EA fancies a slice of the eSports market

"As a company, we believe this is something that’s going to continue to grow," says EA CEO Andrew Wilson.

Battlefield and FIFA publisher EA says it intends to grab itself a bigger slice of the lucrative electronic sports pie in the future.

"One of the cool motivations of why people play games is social connection and social interaction. And what eSports does either through the playing of the game or watching people play the game is really bring people together around great, creative entertainment," said EA CEO Andrew Wilson in an interview with Red Bull.

"I actually think it’s going to continue to grow," Wilson continued. "When we’ve just come off franchise reviews I looked at a number of properties that we’re doing that certainly have an eSports focus to it. As a company, we believe this is something that’s going to continue to grow."

What's EA planning to do in eSports, then? "We have some ready-made franchises for this in our sports properties, but we also have a number of other franchises that people may not typically think about as eSports opportunities, but we think there might be an opportunity in the future, so it’s something that you’re going to see more of from us."

It's certainly not hard to imagine EA investing more into the competitive side of its sports titles, such as FIFA and Madden, and rival publisher Activision has already invested millions into competitive Call of Duty tournaments.

League of Legends and Dota 2 are the hot eSports games right now, so it should come as no surprise that EA is also putting the finishing touches on its own MOBA, Dawngate, which recently went into open beta.

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91 comments
fern420
fern420

pffft........wish in one hand EA; shit in the other; tell us what one fills up faster.....you cant pull the wool over the Esport communities eyes as easily as you can the suckers; I mean consumers with some DLC and fake free crap......you first need to publish a quality game and we haven't seen one of those from EA since BF2. 

grenadehh
grenadehh

Do they? They might want to consider a game that's actually allowed in e-sports then. You know, one that's functional and based on skill rather than absolute bullshit that doesn't work 95% of the time. That counts out Titanfall, BF BC2, BF3, BF4, BF BC, BF1943, and MoH is dead.

02pheland
02pheland

unless they are making a proper RTS version of command and conquer to try and be similar to competitive startcaft, then I hope they stay the hell out of e-sports.

cirugo
cirugo

Please EA...enter the market and destroy it once and for all.

ahpuck
ahpuck

They need to make an amazing game for that work. Safe to say they won't be getting a slice of that pie.

randomkidlol
randomkidlol

"We see lots of money and free publicity in e-sports, so we're gonna jump into it asap to make sure we get a good foothold"


- EA

sepir
sepir

I read the first 3 words and into my head popped a FIFA X v X (I don't know how many people are on a soccer/football field) match with all characters controlled by people. I'm not really a fan of esports or sports (just like reading about the numbers), so have no idea if it was a good or bad idea.

thermalmotion
thermalmotion

I do not wish to "see more" of you in the future EA.

Whiskey3romeo
Whiskey3romeo

How much longer are you people going to play the "EA rushed Dice" card before you come to the realization that Dice simply isn't talented and competent enough to make the game they've tried to make?

chibi-acer
chibi-acer

Shrug, if the gameplay is good I'm down for it.  FPS games make horrible eSports games; it's really hard to get a good viewer perspective that shows you the action.  I like watching the finals for some of the LoL and SC2 pro tournaments, but otherwise don't really bother.  Sometimes it can be fun to watch, so if they can come up with some good non-MOBA games I'd be curious.

Printul_Noptii
Printul_Noptii

BF4s netcode is bad, I mean really bad ! It can't be fixed easily and EA clearly rushed that game before Dice could adress some serious problems with it, I am talking about PC version here.

NoahRoalson
NoahRoalson

With every stupid comment like this EA loses more business. Just make a game that works as intended and then we'll see how "eSports" is looking. I don't know anybody who would want to play BF4 competitively in its current state.

Sozialminister
Sozialminister

EA finally noticed that you can make tons of money with eSports, so they decided to make a MOBA clone. Yet again EA is to late to the party and the market is oversaturated. They think about growings things as much as they want. They are going down.



@eSport haters


you shouldnt be so negative about eSport. It has become a big part of gaming culture and it is very fun to compete with other gamers on a good level. Unless you are some of those noobs who always suck at multiplayer games and recently cry about the lack of singleplayer only games. ^^

Razor10000
Razor10000

battlefield 4 will never be good for esport or any person that plays the game. bf4 bad netcode is something that should never exist as a problem in a fps and bf4 bugs aren´t helping either. 

Thanatos2k
Thanatos2k

"Someone's making money somewhere!  EA MUST enter this market and ruin it!"

BigBadBanther
BigBadBanther

I can see it now... 1 million people tuned into twitch to watch EA's Battlefield 4 grand final on ESports. Its all come down to this. The scores are tied 4-4. We are into the last few minutes of a conquest match on the Dawnbreaker map. But wait, somethings gone very wrong. It seems the game has FROZEN.... Never mind. Go home and EA might fix this in 10 updates time. I would pay the £50 i spent on a certain broken game to see EA fall on their ass like this.

rovaira
rovaira

I'm not sure what they are ferring to, but why the heck don't they put Madden back on PC? I haven't bought it since 2008 which is the last time it was released on the PC.. And they should make a PC baseball game.

Sarg1010
Sarg1010

"One of the cool motivations of why people play games is social connection and social interaction."

Facebook games aren't exactly considered eSports...

Pewbert
Pewbert

If it makes big money then EA is interested. That is all that matters. Creativity and innovation be damned.

saturn004
saturn004

I played LoL a few times and i can't believe some people are hooked this much on a game with the same map. Ugh, plus a lot of the characters are a joke. 

Ninjalawpsn
Ninjalawpsn

Trying to get through Battlefield 4's problems should be an e-sport in itself!


---Cipher---
---Cipher---

It's EA, of course they want a "slice" of esports.... EA are like the Borg, resistance is futile and your biological and technological distinctiveness will be added to their own.

 

electroban
electroban

You have to make a game that doesn't suck dik before you want competitive action EA. 

Aaronp2k
Aaronp2k

what a surprise. I bet they will want a slice of the moon next. I can see it now, imprinting the mass effect logo on their side of the moon for all to see.

DarkLord
DarkLord

They had high hopes for BF4 being an entry into the eSports market but it was a major fail. Titanfall might almost qualify but EA just doesn't do eSports games like so many others. By that I mean "well."

ThePlantain
ThePlantain

with their crappy servers and netcode?

jsmoke03
jsmoke03

then find a game that would be adapted easily for competitive gaming other than madden

graceful_goku
graceful_goku

If boxing is a sport then eSports deserves to be called a sport. 

grenadehh
grenadehh

@NoahRoalson  Or in any state considering even if it worked perfectly it's not a game that leagues would allow.

sundfeld
sundfeld

@Sozialminister  That little remark at the end is what makes people think bad of people like you...There are games for everyone, and if people likes RPG's better than FPS then just accept it and stop thinking that because you play a type of games every other genre sucks... 


Bottom line your comment was great untill you started saying BS...

Aaronp2k
Aaronp2k

@electroban  the funny thing is they already have (battlefield 4). but because of the poor job they done on it, it will never reach esports.


1. its buggy as hell, even now with all the patches

2. the servers are a joke, rubber banding lag all over the place. even my friend who is on 100megabit gets the rubber band lag.


It'll probz be sorted in a couple of months, but I wouldn't be surprised if it takes till the end of the year knowing ea's track record with other games. Just look at sim city lol.

grenadehh
grenadehh

@DarkLord  Titanfall doesn't qualify either because it's CoD and CoD is based on perks, not skill.

TriumphantToad
TriumphantToad

@graceful_goku  Um...I feel like you could've said something a little less of a super physical sport than boxing, like...bowling...or something...

chibi-acer
chibi-acer

@grenadehh @chibi-acer  That's very true.  FPS games are great fun to play, but I don't think they're very fun to watch, even if that is where it all started.

grenadehh
grenadehh

@Aaronp2k  Um I think you fail to understand the word suck. BF4 is a fucking TERRIBLE game. At its core, it's flat-out broken. Rubber banding is only part of the issue. The game literally does not work, more often than it does work. For instance the tick rate is a MAJOR fucking issue, it's something absurd like 10 which leads to pretty much 100% of the incidents where getting stabbed or shot or shooting people makes absolutely no sense.  Even if they "fixed" everything, which will be in August once the final DLC comes out and they are advertising BF5, it won't be a game allowed in eSports and certainly not a good game.

Someguy1212
Someguy1212

@Aaronp2k OMFG!!! *bangs head on table* people listen please. Just because someone says they have huge internet speed doesn't mean that is what your getting on the server. EA runs dedicated servers that require a user to have a minimum speed and only allow up to a maximum speed. Anything over that doesn't mean anything. Rubber banding is a minor issue compared to everything else on BF4. The netcoding in the game is by far the biggest issue with this game. Flying along and drop flares but stinger still hits, or you fly out of range of a stinger but on other player's end your still in range and is able to fire one. Also killing a person but still receiving damage afterwards from their shoots.

grenadehh
grenadehh

@---Cipher--- @Someguy1212  We are EA. We will add your genres and talent to us and churn out generic attempts at replication. Resistance is futile.

collingtonuk
collingtonuk

@Aaronp2k  BF4's netcode is a joke, the way the servers push out updates is a mess that's what the rubberbanding is. This game will never be a esport candidate. Esports need games where skill and reactions win the day, not ones like BF4 where as often as not you die because of the netcode, something totally out of your control.

Aaronp2k
Aaronp2k

@Someguy1212 @Aaronp2k  that is the rubber banding lag causing that to happen though lol. because you are going forward but being pulled back by the game. if you fire ur flares the game pulls u back to not firing them so the rocket hits. that is what rubber banding is.


honestly, the only thing wrong with the game right now is they need to upgrade the dedicated servers and iron out a lot of the bugs like not being able to jump over a little curb in the street and instead getting stuck lol. Honestly I have no lag at all until I go into 64 player games thats when the lag happens. It doesn't always lag either its just on some servers.


If they upgrade the servers and fix all the little bugs, the game will be good to go.

grenadehh
grenadehh

@graceful_goku @jsmoke03  Mostly because it's not. And skill with a rifle is physical ability. Hunting does require going out and doing shit, but I wouldn't call it a sport.

Aaronp2k
Aaronp2k

@---Cipher--- @Aaronp2k  ye but like I said, physical fitness still doesn't come into play. there may be a bit of hiking and tracking, but really all that is is just walking. then having to take into account wind direction (and you forgot bullet drop compensation also) is down to skill, not physcal ability. there are video games where you have to take wind direction and bullet drop distance into account, hell even gta v's hunting has wind direction and scaring off prey and that is just a dudebro game. honestly, playing video games probably requires more skill because at least your victim fights back on the video game. most hunters jus wait for a bird to fly overhead and just shoot it down, its pathetic.

---Cipher---
---Cipher---

@Aaronp2k You've never hunted have you? There is a lot more to hunting than picking up a rifle. There's a lot of hiking, tracking, etc. You even need to be aware of the wind direction or else what your hunting will smell you and run....

Aaronp2k
Aaronp2k

@mcmflyguy @graceful_goku @jsmoke03  hunting is classed as a sport. doesn't require physcal ability though, only requires skill with a rifle.


gaming also requires skill, and moba games also require very strategic thinking as well as skill. I think if hunting is classed as a sport then esports should be classed as a real sport.


With that being said, I actually agree with your side of the argument. I don't think hunting is a sport because it does not require any form of physical fitness, all you are doing is pointing a gun and shooting any idiot can do that. Same with gaming, any idiot can play a video game. But my point is, if hunting is classed as a sport then gaming is a sport.

mcmflyguy
mcmflyguy

@graceful_goku @jsmoke03 ok, first off, i'm an ex athlete, I swam, trained with some of the best coaches, even made Olympic trials. swimming is a sport. because you have to have skill, and physical ability. eSports, is not a real sport. its about as close as you can come to a sport without being one. ya you have this REALLY honed skill of being able to shoot people in the head in halo. or battle tactics in LOL. whatever, ya they earn a lot of money, more than I ever did swimming. but its not a sport. earning money doesn't constitute something as a sport, if that's the case then workin at jamba juice is a sport too.  but don't ever compare boxing (the hardest sport in the world ranked by espn) to playing a video game.