EA CEO Takes Ice Bucket Challenge, Donates $1000, and Announces Employee Matching Program

Andrew Wilson has really upped the game.

Electronic Arts CEO Andrew Wilson has taken the Ice Bucket Challenge, getting ice water dumped on his head in a campaign to raise money and awareness for ALS. But that's not all. The CEO also personally donated $1,000 to the ALS Association and announced that EA will match every dollar donated by North America EA employees. He did not announce a limit.

Instead of nominating three other individuals to take the Ice Bucket Challenge next, Wilson said he hopes other game companies will offer a similar fund-matching program for their employees. "I would challenge every company in our industry to do the same," he said.

As you can see in the video above, EA COO Peter Moore is the one dousing Wilson with water. You might remember that GameStop president Tony Bartel nominated him for the challenge. However, Wilson says Moore already completed it.

Looking for more videos of game industry people getting ice water dumped on their heads? We've got you covered.

Industry people who have completed the Ice Bucket Challenge (click through to watch videos):

Industry people nominated, but have not yet completed the Ice Bucket Challenge:

You can donate money to the ALS Association at the group's website.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch

For all of GameSpot's news coverage, check out our hub. Got a news tip or want to contact us directly? Email news@gamespot.com

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Discussion

104 comments
jark888
jark888

Great job. Well done. I feel ya generosity and positivity toward EA future.  

ArchoNils2
ArchoNils2

The best thing EA has done in years :p

Gazz_mann
Gazz_mann

$1000 for a massive corporation is PATHETIC!  Bungie donated 10,000. Hell Even Charlie sheen Donated 10,000.
EA shame on you! Heartless greedy clowns

DrKill09
DrKill09

And our sissy president WOULDN'T do it, and only donated $100.


EA: Now less heartless than a dictator.

Sl4cka
Sl4cka

Should have a list of people who have already refused the challenge:


- Obama.

Baconelite
Baconelite

I nominate EA to take the sulfuric acid bucket challenge.

frozenuxx
frozenuxx

Gaben will walk on cold water instead.

ECH71
ECH71

LOL @ Gabe Newell. I wonder if he'll have a heart attack or will his tubbiness protect him from the coldness of the water...?

barleybosh
barleybosh

I think we all want to see the EA CEO do the fire challenge.

naryanrobinson
naryanrobinson

And I'm sure he totally would have donated that 0.001% of his income anonymously too.  /sarcasm

He hasn't "upped" anything except my dinner, Eddie, give over.

Darkreaper_1
Darkreaper_1

Good on him for donating money and saying he'll match donations giving by EA employees.  I just hope a load of EA employees donate!


Before people lambaste him, he didn't have to donate a cent in the first place.  He gave some money and threw down the gauntlet to other game companies.  If only a single game company donates because of this then he's done a good job.


ALS is a horrible disease and any money put towards it is money very well spent.


A lot of people are doing this challenge and not even mentioned why they are doing it or what it is for.  At least this guy is spreading the word.

Suaron_x
Suaron_x

The ice bucket challenge is still stupid, regardless of how sanctimonious you are.  Why don't they make it meaningful and conduct it in a freezer no warmer than 0F, in bikini swim shorts (and tops for women) and then require the participant to stay in the freezer for five minutes after getting water poured on their head.  That would be a challenge...and if the cameras are rolling, possibly quite entertaining as well.

Darkhol0w
Darkhol0w

The CEO of EA donates 1k and Charlie Sheen donates 10k because why not. Now that's sad.

Zerabp
Zerabp

Yoshida while Not doing the challenge, did donate. Layden even stated he was doing it in response to Spencer's call out of Yoshida in other words he was doing it on Shuei and Sony's behalf. This was all available on twitter and your grouping him in with people who have ignored it completely is pretty despicable.

DarkSaber2k
DarkSaber2k

Wow, a whole thousand. I'll willingly double that for the chance to hit him WITH the bucket.

rmiller365
rmiller365

I'm surprised EA is just announcing a match program. Every company I have worked for has done a charity match. That should be common practice with billion dollar companies by now. Either way its good for ALS awareness so win/win.

BigBadBanther
BigBadBanther

Shame the ice bucket wasn't frozen solid :) i would take that as part payment for Battlefield 4. Only part though because that was just a farce.  

Auriken
Auriken

Such hateful stupidity below.


"He should have donated more"

So should have the ton of celebrities who did this. Most of them didn't even mention ALS in their videos, they just started it up and did the challenge. Most people know what it's about by now, but too many people do it just to do it, and don't seem to care about the cause.


"They're doing this for PR"

Wow, good job Sherlock, you figured out the entire purpose of the Ice Bucket Challenge. This entire thing is about PR, about getting the word out. So many people are doing it BECAUSE people like this got in on it and spread the word.


EA has a lot of things to be hated for, but they've always done really well when it comes to charity. Can't you guys turn off your absolutely ridiculous hatred for one moment?

supermoc10
supermoc10

@Gazz_mann 1. That's his personal money.

2. At least he's donating money. This isn't a competition.

Stepn2myworld
Stepn2myworld

@Gazz_mann Actually, his donation was a personal one, NOT on behalf of EA; however, I can understand your point. Where is the EA donation outside of what the CEO personally donated.

flaw600
flaw600

@DrKill09 Are you referring to Obama? First off, there's very little free-time in a President's schedule. Second, regardless of the cause, it's bad for a President's (or other leaders') image when they're getting ice water dumped on their heads. Think of all the memes. That's why all high-level officials are barred from participating in the challenge in their official capacity.

flaw600
flaw600

@Sl4cka First off, there's very little free-time in a President's schedule. Second, regardless of the cause, it's bad for a President's (or other leaders') image when they're getting ice water dumped on their heads. Think of all the memes. That's why all high-level officials are barred from participating in the challenge in their official capacity.

Suaron_x
Suaron_x

Another possible way to make this a "real" challenge, would be to hold a feral cat (possibly with rabies) for 1 minute while getting ice water poured on your/the cat's head.  

Suaron_x
Suaron_x

Or in the case of Andrew Wilson, in bikini underwear surrounded by some thirsty desert dwelling people with machetes.

Selindrile
Selindrile

@Darkhol0w Markiplier (random YouTuber) donated 2k. But then again, it is EA, the worst company in America.

Selindrile
Selindrile

@Poison-tooth As bad as it sounds to be a CEO of a huge company donating only 1k. It's still 1k more than what they had, and still helpful to find a cure/better treatments. This ALS "fad" is a very, very good thing that's been happening recently.

DarkSaber2k
DarkSaber2k

@Zerabp Actually he's grouped in with the people who have "Not Yet Completed" it. Which he has indeed yet to do (someone doing it on his behalf does not count.) So down fanboy, claiming an article says something when it doesn't is pretty despicable.

DarkJedi8_basic
DarkJedi8_basic

@daikkenaurora12 In my Ice Bucket Challenge, I challenged Kate Upton, Scarlet Johansson and Katy Perry to it, wearing White T-Shirts...they have yet to respond.

mrsutnak
mrsutnak

@Auriken so what? if you have his kind of money you should donate only 1000$!? come on.....

bernard978
bernard978

@Stepn2myworld @Gazz_mann You missed the part where they said that they would match every donation made by EA employees.

Honestly some people don't even bother listening.

Sl4cka
Sl4cka

@flaw600 "First off, there's very little free-time in a President's schedule."

Bullcr@p. He has attended charities and other such events plenty of times, so clearly he has time for it.


"That's why all high-level officials are barred from participating in the challenge in their official capacity"

Was there a memo given out?


"Think of all the memes."

Memes - the worst enemy of any president. This has to be a troIl. Google obama meme, you will be greeted with thousands of them.

b2ts2thamaxxx
b2ts2thamaxxx

@Suaron_x you are not as funny or sardonic as you obviously think you are. this isnt meant to be a "challenge", its meant to catalyze people into donating to a worthy cause. If you want to lament the challenge talk about how much clean drinkable water is being wasted on this dreck while african children dehydrate daily

chaos-commander
chaos-commander

@Selindrile @Darkhol0w Oh $1000 is not enough? ok go ahead donate more if this doesn't meet your expectations i mean come on you can probably grab a thousand dollars to donate right? I mean when were talking about another mans wallet it's easy to talk I want to see you donate $1000. Plus He's matching every dollar his employees donate he can be donating millions by the end of the day. 

Zerabp
Zerabp

@DarkSaber2k Read Chiporeo's comment he beat me to it the only fanboy here would be you. Phil Spencer is awesome for calling Yoshida out as he probably wouldn't have done it otherwise. The fact is Eddie is lumping someone who donated and had someone else do it in with a group of people who have ignored it altogether. Pointing out a disservice is not fanboyism.

chiporeo
chiporeo

@DarkSaber2k I thought the challenge was Ice bucket or Donate. The guy chose to Donate,


Apparently, Ice bucketing yourself is more beneficial than Donating. Who'da Thunk'it!

Auriken
Auriken

@mrsutnak @Auriken You should donate whatever you want without judgmental morons making you feel guilty for not donating more.

Stepn2myworld
Stepn2myworld

@bernard978 @Stepn2myworld @Gazz_mann Exactly, so again I ask where is EA's donation? Is EA only donating when their employees drop coin towards the cause? Any time an employer matches for a charitable cause it is a great thing, but I would have EXPECTED EA to announce a company donation on top of the employee match program. 

I believe accurately read this article and responded appropriately by asking a fair question which I am still asking today.  Have you done the same?

yearssomuch
yearssomuch

@Sl4cka Oh my God, WHO CARES?! This isn't some sort of mandatory requirement for citizens of planet Earth, it's a stupid TREND that all of the annoying people I went to school with started doing on Facebook because THEIR annoying friends did it too. Now it's escalating to major figures and celebrities, as though they HAVE to do it. They don't, and anyone who decides not to is not any less of a person for not doing so. Telling someone they're evil because they choose not to donate to charity is the dumbest thing I've ever heard.

It's you people who feel as though it's a requirement that are the problem.

skyx26
skyx26

@b2ts2thamaxxx @Suaron_x Actually, water is the only resorce on earth that cannot be destroyed: it only change its state. So when you pour it doing this challenge it will evaporate and go somewhere else... maybe even africa.


My main problem with this challenge it's that it only shows how hypocrite it's society in general: sure, let's donate to a disease that have... around 2 millions patients worldwide?... let's forget those 20 millions lost souls by Alzheimer's...

homey_d_clown
homey_d_clown

@warriors30 @homey_d_clown @Auriken 

A BADASSMOTHERFUCKER Clown!

But I was joking, EA just happens to be my Kahn.

EA(Kahn)!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Sl4cka
Sl4cka

@yearssomuch "Should have a list of people who have already refused the challenge:"

Show me exactly where I have said that it's mandatory, people who don't do it are evil or that I even care. It was a mere suggestion, maybe you should stop inventing things.