Dreamcast Team Addition

Reebok exec joins Sega of America as senior vice president of marketing.

Although he's been hard at work in Sega's San Francisco's offices for the past couple of weeks, Sega officially made it known that former Reebok exec Peter Moore has joined Sega of America as senior vice president of marketing.

He'll be responsible for managing marketing efforts for the North American launch of the Dreamcast console. At Reebok, Moore was responsible for strategy and marketing communications for the shoemaker's global soccer and rugby divisions.

The Dreamcast console, of course, is set to roll out in this country in the fall of 1999.

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2 comments
ssjdagas
ssjdagas

Number one E3 moment of all time: Peter Moore showing his Halo 2 tattoo.