E3 06: Scoping out the LACC

[UPDATE] The Los Angeles Convention Center continues to be adorned with banner ads as the show's opening day approaches. Check out our photo essay and video tour!

LOS ANGELES--While pictures and footage of activity inside the Los Angeles Convention Center are strictly forbidden until the show opens, interested gawkers and passersby can still get an eyeful of the event from outside the building. Sony's "Play Beyond" ads were particularly difficult to miss, but an array of other, more straightforward ads have been put up along the rest of the convention center's exterior.

Where the Sony ad dominates the West Hall entrance, Atari has claimed the high-profile spot above the South Hall to promote Neverwinter Nights 2 on the PC. The span of the concourse that runs between the two halls has been claimed by ads for Vivendi's Eragon, 2K Games' The Da Vinci Code, Epic Games' Gears of War, and Midway's Stranglehold. Midway also claimed the opposite side of the concourse with a banner for Mortal Kombat: Armageddon.

For a closer look at the E3 preparations surrounding the LACC, check out the very first Video News Spot, hosted by Tim Surette.

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Discussion

73 comments
ewjim
ewjim

Cool! NWN2 - i'm waiting!

gimlifn
gimlifn

All I can say is the Xbox 360 games out and the ones coming out in the future look great. Looking forward to seeing the Gears of War preview on e3. PS3 I am wondering what the graphics will be like since last years were on a simulator. Sony won't let us down though especially when they have been toting it so much lately. If it does suck screw them and I am an Xbox man for life.

nab67
nab67

"First!! How come Nintendo and Microsoft don't have ads?" dont be a retard, microsoft and gears of war are kinda hand in hand, DUHHHH

Flakor
Flakor

They dont really need ad's. Anyone who plays games knows what this is. Personally, I think Sony needs the Ad's becuase they had so many fans of the PS2 that they need this hype. Also, I think that the PS3 may not be as good looking as expected, nothing personal, its just that all we saw last year was trailers, who knows, Killzone could of been a cutscene. WE SHALL SEE!

ssj4_2004
ssj4_2004

Wow look at the size of them, and here we had trouble putting tint on My brothers car...

Jir11
Jir11

I can't wait to see what Sony has to offer, plus I hope Atari makes a comeback. It would be nice to see Atari come up with some cool stuff as well as I came from a generation that grew up with the Atari 2600.

joeXtreme
joeXtreme

i think it's comedy that the army is advertising so heavily in gaming industry. i guess the graphics in iraq are better and there's no lag. i guess they see a link between the brainless violence in these wonderful games and the order of war. lets get our troops home b4 the ps3 release :) for their sake. ...oh and this marketing strat seems unethical btw.

lvlUNE3B
lvlUNE3B

Ads Ads Ads now there is competition b/w ads !

aatish_n
aatish_n

Da Vinci Code on the PSP, does anyone know if that's happening?

DevJin
DevJin

PlayStation rules All!! It's a SONY!!

sabru8
sabru8

i wish i was there!

gt4freak1985
gt4freak1985

the reason xbox hasnt really had any movement on the sony markey share is the fact that the last 10 years sony has been know for 3d gaming. there are synonimous with be related to gaming now. Its more expexted for microsoft to make a game console rather than sony. Sony did and the ps1 out sold the xbox in 2005. that speaks for its self in japan that even the ps2 outsells the xbox 360. it will take 2 or 3 xbox generations to equal the amount of ps2 sold in the last 5 years. xbox is dead after less than five and the ps2 could survive at least 10 years like the ps1. sony knows they cant abandon a 100 million ps2 users like crapsoft did with the xbox 18millions users. i dont like mircrosoft gaming devison, i like the pc microsoft. i hate crapbox but competition is good for the consumer.

gt4freak1985
gt4freak1985

its amazing how many losers have master chief as a profile icon. get a life you losers.

tmacyao111
tmacyao111

I guess the reason why Sony is pasting all of these ads is probably because their success predominantly rides on the success of the PS3 and Playstation products.

Solidesnake2004
Solidesnake2004

My Response: Looking at the pics above...seems like Micrsoft is advertising Gears of War. so i think that fixes the problem....also...if you look at the building from far away...it looks like a giant N64 Cartridge.

jdbthexboxgamr
jdbthexboxgamr

Haha,I love the gigantic Gears of War ad!,Xbox 360 exclusive baby!

Loevet
Loevet

I think Nintendo has enough momentum with the name change and their revolutionary controller, Sony needs to reassure people that the PS3 will be released within a resonable timeframe

Limonadi
Limonadi

n-gace is dead......i cant wait n-gace 2!

spidey008
spidey008

Sony ~ All flash and no substance? I guess we will find out soon enough.

chrisdojo
chrisdojo

btw.... look at the last pic ...... see that little guy hanging the sign? those posters are HUGE!!!!!

chrisdojo
chrisdojo

e3 is gonna rule this year..

abelmaestro
abelmaestro

SONY RULEZZZZ hahaha ya all nintendo and ms fanboyz hahaha

cal_hooper
cal_hooper

It would've been great to actually be there when Nintendo knocks everybody off their feet...

thefjk
thefjk

I wanna be there!

stevetrif
stevetrif

I wouldn't get too hung up on who is actively advertising on billboards. Don't forget, advertising can take many forms and just because a Company decides to use bill board space, doesn't necessarily mean that it has the most exciting news. There's always limited space available for bill boards at these events and they'll probably cost a fair amount. That probably means that a lot of Companies decided that they'd could more effectively use funds elsewhere, possibly a better stand in the hall for example or even hire more contract staff to run around doing face to face PR work in the actual show.

EvanO_O
EvanO_O

Welcome Change...Play Beyond?

rbarahona
rbarahona

I like these kind of E3 adds. My favorites were the ones for the Dreamcast.

luis7989_7
luis7989_7

what the hell, this is going to be huge!!

Erebus
Erebus

Actually, the Xbox 360 sound is triggered every time a convention center door is opened. The internal walls of the convention center have also been contoured and calibrated to reverberate all echoing soundwaves into the word "Microsoft." All badged attendees will receive a retinal implant (the surgery is almost undetectable and lasts approximately 0.5 seconds) that doubles both as a secondary form of convention center identificitaion and a milimeter-accurate GPS tracking system as part of Microsoft's next viral marketing campaign. As a closing surprise, the convention center will be officially renamed to the "Microsoft Vista." All surrounding freeways will also be called the Microsoft 91, Microsoft 360, and Microsoft 5 respectively. Finally, the bullet you then use to end your life will carry the Microsoft logo, and leave the emblem permanently imprinted in your brainstem. Jump in.

Fallout_red
Fallout_red

Damn these people are more promoting E3 rather than their own products!!!

cesarotromundo
cesarotromundo

where are the adds for the cool companies NINTENDO and MICROSOFT~

NeoJedi
NeoJedi

Man it's already shaping up to be huge!

Reetesh
Reetesh

Cool,E3 is JUST hous away

Khimarhi
Khimarhi

I wish I was there. I am planning on going next year

ezrock212
ezrock212

I want to see Sony turn the LACC into a giant Ps3 using thier super-secret 4D technology!

jono128
jono128

I want to see some Nintendo ads to see how Nintendo plans to market the Wii.

FuguNabe
FuguNabe

Damn... wish I could be there. Want to all the games on various systems that I want and the next gen stuff. Particularly excited about Nintendo Wii and Sony PS3 stuff (that's one crazy huge ad from Sony). Seems all eyes are on them. Still want to see PC, DS, PS2, and PSP stuff as well.... It's like a dream to be there but all this work..... bah just have to settle for the Weekly Famitsu, import mags and Gamespot coverage. Maybe I'll head to next year's E3 with an inside friend.

Narroo
Narroo

Some thought the N-Gage is dead. A stupid question. Everyone know the T-Virus infected the N-Gage. Its' a Zombie.

comthitnuong
comthitnuong

more adds needed for wii in order to make people like it

lageasy311
lageasy311

why do you people ponder such stupid crap? They are ads.....who cares why MS or Nintendo don't have any? Really? At least find something worthy enough to contemplate!

Seymour47
Seymour47

Did anyone happen to notice the N-Gage ad? HA! Why in gods name are they still even trying?