E3 to draw 41,000+

Entertainment Software Association says upcoming trade show will top out at 45,000 attendees; online registration closing June 9.

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The Entertainment Software Association has been filling up its exhibitor list for this year's Electronic Entertainment Expo at a brisk rate, having announced in February that more than 120 companies were on board. With that number having now ballooned to in excess of 290, the industry trade body said today that it expects 41,000 to 45,000 developers, analysts, journalists, and retailers to be on hand at the event.

This building will soon be swarmed by gamers.

Given that kind of draw, the ESA also said today that it would be closing online registration for E3 2010 on Wednesday, June 9, at 11 p.m. Pacific time. The trade organization noted that industry persons eligible to attend the event can still register to receive attendance badges on site. The ESA also said that the move is designed to "avoid congestion" at the event.

The ESA's attendance approximation falls in line with the turnout at last year's industry gala. Having downsized the event to only about 5,000 attendees in 2007 and 2008, the ESA opened the floodgates in 2009, when an estimated 41,000 industry attendees set up shop in the Los Angeles Convention Center in LA. While substantial, that figure was still down from the some 60,000 attendees that showed up to the 2006 show, when invite restrictions were more lax.

While E3 2010 will officially commence on the morning of June 14 with Microsoft's Xbox 360 media briefing, the publisher will host a Project Natal premiere event on Sunday night. Publishers and developers will begin showing their wares on June 15, and the show is expected to close out on June 17.

For the latest updates from this year's E3, keep an eye on GameSpot's coverage.

Discussion

94 comments
The_Gaming_Baby
The_Gaming_Baby

I know I have little hope...well, no hope at all of this happening, but I want Freedom Fighters 2!

wahyudil
wahyudil

can't wait to see Natal launching ...

Blue_fin
Blue_fin

E3 is like the world cup of games for me !!!

Flint247
Flint247

E3 = Super Bowl of Gaming

jojoforpres
jojoforpres

They closed E3 to the public and everyone sang their praises...

Dark_Arkitect
Dark_Arkitect

Here's to hoping that Rare will actually announce Killer Instinct this year.I'll be watching it all like a hawk!

SneekyRatchet
SneekyRatchet

whoo E3!!! im expecting a full complete coverage of E3 gamespot

Thunderstarter
Thunderstarter

N64 was a surprise ANNOUNCEMENT. I think the first hardware showcased was either PSX or Sega Dreamcast.

TheoleDominion
TheoleDominion

Trivia Question: What year were the first console(s) showcased or hardware put on display at E3? Bonus Question" name the console(s) This one is kind of "tricky" HINT: There's a difference between "announcement" and hardware actually being "showcased". Rating Difficulty: Normal

TheoleDominion
TheoleDominion

@The_Gaming_Baby - you NAILED it! lol.. Heey!! no using "Wiki" Like I do...lol

aGiantSquirrel
aGiantSquirrel

alright Sony, more than anything, I want to know more about this "Premium" service you have been teasing me with since November. This is the perfect opportunity to give out the details.

jazzyrider
jazzyrider

more booth babes = more ppl attending! :)

TheoleDominion
TheoleDominion

Trivia Question: What year did E3 debut in? Rating Difficulty: Normal. This is way before all the hype it has grown to today. It's been around a little longer than most would think.

skullghost
skullghost

" the Los Angeles Convention Center in LA." Tom Magrino, you finished the kinder?

TheoleDominion
TheoleDominion

@ flakk88 - VERY GOOD, though your answer should be dis-qualified for not putting the other words in CAPS.....LOL

flakk88
flakk88

Electronic entertainment exposition ? yaaay!

TheoleDominion
TheoleDominion

Trivia question: What does the 3 E's stand for in "E3?" Including the FULL word in "Expo" I gave one away but not all the way. Rating Difficulty: EASY.

Gladestone1
Gladestone1

e3 cant wait..Looking forward to all the goodies this year..Mafia 2, brink, doom 4, elemental of magic stardocks game. rage,civ five, dragon age 2 maybe, new games on the horrizon..Picking up tiger woods today..Played already this spring an beat..Red dead, alpha protocol good game yall, alan wake..

virgil_must_die
virgil_must_die

Can anyone remember last year when everyone was worried about swine flu? What a difference a year makes, eh!

TheoleDominion
TheoleDominion

Hopefully, E3 will have pity on us all, and send us all invites...lol.

Ranma_X_basic
Ranma_X_basic

I'm looking forward to all the game announcments and all three press conferences. i'm especially interested to learn more about games like Bulletstorm, Arkham Asylum 2, Bodycount and others

Skargamer
Skargamer

This is going to be EPIC! :D

chapan17
chapan17

I'll just ask for more on Beyond good and evil, MVC3, Infamous 2, Little Big PLanet 2, More on the new metal gear solid (rising i think it was called?), Deus ex, hopefully something on the new resistance, assasins creed. Just that... lol

Coolyfett
Coolyfett

This is the Superbowl of Gaming. it is a big economy buster. I never understood why they would limit attendance.

Fightingfan
Fightingfan

wasn't e3 originally just 3 guys showing off a PC they built? I swear I saw like a documentary on it.

atopp399
atopp399

This whole E3 is going to be for showing off Sony's and Microsoft's motion control junk...

hunter8man
hunter8man

E3 makes me feel like a kid at Christmas time. I can't wait for it. I just hope this year we finally get some word on Beyond Good and Evil 2, MVC3, and Kingdom Hearts 3. Oh, and I hope they keep the casual games presentation brief. Very, very brief.

shkar
shkar

I wish that before I die I attend one of these E3 or TGS events....

Dav_id83
Dav_id83

I would love to go to an E3 event

xgalacticax
xgalacticax

Lots of good stuff in both hardware and software. What gamer doesn't wish they can attend?

Halloll
Halloll

I'd rather attend online via gamespot. you get to see all the conferences form a good view, take a nice tour around and watch the e3 hosting show. they also hand out badges! OOOOH

Ice_man_1985
Ice_man_1985

this E3 will have a lot of surprises and i can't wait.

Pete5506
Pete5506

Only if I could go, but still pump to be there virtually

benny1366
benny1366

not me ! Im stratin to retire gaming after i beat Mafia 2 and Max Payne 3 which I was waiting for almost 7yrs

ali-009
ali-009

Too bad I can't be there :(

jay_rock_
jay_rock_

Cant wait 2 see new games...

DiscGuru101
DiscGuru101

I miss E3. Had a blast there in 2004.

monson21502
monson21502

@WPack911, yeah. E3 is like the superbowl for video games. but this week is leak week:P i might stay away till sunday so i dont see any leaks.

MarineXXII
MarineXXII

I would love to go to E3, its like the gamer's wet dream

jmdude
jmdude

E3 coiniciding with NBA finals just a few yards away.neat

ymarkman
ymarkman

When they have another public E3, I'm taking my woman with me and we're going to have a blast! We might be going to BlizzCon next year....hopefully.