EA: Golden Age for Gaming Upon Us, Industry Needs to Embrace Change

COO Peter Moore says it's a great time to be a gamer, but acknowledges that some core players aren't too enthusiastic about changes to the status quo.

The way Electronic Arts COO Peter Moore sees it, right now we're entering a "golden age" of gaming, with a wide variety of games and price points available at any moment. But this expansion into new sectors (free-to-play being one of them) is not universally adored, especially by some core gamers, Moore says in a wide-ranging interview with GamesIndustry International.

"I think we're going into almost a golden age of gaming, where it doesn't matter where you are, at any time, any place, any price point, any amount of time, there's a game available to you," Moore said. "And our job as a company is to provide those game experiences. And then on our big franchises, tie them all together."

"I think the challenge sometimes is that the growth of gaming... there's a core that doesn't quite feel comfortable with that" -- Peter Moore

Tying games together is likely in reference to EA's well-stated "games-as-a-service" model, where the publisher hopes to provide unified experiences across franchises like Battlefield and FIFA through tie-in games and the like. But as the gaming industry moves beyond the time-honored retail model and into a world of new business models and digital distribution, some consumers are having a tough time accepting this growth, Moore said.

"I think the challenge sometimes is that the growth of gaming... there's a core that doesn't quite feel comfortable with that," Moore said. "I don't get frustrated, but I scratch my head at times and say, 'Look. These are different times.' And different times usually evoke different business models. Different consumers come in. They've got different expectations. And we can either ignore them or embrace them, and at EA, we've chosen to embrace them."

Moore said he sees the rise in new business models as a positive thing for the game industry, but pointed out that there are certainly some dissenting views.

"There is a core--controversial statement coming from me, sadly--that just doesn't like that, because it's different," Moore said. "It's disruptive. It's not the way it used to be. I used to put my disc in the tray or my cartridge in the top, and I'd sit there and play. And all of these young people coming in, or God forbid, these old people coming into gaming!"

"I think the core audience that dislikes the fact that there are play-for-free games and microtransactions built into those... fine, I get that" -- Peter Moore

Moore went on to say that he's not blind to the issues some people have with new business models like free-to-play and the way in which microtransactions are implemented in such games. In the end, however, Moore contends that gamers will eventually understand that the "disruptive" changes the industry is currently seeing will end up being a net positive.

"I think the core audience that dislikes the fact that there are play-for-free games and microtransactions built into those... fine, I get that," Moore said. "I don't think anybody has to like it. I think that's where it goes. It's like me; I get grumpy about some things, but if the river of progress is flowing and I'm trying to paddle my canoe in the opposite direction, then eventually I'm just going to lose out. From the perspective of what needs to happen in this industry, we need to embrace the fact that billions of people are playing games now."

The risk of failing to accept these dynamic changes, Moore said, is the game industry experiencing the same fate of the pre-Napster music era.

"We just have to embrace it," Moore said. "We as an industry have to embrace change. We can't be music. We cannot be music. Because music said, 'Screw you. You're going to buy a CD for $16.99, and we're going to put 14 songs on there, two of which you care about, but you're going to buy our CD.' Then Shawn Fanning writes a line of code or two, Napster happens, and the consumers take control."

Part of the way forward for EA is to better listen to consumers, Moore said, reiterating the "player-first" mantra that CEO Andrew Wilson previously laid out.

"You have to embrace social media as a plus rather than a negative," Moore said. "Everybody has a megaphone now. Everybody has an opinion, and you learn to filter the rant from the constructive feedback."

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Discussion

487 comments
digthat32
digthat32

This is why nobody likes EA. Sticking a tube down your throat to force-feed you their investor-appeasing, nickel & diming, soylent green is NOT PROGRESS for gamers. Feeding the voracious, never-ending hunger of EA's stock holders isn't our concern. In fact EA has been a destructive presence in the gaming industry for close to 20 years now. Monopolizing the NFL license so their inferior game doesn't have to compete, buying & shelving devs, rushing & ruining Medal of Honor & BF4, online passes, trying to eradicate used games, etc. EA leaves a wake of destruction everywhere it goes. Fuqqin Sixers.

immortaltech6
immortaltech6

Such a big pile of crap from Peter the Midget

kalmah_winter
kalmah_winter

Mr. Moore I would like to see you and EA resurrecting Command and Conquer Generals 2, right now I am playing Wargame Red Dragon a lot and got Etherium, Grey Goo and Act of Aggression on my agenda, but I want to see the classic back, I am willing to pay the 40-60 bucks as long as it comes with a campaign, skirmish and online match, you know the usual pack, also some cosmetic items would be great. By the way, there is a sort of DLC content which is widely accept by the "core", it's name expansion pack, you know, Aftermath, Firestorm, Yuri's Revenge, Zero Hour, Kane's Wrath, those were awesome, and as publicitary strategies go calling your DLC expansion packs would take down a lot of the hatred from the Old Guard.

And please, more Joe Kucan as KANE!

Thanatos2k
Thanatos2k

The only thing golden about this age of gaming is the TWO Golden Poo trophies EA earned for being Worst Company in America.

VoidSECT
VoidSECT

This tool knows nothing about gaming, embrace changes my a$$

cccp3000
cccp3000

EA IS FREE TO KISS MY A$$.

Gigas_Yuu
Gigas_Yuu

Oh wow. Thought he was going to talk about something related to buying up studios and letting them rot in a cellar. You know, something that isn't conducive to a Golden Age of gaming.

Micro transactions? League wins. Good luck! Why is this news? 

EA is so boring. Please don't give them any attention until they deserve it.

dmarkonije
dmarkonije

MIcrotransactions ruin games. We lose on quality, and get to play something that sucks for "free"... Dota 2 is exception. 

sundarworldtv
sundarworldtv

Pretty sure the "change" he is talking about is the "change" in our pockets... all of it.

rcj22001
rcj22001

"Moore contends that gamers will eventually understand that the "disruptive" changes the industry is currently seeing will end up being a net positive."

What exactly about asking the customer for more and more money is there to 'eventually understand'?  We don't want to be on the hook for more money to continue to play a game.  The proper way to sell a game is to A) make the game, and B) release the game.  And then I C) buy the game and play it, all of it. 

End of transaction. Simple.  Now I have to avoid games w/50 different pieces of DLC, and slap the hands of companies like yours to keep them away from my wallet, it's tiresome.

tr4newreck
tr4newreck

players first...oh c'mon, people aren't stupid... your a business...its profits first, then players...


and we'd be lucky to be 2nd on that list of considerations...


every year EA is either "focusing on games"   or  "bringing gaming to the forefront"  or  "putting gamers first"


such stupid PR buzzwords devoid of meaning...


your a gaming company, that's what your supposed to do, w(t)f are they doing if not focusing on games...  brainstorming new p2p models is probably the more accurate answer




Tentaculat
Tentaculat

I'm pretty sure this isn't the 90s

hgpatel16
hgpatel16

He means the "Golden Age" of embracing microtransactions and overpriced DLC for unfinished game!

rhymesmatter
rhymesmatter

And you, EA, need to shut up and disappear from the face of gaming! You don't give a dime about gamers and the only thing you are truly striving for is for all games to look like a massive multiplayer sandbox with Facebook and tweeter capabilities and of course TONS of micro-transactions and DLCs so you can fatten your pockets with $$. Just go away, disappear and have your assets be taken by other companies kinda like THQ.

PETERAKO
PETERAKO

Quite frankly, dear Peter, I want a good game, not a facebookified need for speed, simcity or whatever!


You have to try Moor.

al_is_here
al_is_here

No it isnt the golden age of gaming, once i can play 70-80 percent of my steam library on my operating system natively (which is linux) then yes it would be the golden age of gaming.If EA were to ever port their games to linux then i would reconsider the idea of using origin again.

I think its nice to see EA to put in effort but they have made so many mistakes in the past and even if they manage to redeem themselves and earn back some creditability or trust, what will stop them from fucking over their customers again?


i mean take a look at what ubisoft has done, they delivered a game that isnt working properly and they downgraded it with intent..they are just as bad as EA or possibly worse.


everything that has happened with bf4 is the reason why i dont use origin..i decided to give EA a chance,downloaded their origin client, bought bf4 and every time i went to play the game it would crash.Sorry Mr COO but it will take more than a little speech to earn us back so we advise you,your CEO, and shareholders to put down the cociane and caviare and instead start brainstorming.

TheWatcher000
TheWatcher000

Peter, you talk of embracing change, and I agree with you.


I think you should set the example for us.


Change industries and go back to Reebok.  Or just throw yourself in front of a truck.  Whichever is easier.


You are no longer welcome here.

TheWatcher000
TheWatcher000

The Golden Age of gaming already happened, Peter.


It was called the 1990's.


Your company wants to send gaming to the Dark Ages.


"The Core" doesn't have to embrace any of your BS.  You talk of player first, but the last thing you want is for "the consumer to have control."  You aren't fooling anyone with your pathetic propaganda, double-speak, and your "inevitability" complex.

You aren't going to force us to embrace anything. 

Perhaps EA needs to embrace bankruptcy.

advocacy
advocacy

The Golden Age begins once you pre-order the Season Pass.

pound-u
pound-u

Change? What's this change we have to embrace? You mean the change that involves nickel and diming your customers? Diluting your game by drowning it in DLC? Your "free" to play garbage? That change?

m_dorian
m_dorian

I have embraced change, Peter. I went from buying EA games to never buy EA games, and i feel fine.

arrow2thekneeXD
arrow2thekneeXD

Golden age already happened in the 90's...SCREW YOU EA!  

ghost140
ghost140

Attention Peter Moore I need you to disappear from the video game industry forever. I don't gave a flying F how it happens I just want it to happen. This "Golden Age" you are talking about is just an age of massive industry profits with low quality mass produced crap(free to play) that the lowest common denominator loves to eat up. If anything this "Golden Age" you want will lead to another crash and you executives will take your profits and run, leaving all the rest of your employees high and dry.

Hoogovens
Hoogovens

Translation: We realized we could exploit the new ignorant gamers used to mobile game pricing structures.  We can more easily take advantage of that so it's what we're going to do from now on.  So all of you "core" gamers who got us to where we are today, get on board and shut the F up.

joey2010
joey2010

Lol this article is on fire!

jagcivtec
jagcivtec

2 things.

1) If Peter Moore is promoting this new trend he must be making a lot of money of it so he will obviously call for "embracing"    

2) Isn't he the same guy that was the Leader for the XBOx 360 team when 90% of them were sold with RROD factory defect?

chimekolover88
chimekolover88

what a stupid idiot. the way things have been for the industry in recent years we are NOT in for a "golden age". with studio closure galore, big name and once innovative franchises being turned to trash(Command & Conquer and Battlefield come to mind thanks to EA), and the most idiotic policies and gameplay models being implemented such as stupid free to play feels like we are in for a new crash for the game industry. and if things keep going the way they are now idk if anyone such as Nintendo can save it this time. what needs to be done is these idiots trying to force moronic policies and ideas into the industry, the ones that are destroying it need to take a huge history class on the past of the game industry. as far as im concerned the golden age was from the release of the NES to the end of the PS2, Xbox, GameCube cycle. yeah a lot of newer games in the past generation(PS3, 360, Wii) innovated and made good changes but not like the way things were before. its time they go back and look at the true classics and realize the magic games used to have. otherwise companies like EA will be the downfall of the entire industry.

M3o5nster
M3o5nster

The only thing EA is trying to "embrace" is the money...


I don't care about them building games for casuals, if it doesn't cause the core AAA games to lose their integrity. Unfortunately so far it has (ie Dragon Age 2), therefore I am against companies spreading themselves too thin just for profit. Until they find a way to maintain artistic integrity and offer games to those who like to play Farmville, I'm against their movement. It will always be quality over quantity for me.

cjimrun
cjimrun

The music industry example works, but it's completely bass ackwards. Paying $16.99 for 14 songs when you only wanted one or two was a scam and Napster helped give the power to the consumer in that they can now buy only the song or songs that they want.  Thing is, each song is a complete unit in and of itself with a clear beginning, middle and end.  That is what we pay for when we download music and it's always been what we've paid for and received when buying games...until now.  What we're starting to see in gaming is companies like EA trying to sell or even give us only the chorus of a song and then telling us we need to pay extra for each additional verse (and heaven help us if there's a decent instrumental solo).  So either the game was incomplete to begin with, which obviously compromises any chance of artistic vision, or it did have a clear beginning, middle and end but was sold as though it didn't.  That, Mr. Moore, is the scam of modern gaming.  In the music industry example, the power moved from the companies to the consumers who now get exactly what they pay for.  The situation is reversed in gaming as the consumer has always gotten what they paid for since the industry's inception, but no longer will if current trends continue.          

80sgamerftw
80sgamerftw

I'd love to throw him in a cell with big bubba and tell him he may not accept the change, but the rear pounding he will receive every day is part of the river of progress. And then Bruce Lee's quote "be water my friend" will ring in his ears.

alaindc
alaindc

Didn't read, at all.

But i'm sure that the golden age he talk about is...

lots of dlcs with each game, limited edition at high price or with "bonus" (like madden, NHL, etc, with "free" dlcs)

free games with pay to win dlcs

lots of cosmetic dlcs, costumes, etc, selling at "high" price, with nearly no work to made them.

i don't even have a nextgen console, because this disgust me...and i'm a gamer since 1977 (atari 2600)

probably that the xbox 360 will be my last console.

northArrow
northArrow

Does he even know this "core" he's so disgusted with is his customer base? In what other industry to corporations go out of their way to insult their customers?


This would be like Ford's CEO telling car enthusiasts to go fuck off because the company is trying to attract bus riders.

kezz12345678
kezz12345678

My first reflex was to bash EA for the disgusting level of greed, stupidity and nerves they have making all these statements but really what it comes down to is all of you absolutely stupid customers who still buy their games. 


I do hope they screw people over so badly that it ruins lives, put people on the street and cause suicides because it seems like this will be the only way the problem will be fixed....by being such a problem that government will take over the issue and prevent morons from being exploited because the same morons are too dumb to stop buying on their own. 

elheber
elheber

"We're going to use the f*** out of microtransactions. Get used to it." -Peter Moore


EA: Gamers First

ropumar
ropumar

EA decision makers are idiots.

Stepn2myworld
Stepn2myworld

Another example of why I just spend my money elsewhere. There are better options than EA's free-to-play. 

skotj1979
skotj1979

What a numb nut. EA has a massive stink on it and the more they clamber for recognition the less people care about them. Its a pity they have ruined so many good games in the process. They are the reason why indie games are so popular.

Unfallen_Satan
Unfallen_Satan

It's good that he's letting it out. "Different consumers come in... and at EA, we've chosen to embrace them." I am not complaining. EA must do what it thinks best, and all gamers--the casual, the rich, the renting--deserve service. I hope Moore was expressing a sentiment that those who don't like what EA is doing should "deal with it," instead of some misguided attempt to goad the dissenting "core" to "embrace" the flow down his "river of progress." In America we embrace diversity, and precisely because of that, those of the opinion "my way is the way" should be removed from the public.

al_is_here
al_is_here

@chimekolover88 i understand what you are saying but the valve way of free to play is the best way...when EA says free to play...they mean pay to win.

suppaphly42
suppaphly42

@cjimrun now that is a comment with some scene behind it more people should read this, epically the idi0ts at EA who think that we are entering a golden age of gaming when its just a golden age for their bank accounts   

TheWatcher000
TheWatcher000

@Unfallen_Satan 

There is a big difference between diversity and greed.

You really need to to put down the Kool-Aid.


EA is not your friend, they do not have the best interests of gaming at heart, and all they care about is profit at the expense of everything else, including you.


Those of us who know better will never #dealwithit


And neither should you.

jagcivtec
jagcivtec

@suppaphly42 I can agree, but my favorite games ever are all on PS2 XBOX gen.   Except ArmA which is PC.