Sorrent, the company that brings games like Shark Hunt, Ren & Stimpy Pinball, and Fox Sports Track & Field '04 to your mobile phone, has reached an agreement with Atari to bring the upcoming Driver 3 driving title to mobile gamers.
Sorrents VP of Marketing Jill Braff told GameSpot that Sorrent will develop the title internally, market the mobile game in conjunction with Atari, and launch the mobile iteration day-and-date with the PC and console versions. She said to expect an "integrated marketing effort with Atari, which will market mobile along with the console [with visibility on TV, online, and in print]." Braff said Sorrent will also market the game with its carrier partners and will directly market to mobile consumers as well.
In the United States, Sorrent works with Verizon Wireless, Sprint, AT&T Wireless, Cingular, Nextel, T-Mobile, Boost Mobile, ALLTEL, US Cellular, and Western Wireless.
The addition of a mobile version of Driver 3 represents a return to four platforms for the title, since GameCube development of the game was dropped in September of last year.
Sorrent will also get behind a special ad push--in-box and online--to promote the mobile phone game. The mobile version, as well as the other versions of the game, is due in June of this year.