EA: DICE and Star Wars -- "A match made in heaven"

The pairing of Battlefield developer DICE and the iconic Star Wars brand is a "match made in heaven," according to EA Games boss Patrick Söderlund.

Speaking with CVG, Söderlund said DICE building the new Battlefront game "just feels right" and made clear it will be developed by veterans.

"You will have people that have worked on Battlefield for many years on it, you will have [DICE executive producer Patrick Bach] himself involved in it," Söderlund said. "These are experienced DICE people in Sweden building this game--it's being built in Stockholm."

Beyond a brief teaser trailer for the game at E3, EA and DICE have remained quiet on what the new Star Wars Battlefront game will offer. Söderlund wouldn't add much, saying that EA and DICE are conceiving the project as a "rebirth of the brand."

Elsewhere, Söderlund shed light on the unlikely story of how DICE came to be paired up with the Star Wars brand in the first place.

"The DICE guys, Karl Magnus Troedsson and Patrick Bach, were talking and I told them we were in dialogues with Disney over this deal and they just looked at me and said, 'Why haven't you spoken to us? What are you doing? We want to make Battlefront,'" Söderlund said.

"DICE is a very particular place and they are very proud of what they do and you don't really tell them what to do," he added. "I didn't anticipate them wanting to work on a license--they've always been new IP or their own IP. But they were just like, 'we would kill to make this game' and the whole studio started talking about it like, 'please give us this game.'"

DICE's new Star Wars: Battlefront game is one of multiple Star Wars titles EA currently has in development as part of its exclusive deal with brand owner Disney. Dead Space studio Visceral Games is also working on an all-new Stars Wars title, though no details are available about this project.