Dynasty Warriors 8 director: Xbox One needs simultaneous Japan launch to be successful

Atsushi Miyauchi says that Xbox One will have a good chance to be relevant in the region, provided it launches in a similar window to the PlayStation 4.

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Dynasty Warriors 8 director Atsushi Miyauchi has said that Microsoft needs to launch the Xbox One in Japan at the same time as its North American release if the company wants to be successful in the region.

The Xbox 360 didn't sell strongly in Japan; will the Xbox One be any different?

According to a report by Polygon during this weekend's inaugural PAX Australia event, Miyauchi believes that releasing both devices at the same time will make a big difference. "Looking at the recent announcements about the Xbox One--just looking at the numbers, the specs, and about what kind of things the Xbox One can do with its CPU--the gap between the PS4 and Xbox One, in terms of functionality, may not be that different. So, if the Xbox One comes to TGS and doesn't have a delayed release in Japan, Microsoft'll have a good chance [in the region]."

He also added that the reason why Microsoft's Xbox 360 console was so unsuccessful in Japan was because of the brand loyalty established by Sony and the PlayStation 2 console. "The PS2 was great, and they were used to it, so a lot of consumers just updated to the PS3," he said. "For example, if they have an iPhone and they like it, they'll probably just get the next one. Whereas, in the West, some may have an iPhone, but if the next Galaxy comes out, and it has more features, they'll get what has the better specs."

Miyauchi also added that Japanese game developers are still unsure as to what the Xbox One and PS4 can offer them, despite companies such as Konami and Square Enix showcasing what their new game engines can do on the next-generation hardware.

"Not a lot of information has come domestically to the Japanese game developers. So I think at this point now, we really don't have that much information on that until they actually make an official presentation to us; then they'll understand what they will be able to do. It seems a little bit prohibited, but maybe they are all waiting for Tokyo Game Show to share their plans with us," he said.

The Xbox One will be released in Japan in early 2014. The system is due to launch in North America in November this year.

Discussion

248 comments
Synysteria
Synysteria

I can't imagine any of the consoles selling too well anywhere, considering most people wait for the price to drop to a reasonable amount (~$200) before considering buying one. 

Unfortunately, like most people, the true release date of the next-gen consoles is November 2014.

Artemisthemp
Artemisthemp

Games available ad Launch will most like decided, which console ppl in Japan pick up.

jsmoke03
jsmoke03

ummm...have you seen the sales numbers? japan isnt as interested in consoles.

noandno
noandno

I miss this game. Maybe I should pick this game again?

BurningJC007
BurningJC007

Japan is no longer that relevant in the console race. PS4 was always going to win there.

SiLenTWarrior29
SiLenTWarrior29

Dynasty warriors will never die... it will only get better with the next gen consoles. Hopefully.

hXcShock
hXcShock

I didn't even read this article because I was too busy being perplexed at how Dynasty Warriors games are still being made. What shallow, uninspired garbage.

leimonides
leimonides

Are any of the features that are exclusive to the xone even attractive to the greater Japan consumer? Especially with some of the more invasive aspects that come native to the unit? How much of the extra functions are usable outside of the US? Especially since some of the stuff the box can do they can do through cell phones (like watching tv, for example)?

cheese232323
cheese232323

You know with the increased cost of producing in higher resolution, with a more cinematic experience, with more details and higher graphic fidelity, I feel like developers are overlooking something. With great power comes great responsibility. Just because there is an increase in power doesnt mean it has to be utilized in order to succeed. Their only responsibility is to make a great game.

ccgod
ccgod

I want romancing of the 3 kingdoms :(

TirOrah
TirOrah

I don't know, will it be worth it in the eyes of Microsoft? A chance to be relevant doesn't seem to mean a chance to be competitive here. They would need to do a lot of work to make the console ready for Japan and would the sales even cover the cost of that? It seems smarter to stick to the places where it will make guaranteed sales.

ozdarkhorse
ozdarkhorse

This coming from a director who works for a company that has literally released the game over 20 times lol... yeah he def knows what he's talking about.

HartPuncher
HartPuncher

The Japanese market is not as important as previously thought. The original Xbox proved it. The Dreamcast would've proved it if Sega Of America had it's way. 

liquidzr0
liquidzr0

whats the point of releasing it in japan when only two people are gonna buy it? japanese people dont give a damn about the xbox. launch the console where it will sell(US, Europe, Australia), not take up space on a shelf somewhere

Thanatos2k
Thanatos2k

I think he missed the part when Microsoft didn't care about any region but the United States.

Hurvl
Hurvl

So what he's saying is that brand loyalty equals stupidity? If something better comes along the Japanese will ignore it because of brand loyalty? Sounds awfully similar to the mentality of some people here.

kay2kid
kay2kid

I never get tired of Dynasty Warriors, I bought 8 few days ago and Im loving it :D

AlexFili
AlexFili

The big question is whether Microsoft will drop the ball with regards to Asia. Given that the PS3 and PS4 are insanely popular already, they're going to face a losing battle again.

IndremaLover
IndremaLover

I still think the biggest barrier to success of the Xbox One is that it's 25% more expensive than it's leading competitor.

And that's not counting the missing mic - add another $30?

Zoza24
Zoza24

Does Japan even care about the Xbox One?, im sure they are aware of the Kinect and the price tag that isn't worth any buck.. 

Paladin_King
Paladin_King

I'm not sure that MS really gives a crap about Japan.  And honestly, it seems they've been just fine.

Halloll
Halloll

If this guy can make money from the same game year after year and still make profit, i'd say he knows how the market work.

Soulreavercross
Soulreavercross moderator

If Xbone has to be successful, then don't release any Dynasty Warriors for the system

valknight
valknight

@Synysteria reasonable? I hate that people just want them to give them away. These things cost a lot of money. A low end computer that couldnt come close to these systems cost around 3-4 hundred dollars. Why would a system designed for games to run efficiently be that cheap? 

telaros
telaros

@BurningJC007 Especially since western market has its own crew and set of games that Westerners prefer to play. Japan just isn't that prevalent in whether Xbox One will succeed or fail down here. It's not 2005 anymore.

telaros
telaros

@SiLenTWarrior29 Did they ever bring back the character creator with assigning fighting styles, weapons, and stuff they originally took out a long time ago?

If not it can stay in Japan for all I care.

Necro_Fear89
Necro_Fear89

@hXcShock Have you even played the damn game? They actually added a lot of new features, not to mention the roster of warriors is huge and all have their own move-set with no shared animations or attacks. 

WhiteStormy
WhiteStormy

@hXcShock Sometime repetitive dumb fun is good.  Even though I haven't played a DW game in years, they are a guilty pleasure.

Britishtwister
Britishtwister

@ozdarkhorse right? my brother said that in the new version you get to play "what if's". I asked what else was new. thats it. now im sure theres probably a couple other things new but seriously.....

spectreSE7EN
spectreSE7EN

Yes only 2 people will buy it. No question Japan will always be more loyal to Sony. It is a domestic brand and the Japanese have historically been overwhelmingly loyal to domestic brands. Lets not exaggerate though. It will not come close to competing with Sony but the original Xbox and 360 both sold around 2 million consoles each. Nowhere near PS sales but 2 million sold is still 2 million sold. MS isn't going to back out of any market that will give the 2 million sales and neither would Sony or Nintendo.

Hurvl
Hurvl

@AlexFili The not so big question is if they care about that as long as they're successful in USA... and perhaps other markets, but, you know - 'Murica :P!!!

Dandyslayer13
Dandyslayer13

@Halloll Right? And he can sell you the same product over and over again without catching the amount of flak COD does. He's damn good!

ArchoNils2
ArchoNils2

Y? Because you don't like it? The first thing I thought when I saw Dead Rising 3 was "damn so many zombies on the screen, a Dynasty Warriors with that much has to be fantastic. I just played over 3 hours staight DW8 with a friend yesterday and we completly lost the feel of time. The games are great if you are on the love side of this love or hate series

Synysteria
Synysteria

@valknight @Synysteria I never said to give them away. $200 is a fair price for a gaming console, especially considering how much money they spent on doing non-gaming things to it (making it an entertainment hub rather than just for what it should be, gaming), and if they don't lower it, well, you'd have to be an idiot to buy one. Half a grand for a new Xbox? That's insane.

gosushi
gosushi

@SiLenTWarrior29 maybe if they make it so characters can perform more than 2 attacks, then it may stand a chance

DIGN
DIGN

@WhiteStormy @hXcShock Still a better game than CoD.

On a serious note, the games are very fun. It's everyone's guilty pleasure.

Barrakas21
Barrakas21

@HartPuncher @Barrakas21 Dont be fucking stupid jesus for once and for all you didnt invented shit neither telefone nether videogames so learn your lesson pls what you did was modified already invented shit and then saying its american invention lol

horizonwriter
horizonwriter

@Synysteria @valknight $200?! Are you insane?!  Do you know how much of a bath someone like Sony would take selling consoles at $200 a pop?  Clearly you have no clue about how much it cost to research and develop, manufacture, package and ship a console.  I think Sony's probably losing money by selling them at $399 and you want them to shave off another $200 on top of that?  Please tell me you don't run your own business...

HartPuncher
HartPuncher

@Barrakas21 @HartPuncher But, The first Video Games (Tennis For Two, Computer Space, and Pong were created and developed in America by Americans!  DummY!