EA: Consumers 'enjoying and embracing' microtransactions

CFO Blake Jorgensen says microtransactions will be built into more and more of publisher's games moving forward.

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Gamers are "enjoying and embracing" microtransactions, according to Electronic Arts chief financial officer Blake Jorgensen. Speaking today during the Morgan Stanley Technology, Media, and Telecom Conference, the executive said microtransactions will be built into more and more of the publisher's titles moving forward.

"We are building into all of our games the ability to pay for things along the way; to get to a higher level, to buy a new characters; to buy a truck or gun or whatever it might be," Jorgensen said. "And consumers are enjoying and embracing that way of business."

In order for EA's microtransactions platform to flourish, the correct technology must be in place, Jorgensen said. Not only has this been achieved through efforts from chief technology officer Rajat Taneja, but EA has made this business more profitable by bringing it in-house.

"We've got to have a very strong backend to make sure…if you're doing microtransactions, and you're processing credit cards for every one of those microtransactions, you'll get eaten alive. And so Rajat's team has built an amazing backend to manage that and manage that much more profitably. We've outsourced a lot of that stuff historically; we're bringing that all in-house now."

Check back later today for more comments from EA's presentation.

Discussion

853 comments
brandoncloe
brandoncloe

EFFF that. EA is the Axis of evil at his point. now micrsoft thinks this delusion is true. WE DONT WANT TO BUY THINGS IN GAMES WE JUST SPENT 60 DOLLARS ON YOU !#@#$%HEADS!!!!


mbize2007
mbize2007

The only microtransaction I've ever purchased was for an iPhone game that was free by a developer who was just some guy making games he loved in his spare time. I will NEVER buy a microtransaction from a big-name company!

shamarke
shamarke

Stopped reading when it said Consumers 'enjoying and embracing' microtransactions. EA is so delusional.

thegroveman
thegroveman

I'm finding it more and more difficult to be excited about continuing to be a gamer.

mateyman
mateyman

Don't give me that crap EA . . . Insult to injury I say!

oskuuu
oskuuu

"enjoying and embracing" microtransactions!? so people are enjoying for being ripped off by paying from stuff that should be free or already in the game? Blake Jorgensen go fuck yourself instead of the consumers!

fillup0
fillup0

Micro transactions are acceptable in a free to play game. Nowhere else. Stop EA...

dmdavenport
dmdavenport

Micromoneygrabs only work if you let them. Don't feed the beast and it will die. It's not like there aren't other devs out there.

Nuahs_The_Red
Nuahs_The_Red

This will probably only end when a kid (probably their main market here) chalks up a giant cost while playing a game and a parent finally figures it out and sues them (in america).

Paulf001
Paulf001

So they just make you buy at least $5 of in game currency to buy stuff in the game your playing.  Yea never buying stuff made by EA now.

Gamers are just horrible about voting with their wallet, we get all those people who buy all these dlc stuff which use to be a part of the actual game now they want to charge you $$$ for every unlockable in the game.

KhanhAgE
KhanhAgE

LoL.

Consumers 'enjoying and embracing' microtransactions.

OK E.A. 

berserker66666
berserker66666

EA. Games, The assholes who think they can take our money and spend it on whores.

jackson2415
jackson2415

People deserve this for buying DLC when it used to be free. Now they are buying weapons and trucks and what not. If they want things to change, stop CONSUMING. Obviously companies would not do this unless they are making money. People asked for this by handing over their wallets. They have only themselves to blame.

Apastron
Apastron

I doubt this sentiment is restricted to one EA financial manager.  EA would have to fire themselves.

DESTROYRS_F8
DESTROYRS_F8

oh cool!  now I could go online to find a hacked savegame file with unlimited credits for every free-to-play game EA comes out with.  

masterdrat
masterdrat

If EA has just a little bit of concern for their customers, they should fire this guy on the spot for making that statement.

Savoritias
Savoritias

I intend to study game designer in the future but for sure there are two companies that I would never work for EA and Activision. They are the worst. Better broke than  working for these assholes.

berserker66666
berserker66666

EA's new slogan should be "EA Games, Microtransactioning Everything"

AlexFili
AlexFili

It'll be interesting to see how much money Ubisoft make on their microtransactions in games like Assassin's Creed compared to DLC

cellblock1138
cellblock1138

No we are not. stick you propaganda in your tail pipe

pozium
pozium

Please, my fellow consumers, are you all really "enjoying and embracing" micro-transactions? 

ahmed1998
ahmed1998

guys , it's really simple , if you don't like the company , but you enjoy the company's games AND DLCs , get them cracked , untill the company and people like this Blake right here get their minds back , because i assume they lost their minds , especially after a statement like this one.

kohle36
kohle36

@EA trololololololol

zyxe
zyxe moderator

they seem to be mistaking my attempts to choke them out as hugs... i'd better get back to the gym...

vallan2
vallan2

Who is embracing this???  They should embrace a Shoryuken right in the ballsack! 

GumGun2000
GumGun2000

I swear... I wish Anonymus would hack these guys or something similar to what happened with Microsoft

GOGOHeadray
GOGOHeadray

This is the absolute wrong direction for them to go in.

Setzera
Setzera

Looks like I'll be skipping EA games again this year, unless I decide to get one from the bargain bin at $5.  Unlikely though since EA kills their servers so quick and games come with half the features.  I honestly don't think customers are the ones funding EA's wallet, it's gotta be coming from elsewhere.

TacticaI
TacticaI

Hopefully enough people leave EA alone to where the developers don't want their names associated with them either and put an end to this abuse. 

wwefanforlife
wwefanforlife

Well EA are looking to win Worst Company in America Award again.  How about going for the Award Worst Company in the World.......oh wait EA is trying to win that award.

Gallowhand
Gallowhand

I'm pretty certain I won't be buying any more games published by EA, because I refuse to support this kind of greedy anti-consumer behaviour.

I know their goal as a company is to make money, but at this point their greed is driving a nail through the heart of the enjoyment in gaming.  They're trying to turn games nowadays into arcade machines where you have to keep feeding money into the slot to keep playing.

Enough is enough.  Game over.

jark888
jark888

"Gamers are "enjoying and embracing" microtransactions."

From what I've learnt, this should be: gamers are "annoyed and menaced" by microtransactions.

The model of PAY (instead of PLAY) to get advance just ruins the meaning of Achievements and Trophies. Furthermore, this model also gives me the connotation of illegal drug users.


cyborgbill
cyborgbill

back in my day microtransactions were called cheat codes and they were free

Auriken
Auriken

Okay, I like Bioware but I hate EA. Not even I can defend this absolutely stupid statement. Is EA really this dumb? They're not even trying to improve their image. WTF is wrong with those people?

frylock616
frylock616

I enjoy not buying DLC and not doing Microtransactions.

Saors
Saors

As long as they remain cosmetic then no issue with micro-transactions. But its when they adapt the game to force you to have to use real life transactions, i.e Diablo 3 and the real money auction house, that I am going to have the issue.

I would also love to see the person that taught this guy economics. Yes there is a point you can push the consumer too, while maxismising profit for as little product as possible. But if you go too far you crash the demand for the product. In the end you can and will push the consumer away and maybe EA will just have to learn the hard way.

Flexanite
Flexanite

So, is there a survey that was done or what?  I would LOVE to see the actual paper work.  Oh wait, it doesn't exist because EA is just speaking on behalf of it's customers so no one can actually disagree.

Flexanite
Flexanite

EA:  "Our customers enjoy and embrace micro-transactions." 

Kim Jung Un:  "Our citizens love living here in North Korea."

lowdan666
lowdan666

@Saors in fact they must have missed the first semesters at college

jark888
jark888

@Moi_Hahaha @jark888Thanks for your comment, Mr. butthurt EA's representative. If microtransactions must exist to benefit someone like you, they're better be in online stores only(definitely not during gameplay).