EA: Connected TV a 'major opportunity' for gaming

Senior director of corporate communications at publisher says cloud-gaming through TV a "long-term opportunity" that could arrive by 2017.

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Earlier today, sources told Bloomberg that current platform holders Microsoft, Sony, and Nintendo could soon be under pressure from major cable companies like Verizon and Comcast, which are reportedly looking to expand into cloud-gaming. Electronic Arts was specifically called out in the report as a potential partner, and at the time, the studio had nothing to say. But that has changed.

EA thinks connected TV is potentially a big market, but not just yet.

EA senior director of corporate communications John Reseburg told GameSpot today that connected TV experiences like those mentioned in the report, while a potentially lucrative prospect, are not one of the company's immediate objectives.

“Connected TV represents a major opportunity for gaming on the five-year horizon," Reseburg said. "It’s long-term opportunity, but it’s another technology that has a lot of potential to dramatically expand our audience.”

If the report proves accurate, Verizon, Comcast, AT&T, and Time Warner will all launch their own cloud-gaming efforts by 2014. Players would use generic controllers instead of inputs from Microsoft, Sony, or Nintendo, and some of these carriers are reportedly exploring software that turns smartphones into controllers.

Discussion

115 comments
jamyskis
jamyskis

Christ, I thought this old chestnut was buried when OnLive failed. Greed continues to reign over common sense though, it would seem.

anhnhay
anhnhay

imitation of the VALVE . EA SUCK

southsideblk
southsideblk

They want their toxic little claws in everything, seems to be an upward trend lately. Its as if when a company becomes large enough, they instantly try to insert themselves into all other business areas. The world is one big a$$ monopoly board...craziness

SavoyPrime
SavoyPrime

Is it just me, or does EA think everything is a major opportunity for gaming?

H0rizon
H0rizon

I wonder how EA has managed its own success. It's baffling.

rarson
rarson

Translation: Connected TV represents a major opportunity for us to make deals with content providers to force Origin onto their customers.

sakeyake
sakeyake

Spoiler alert: EA will wait until someone else proves this is a successful idea first, then they'll scramble to copy it a year too late while somehow omitting every aspect people liked about the original.

wexorian
wexorian

This is more original Junk like origins :D

Mr_Big_Boss
Mr_Big_Boss

If this is the future of gaming, I will not be a part of it.

 

If EA is exploring this, it is not good for the consumer.

MJ12-Conspiracy
MJ12-Conspiracy

Cloud gaming would suck a$$, it's cool your there playing Halo 25 online with friends in a ranked match and it's a heated battle and your connection goes out for a couple seconds costing you the match....come to find out it was road construction a block over that caused the outage.....this crap happens already under normal conditions....

Also I haven't subscribed to cable since 1999 and what I've seen of TV it's gotten worse that when I left. I do download shows that interest me though...

NCIS, NCIS LA, Sons Of Anarchy, Walking Dead, I used to get Terminator when it was on and I go for a lot of older shows if I can find them.....

I'd never get a sub for cable just to play games....

koospetoors
koospetoors

Honestly, the only good future I can see for gaming is one without EA.

DarthLod
DarthLod

If you see it's EA talking, then you know its pure BS designed to rip people off.

Zaika
Zaika

Still spreading the disease in gaming EA? *sigh*, put on your gasmasks........

XxTheEvilxX
XxTheEvilxX

OVERHEARD AT EA HEADQUARTERS

 

Beavis: Hey Butthead, huh huh, huh huh, we should fire all the consoles.

 

Butthead: Yeah... that would be cool... huh huh, huh huh... like then we could offer cloud gaming... yeah... that would be cool...

 

Beavis: Fire, FIRE, FIIIIIRE

 

Butthead: We can tell people the games are free... huh huh, huh huh, and then like microtransaction them to death... that would be cool

 

Beavis: And then we'll score... SCORE SCORE

 

Butthead: Yeah... if we tell people to use their smartphone as controllers, we can like score with chicks and stuff.

 

Beavis: Yeah... Yeah... ...that be cool

 

 

kyacat
kyacat

Please evil EA  keep your greedy noses off our tvs we don't need you greedy company to robbed us blind with your greedy hands and you already have done damaged to game industry and your evil company already have enough money  so you don't need to ruin any more gaming for us gamers and try to keep your greedy  nose out Microsoft,Sony ,Nintendo gaming communities and keep your greeedy hands  to yourself and try not take over the game industry cause not very many gamers like your company and the way you're trying your hardest ruin gamming for everyone

Lotus-Edge
Lotus-Edge

How can anyone even listen to rEAper anymore....

toddx77
toddx77

Yes because we all want EA controlling our gaming even more.

Valen_Ca
Valen_Ca

Cloud streaming services for games? Not for me, won't even look at them until they find a way to make mods work with them. Can you imagine a world where a massive Skyrim style game launched that you couldn't mod?

Uesugi-dono
Uesugi-dono

You know what?  EA stop.  Just stop.  Stop talking.  And Makuch, stop reporting what EA says... nobody trusts them or gives a sh!t about what EA executives think or say.  They're NOT gamers.  They're among the worst offenders  in the industry that are killing games. 

 

Enough.

ElJefeDeMedios
ElJefeDeMedios

Good - keep the crappy cloud gaming out of consoles - I hope the do really well, casual gamers are happy with the services, and gaming consoles can return to the core.

tweezzzy
tweezzzy

who cares about what ea thinks. HEY GAMESPOT STOP POSTING SHITTY ARTICLES ABOUT WHAT EA THINKS, and maybe theyll fucking die like they are suppose to. its fucking obvious how hated EA is around the game spot community, do us a favor and stop posting about EA, Eddie Makuch, you moron.

itchyflop
itchyflop

f#ck me i saw this coming years ago ,digital download straight to your "smart tv" we can all play in the same playground then. Will it be the end of the pc ??? storage media needed only in the tv's with cloud storage accompanying it...? it takes soooo long though, get on with it so technology can move forward b4 i die !!! i want floating cars i want holographic interface gaming :)

eaterofsouls2
eaterofsouls2

They state this "Future" crap on a regular basis...

 

They really are a terrible company. :/

UsernameofDoom
UsernameofDoom

I like how EA is only creative at finding new ways to take the money out of our wallets...

mustained13
mustained13

EA: Where whatever we come up with is good for you, like it or not.

DrKill09
DrKill09

2017?  Umm... OnLive anyone?

lazycomplife
lazycomplife

I guess none of you got to experience the "Sega Channel."  It was pretty neat.

Micropixel
Micropixel

And if you're late on your cable bill, or if you break a contract with your provider, what then?

 

That's right kids.... static.

 

I vote "NO".

Gamer_4_Fun
Gamer_4_Fun

FACK you, I am a retail person. Love them game boxes neatly stacked up against each other.

Auction_Sniper
Auction_Sniper

The whole end game of the Cloud computing mantra is to empower the publishers, and will turn gaming into a rental service (Paying to play games on a remote server - you own nothing). I will probably give up on gaming when this eventuates.

berserker66666
berserker66666

All EA staffs are connected with long range cables in their assholes and is controlled by the biggest asshole John Retardetello.

moonlightwolf01
moonlightwolf01

they say opportunities for gaming they mean opportunities for money making

tightwad34
tightwad34

Well at least this is about 5 years off, which seems like a long time for them to be coming out with this now. Wait, with the rapid advancement of technology how in the hell is this not less than 5, like maybe a year or two? This is not something that will take them 5 years to get out to the public. Anyway, I hope it doesn't happen because I hate the whole digital age.

soulless4now
soulless4now

They like anything that makes them money so this isn't really news. 

musalala
musalala

EA always good for a laugh aren"t they...

Joeguy00
Joeguy00

Wait, wait, a'wait a minute now. You are telling me I can play my games...

- With an always online requirement,

- No competition for pricing on content,

- No way to keep my games or change provider,

- Provided over a premium subscription,

- With a very small choice of games, no peripherals

- And no first party titles, all with heavily artifacted image quality

- And EA... EA! thinks this is something I should want?

 

Well, smack my arse and call me sold!

MaddenBowler10
MaddenBowler10

I think making good games is a better opportunity for gaming...

Diablo-B
Diablo-B

 @tweezzzy 

I think its kinda Makuck's job to report what game publishers say, no need to blame him for feeding his family.

tightwad34
tightwad34

 @soulless4now

 Most the articles written by this Eddie Makuch aren't news. He isn't the only one of course. He just seems to write the majority of them. Sorry Eddie, I got nothing  against you other than that.

tweezzzy
tweezzzy

 @Diablo-B  if this is how he feeds his family.....i feel bad for his family because they are living off 5 cents a day.

tweezzzy
tweezzzy

 @tightwad34  @soulless4now  all Eddie does is post garbage drama filled "rumour" articles everytime EA exec's have more corn in their shit on a given day.

tightwad34
tightwad34

 @tweezzzy  @soulless4now

 Yeah, I have left plenty of comment basically saying WTF Eddie. I am going to stop because I hate it when it sounds like I am repeating myself, unless it's something that needs to be adressed.