E3 2011: Sony TM's 'PlayStation Vita' in Europe

Widely rumored name of new handheld surfaces in EU trademark office; previously leaked logo also spotted.

With Sony's press briefing at the 2011 Electronic Entertainment Expo just hours away, evidence continues to mount that the NGP will be renamed the "PlayStation Vita."

Evidence that the NGP will be renamed the PS Vita continues to mount.

The latest proof comes in the form of three trademark applications Sony Computer Entertainment filed in Europe for the "PS Vita" and "PlayStation Vita." The trademarks cover a wide array of areas, including "game programs for handheld games with liquid crystal displays" and "consumer video game consoles for use with an external display screen or monitor." A previously leaked logo (pictured) was also associated with one of the trademark filings.

Today's trademark applications come after a week of leaks that pointed to the PS Vita name. Materials reportedly from Sony's E3 presentation showing the NGP bearing the PS Vita and logo name at its bottom surfaced shortly before a blurry image of the handheld's packaging appeared bearing the same logo. So far, Sony has declined to answer requests for comment on the supposed name.

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Discussion

151 comments
baffavaffa
baffavaffa

I don't want to play with something that has my mum's name.

CaMpInG_BaNaNa
CaMpInG_BaNaNa

To be honest...im not bothered to much about the name...Im more interested in the games... but it looks like we are in safe hands...It looks great and I cant wait to play it :)

DarkShion
DarkShion

@AndreasRufus You mean as big joke as 3hDS :P I still can't stop laughing from Nintendo fanboy's when they laughed from Psp and its battery life 6h. Some people don"t like this name Vita because it means Life but there are some who are No lifes so they complain.

chyng85
chyng85

Vita...Life....Resume....

chyng85
chyng85

[This message was deleted at the request of the original poster]

blue-peregrine
blue-peregrine

@Flint247 Game. Set. Match. Vita. Anyway, I can't wait for Nintendo's press conference tomorrow. I'm looking forward to the final product name of Nintendo's newest home console to succeed the Wii.

annoyingdevil
annoyingdevil

Atleast its creative unlike playstation move....

slainta
slainta

Why doesn't Sony call it.. NGP? I've got used to that name already!!! It could stand for.. New Gaming Playstation? ;)

Kenshiro_Kenoh
Kenshiro_Kenoh

worst name ever seriously they could come up with a better name? still gonna get it though

soulless4now
soulless4now

It's growing on me although I can't help but to think of vitamin water for some reason. Maybe that's because it would make a good flavor or something..

AndreasRufus
AndreasRufus

yeah... give Sony your life *lol* That's just another megalomania from Sony. Besides:if they don't fix the battery life of the system the name "life" will turn out in the best joke ever!

Nerissa
Nerissa

Vita means Life, so I think its appropriate, more catchy than NGP

ecurl143
ecurl143

Yeah - I quite like NGP but PSVITA is OK I guess. I don't really mind what they call it because it's a beast of a machine - that's all that matters.

lifemeister
lifemeister

This really puts the gay in gamer. PS-Vita...it's cute.

stephenbarr
stephenbarr

@annoyingdevil because that would sound stupid when the generation after that comes out, obviously.....

annoyingdevil
annoyingdevil

Why dont they just call it next generation portable?

HB_Dad
HB_Dad

"Vita" is my mother-in-law's name!!!

awesomejaime
awesomejaime

@Tgd11 sorry if I offended you. Beta is hardly ever spelled Vita, so I don't think Sony would be making any reference to the Greek alphabet under that spelling. However, I do like you pointing out the Latin origin. It could very well refer to "life" in that language, although it's the creators who will explain their choice.

JBjazzbo
JBjazzbo

I'm not too bothered about names, but that names still sucks. I could do better than that. How about the PlayStation Match? Because it's thin, it's light and it will set your heart on fire! ...Ok it's harder than I thought but still. PSP2 would be better

oliefalcontwo
oliefalcontwo

@pataponplayer. So the name of a console is a deal breaker for you? Wow.

retroworld3000
retroworld3000

PSVita? Yeah it least they kept the PS3 style font

pataponplayer
pataponplayer

I'm already on the fence about buying this... but if it's called the PlayStation Vita I know I will definitely not buy it.

Tgd11
Tgd11

@awesomejaime, while "vita" does mean life in italian (and latin) it is also the second letter of the greek alphabet Sources http://en.wikipedia.org/wiki/Vita http://www.jmj-manchester.co.uk/learn-greek-manchester.html http://www.phrasebase.com/archive2/greek/lesson-01-the-greek-alphabet.html http://www.babylon.com/definition/vita/English upon further analysis it appears "beta" is ancient greek as apposed to "vita" being modern greek I just think it's immature to come onto a website and the only thing you contribute is correcting someone on a statement they made, that's why i've bothered to do this...

Kcube
Kcube

I like NGP name the best..but whats in a name? the games will still rock.

M-Millz
M-Millz

couldnt be bothered about the name.

Rasmita
Rasmita

the logo completely sucks!!

lilrobda1
lilrobda1

I hope Sony is just trolling us until they finally present the NGP.

Kyuurei
Kyuurei

and... anybody cares about the name nowdays?

DarkShion
DarkShion

Yes it was better if it was named Playstation 360 pffff :P

monson21502
monson21502

i swear sony picks the worst names ever.... no wonder they stay with ps1-3

mhassouna
mhassouna

I guess we have to wait and see Sony to see the feature and some previews...

aaaaaa12
aaaaaa12

PS VITA?? gonna buy it anyway..

Argent-de-C
Argent-de-C

i say they wud be crackers cause it was a pun... there are crackers called vita in the uk

CoLdFuSioN167
CoLdFuSioN167

What a crappy name. Why not just name it the Playstation Samantha...or any other girls name for that matter.

Chargrilled
Chargrilled

Sounds too much like Ryvita. Maybe it will be just as dry and unpalatable as that.

lancea34
lancea34

Cool name... too bad everybody's gonna call it PSP2 anyway... :(

awesomejaime
awesomejaime

@Tgd11 the second letter in the Greek alphabet is Beta. Vita means "life" in Italian, btw...

kaggsp
kaggsp

Not Catchy No Good!

rain_ishigawa
rain_ishigawa

they dont wanna stick with the NGP cuz anything with N sounds nintendoish

OmegaAK47
OmegaAK47

PS Vita, hummmmmm I like it. I Sony is trying to re-brand the PSP and I like that idea.

armandoisgreat
armandoisgreat

Eh, not the best, but whatever. I won't be stressing the name while i'm playing.

seangames
seangames

Pronounced as "veeta" or "vighta"?

glhx1rush
glhx1rush

VIMTO, VEGAMITE, VAGASIL, VISTA, nah, wait, VITA! That's it, that's the name! I hope they didn't pay somebody to come up with that name.

kweeni
kweeni

PS Vita doesn't really sound like a game system. But most will probably call is "psv" anyway which doesn't sound to bad, well that or they'll just call it "Vita" without the "PS" part. Anyway I don't care what they call that thing and what people are going to call it, as long as it kicks ass and is affordable for me I'm fine.