E3 2011 attendance grows to 46,800

Attendance is up at expo even as exhibitor number shrinks; trade show to return to the Los Angeles Convention Center June 5-7, 2012.

LOS ANGELES--The Electronic Entertainment Expo ends today, and the organizing Entertainment Software Association revealed it to be the best-attended iteration of the trade show in five years. According to the ESA, 46,800 people were at E3 2011, bringing in an estimated $25 million in revenue to Los Angeles.

The LACC, all dolled up for E3.

The E3 2011 attendance represents a slight increase over the 2010 show, which attracted 45,600 industry professionals, retailers, and analysts. The 2009 show--the first large-scale E3 after the ESA spent two years trying out drastically smaller formats--drew 41,000 people. While the show's attendance number is trending upward, this year's E3 was not the biggest ever. The 2006 show attracted more than 60,000 attendees to the Los Angeles Convention Center.

E3 crowds are growing again, but the number of exhibitors was down significantly this year. The ESA said "more than 200" exhibitors showed their wares at this year's show, down from "approximately 300" in 2010.

Looking ahead, the ESA also confirmed it would return to the LACC for E3 2012, dating next year's event for June 5-7, 2012. For those who missed this year's event, check out GameSpot's complete coverage of E3 2011 for a plethora of hands-on previews, news, live stage demos, and more.

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Discussion

42 comments
SanManterino
SanManterino

Wow I could've sworn that the top part of the LAAC building in the pic where the battlefield ad is at was a giant n64 game cart lol.

dark_rage864
dark_rage864

this E3 was the start, just wait till next year for the biggest shock in gaming. yes i said gaming :)

breakitapart
breakitapart

That's 5.8 miles of poop. If everyone dropped pipe in one day and each turd was approx. 8" long and layed end to end.

surferx0
surferx0

@amaan4ever That was not the reason for the higher attendance figures in 2006 (2005 was actually the highest), the same industry people would have been present at the show regardless. The higher attenandance was due to retail store employees being allowed access back then. This is not the case anymore. For example I was able to attend E3 from 2004-2006 because all you had to do was be an employee of an electronics store like Best Buy or Gamestop and you got in, so there were lots of regular people like me there and not just industry insiders and journalists. However regular retail employees are no longer granted automatic access, you have to be a higher level employee of a retail store such as a corporate buyer (or submit fraudulent credentials) to get in. This is why attendance is lower, because entrance requirements are still more strict than they used to be. Regardless, I don't think E3 cares to go for attendance records, because they could just open it to the public if they wanted to do that, and if you were there during either 2005-2006 shows you would have saw how crowded and outrageous it was (not denying that it was still the most fun I've had at any convention ever of course). I imagine for those who actually go to E3 for its intended purpose, doing your job would have been incredibly frustrating with all the gamers and fans like myself crowding the place up. An extra day or two for gamers and fans is still needed, a modest and fair entrance fee would have to be determined to offset the enormous cost to the game companies for staying at the convention of course...so they don't leave early.

juiceair
juiceair

Why not make E3 a 7-day event (first 4 for the people who don't really care but go because of their jobs) then have the last 3 for gamers and fans? Of course if I were planning it, the journalists, analysts, retailers, etc....would sit at home watching it streamed from the internet and the fans would get in free!

Lotus-Edge
Lotus-Edge

Went one year...I'll just watch from home now...

Metroidfire
Metroidfire

is battlefield 3 going to be on wiiu?

amaan4ever
amaan4ever

The reason 2006 attendance was so high was cuz of the unveiling of the wii and ps3. Btw i so wanna go to e3 but the tickets are extremely limited to the public and each one cost around $500. I can get a 3 day disneyworld pass+hotel with that price

Henninger
Henninger

@ mateusprado I agree with everything u said. E3 needs 2 b open 2 the public. Let the industry go 1st & then let the fans come in on the last day or on an fans only day or something.

Omega_Zero69
Omega_Zero69

i will probably go next year or the year after that since i live close to the convention center and i find it awesome to see it in person

drokmore
drokmore

Decent showing, interesting to note a lot less group doing exhibits, not suprised in this time of recession.

sonictank
sonictank

ya know the numbers would be better if they let the darn public into the event for once i mean like as in letting the public inside their doors so they can get a taste of the games not just watch them

wif1997
wif1997

battle field 3 is on the n64 ?

Dojomeat
Dojomeat

@kindredmachine Ahk thanks for clarifying that, considering the entry prerequisites the attendance rate is pretty good then, if it were open to the public those figures would easily be 100,000+, possibly even higher, i for one would kill to go lol

kindredmachine
kindredmachine

@Dojomeat E3 is for industry insiders, media, developers and retailers etc... Our company goes every year but for extra tickets we pay $500 per person for entry. If this expo was open to the public, we wouldn't even go. It's already too crowded as it is...

Dojomeat
Dojomeat

I am surprised to see such low numbers, i would have thought such an awesome event as E3 would draw a crowd of 100,000+ especially considering its in America. In a few comments people mention "open to the public" is this event only for Journos and writers and people in the industry or it is open to the public but you have to pay a entry fee? There is a car show in Australia every year and even with a $30 entry fee it brings in around 20-30,000 every year.

m3g4t0ky0
m3g4t0ky0

@soulless4now You're welcome.

RyuuMasato
RyuuMasato

tsk why they care about how many exibitors and attendees there are? they're the ones who closed the door to the public...idiots...

holtrocks
holtrocks

So many more if it was open to the public.

catach
catach

almost 70k in 2005/2006... good old times

King-gamer
King-gamer

Just make it a public event, or do I have to make my own video game blog or something, tell them I'm journalist, THEN gain access? I don't care if I have to wait 10 hours to play the latest demos and consoles.

prismtech
prismtech

[This message was deleted at the request of the original poster]

HaloPimp978
HaloPimp978

If they ever opened to the public it would like 100,000+ just like how Comic-Con is.

decoy1978
decoy1978

Go BIG or not at all. Anything less than a glitzy LA E3 and you might as well pack it up...

valcrist09
valcrist09

lol sadly it was a terrible E3, lack luster reveals on up coming games passed the Fall line up.. Lots of good games that didnt even show up or release anything new. Was just over all un impressed.

soulless4now
soulless4now

@m3g4t0ky0: Oh, I always thought it started that day as well. :P Thanks for clearing that up.

m3g4t0ky0
m3g4t0ky0

@soulless4now The convention itself opened on Tuesday. Companies hold their conferences the day before just to get a head-start on things.

soulless4now
soulless4now

@m3g4t0ky0: E3 was four days this year since it started on monday. Next year it's a day less. Seems like they're being cheap is all.

m3g4t0ky0
m3g4t0ky0

@soulless4now It's still 3 days, just like this year.

soulless4now
soulless4now

So it's going to be one day less next year? Sounds good to me.

GlaciusXL
GlaciusXL

Off topic maybe, but when looking at the photo thumbnail, did anyone else see an N64 cartridge?

vguy555
vguy555 moderator

It seems that E3 would be during finals week again next year. :(

jazzyrider
jazzyrider

It appears E3 has reached its high average given the other expos and events that happen through out the year, ie, Pax East & West. Companies can't afford to attend every event given when they release a game every now and then.

chyng85
chyng85

Congratulations~! I wanna be there~

superxtreme101
superxtreme101

Well guys if you include me that makes 46,803, I've gotta find a way to get in E3

Gamer_4_Fun
Gamer_4_Fun

I say it goes down to population growth

xSlider257
xSlider257

@demonkingx5 46,802. I want in as well. Maybe next year .. somehow.

Gmythe
Gmythe

@demonkingx5 lol, nice.

demonkingx5
demonkingx5

could've been 46,801 if they'ed of let me in