this to other games. We are the ones that said it was ok for them to do it. So don't be mad at them. If BF Premium failed at launch they wouldn't even be talking like this. Technically BF and COD games should not cost more than $39 at retail because we know how much DLC we have to end up paying for.

TTDog
TTDog

Suddenly the idea of waiting for a year or so and buying "Ultimate Editions" of games, with all the DLC thrown in, looks a lot more appealing.

Hellswrath99
Hellswrath99

Just when I think EA couldn't be more out of touch with public opinion, or that I can't hate them any more than I already do. . .

Orvell
Orvell

The problem with corporations and our current economic model is that constant increases in profits are expected.  This means lower pay for workers and cheaper product sold at increasing premiums.  It is fairly simple and the flaw is apparent.  I believe.  How long can ea maintain it's business model for the future.  That is up to the consumer.  I want to play me 3, but think I will buy a used copy and skip any download content.  I can't think of anything else they make I want to play and would skip mass effect 3 if I hadn't played through the first two.

nyran125
nyran125

there you go ......

 

FIFA and Madden will be next. Or even a EA game offical subscription model that spans All thier games.

 

im fine with sticking to 1990-2012 games .......

 

Well with the exception of genius PC only titles like Rome total War 2 and Company of Heroes 2 and X-COM and RFActor and a few others. they will always get my money eventually. they ask for 1 rpice and thats that with a few expansions a long the way. You can play forever. guild Wars 2. NBA 2K. ARMA 3. These companies will get my money in the future. not EA.

sircyrus
sircyrus

"We actually think our Premium service exceeds what Elite does--from a value standpoint, from a content standpoint, and longer term we think that we can bring more properties into that offering, and that'll be great for the business."

 

Translation for those who don't speak EA:

 

"Premium service" = Calling what was free in previous games "Premium" and adding a fee for it.

"Value standpoint" = We can't believe gamers are actually willing to pay this!

"Content standpoint" = The usual content updates we did in the past, but now we can charge for it.

"Longer term ... bring more properties into that offering" = We're going to milk this puppy dry.

"Great for business" = Nickel and diming the honest gamers who actually buy games.

okassar
okassar

Mass Effect 4 with a subscription that sends you alternate endings for a year? $$$

xhawk27
xhawk27

No more Free riders! lol

 

Pyerun
Pyerun

I guess Simcity will have the same thing.  Pay $50 after paying $60 for the game, and then the servers get taken down in a year.

l777l
l777l

Great... Dragon Age subscription, Mass Effect subscription etc.

ender707
ender707

Unlike the 800,000 deesh (plural for douche-bags) who bought premium, I can not re-purchase the game (or actually, overpay for the game again since it has been out for so long and retails for less than $50 new at this point) without the guarantee that I can play on the DICE servers with DLC rotations that stay on the game mode I want to play, and avoid rented servers who ban legit weapons and kick/ban/team switch me and my friends constantly.  

 

At the same time they fixed Mav riding and the M26 Dart, they ruined the game with renting servers and COD priced DLC.  BF3 has been a frustrating POS since it came out, thanks DICE/EA.      

Knoar
Knoar

I've been boycotting EA for a couple months now... I noticed a lot of others are as well.  They will get the picture eventually.  At least from the PC community.