EA CEO thinking about virtual reality experiences, but not necessarily for the Oculus Rift

EA is thinking about how to get you inside a video game, maybe with a hologram.

by

Electronic Arts CEO Andrew Wilson said that the publisher is thinking about what kind of virtual reality experiences it wants to deliver, but didn't say for sure if Oculus Rift maker Oculus VR would be the partner.

"The thing I challenge my team to [do] right now is, 'Listen, there's clearly a desire to add a modality of play to the three we're currently focused on,” Wilson said during a panel at the SXSW convention in Austin, Texas, Polygon reports.

According to Wilson, the three modalities are “lean back,” meaning the living room, console experience, “lean in,” meaning the PC, specifically real-time strategy and role-playing games, and “lean over,” as in leaning over your phone or other mobile devices.

Wilson said that when he looks at VR devices he sees a new kind of “get in” modality, which could be delivered through a headset like the Oculus Rift (or maybe Sony’s VR device), but also possibly with “some hologram that evolves out of your living room floor.”

Wilson said he doesn't know who the technology partner that will deliver that experience will be, but that he’s challenging his team to think about the “experiences that deliver on the promise and the fantasy of being inside a video game."

A veteran of EA Sports, Andrew Wilson was appointed CEO of EA back in September in 2013.

Emanuel Maiberg is a freelance writer. You can follow him on Twitter @emanuelmaiberg and Google+.
Got a news tip or want to contact us directly? Email news@gamespot.com

Discussion

67 comments
blackothh
blackothh

How about fixing all the eff ups you guys have made in the last 5 years?

Hurvl
Hurvl

I'm already inside video games, or rather, they're inside of me, in my mind, but I don't mind them trying to advance that experience.

Electronic Arts CEO Andrew Wilson could give Ridiculously Photogenic Guy a run for his money, lol.

chrisx2k3
chrisx2k3

EA isn't the boogeyman...LoL...You haters need to get over yourselves. Grow up (don't worry, I know it'll never happen).

AuronAXE
AuronAXE

The best thing for EA would be to decentralize into smaller publishers. One for sports, one for shooters, one for everything else. Then we can watch them trip over their own shoes because it's such a terrible company.

PS4Lives
PS4Lives

Mirrors Edge 2 With this shit <3

PS4Lives
PS4Lives

 Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports, Sports.

Pewbert
Pewbert

"Hmmmm, what would make the most money ....."

Yuusha09
Yuusha09

It will be just like Origin, 7 years too late with a quarter of the functionality.  Way to go EA!

Vodoo
Vodoo

Sony has had these types of glasses out for the last 5yrs already and people have mixed feelings. They're too heavy, they give the wearer headaches, the sound isn't that great and, most of all, they're way to expensive.

Though to be fair, I think they were glasses that gave the impression that you were watching a 60" 3D tv with surround sound. I don't think it was vr. But if they couldn't get that system right, which is easier than vr, what makes them think they can do this? Especially if it's ridiculously expensive (because Sony is still under the impression that their 2nd rate electronics are cutting edge and demand a premium price tag).

DarkSaber2k
DarkSaber2k

*facepalm* So they want in, but they don;t want to co-operate with the existing players. They want to make their own VR! With blackjack! And hookers! Only the blackjack and hookers will be pre-order and Day 1 DLC options.

commander1122
commander1122

actually more like EA CEO thinking of day 0 DLC to day 1000000 DLC.....

Fabian85
Fabian85

The rift will be king at the end of the day. Doesnt matter how ea sony or microsoft might feel about it.

PETERAKO
PETERAKO

so we kick the "social" fad out the window to focus on the  "VR" one. I have faith in oculus rift because the people who concieved it poored their hearts into it and I believe they wanted to avoid making a gimmick. But EA, EA nowadays is in close reletions with MS who released the Kinect and Kinect 2. both of them marvelous devices that were treated as gimmicks by MS with only poor cashgrab shovelware and the only time their potential was tapped was from third parties.

When EA says "virtual experiences", all I can assume is that their real mind set is "Okey, Oculus rift is getting popular and VR is back on the spotlight. We can capitalise on that and make a gimmick for a quick cash grab".

I rest my case 

berserker66666
berserker66666

No the headline should be like......."EA is thinking about how to get inside your wallet"

ratchet200
ratchet200

Noooooo! Literally ANY other company and I would have been happy! But not EA of all people! >:(

C-THREE
C-THREE

Didn't Microsoft make some thing that turns your room into a giant screen? that's a start right?

TheWatcher000
TheWatcher000

EA alreeady lives in it's own virtual reality of complete delusion.


No Oculus Rift needed.

Spartan_418
Spartan_418

the movie Her includes an amazing concept for hologram-based games, for those who haven't seen it

jimmy_russell
jimmy_russell

I like this new CEO. He's really smart. I don't envy his position at all, but I see hope that EA could turn itself back around. There's hope still that I might purchase another EA game again. They really need to stop trying to nickel and dime me first, though.

Vojtass
Vojtass

Andrew Wilson once said that fight is the oldest sport. Now he pretend, that he knows what he's talking about. So uhh... please Andrew, don't share your thoughts anymore. Thanks.

aegis_kleais
aegis_kleais

EA is like the Seth MacFarlane of the Gaming Industry. Every. Single. Thing. that comes out of their mouth is the epitome of douchebaggery.  Nobody cares, EA. You're nothing more than a cancer that buys up good developers.


I look forward to a day where good developers realize they could kickstart their own projects and get more profit/funding than a publisher would ever be able to do for them.

crashmer
crashmer

Oh my EA CEO is thinking, sky is the limit. Lean up. 

rad2071
rad2071

A hologram in your living room? Sounds cool. Too bad not everyone is a CEO and farts paper green munny stuff. 

de-astroturfer
de-astroturfer

So what are we to take from this, Keep letting us rip you off so we can give you a holodeck ?

aajep
aajep

It's like EA is deliberately trying not to use common sense.

SphinxDemon
SphinxDemon

I want to see hands movement senor tech already to compliment the OR... next thing you it will be pushing our consciousness inside the Virtual reality *drools*

AnNiHiLaTor808
AnNiHiLaTor808

He also said "But no matter what modality our consumers stick to, we ALWAYS force them into the BEND OVER modality...That's where our expertise lies."

CatAtomic999
CatAtomic999

Translation: "We're looking at ways to use our own, inferior, proprietary hardware that will cost you lemmings a lot more money. We just need to establish exactly how much you'll let us spank you for access to our licenses".

jeremy-
jeremy-

With a resume like madden 1-25 the sky is the limit andrew.

hadlee73
hadlee73

If EA ever did a Mortal Kombat game, they'd add "modalities".

evildead6789
evildead6789

microsoft took a patent on vr devices for the xboxone, since EA is in the boat with microsoft and microsoft has the kinect, I'm pretty sure EA is going to go with microsoft stuff.


Sony may have sold a lot of consoles but this gen is far from over.

Fursnake
Fursnake

We definitely don't want EA in control of the digitizing laser.

barrybarryk
barrybarryk

Well the rumour is Sony will be unveiling their VR effort at GDC on the 18th.

I'm not to sure how well such a device will work on consoles, I guess it comes down to the price, but for me the appeal of the Rift isn't in the games I can buy, but all the fun mods and experiments I can download or even try to make myself.

Either way I don't see EA bringing anything worthwhile to the table.

Hurvl
Hurvl

@DarkSaber2k"the fantasy of being inside a video game" if that video game includes hookers, I wonder what kind of inside-the-game experiences we might encounter :P.

chrisx2k3
chrisx2k3

@PETERAKO  People "pour" their hearts into a lot of things that fail miserably...Let's just see what happens...Myself, I couldn't care less about VR.

Sl4cka
Sl4cka

@PETERAKO  While I hate EA as much as the next guy, I do appreciate the attention it might bring the VR in general. Even if they were to create a gimmick, given EA's vast marketing and PR power it would still get loads of people thinking more about VR, and potentially bring them to Oculus Rift after being disappointed with the aforementioned gimmick.

There were so many failures in the past to bring VR to popularity, it's not even funny. So, yeah, OR will need all the help it can get if it is to truly take off, and I would welcome any help whether it'd be from Sony or even EA.

streamline
streamline

@Spartan_418 I haven't seen the movie (though now I want to because of what you said), but I bet whatever hologram technology comes out within the next 5 years will be just a gimmick or novelty. It'll be like the first 3D TVs, which is neat, but not yet ready for prime time.

emanuelmaiberg
emanuelmaiberg moderatorstaff

@barrybarryk  I think he makes it pretty clear that EA isn't working on its own tech, but considering what kind of VR games it would make should Oculus Rift or another device catches on. That, to me, is super interesting. 


Mirror's Edge VR. Can you imagine?

TheWatcher000
TheWatcher000

@Bellum_Sacrum @TheWatcher000 

Assume, much?

I am not throwing them a dime.  And neither should you.

Spartan_418
Spartan_418

@streamline perhaps that's true, it's never specified exactly when Her takes place but I'd guess 10 or 15 years in the future

barrybarryk
barrybarryk

@emanuelmaiberg You don't need to imagine, someone else already made it and it doesn't require a $20 VR DLC addon though Origin.

emanuelmaiberg
emanuelmaiberg moderatorstaff

@barrybarryk @emanuelmaiberg Oculus Rift adoption rate is key to the whole issue, for sure. Would be great to see VR become more of a thing, but it's too soon to tell. Fun to think about though! Battlefield VR, Need for Speed VR, bring it on.

barrybarryk
barrybarryk

@emanuelmaiberg Oh definitely, a massive difference, but even though I'm excited for the Rift I seriously doubt it will see the sort of adoption rate that would warrant a company like EA building a game from the ground up around it.  Some smaller studios I can certainly see taking advantage of it, but given EA already have little interest in the PC community I hardly see a niche peripheral helping things.

On Playstation platforms it could be different, but it would require Sony price the peripheral to sell (which would be radically different to their existing HMDs) in order for it to make any headway.  And selling peripherals isn't exactly Sony's strong suit.

emanuelmaiberg
emanuelmaiberg moderatorstaff

@barrybarryk @emanuelmaiberg A: Ha!

B: There are a ton of games out there that have been modded to support Oculus Rift, including Mirror's Edge. But don't you think there's a big difference between adding support years after the fact and building something from the ground up?